Compliance Updates
Pinnacle re-launches in Sweden as fully licensed operator
Pinnacle has re-opened its Swedish site after a two-year absence in which it applied for a licence under the new regulatory regime.
The company received approval from the Swedish regulator in December 2019 but has waited for the right moment to launch. When Swedish football, the Allsvenskan, was given the green light to start this weekend, Pinnacle decided to open its doors once more with a full array of markets in time for the new season.
Pinnacle will offer a wide-range of sports and eSports betting in Sweden, covering all major sports and including Allsvenskan Women. Pinnacle is already a market leader in eSports betting and with Sweden being one of the biggest eSports markets in the world, there is significant room for growth. Before leaving the market in 2018 Pinnacle saw consistent double-digit annual growth in eSports betting in Sweden.
Pinnacle will bring its well-known high-volume, low-margin model to Swedes betting online. With an average margin of just 3.7% compared to an industry average of 7.2%, Pinnacle offers some of the best value and fairest pricing available. The company operates a responsible, fair and transparent model for customers, which is evidenced by the fact that the business has been granted a licence to operate in Sweden, which has one of the most stringent regulatory regimes globally.
Paris Smith, CEO of Pinnacle, said: ”This re-launch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years. The Swedish regulator is one of the most respected in the world and we are proud to meet the incredibly high standards they require to be recognised as a licensed operator. We believe that satisfying the requirements in Sweden means we can do it anywhere.
”We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way. Having done so, we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and to be a key part in the development of the market.”
Pinnacle believes the long-term economic impact of a well-regulated online betting regime in Sweden could be notable, with a significant increase in the volume of bets in the coming years.
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The Joint Gambling Authority of the German Federal States (GGL) has published the results of the study “Investigation of the Black Market and Channeling of Online Gambling Based on a Survey of Gamblers”. The study was commissioned by the GGL and conducted by Blockchain Research Lab gGmbH.
The study concludes that the market volume of illegal and unregulated online gambling is 22.97%. This results in a channeling rate of 77.03%, meaning that legal or regulated offerings account for more than three-quarters of the online gambling market.
“The scientifically calculated channeling rate confirms our previous assumptions about the size of the black market. The results support the fact-based regulatory approach within the framework of the 2021 Interstate Treaty on Gambling,” said Ronald Benter, CEO of GGL.
The study also confirms the methodological approach of the GGL.
The investigation also confirms the GGL’s methodological approach to analysing the black market. The study’s findings are essentially consistent with the agency’s existing knowledge.
In particular, the method of reference value-based analysis, which has been used by the countries so far and adopted by the GGL, has been scientifically assessed as suitable for estimating the size of the illegal gambling market on the Internet.
Contribution to the evaluation process of the State Treaty on Gambling
The study has already been presented to the state gambling authorities. The results will be incorporated into the ongoing evaluation process of the 2021 Interstate Treaty on Gambling.
“We are in discussions with the states regarding the extent to which the results of this study may necessitate adjustments to the legal requirements. Furthermore, we are awaiting the results of the currently ongoing study on online player protection,” said Benter.
Consistent fight against illegal online gambling
The GGL’s aim is to further reduce the share of illegal online gambling offerings. The authority pursues a holistic approach, addressing the entire value chain of illegal online gambling, from game developers and providers to payment service providers and marketing and platform structures.
“Our measures will also be reflected in market shares in the medium term. However, the fight against illegal online gambling is a marathon, not a sprint,” explains Benter.
Networking and coordinated approaches are crucial here. A key component of the strategy is therefore cooperation with legal providers and other European regulatory authorities to limit the reach of illegal operators. The GGL reiterates its appeal to legal providers to make greater use of their options to curb illegal services.
In order to be able to observe developments over time, the GGL plans to continue the survey in a suitable form.
“A reliable database is crucial for effective regulation of the gambling market. Therefore, we will continue to systematically incorporate scientific findings into our work,” said Benter.
The post GGL Study Says Regulated Online Offerings Make Up the Majority of the Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Michigan Gaming Control Board (MGCB) has announced the launch of its newly expanded website during Problem Gambling Awareness Month. The updated site features additional tools, educational content, and support resources to help individuals make informed decisions about gambling.
The updated website builds upon the campaign’s existing platform with new pages dedicated to recognizing the signs of problem gambling, understanding risk factors, accessing confidential help services, and supporting loved ones who may be struggling. The enhanced site also includes streamlined navigation and improved mobile accessibility to ensure visitors can quickly find the information they need.
Owned and operated by MGCB, Don’t Regret the Bet was created to raise awareness about responsible gaming and provide clear, stigma-free access to support. In Michigan alone, thousands of residents seek help each year by calling the state’s problem gambling helpline, and increased online gambling access has contributed to the growing demand for support services and responsible gaming resources. The website refresh reflects the Board’s continued commitment to public education and player protection as gaming options expand across the state.
“Responsible gaming starts with awareness and access to reliable information. By expanding our website, we are making it easier for Michiganders to understand the risks associated with gambling and to connect with help if they need it,” said Henry Williams, Executive Director of the Michigan Gaming Control Board.
New features of the expanded website include:
• Expanded educational content about responsible gaming practices
• Clear guidance on identifying warning signs of problem gambling
• Dedicated resources for friends and family members
• A new Youth Gambling Prevention section featuring research-based information for parents, educators, and community leaders
• Data highlighting that children introduced to “harmless betting” by age 12 are four times more likely to engage in problem gambling later in life
• Prevention tools and conversation guides to help adults address early exposure
• Direct links to confidential support services, including the Michigan Problem Gambling Helpline
• Updated FAQs and prevention resources
The new youth-focused section underscores the importance of early awareness. Research shows that early exposure to casual or “harmless” betting behaviors significantly increases the risk of developing gambling-related problems later in life. For example, according to the Economic & Social Research Institute, studies have found that individuals who gambled before age 18 were nearly twice as likely to experience problem gambling as adults. By providing parents and guardians with practical tools and clear information, the campaign aims to reduce stigma and encourage early intervention.
The post MGCB Launches Expanded Website with New Resources to Support Responsible Gaming appeared first on Americas iGaming & Sports Betting News.
REEVO, the fast-growing online game provider, announced that its portfolio of in-house games has officially been certified for the Portuguese market, marking another important milestone in the company’s ongoing expansion across Europe’s regulated iGaming sector.
With certification secured, REEVO games are now approved for licensed operators in Portugal, enabling the company to introduce its innovative slot titles and immersive gameplay experiences to players across the country.
Portugal represents one of Europe’s most respected regulated markets, and the certification underscores REEVO’s commitment to delivering high-quality, compliant gaming content that meets the strict requirements of regulated jurisdictions while maintaining the creativity and performance that define the REEVO brand.
Portuguese operators will now gain access to:
• REEVO’s premium portfolio of in-house slot games
• High-performance, mobile-first gameplay
• Innovative features designed to enhance player engagement
• Fully certified and regulator-approved content
“Achieving certification in Portugal is an exciting milestone for REEVO and an important step in our European growth strategy. We are thrilled to bring our in-house games to Portuguese operators and players, continuing our mission to deliver engaging, high-quality content across regulated markets,” said Karl Grech, Head of Business Development at REEVO.
The post REEVO Obtains Certification in Portugal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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