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GVC Sets out plan to safely welcome customers back to betting shops

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GVC Holdings PLC, the global sports-betting and gaming group, has today set out the comprehensive plan it is implementing to safely re-open its Ladbrokes and Coral betting shops. From 15 June, all 2,445 shops in England will open their doors, followed by the remainder of the Group’s c.3,000 shop estate, as the devolved administrations in the UK ease their own lockdowns.

The guiding principle behind the plan is to ensure the health and wellbeing of all colleagues and customers. The plan details the social distancing and safety procedures put in place alongside the provision of new protective equipment installed in store and provided to the shop personnel.  The new measures have been designed to meet or exceed guidelines laid down by the UK government and World Health Organisation.

The key elements are summarised below, with each element supported by detailed guidance and the provision of additional equipment and training where required:

  1. Pre shop-opening checks
  • Property maintenance checks.
  • Facilities, screens, bet stations, gaming machines and till systems cleaned.
  • Review of security hardware in shops.
  1. Tools to support social distancing
  • Installation of additional equipment including ‘sneeze screens’, protective barriers between gaming machines and bet stations to act as a physical barrier between colleagues and customers to ensure social distancing.
  • Installation of customer signage and floor markings to provide direction on social distancing whilst in shop.
  • Compulsory social distancing training module for all colleagues.
  1. Health and safety provisions
  • Supply of stylus pens for customers using bet stations and gaming machines, to avoid customers physically touching screens.
  • Provision of additional hand sanitiser stations, hand wash and cleaning products to promote and maintain good hygiene standards.
  • Provision of colleague comfort measures such as face masks, protective shields and disposable gloves.
  • Introduction of enhanced colleague cleaning routines in both the customer and colleague areas.
  1. Shop operation guidance
  • Clear guidance on maximum customer occupancy levels, based on size and layout of each shop, to support social distancing.
  • Guidance on customer entry/exit management procedures.
  • Guidance on bet placement and payment processes, with use of contactless payment encouraged.
  1. Colleague wellbeing
  • Installation of dividing partitions between till positions to act as a physical barrier between colleagues and ensure social distancing.
  • Restrictions on transfer of personnel between multiple shops to reduce exposure.
  • Provision of a third-party app “Unmind” to promote mental wellbeing.
  • Supply of video and printed training materials.
  • Employee Assistance Programme made available to all colleagues and their families.
  • Open and honest communication channels with all colleagues.
  1. Safer gambling
  • Increased monitoring of customer behaviour and wellbeing, to identify potentially vulnerable customers and ensure they are playing within their financial means.
  • Guidance on interactions with vulnerable customers whilst social distancing
  • Review of self-exclusion lists.

Commenting on the plan GVC CEO Kenny Alexander said:

“We are very pleased to be re-opening our shops in England as the UK begins the first steps in returning to some form of normality. Ever since the lockdown was introduced, we have been working tirelessly on a plan which will deliver the safest possible environment for both our customers and our people. I am confident we have achieved that and look forward to welcoming our customers back in the near future.”

Michael Dugher, Chief Executive of the Betting and Gaming Council, said:

“I’m delighted that GVC, home of some of the world class brands in betting, will be able to re-open their English betting shops safely from 15 June. GVC make a significant contribution to the economy, supporting good jobs in communities across the country, and it’s great to see at first hand their commitment to ensuring that their reopened shops will provide a safe and enjoyable environment for staff and customers alike”.

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Ebaka Games

Ebaka Games secures first aggregator partner with Hub88 deal

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Ebaka Games has taken a major step in its growth journey by securing its first aggregator partnership with Hub88, officially ending its period of exclusivity with menace.com and opening up to new commercial opportunities.

The new agreement will see Hub88’s network of operators among the first to access Ebaka Games’ distinctive portfolio, known for its original mechanics and bold approach to instant-play gaming.

Through seamless integration via the Hub88 API, partner operators can quickly onboard Ebaka’s full suite of instant games. The portfolio is designed to stand out, featuring dynamic gameplay, striking visuals, proprietary Ebaka game modes, high-volatility mechanics, and generous multipliers. The studio’s focus is firmly on delivering instant entertainment and driving strong player engagement.

Commenting on the partnership, Ebaka Games CEO Vitalii Zalievskyi said:
“It is time to bring Ebaka Games’ genuinely thrilling content to players around the world, and partnering with Hub88 is an important step as we scale our operations. We’re excited that operators can now integrate our games so easily, and we look forward to building a strong, long-term partnership with Hub88 as we expand globally.”

The Hub88 deal marks the first phase of Ebaka Games’ wider distribution strategy. The studio has confirmed that additional partnerships are already in the pipeline, with its content set to roll out across major operators and leading aggregators in the near future.

The post Ebaka Games secures first aggregator partner with Hub88 deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Fantasy Sports

PrizePicks Returns to New York

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PrizePicks, the leading sports entertainment operator in North America, announced that it has launched its innovative peer-to-peer fantasy sports contest in New York. Players across the state can now compete in engaging leaderboard style fantasy sports games.

“Returning to New York is a testament to the state’s commitment to embracing innovative gaming products,” said Nick Zabriskie, SVP of Government Affairs, PrizePicks. “Players deserve a competitive landscape, allowing them to engage with their favorite contests in a regulated environment. We’re excited to bring our games back to sports fans who have eagerly been awaiting our return and to extend our footprint in the Empire State.”

In October, PrizePicks was awarded an interactive fantasy sports license by the New York State Gaming Commission. New York is the 16th state to formally ratify PrizePicks’s fantasy contests as games of skill under its interactive fantasy sports rules.

As PrizePicks continues to expand to new markets, investment into Responsible Gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the National Council on Problem Gambling (NCPG) for its Responsible Gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.

The post PrizePicks Returns to New York appeared first on Americas iGaming & Sports Betting News.

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Arizona

Arizona Department of Gaming Marks Fifth Super Bowl of Legal Sports Betting — November Wagers Top $965M

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The Arizona Department of Gaming today highlighted a major milestone: the upcoming Super Bowl will be the fifth played under Arizona’s legal, state-regulated sports wagering framework. Since regulated event wagering launched in 2021, Arizona’s oversight—guided by state law and Tribal-State Compacts—has aimed to protect consumers, preserve integrity, and generate public revenue.

Key November 2025 figures: strong wagering growth

In its latest monthly report, the Department said Arizona bettors wagered approximately $965 million on sports and events in November 2025 — about a 7.5% increase versus November 2024. The state collected roughly $5.5 million in privilege fees for the month.* Fiscal year-to-date privilege fees total $26.3 million (about $25.7M from event wagering and $637,399 from fantasy sports).

Arizona also recorded its highest monthly event wagering in October 2025 with $967,141,269, and the second-highest in November 2025 with $965,233,844.*

Regulated framework and consumer protections

Arizona’s regulated model requires licensed operators to follow statutory rules, Tribal-State Compacts, and ongoing regulatory oversight. The Department conducts audits, compliance reviews, and integrity controls designed to prevent fraud and illegal activity. Licensed event wagering operators remit privilege fees, calculated as a percentage of gaming revenue — with 90% of those fees directed to Arizona’s General Fund to support state programs and priorities.

There are currently fourteen licensed event wagering operators approved to offer wagering in Arizona, each subject to ongoing Department review and potential audit adjustments.

Responsible play and support resources

The Department emphasizes the importance of using state-licensed event wagering and fantasy sports apps or retail locations. For guidance and safety tips, players are encouraged to visit Check Your Bet at gaming.az.gov/checkyourbet.

For individuals and families affected by problem gambling, the Department’s Division of Problem Gambling offers confidential, subsidized treatment and resources statewide at problemgambling.az.com.

* Disclaimer: Monthly operator figures are self-reported and subject to adjustment after Department audits and review. The Department does not guarantee the final accuracy of the self-reported totals.

The post Arizona Department of Gaming Marks Fifth Super Bowl of Legal Sports Betting — November Wagers Top $965M appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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