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Majestic has Covid-19 lockdown to thank for re-inventing its online bingo offering

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Majestic Bingo, which has 16 clubs throughout Britain, has used the enforced suspension of its retail business due to the Covid-19 lockdown, to reinvent its online presence in a way in which managing director Mark Jepp, believes will enhance and build the brand.

Mark Jepp explained: “The lockdown has had a profound impact on the way in which we all approach our personal and our work lives. Among the negatives – and there are a huge number impacting the business, our staff, suppliers and of course our customers – it has also provided an opportunity to reflect and reset.

“For a long time, Majestic had existed with an online offering that was adequate but lacked the WOW! that our community associates with the brand. As a consequence, the senior team mapped out a vision of where we wanted to be and agreed that if we are going to do it, then do it properly, which meant being prepared to invest at a time when income is virtually non-existent and to only work with the right partner.”

For Majestic, the right partner was found in the shape of Positively Distinct Media, a specialist bingo consultancy that shared the same passion for bingo and had the capabilities to transform the online offering to be one of the best in the industry.

Mark Jepp said: “Our online bingo offering was clearly not in line with our retail-led brand and player experience. We knew straight away that PDM were the right partner. They are as enthusiastic about bingo as we are and understand the business and the brand inside out.”

Moving from an everyday experience to one that really captures the Majestic personality has been key and references to ‘brand’ punctuate the vision down to the terminology used, the tone of voice, the promotional mechanics, being true to the integrity of the Majestic bingo experience and translating the sense of trust that its bricks and mortar customers have into the online space.

The solution has been to build on the profile that Mark Jepp enjoys as a ‘hands-on’ managing director. “I’m always at one of our clubs and as a consequence the customers recognise me” he explained. “Our online presence will become our 17th club and I will be fronting the promotions and initiatives as the face of and personality of the Majestic brand.”

Aware of the warnings that online will simply serve to cannibalize bricks and mortar income, the Majestic MD argues that customers are already playing online and the real danger is that they are probably playing with a competitor. Rather than keep the two verticals separate, the strategy is to embrace their coming together, with the official online launch expected to take place in the clubs when bingo is permitted to open its doors.

“The aim is to launch in time for the summer reopening and rather than be slightly awkward or shy about the new arrival really be loud and proud of our new, vibrant online presence. We are currently examining how we can bring the two together with customers being able to participate in the retail experience from their own homes. Our online initiative has energised the team, energised the brand and I’m sure it will energise the Majestic community of players both existing and new.”

 

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18Peaches

18Peaches’ Squid Gold X2 plunges players into a mystical treasure hunt

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Squid Gold X2 by 18Peaches invites players to dive deep into a world of mystery, magic and forgotten riches. Set within a sacred castle filled with ancient relics and hidden chambers, every spin feels like a step deeper into the unknown. The legendary golden squid is said to guard untold fortunes, and only the bravest adventurers will uncover its secrets.

The journey plays out across a 5×5 grid with 50 paylines, where expanding reels can unlock up to 100 paylines for even greater rewards.

With enchanting artifacts, secret rooms, and the electrifying Squid 500 feature, no spin ever feels ordinary. Add in Free Spins, Wild expansions and instant bonus access via Buy Bonus, and Squid Gold X2 becomes a pulse-raising treasure hunt built for thrill-seekers.

“With Squid Gold X2, our goal was to create a journey where every spin feels like a step closer to unlocking a forgotten legend,” says 18Peaches Chief Strategy Officer Arsen Tadevosyan. “We designed mechanics like Squid 500 and the X2 expanding reels to build momentum, each trigger feels like a gate opening, both visually and emotionally. It’s that feeling of chasing something mythical, where every feature builds anticipation and drives you deeper into the experience.”

“When reels expand, paylines double, and the chamber glows with energy, players feel the story unfolding through mechanics. That flow, the rise in tension, the surge of possibility, is what makes Squid Gold X2 such a captivating adventure.”

As with all 18Peaches’ releases, Squid Gold X2™ is bursting with features that keep every moment alive. The highlight is the legendary Squid 500 mechanic.

Whenever a Wild lands and expands, it triggers the sacred Golden Gate, unlocking hidden energy within the castle walls. As the gate opens, the power of the golden squid surges through the reels, doubling your paylines and dramatically boosting winning potential.

There’s also our X2 Mechanic. During bonus rounds, when the Golden Gate rises it reveals additional rows, expanding the grid and transforming 50 paylines into a breathtaking 100-line battlefield of rewards.

Squid Gold X2 is the latest addition to 18Peaches’ fast-growing catalogue of hit titles that continue to resonate with modern players. Recent successes such as Leprechaun Jackpot Collector, Monster Load-Up Hold & Win, and the high-adrenaline Hacker Crash™ Jackpot have firmly established the studio as a creator of distinctive, high-engagement experiences.

As with all 18Peaches titles, Squid Gold X2 is built for effortless market deployment. The platform supports Sweepstakes and Free Rounds via API, enabling operators to easily tailor promotional strategies across diverse regulatory environments.

The post 18Peaches’ Squid Gold X2 plunges players into a mystical treasure hunt appeared first on European Gaming Industry News.

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Booming Games

Booming Games Takes Players Sky-High with Thunder Eagle Hold and Win Extreme 10,000

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Take to the skies and soar like an eagle, then swoop in and grab big wins by spinning the reels of Thunder Eagle Hold and Win Extreme from Booming Games. This action-packed, feature-filled slot is a wild adventure with a chance to win up to 10,000x.

Thunder Eagle Hold and Win Extreme is a 5×3, 25-fixed payline slot. The winning fun takes off when multiplier prize symbols land in the base game for a chance to trigger the Eagle Bonus feature that awards a spin on the Bonus Wheel, which can award Multiplier prize collect, Mini, Minor or Major Prize Pots or even an instant Hold and Win Extreme Bonus.

Hold and Win Extreme features four 3×5 grids and 3 Respins. Land multiplier prize symbols to unlock the other grids. Completing a grid will award a x2 Win Multiplier to all symbols or landing all 60 positions to complete all found grids award the majestic Grand Prize Pot worth 10,000x!

Play Thunder Eagle Hold and Win Extreme and fly to new heights!

Craig Asling, Director at Booming Games, said: “With Thunder Eagle Hold and Win Extreme, we wanted to take our popular Hold and Win format to new heights, both literally and figuratively. This game delivers an exhilarating experience with powerful visuals, immersive gameplay and incredible win potential up to 10,000x. It’s a perfect example of how Booming Games continues to innovate while keeping players fully engaged.”

The post Booming Games Takes Players Sky-High with Thunder Eagle Hold and Win Extreme 10,000 appeared first on European Gaming Industry News.

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Evoplay

Evoplay answers the call of the wild in festive Young Deer Song

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Evoplay, the award-winning game development studio, has launched Young Deer Song, a festive high-volatility slot that takes players deep into a mystical forest where nature’s creatures lead the way to great rewards.

As the moon rises over the treetops, the reels come alive in this Christmas themed title with the fox, owl, raccoon, and wolf, each carrying their own charm and fortune.

The deer, acting as the Wild symbol, prowls across the reels to complete winning combinations, while three or more Scatters trigger free spins beneath the light of the full moon.

The round begins with five spins, where each Extra Spin symbol adds another turn and special icons deliver instant prizes. When six or more bonus symbols appear, players enter a new feature filled with sticky symbols, respins, and jackpot potential.

Once the chase begins, players start with three spins, and each new symbol that lands resets the counter while staying locked in place. Collecting 15 symbols awards the Epic Jackpot, worth 3,000x the bet.

Smaller prizes, Mini (50x), Mega (150x), and Super (500x), can also be won during both this feature and Free Spins, while the Epic reward remains exclusive to the final round.

Packed with engaging mechanics and Evoplay’s signature flair, Young Deer Song showcases the studio’s ability to blend stunning design and dynamic gameplay that keeps players coming back for more.

Ivan Kravchuk, CEO at Evoplay, said: Young Deer Song offers a festive feel, capturing the raw beauty and mystery of the forest, blending familiar mechanics with a vibrant theme that feels fresh and alive.

“It is another great example of how we bring emotion and creativity together in one seamless experience.”

The post Evoplay answers the call of the wild in festive Young Deer Song appeared first on European Gaming Industry News.

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