Compliance Updates
Pinnacle re-launches in Sweden as fully licensed operator
Pinnacle has re-opened its Swedish site after a two-year absence in which it applied for a licence under the new regulatory regime.
The company received approval from the Swedish regulator in December 2019 but has waited for the right moment to launch. When Swedish football, the Allsvenskan, was given the green light to start this weekend, Pinnacle decided to open its doors once more with a full array of markets in time for the new season.
Pinnacle will offer a wide-range of sports and eSports betting in Sweden, covering all major sports and including Allsvenskan Women. Pinnacle is already a market leader in eSports betting and with Sweden being one of the biggest eSports markets in the world, there is significant room for growth. Before leaving the market in 2018 Pinnacle saw consistent double-digit annual growth in eSports betting in Sweden.
Pinnacle will bring its well-known high-volume, low-margin model to Swedes betting online. With an average margin of just 3.7% compared to an industry average of 7.2%, Pinnacle offers some of the best value and fairest pricing available. The company operates a responsible, fair and transparent model for customers, which is evidenced by the fact that the business has been granted a licence to operate in Sweden, which has one of the most stringent regulatory regimes globally.
Paris Smith, CEO of Pinnacle, said: ”This re-launch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years. The Swedish regulator is one of the most respected in the world and we are proud to meet the incredibly high standards they require to be recognised as a licensed operator. We believe that satisfying the requirements in Sweden means we can do it anywhere.
”We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way. Having done so, we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and to be a key part in the development of the market.”
Pinnacle believes the long-term economic impact of a well-regulated online betting regime in Sweden could be notable, with a significant increase in the volume of bets in the coming years.
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Compliance Updates
Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA
Endorphina Limited has been granted a Gaming-Related Vendor License (Tier II) by the UAE’s General Commercial Gaming Regulatory Authority (GCGRA), positioning the supplier to operate in the country’s newly regulated commercial gaming market.
The company said it is among the early licensed entities in the UAE. It added that the license is granted subject to ongoing compliance with GCGRA regulations, conditions, and directives.
Džangar Jesenov, Head of Compliance at Endorphina, said:
“Over the past years, Endorphina has grown into a truly reputable, internationally recognized supplier, following a principle of gradual and sustainable development. Today, in terms of the number of jurisdictions where we are authorized to operate, we are proud to be ranked among the Тop providers worldwide. Receiving this license in the early stages of the UAE’s regulated gaming market is both an honor and a responsibility. We are excited to contribute to shaping a sustainable and innovative industry under the guidance of the GCGRA.”
Endorphina said the UAE approval supports its broader strategy of expanding across regulated markets.
The post Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform
The Ukrainian gambling regulator, PlayCity, has rolled out a new digital complaints platform that’s intended to streamline how the public can report illegal gambling advertisements. The complaints form is now live in the “For Citizens” section of PlayCity’s website, giving Ukrainian citizens a direct channel to help monitor and curb illegal gambling advertising.
The system enables citizens to flag suspected violations across multiple formats, including social media, websites, television, radio, outdoor billboards and other public spaces. Users submitting a complaint must identify the platform type, provide a direct link to the advertisement and attach supporting evidence such as screenshots or video clips.
The system is designed to automatically archive submissions and capture ephemeral content like social media “stories” so regulators can review material even after it disappears. PlayCity staff will screen each complaint to assess whether the content breaches Ukraine’s advertising rules.
If violations are confirmed, the regulator can request removal of content from platforms such as Meta, Google, TikTok, YouTube, Viber and Twitch. PlayCity said it could also seek to block social media accounts that repeatedly share unlawful gambling promotions, fine responsible parties or escalate cases to law enforcement when identities cannot be verified.
The statutory fine for illegal gambling advertising stands at cca. €100,900.
The new enforcement framework stems from Law No.9526d, the same legislation that abolished the previous gambling regulator KRAIL.
The post Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Armenian Parliamentary Committee on Economic Affairs
Armenia to Implement Strictest Gambling Regulations to Combat a Massive Surge in Addiction
At its meeting on last Wednesday, the Armenian Parliamentary Committee on Economic Affairs postponed the first reading of amendments to the Law “On Regulation of Gambling Activities” and several related laws until the next meeting for further revision.
Hayk Sargsyan, the author of the legislative initiative and a member of parliament from the ruling Civil Contract faction, stated that the volume of online casino bets in Armenia has increased more than 35-fold over the past eight years.
“While in 2017, the volume of online casino bets was 0.2 trillion drams, in 2025, it will increase more than 35-fold, reaching 7.4 trillion drams. Online casinos have become a scourge and a plague for our people,” Sargsyan said.
According to him, hundreds of thousands of citizens are wasting their money on gambling addiction. Regardless of their location, they have 24/7 access to online casinos and are unable to break their addiction.
“In an attempt to recoup their money, citizens are accumulating debts and loans, thereby further worsening an already critical situation. Under the current circumstances, the National Assembly is obliged to take preventive measures aimed at maximally restricting participation in online casinos for individuals who no longer want to gamble but are unable to overcome their addiction, as well as those in dire social situations or those using government support programs,” Sargsyan said.
The bill proposes establishing a mandatory requirement: all online casinos must place a publicly accessible self-blocking button on their websites and apps.
“After clicking this button, playing at online casinos will be prohibited for a period of five years, with no possibility of early reinstatement. After this period, the ban is automatically extended for another five years unless the citizen submits an application to lift the restriction five days before its expiration. Information about the self-ban will be communicated to the gaming operator. Activity in other online casinos and gaming platforms will also be suspended,” Sargsyan said.
He also stated the need to prohibit participation in online gaming for recipients of social benefits, individuals whose primary source of income is a pension, individuals in bankruptcy proceedings and participants in subsidy programmes implemented with funding or co-financing from the state budget. Furthermore, it is proposed to set a limit on participation in online gaming at 20% of annually declared income.
Government representatives approved amendments that are planned to come into effect on January 1, 2027, following the introduction of the gaming operator institution, which will likely be selected mid-year and implemented as soon as possible.
The post Armenia to Implement Strictest Gambling Regulations to Combat a Massive Surge in Addiction appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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