eSports

Alonso and Barrichello team up for Le Mans Virtual assault with Torque Esports’ simulator company Allinsports

Published

6 years ago

June 1, 2020

George Miller

Reading Time: 3 minutes

The Spanish/Brazilian combination have an incredible 633 Formula 1 race starts and 43 wins between them
Sim racing stars Olli Pahkala and Jarl Teien to join F1 stars
Torque Esports’ sim manufacturer Allinsports throw support behind Le Mans entry

Formula 1 legends Fernando Alonso and Rubens Barrichello are teaming up for an assault on the 24 Hours of Le Mans Virtual – launching the FA/RB Allinsports team for the virtual version of the fabled French endurance racing event.

The duo are two of only five men with more than 300 Formula 1 race starts to their credit, with Barrichello holding the record at 322 with Alonso not far behind on 311.

Scheduled for June 13/14 – the 24 Hours of Le Mans Virtual will fill the date that was originally scheduled for the 88th running of the legendary French endurance race, which Alonso has previously won twice.

The Alonso/Barrichello team is backed by Torque Esports (TSX-V: GAME) (OTCQB: MLLLF) and its market-leading simulator manufacturer Allinsports, which build and supply Formula 1-level simulators to both racing legends.

Headed by ex-Ferrari, McLaren and Red Bull development and electronics expert Anton Stipinovich, Allinsports not only design and build full-size, full-motion simulators from its base in Maranello, Italy, but also market the eRacer simulator that is used by leading motorsport stars including Alonso, Barrichello, Sebastian Vettel, Kimi Raikkonen, Charles Leclerc, Emerson Fittipaldi, Tony Kanaan, Helio Castroneves, Gil de Ferran, David Brabham, Conor Daly and Nicholas Latifi

The Torque Esports team has a long history at Le Mans with President and CEO Darren Cox creating the Nissan PlayStation GT Academy program which turned gamers into real-world race drivers and spearheaded the successful Le Mans debut for the likes of Jann Mardenborough and Lucas Ordonez.

Joining the Formula 1 stars for the event will be top Nordic sim racing racers Olli Pahkala (Finland) and Jarl Teien (Norway).

“I’ve been very fortunate to have two victories at the 24 Hours of Le Mans in the past two years, but the level of competition for the virtual race could be even tougher,” Alonso said.

“I’m thrilled to team up with Rubens and delighted to add Olli and Jarl to our team. Allinsports played a big role in getting both Rubens and I involved in sim racing, and we’re very excited to be working together with Anton and his team as well as the guys from Torque Esports who are putting this together.”

Allinsports’ Stipinovich previously worked closely with both Barrichello and Alonso during their Ferrari Formula 1 stints. The South African-born electronics expert worked with Barrichello during the dominant Ferrari Schumacher/Barrichello era and worked with the Ferrari Driver Academy during Alonso’s stint.

“Anton and I had a lot of success together back in the day and he has been a huge help in getting me involved in esports racing,” Barrichello said.

“I did Le Mans back in 2017 and loved the experience, and now I’m really looking forward to going back and doing it virtually with this great team. We have a lot of work to do to prepare for the race, but it is going to be a brilliant challenge.”

Both Alonso and Barrichello have showcased their virtual talents in the Torque Esports’ The Race All-Star Series powered by ROKiT Phones in the Legends Trophy division.

Alonso starred last week at Indianapolis, taking two victories, including a win in the reverse grid event. Barrichello has also been to victory lane in the series, taking a victory at NOLA Motorsport Park earlier this year.

The FA/RB Allinsports team has also enlisted the support of former Le Mans LMP2 winning squad Greaves Motorsport to support the virtual Le Mans assault. Jacob Greaves and his team will handle the preparations and in-race strategy for the team.

The Greaves Motorsport squad is no stranger to tackling the 24 Hours of Le Mans with gamers. Torque Esports’ Cox previously worked with the UK-based squad for the GT Academy graduates.

“We have a massive task ahead, but we’re doing everything we can to make sure we give this the best shot we can,” Cox said.

“Even though the weather, safety cars, and everything may be virtual, we’re treating this like the real thing, and Jacob and his team have that race-winning experience that we’re adding to our ‘virtual’ pit wall. We had great real-world success with Jacob and his team with gamers in the past – now we’re taking two real-world motorsport legends into the virtual world. It is a perfect flip from what we’ve done previously.”

The Formula 1 stars’ sim racing teammates have equally as impressive resumes. Pahkala finished third three times in the iRacing World Championship Grand Prix Series in 2014, 2015 & 2016, and second in the Road Pro Series in 2013. He finished fourth in the Formula 1 Esports Pro Series Team Championship in 2018 and was third in the Formula E Visa Vegas eRace in 2017.

Teien is a two-time LFSCart champion and has driven for G2 Esports in the eNASCAR Coca-Cola iRacing Series.

The 24 Hours of Le Mans Virtual will kick off at 15:00 (CEST) on Saturday, June 13, with racers greeting the chequered flag at the same time on Sunday.

Source: Torque Esports

eSports

Yalla Group Announces Strategic Partnership with Saudi Esports Federation

Published

5 days ago

February 3, 2026

Wladimir P.

yalla-group-announces-strategic-partnership-with-saudi-esports-federation

Yalla Group Limited, the largest Middle East and North Africa (MENA)-based online social networking and gaming company, has announced a strategic partnership with the Saudi Esports Federation (SEF) to drive the continued expansion of Saudi Arabia’s national esports ecosystem, broaden opportunities for local talent and promote greater inclusivity in competitive gaming. The partnership represents a key element of Yalla’s strategy to deepen engagement in Saudi Arabia, one of the region’s most important growth markets.

Supporting the aims of Vision 2030 and the National Gaming and Esports Strategy, SEF and Yalla Group signed two Memoranda of Understanding (MoUs) to further develop esports within the Kingdom and establish new pathways for aspiring talent to develop key skills and experience.

Under the partnership agreements, Yalla has been appointed Official Event Partner of the Saudi eLeague (SEL) 2026, the Kingdom’s premier national esports competition. Support for the Women’s Saudi eLeague will be a key focus of the partnership, aligning with Yalla’s dedication to promote inclusion, community development and broader participation in digital entertainment. By cultivating female talent and establishing structured pathways for women’s participation in competitive esports, Yalla aims to contribute to the growth and vitality of Saudi Arabia’s gaming sector.

In addition, Yalla will launch a talent development programme in collaboration with the SEF’s Saudi Esports Academy, designed to foster local esports talent through training, mentorship and competitive experience. The initiative aims to strengthen foundational talent pipelines and improve the long-term competitiveness of Saudi Arabia’s esports ecosystem.

Saifi Ismail, President of Yalla Group, said: “This partnership marks an important step in our engagement with Saudi Arabia’s esports sector. By supporting both national competitions and talent development, we are proud to contribute to the sustainable growth of the Kingdom’s gaming ecosystem.”

“Partnering with a MENA leader like Yalla Group brings valuable regional expertise to the Saudi eLeague. This collaboration is crucial for amplifying the league’s prestige and ensuring it delivers a world-class experience for players and fans,” said Ibrahim Alsheddi, Chief Shared Services Officer at the Saudi Esports Federation.

The post Yalla Group Announces Strategic Partnership with Saudi Esports Federation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Martin Lycka Joins Oddin.gg as Vice President of Institutional Affairs

Published

5 days ago

February 3, 2026

Wladimir P.

martin-lycka-joins-oddin.gg-as-vice-president-of-institutional-affairs

Oddin.gg has named Martin Lycka as Vice President of Institutional Affairs, enhancing the firm’s knowledge in regulation and responsible gambling as esports wagering grows in regulated markets worldwide.

Lycka offers over 15 years of high-level regulatory and responsible gambling expertise in Europe, North America, and Latin America. Most recently, he held the position of Senior Vice President for American Regulatory Affairs and Responsible Gambling at Entain, where he directed regulatory strategy throughout the Americas and oversaw global esports regulatory issues. He additionally sits on the Board of Directors for the American Gaming Association.

Before joining Entain, Lycka had high-level regulatory positions at GVC Holdings and Paddy Power Betfair, overseeing licensing initiatives and regulatory strategy in various jurisdictions.

In his new position at Oddin.gg, Lycka will collaborate with regulators, policymakers, publishers, tournament organizers, and integrity bodies, making sure the company’s esports betting solutions keep up with changing compliance standards. Situated on the U.S. East Coast, Lycka will aid the company’s growth into more regulated markets worldwide, with this new role highlighting the increasing industry need for suppliers with substantial institutional trustworthiness.

Martin Lycka, VP Institutional Affairs at Oddin.gg, said: “Esports betting has experienced significant development within fully regulated environments. This has been the outcome of proactive engagement, education, transparency, and open dialogue with regulators. Oddin.gg, as an industry pioneer, has built its approach around those principles, and I’m looking forward to supporting the company as it scales across many more global markets.”

Marek Suchar, Co-Founder and Managing Director at Oddin.gg, added: “As esports betting continues to scale, institutional credibility becomes just as important as product quality. Martin brings deep regulatory experience and a practical understanding of what regulators seek to become comfortable with innovative betting products. His appointment strengthens our ability to engage constructively with regulators, addressing integrity, governance, and technological concerns, and to support partners operating in complex regulatory environments.”

The post Martin Lycka Joins Oddin.gg as Vice President of Institutional Affairs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2026 summit

HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda

Published

1 week ago

January 30, 2026

Wladimir P.

hipther-prague-summit-unveils-50%-of-its-dynamic-2026-agenda

The HIPTHER Prague Summit is shaping up to be one of the most comprehensive events of the year, with an agenda that reflects the fast-evolving landscape of iGaming, fintech, compliance, AI, media, and beyond. With four distinct stages and content spanning two days, the summit promises high-impact insights, cutting-edge knowledge sharing, and actionable strategies for stakeholders across the digital industries.

While only half the agenda has been released so far, what’s already on the table reveals an ambitious and future-forward program. Attendees can expect the remaining schedule—focused on the Expert Panel Stage and HIPTHER Academy—to further raise the bar with industry-leading panels and advanced learning formats.

Stage 1: Compliance & Regulation

This track offers a robust dive into both regional and global regulatory trends, aimed at compliance professionals, legal experts, and decision-makers navigating complex frameworks.

Day 1 will focus on market updates, regulators’ panels, and regional compliance outlooks. Highlights include a Czech Market update, a panel featuring European regulators, and regional overviews from Germany and the Balkans.

Day 2 expands into the global picture, covering enforcement trends, jurisdiction updates from Southern Europe, the USA, and LatAm, and a deep-dive GLI session on certification and trust. The day wraps with an IMGL-led masterclass exploring the intersection of AI, automation, and accountability.

Stage 2: Expert Panels Stage

This track is a powerhouse of innovation-focused dialogue.

Day 1 will feature panels on iGaming, fintech, AI, media, SEO, esports, and business growth. Industry disruptors and thought leaders will gather to unpack the trends driving momentum across verticals.

Day 2 will turn the spotlight to deep-dive panels with operators, suppliers, and advisors sharing battle-tested strategies, future bets, and lessons from scaling globally.

Stage 3: Main Focus Stage

This stage is split into two powerful themes across both days.

Day 1 is the Keynote Arena, with standout talks on branding, visibility, growth, and deal-making. Sessions like “LinkedIn as a Dealflow Engine” and “Branding in the Attention Economy” offer tactical insights for companies looking to sharpen their competitive edge.

Stage 4: HIPTHER Academy

Designed for hands-on learning and skill development, this stage blends education with real-world application.

Day 1 offers masterclasses, workshops, and practical learning sessions, setting the tone for deep engagement.

Day 2 will feature advanced education formats, including certification-oriented sessions, ideal for professionals looking to level up with verified credentials.

Don’t Miss Out – Secure Your Spot Now

With limited availability and high interest across the industry, now is the perfect time to register. Be among the first to access cutting-edge insights, connect with top-tier professionals, and help shape the future of digital industries.

Register today for HIPTHER Prague Summit 2026 and be part of the conversation that drives the next wave of innovation.

The post HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.