Industry News

SportCaller in position for enhanced engagement with Off The Ball

Published

6 years ago

June 11, 2020

Reading Time: 2 minutes

Popular Irish sports broadcaster enlists FTP specialist for a fun series of rapid-fire “live” quizzes to improve the viewer experience

SportCaller, the leading free-to-play (FTP) sports-game provider, has joined forces with Off The Ball, Ireland’s popular sports news and analysis show, to drive audience engagement during the current sporting shutdown with a series of entertaining “live broadcast” quizzes.

The deal is the first of its kind with a multi-platform sports media company, demonstrating SportCaller’s growing reach outside its typical sports betting arena, connecting with more mainstream audiences and responsibly introducing them to the value and highly social nature of free-to-play products.

These rapid-fire tests of trivia track a topical schedule of flagship events that would traditionally capture players’ interests and imaginations around this time of year, while also incorporating a steady diet of general knowledge questions around all major sports.

SportCaller’s live-quiz configurations run off a last-man-standing mechanic, whereby players must submit each answer before a clock-count winds down, with correct answers progressing to the next question. Ultimately, a €1,000 prize is either won or shared between any participant(s) who can post a perfect score across the entire quiz.

This seasonal series showcases SportCaller’s flexibility and capacity to deliver softer marketing functions with which to responsibly maintain customer engagement and digital dwell-time. While these fresh formats have been naturally adapted to the present pandemic, their manifest utility for broader retention has also carved out a long-term future as part of a progressive product set and marketing strategy for both media partners and operators.

These quizzes are fronted by a rota of familiar personalities from Off The Ball, whose main host Ger Gilroy is regularly joined by household names including Brian O’Driscoll and Kevin Kilbane. The show is sponsored by Paddy Power, who first launched SportCaller’s signature Beat The Drop game to universal acclaim back at the 2018 World Cup. The free-to-play specialist has since gone on to bolster this strong relationship at group level for Flutter Entertainment, whose mega-merger with The Stars Group was completed at the beginning of May.

Cillian Barry, MD at SportCaller, said: “We’re thrilled to be breaking new ground with Off The Ball via these new Live Broadcast quizzes, showing that now is the time to be pushing fresh concepts and products for our increasingly diverse range of clients. They say that personality goes a long way and OTB has it in spades. As a result, the SportCaller platform is another conduit by which OTB can express the content of that character to a loyal, sports-mad audience looking for some light relief.

“Clearly, you’re never going to replicate the same levels of engagement until all live sports can reliably find a way back. However, we can still offer fun, thematic content with these simple FTP games which build brand loyalty and an audience which returns to watch, listen and play. I believe this represents another key proving ground outside our original sportsbook domain, with these quizzes helping to fashion a wider and improved marketing mix.”

Ger Gilroy, Managing Director of Off The Ball, added: “It’s imperative that we keep our viewers and listeners entertained across our live radio and podcast channels, despite many of their favourite major sports still being unavailable. Happily, SportCaller’s innovative quizzes are allowing us to open up another outlet of competitive fun and social enjoyment for our enthusiastic audience.

“Their games fit neatly into our programming schedule and check all the boxes for responsible engagement. We’re always looking for new experiences to better connect our viewers to the sports they love, and SportCaller’s creative-content ideation and swift tech integration set them apart.”

Balkans

CT Interactive Appoints Martin Dimitrov as its New Commercial Manager

Published

3 days ago

January 16, 2026

Wladimir P.

ct-interactive-appoints-martin-dimitrov-as-its-new-commercial-manager

CT Interactive has appointed Martin Dimitrov as its new Commercial Manager. Martin brings over eight years of experience in sales, client management and business development, with the past two years dedicated to the dynamic iGaming industry.

Throughout his career, Martin has managed a diverse portfolio of clients and partners, successfully developing and strengthening long-term commercial relationships. His active participation in key industry events has enabled him to build an extensive professional network and maintain a strong, up-to-date understanding of market trends and dynamics.

Martin’s strong leadership and strategic thinking allow him to identify new business opportunities, drive sustainable growth and support partners with tailored commercial solutions. His collaborative approach and results-driven mindset make him a trusted point of contact for clients and colleagues alike.

With his deep understanding of the iGaming landscape and proven commercial expertise, Martin Dimitrov is a valuable addition to the CT Interactive team.

The post CT Interactive Appoints Martin Dimitrov as its New Commercial Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

blask

Greece Led Europe’s iGaming Growth in 2025 — Now the Drivers Are Fully Explained

Published

4 days ago

January 15, 2026

Wladimir P.

greece-led-europe’s-igaming-growth-in-2025-—-now-the-drivers-are-fully-explained

In the second half of 2025, Greece emerged as Europe’s fastest-growing iGaming market. While several major jurisdictions slowed or declined, Greek market demand rose by more than 50% between June and December, standing out as one of the year’s clearest growth stories.

According to data from Blask, the surge was not the result of a single tournament or seasonal spike. Instead, it reflected a structural shift driven by a combination of sports momentum, regulatory reform and casino market dynamics — factors that can now be traced in detail through Blask’s newly released Market Explanation feature.

Continuous sports momentum without demand gaps

Greece’s growth was underpinned by a tightly stacked sports calendar that sustained engagement across multiple months. EuroBasket 2025 in late August, the kickoff of the Stoiximan Super League, UEFA Champions League matchdays under the new league-phase format, and the EuroLeague season featuring Greek clubs created a continuous rhythm of high-interest betting cycles throughout autumn.

Rather than short-lived peaks followed by sharp declines, demand remained elevated well beyond individual events. This is a pattern clearly visible on the Blask Index trend line.

Casino reform reshaped demand behavior

One of the most significant contributors came from the casino segment. Greece’s decision to raise RNG stake limits from €2 to €20 altered the mechanics of the market, allowing online casinos to absorb demand during sports off-peak periods.

As sports-led acquisition increasingly converted into casino play, operators reported double-digit iGaming growth. Market Explanation analysis shows that this effect persisted over time, confirming the shift as structural rather than seasonal.

Enforcement redirected demand to licensed operators

Regulatory action further reinforced the upward trend. In December, Greek authorities blocked approximately 11,000 illegal gambling domains. Instead of suppressing demand, the move redirected player interest toward licensed platforms, strengthening regulated market performance.

The impact was amplified by the adoption of IRIS instant payments, which reduced deposit friction and improved conversion from interest to activity.

From tracking trends to understanding causes

To surface these drivers, Blask has introduced Market Explanation — an AI-powered layer within the Blask Index that allows users to click on any country’s trend line and instantly see a sourced breakdown of the forces behind the movement. Sports calendars, regulatory changes, casino dynamics and macro factors are analyzed together, turning raw demand signals into actionable market context.

Greece’s 2025 performance illustrates how this approach changes market analysis. Rather than simply observing that demand is rising, operators, suppliers and investors can now see why it is happening — and which levers are shaping the trajectory of a market in real time.

The post Greece Led Europe’s iGaming Growth in 2025 — Now the Drivers Are Fully Explained appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Crypto Turnkey

GR8 Tech Delivers 1.6× Higher Deposit Conversion and 3× Reduction in Transaction Costs for Crypto Turnkey Clients

Published

4 days ago

January 15, 2026

Wladimir P.

gr8-tech-delivers-1.6×-higher-deposit-conversion-and-3×-reduction-in-transaction-costs-for-crypto-turnkey-clients

Initial performance metrics from providers utilizing GR8 Tech’s Crypto Turnkey solution indicate notable enhancements in player conversion and operational efficiency within months of transitioning to cryptocurrency payments.

Operators utilizing Crypto Turnkey are indicating:

● 1.6 times greater conversion for initial and subsequent deposits

● Cost per transaction can be as much as 3 times lower than conventional payment methods.

● Withdrawal processing up to 2.5 times quicker

“The conversion improvements and cost reductions we see would take much longer to achieve through payment optimization alone,” said Denys Parkhomenko, GR8 Tech CPO. “Crypto Turnkey unlocks access to the fastest-growing and highly valuable player demographic in iGaming. When over half of your target audience is already using crypto for investments, offering it as a payment method is a must—numbers prove it.”

The findings confirm the business rationale presented at Crypto Turnkey’s inception: cryptocurrency eliminates reliance on payment providers and draws higher-value participants who deposit larger amounts and wager more often. With settlement finishing within minutes rather than days, operators are experiencing enhanced margins and clearly superior player satisfaction.

Crypto Turnkey is now accessible worldwide and can be implemented as a new option or transitioned from Hyper Turnkey.

Unlock Your Crypto Advantage at ICE Barcelona 2026

The post GR8 Tech Delivers 1.6× Higher Deposit Conversion and 3× Reduction in Transaction Costs for Crypto Turnkey Clients appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.