Esportes Gaming Brasil, the parent group behind licensed betting brands Esportes da Sorte, Onabet, and Lottu, has officially joined IAB Brasil (Interactive Advertising Bureau). The move signals a major commitment to high-standard digital advertising and transparent marketing practices within Brazil’s newly regulated iGaming landscape.

IAB Brasil is the country’s leading authority on digital advertising, bringing together agencies, media platforms, and advertisers to foster a sustainable and ethical ecosystem.

A Commitment to Transparency in a Regulated Market

As Brazil completes its first full regulatory cycle, the role of advertising has shifted from pure customer acquisition to a tool for consumer protection. By aligning with IAB Brasil, Esportes Gaming Brasil aims to ensure its marketing efforts prioritize player safety and educational communication.

Key aspects of this partnership include:

• Adherence to Best Practices: Implementation of the IAB Brasil “Digital Advertising Guide for Sports Betting,” released in August 2025.

• Consumer Education: Using advertising to help players identify licensed, monitored, and safe platforms.

• Ethical Marketing: Moving away from aggressive “get rich quick” narratives and focusing on high-energy, responsible entertainment.

Leadership Insights: Compliance as a Competitive Edge

The group’s leadership views this membership as a natural extension of their “Responsible Gaming” DNA, which already includes rigorous internal training and AI-driven player monitoring.

“IAB Brasil plays a fundamental role in shaping responsible digital communication,” said Hugo Baungartner, Executive Director of Institutional Relations and Strategic Partnerships at Esportes Gaming Brasil. “In a regulated environment, advertising is not just commercial—it is essential to help consumers identify which platforms are licensed and safe.”

Supporting Long-Term Industry Credibility

Participation in IAB Brasil also allows Esportes Gaming Brasil to contribute to broader industry policy discussions and knowledge-sharing. This strategy is designed to strengthen the long-term credibility of the Brazilian betting market, ensuring it remains a sustainable sector built on trust and operational integrity.

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.

Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.

As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.

Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.

These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.

Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.

Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.

Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.

“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”

Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.

“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”

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