Gambling in the USA
Joe Asher (CEO at William Hill US) to join speaker lineup at the Sports Betting & Casino Summit North America 2020

The top industry companies have all confirmed their interest to join the Sports Betting & Casino Summit North America (Virtual Conference), which will open its virtual doors between 23-24 June
The virtual seats are limited, so hurry and register now to secure your seat(s)! REGISTER HERE
We are taking the time to introduce you to the experts that will be joining the panel discussion and today, we are introducing you to Joe Asher (CEO at William Hill US).
Joe Asher has been CEO of William Hill US since 2012, when William Hill acquired Brandywine Bookmaking, a company Asher created. Brandywine was a pure startup, which Asher launched in 2008 under the brand name Lucky’s Race & Sports Books after he relocated to Las Vegas from New York.
Asher has a long background in the gaming industry and a lifelong passion for the race and sports betting business. Starting when he was a teenager, Asher held management positions at several racetracks, including Brandywine Raceway, Dover Downs, Harrington Raceway and Foxboro Raceway and was the Wilmington News-Journal’s thoroughbred racing handicapper for Delaware Park. He became the youngest track announcer in North America, calling races at Harrington, Foxboro, Brandywine and Dover Downs. In 2015, he came out of retirement and called a race at the Elko County Fair and participated again in the 2018 races.
Previously, Asher was an attorney with Skadden, Arps, Slate, Meagher & Flom. Asher is a graduate of the University of Delaware and the Delaware Law School of Widener University, magna cum laude, served a judicial clerkship with the Supreme Court of Delaware and was admitted to the bar in Delaware and New York. He also is a member of the Board of Directors of the University of Delaware Alumni Association, the Board of Trustees of the Las Vegas Metropolitan Chamber of Commerce, the Board of Directors of the National Council of Juvenile and Family Court Judges, and the Nevada Board of Trustees for Olive Crest. As a leader in the gaming industry, Asher has been featured on national television shows such as CBS’s 60 Minutes, CNBC’s Power Lunch, FOX News’ Fox & Friends and Varney & Co. Asher has testified on sports betting issues in state legislatures, spoken at numerous gaming industry seminars and guest lectured on race and sports betting at UNLV’s Boyd School of Law.
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Gambling in the USA
Gaming Americas Weekly Roundup – June 30-July 6

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.
International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.
Partnerships
International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.
EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.
The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.
Gambling in the USA
Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.
Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.
This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.
In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.
“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.
The post Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor appeared first on Gaming and Gambling Industry in the Americas.
ABBIATI Casino Equipment
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
The post Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas appeared first on Gaming and Gambling Industry in the Americas.
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