Eastern Europe
Greentube cements Romanian position with Game World launch
Greentube, the NOVOMATIC Interactive division, has further expanded its footprint in Romania after going live with local operator Game World.
The operator now has access to Greentube’s extensive games portfolio following a successful integration with the ORYX iGaming platform. Iconic online slots from the NOVOMATIC “Classics” series such as Sizzling HotTM deluxe, Book of RaTM deluxe and Lucky Lady’s CharmTM deluxe are live with the operator, as well as recent smash-hits Diamond Link.
The deal is part of Greentube’s existing partnership with Stanleybet who operates the Game World Group brands in Romania. Game World has been running land-based casino activities in Romania since 1999 and operates the largest gambling hall in the country, Game World Bucharest Mall, where its extensive customer base is already familiar with NOVOMATIC’s land-based titles.
Greentube has significantly grown its presence in the country over the last few months after signing deals with several licensed operators including Baumbet and Mozzartbet.
Michael Bauer, CFO/CGO of Greentube, said: “The Romanian market is going from strength to strength for us, with our content proving very popular with a wide demographic of local players. We are thrilled to now go live with yet another well-established local brand and we look forward to working together to provide players with an exciting and thrilling gaming experience.”
Attila Török, Strategy Director at Game World, said: “Greentube’s fantastic games portfolio offers a combination of the strong land-based titles that our customers have a great affinity to, together with the latest online releases which offer innovative features and exciting game play. Its diverse range of content will be a valuable addition to our existing offering.”
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Eastern Europe
Conquering Challenges: TotoGaming in Romania â 1 Year in the Market
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On January 16, 2024, TotoGaming, a brand with 20 years of experience in Armenia, entered the Romanian market.
A year later, as the brand reflects on its achievements, it acknowledges that its goal has always been to conquer challenging heightsâa philosophy deeply embedded in Totoâs vision: making champion-like decisions and pursuing them relentlessly.
Today, totogaming.ro stands out as one of Romaniaâs ârising starsâ a fact underscored by its shortlisting in the âRising Starâ category at the EGR Europe Awards 2025.
âWhat we planned after entering the market was achieved within the first few months, which is a strong indicator of our success,â said TotoGaming CEO Harutyun Vardanyan.
Letâs look through the highlights from TotoGamingâs 1st year in Romania.
The brand launched in Romania with a collaboration featuring global football star LuĂs Figo. This victory march of partnerships continued with one of Romaniaâs oldest clubs, CFR Cluj, uniting to embark on a Path to the Glory together.
Added 56 new providers and launched 2,568 new games, including new features like Bet Builder, Quick Bet, Autobet, and Copybet.
Introduced TotoChat, an active platform for users to interact and share their best experiences.
For sports betting enthusiasts, offered:100+ sports, spanning 3,000+ global tournaments and over 1,000 football championships across 150+ countries. Real-time stats, line-ups, and formations for 15,000+ international leagues. A staggering 100,000+ pre-match and 150,000+ live events streamed monthly.
The contact center achieved remarkable results in customer satisfaction, recording an 81% chat satisfaction rate, surpassing the industry average of 76%.
Totogaming stands out for its impressive payment speed. Statistics reveal that 15.50% of transactions are processed in under a minute, with 77.30% completed within 10 minutes. The brand is dedicated to supporting its customers, offering step-by-step guidance over the phone whenever they face challenges during transactions.
This marks the beginning of a long journey for TotoGaming, and the past year has clearly shown that the brand is determined to achieve every goal it sets for itself.
The post Conquering Challenges: TotoGaming in Romania â 1 Year in the Market appeared first on European Gaming Industry News.
Eastern Europe
Bogdan Smeu joins CT Interactive as Regional Manager for Romania
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Bogdan Smeu is the new Regional Manager for Romania at CT Interactive. With over 20 years in the gaming and entertainment industry, Bogdan brings a wealth of experience in sales, operations, and customer relationship management.
His strong track record in driving growth and achieving results, combined with his strategic approach to business development, makes him a great fit for this role.
Bogdanâs background includes leadership in sales management, business strategy, and team building, along with a focus on quality standards and budget optimization. His expertise in casino operations and hands-on industry experience further supports his capabilities.
Holding a degree from the âHenri Coandaâ Air Force Academy and a technical background from Technical High School Hidromecanica Brasov, Bogdanâs unique mix of technical and managerial skills has driven his success in complex business environments.
At CT Interactive, he will focus on expanding our presence in Romania and aligning his extensive experience with our mission of providing innovative gaming solutions.
We wish him every success in his new role and look forward to the growth and achievements he will bring to the company.
The post Bogdan Smeu joins CT Interactive as Regional Manager for Romania appeared first on European Gaming Industry News.
Balkans
EGT Digital to showcase innovations at BEGE Expo 2024
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At the highly anticipated BEGE Expo 2024, EGT Digital will highlight its diverse portfolio of top-performing products and exciting innovations. Visitors can explore these offerings at booth 4.0 alongside the latest advancements from EGT.
The companyâs extensive gaming solutions include popular instant games and its bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, featuring over 120 in-house developed slots. Attendees can experience renowned titles like Burning Goals, Amazonsâ Battle, and Sugar Duke, as well as the upcoming 5Ă6 Fruity Shots. This cocktail-themed game includes multipliers ranging from x2 to x500 and introduces Toppling Reels for enhanced win opportunities.
EGT Digitalâs âall-in-oneâ betting platform X-Nave will also be on display with its four modular solutions: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway.
The Sport Product will debut its Customizable Tournament Page, designed to ensure effortless navigation and a personalized betting experience.
The Gaming Aggregator, offering over 12,000 titles, will present features like the Buy Bonus, Hot and Cold games category with live RTP insights, and tools for personalized content such as the Recommendation Engine and Casino as Widget.
The CRM Engine will showcase advanced player segmentation and AI/ML-driven tools for tailored game suggestions.
The Payment Gateway will emphasize its secure, player-focused design with options like deposit repeat, bonus selection, and two-factor authentication.
âWe are delighted to participate in BEGE Expo once again,â commented Tsvetomira Drumeva, Head of Sales at EGT Digital. âDuring this 15th edition we will showcase a solid dose of innovations, sure to impress clients and partners in the region. We are also looking forward to the BEGE Awards, where EGT Digital is a finalist in numerous categories.â
EGT Digitalâs commitment to innovation and excellence continues to position the company among the leaders in the iGaming industryâââ.
The post EGT Digital to showcase innovations at BEGE Expo 2024 appeared first on European Gaming Industry News.
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