Eastern Europe
Greentube cements Romanian position with Game World launch
Greentube, the NOVOMATIC Interactive division, has further expanded its footprint in Romania after going live with local operator Game World.
The operator now has access to Greentube’s extensive games portfolio following a successful integration with the ORYX iGaming platform. Iconic online slots from the NOVOMATIC “Classics” series such as Sizzling HotTM deluxe, Book of RaTM deluxe and Lucky Lady’s CharmTM deluxe are live with the operator, as well as recent smash-hits Diamond Link.
The deal is part of Greentube’s existing partnership with Stanleybet who operates the Game World Group brands in Romania. Game World has been running land-based casino activities in Romania since 1999 and operates the largest gambling hall in the country, Game World Bucharest Mall, where its extensive customer base is already familiar with NOVOMATIC’s land-based titles.
Greentube has significantly grown its presence in the country over the last few months after signing deals with several licensed operators including Baumbet and Mozzartbet.
Michael Bauer, CFO/CGO of Greentube, said: “The Romanian market is going from strength to strength for us, with our content proving very popular with a wide demographic of local players. We are thrilled to now go live with yet another well-established local brand and we look forward to working together to provide players with an exciting and thrilling gaming experience.”
Attila Török, Strategy Director at Game World, said: “Greentube’s fantastic games portfolio offers a combination of the strong land-based titles that our customers have a great affinity to, together with the latest online releases which offer innovative features and exciting game play. Its diverse range of content will be a valuable addition to our existing offering.”
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Compliance Updates
GLI Becomes First International Gaming Lab to be Accredited in Ukraine
Gaming Laboratories International (GLI) has become the first international gaming lab to be accredited in Ukraine.
GLI Europe B.V. was appointed by Ukrainian regulatory authority, PlayCity, as both a testing/certification and inspection body for gambling equipment in the country and is currently the only foreign entity to be accredited.
GLI Europe B.V. will perform testing and certification of all gaming related hardware and software in accordance with the requirements of PlayCity and the Ukrainian gaming regulatory framework. GLI will deliver all Ukrainian certification services through its European operational hub, GLI Europe B.V., ensuring certification is conducted under GLI’s ISO/IEC 17025, 17020, and 17065 accreditations.
The company will work with both foreign and Ukrainian suppliers, whereas Ukraine is considered a regulated market, and suppliers will need to hold a certificate of approval from PlayCity in order to request certification for the market.
“We are grateful for the trust PlayCity has placed in GLI. At GLI, we work with regulators in more than 710 jurisdictions, and we will bring our global expertise to PlayCity and to suppliers who wish to enter the Ukrainian market, guaranteeing the highest levels of testing quality and compliance,” said James Boje, Managing Director, EMEIA.
The post GLI Becomes First International Gaming Lab to be Accredited in Ukraine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor
The provider increased its presence in Romania by launching with two of the market’s leading operators, Casa Pariurilor and Fortuna.
Popular iGaming content provider ICONIC21 launches with Casa Pariurilor and Fortuna. The integrations represent a further strategic move in the provider’s swift expansion within regulated markets.
Casa Pariurilor and Fortuna rank among the most well-known brands in Romania, possessing a robust retail and online presence, relied upon by a large player community. Collaborating with both operators strengthens ICONIC21’s dedication to providing top-notch, tailored content for prominent brands in competitive markets.
A broad range of ICONIC21’s live casino games is now accessible to its players, featuring prominent titles from the Gravity Series like Gravity Roulette and Gravity Blackjack. The Gravity Series incorporates multiplier mechanics into traditional casino formats, enhancing engagement while maintaining a sense of familiarity. The collection additionally features various roulette versions and well-liked Asian games like Sic Bo and Baccarat, guaranteeing wide player attraction.
The growth emphasizes ICONIC21’s rapidly advancing roadmap, covering live casino, slots, virtual and instant games, dedicated studios, and proprietary promotional tools. Every vertical is created to enable flexible integration, customized environments, and expandable growth for operators.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented: “Romania is a key regulated market for us, and going live with Casa Pariurilor and Fortuna confirms the strong demand for our portfolio. We are growing quickly across regulated jurisdictions, and Romania is a clear example of how our products resonate with established operators who prioritise quality, performance, and flexibility.”
Michael Foster, Group Head of Commercial Gaming Operations, added: “Integrating ICONIC21’s portfolio allows us to enhance our live casino offering with strong, performance driven titles. The Gravity Series in particular brings an extra engagement layer to classic games, which aligns well with our strategy of delivering differentiated experiences to our players.”
The post ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Boosts Romania Operations Through VivaBet Alliance
ICONIC21 advances its strategic growth in regulated markets through a new collaboration with VivaBet, a rapidly expanding online casino operator in Romania.
By means of this agreement, sought-after supplier ICONIC21 provides a collection of more than 15 live casino games, enhancing VivaBet’s selection with content focused on performance.
VivaBet established a solid presence in the Romanian market by emphasizing a varied casino selection and a user-friendly platform designed for local users. Functioning within Romanian regulations, the brand persists in investing to broaden its content library to stay pertinent in a fiercely competitive landscape.
The inclusion of ICONIC21’s live casino collection helps achieve this goal by presenting contemporary studios, rapid gameplay, and multiplier-driven features that enhance player involvement.
Among the games going live with VivaBet are some of ICONIC21’s strongest performers:
· Gravity Blackjack
· Gravity Roulette
· Multiple variations of Baccarat
The Gravity Series, recognized for its multiplier mechanics integrated into classic formats, introduces an additional dimension to conventional table games. This strategy has reliably produced high engagement metrics in various markets.
Merging traditional casino elements with improved payout opportunities and refined studio aesthetics, the collection meets the desires of Romanian players who are progressively pursuing both recognition and extra thrill.
Commenting on the partnership, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Romania is a key regulated market for us, and partnering with VivaBet marks another important step in strengthening our footprint locally. We see strong demand for live content that blends classic gameplay with modern mechanics, particularly within our Gravity Series. Collaborating with an operator that understands its audience and is focused on continuous growth allows us to deliver real value.”
From VivaBet’s side, Matei Secaci, Head of Casino, added: “We are pleased to integrate ICONIC21’s live portfolio into our platform. Expanding our array of games with a provider that is growing quickly and investing in high quality production enables us to further enhance the experience we offer our players. The addition of titles such as Gravity Blackjack and Gravity Roulette brings fresh energy to our live casino section.”
The partnership with VivaBet is a key element of ICONIC21’s wider growth plan in regulated European markets. Through providing adaptable integration, a varied live portfolio, and studio-led innovation, the company remains a dependable partner for operators in search of unique live casino content.
With the increasing demand for interactive, enhanced live games, collaborations like this one strengthen ICONIC21’s dedication to providing scalable, performance-oriented solutions customized to the requirements of each market.
The post ICONIC21 Boosts Romania Operations Through VivaBet Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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