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Majestic has Covid-19 lockdown to thank for re-inventing its online bingo offering

Majestic Bingo, which has 16 clubs throughout Britain, has used the enforced suspension of its retail business due to the Covid-19 lockdown, to reinvent its online presence in a way in which managing director Mark Jepp, believes will enhance and build the brand.
Mark Jepp explained: “The lockdown has had a profound impact on the way in which we all approach our personal and our work lives. Among the negatives – and there are a huge number impacting the business, our staff, suppliers and of course our customers – it has also provided an opportunity to reflect and reset.
“For a long time, Majestic had existed with an online offering that was adequate but lacked the WOW! that our community associates with the brand. As a consequence, the senior team mapped out a vision of where we wanted to be and agreed that if we are going to do it, then do it properly, which meant being prepared to invest at a time when income is virtually non-existent and to only work with the right partner.”
For Majestic, the right partner was found in the shape of Positively Distinct Media, a specialist bingo consultancy that shared the same passion for bingo and had the capabilities to transform the online offering to be one of the best in the industry.
Mark Jepp said: “Our online bingo offering was clearly not in line with our retail-led brand and player experience. We knew straight away that PDM were the right partner. They are as enthusiastic about bingo as we are and understand the business and the brand inside out.”
Moving from an everyday experience to one that really captures the Majestic personality has been key and references to ‘brand’ punctuate the vision down to the terminology used, the tone of voice, the promotional mechanics, being true to the integrity of the Majestic bingo experience and translating the sense of trust that its bricks and mortar customers have into the online space.
The solution has been to build on the profile that Mark Jepp enjoys as a ‘hands-on’ managing director. “I’m always at one of our clubs and as a consequence the customers recognise me” he explained. “Our online presence will become our 17th club and I will be fronting the promotions and initiatives as the face of and personality of the Majestic brand.”
Aware of the warnings that online will simply serve to cannibalize bricks and mortar income, the Majestic MD argues that customers are already playing online and the real danger is that they are probably playing with a competitor. Rather than keep the two verticals separate, the strategy is to embrace their coming together, with the official online launch expected to take place in the clubs when bingo is permitted to open its doors.
“The aim is to launch in time for the summer reopening and rather than be slightly awkward or shy about the new arrival really be loud and proud of our new, vibrant online presence. We are currently examining how we can bring the two together with customers being able to participate in the retail experience from their own homes. Our online initiative has energised the team, energised the brand and I’m sure it will energise the Majestic community of players both existing and new.”
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Latest News
Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics

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MGA Games announces the launch of Magic Stones in International Markets, its new online slot available from April 28. The game offers an underground adventure in a voxel art world (3D graphics made of blocks), where players explore caves, collect precious stones with multiplier effects, and face various challenges in a fantasy environment.
The main gameplay is based on a 5Ă3 format with 10 paylines. It features cumulative Money symbols and a direct Free Spins purchase option. During these free spins, progressive multipliers and the Collect function with Wild symbols allow players to unlock additional spins and boost their chances of winning as the game progresses.
With a clear focus on innovation, Magic Stones positions itself as a key title in MGA Gamesâ expansion strategy. Its release represents a unique opportunity for operators looking to diversify their portfolios and offer players a distinctive, memorable, and highly profitable experience.
The post Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics appeared first on European Gaming Industry News.
Latest News
ZEAL is a new member of the German Online Casino Association (DOCV)

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- In addition to online lotteries, the company offers a growing portfolio of online games for B2C and B2B target groups
- ZEAL is committed to responsible gambling and strengthening the regulated market
ZEAL Network SE, Germanyâs market leader for online lotteries and provider of online games for B2C and B2B target groups, has been a member of the German Online Casino Association (DOCV) since April. With this step, ZEAL underlines its commitment to responsible online gambling and effective regulation that strengthens the legal market in Germany.
âWe are delighted to be working with the DOCV,â says Helmut Becker, CEO of ZEAL. âOur aim is to provide a fair and transparent gaming experience with state-of-the-art player and consumer protection. We are now working together with the DOCV to strengthen regulated gambling in Germany and combat the black market.â
âWe are delighted to welcome ZEAL as a new member of the DOCV,â says Julia Lensing, Managing Director of the DOCV. âThe DOCV continues to advocate market-driven regulation of online gambling that strengthens legal offerings, effectively curbs the black market and guarantees genuine player protection. With ZEAL, our association has gained another committed company that supports the principles of legal, transparent and responsible online gambling and wants to actively contribute to the positive development of the regulated market.â
By joining the DOCV, ZEAL is reaffirming its commitment to a responsible corporate policy and sending a clear signal for player protection and regulation.
The post ZEAL is a new member of the German Online Casino Association (DOCV) appeared first on European Gaming Industry News.
Industry Awards
Yaspa shortlisted for two prestigious gambling industry awards

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Real-time payment provider nominated for safer gambling and innovation accolades
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London-based company was awarded government grant to develop unique responsible gambling solution
London, April 29, 2025 â Real-time payment provider Yaspa has been shortlisted for two prestigious gambling industry awards.
The London-based company is named among the nominees for Innovation in Payments Solutions and Safer Gambling Software Supplier at the forthcoming EGR B2B Awards.
Now in their 16th year, the EGR B2B Awards are known for recognising excellence in service providers in the gambling industry, rewarding those truly leading the way in innovation, reliability and client service. The winners will be announced at a ceremony at the Roundhouse in London on July 3.
Yaspa enables smooth, simple and secure instant payments through open banking for a range of partners. It works with online and offline gambling industry businesses, including Playbook Engineering, Novibet, NetBet, Casino Lugano and White Hat Gaming.
In 2024 Yaspa was awarded an Innovate UK grant to continue to develop its Intelligent Payments solution â a unique B2B platform that combines open banking technology and AI to help gambling operators identify vulnerable players in a frictionless manner. It is designed to empower businesses by combining Pay by Bank transactions, AI-powered verification, and real-time risk assessment into a seamless, secure experience.
In the gambling sector, Yaspa is able to help operators support responsible gambling with access to player transaction data at the point of deposit, delivering real-time user insights for a significantly broader and more accurate picture of a playerâs pan-operator activity and financial health.
Yaspa CEO James Neville said: âThe EGR awards are regarded as the pinnacle of B2B igaming ceremonies and for Yaspa to be nominated is great recognition for our teamâs hard work and dedication to innovation.
âOur Intelligent Payments solution is a truly unique proposition and itâs wonderful to see that its potential to have a profound impact as a responsible gambling tool has been recognised.
âWe are very proud to be shortlisted alongside some of the biggest names in the gambling and payments industries and we are very much looking forward to the awards night.â
The post Yaspa shortlisted for two prestigious gambling industry awards appeared first on European Gaming Industry News.
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