Press Releases
LOTTOLAND LAUNCHES FIRST CHARITY LOTTO
Win-Win Charity Lotto will support four UK charities
Leading online lotto betting operator, Lottoland, has launched its first charity focused lotto in the UK, where 20p of every pound bet will be donated to four charities – The British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society.
Each bet of the Win-Win Charity Lotto will cost £1 and the jackpot will be fixed at £250,000 for every draw. The game format and results will be based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls will be drawn out of a total of 49, with 10 bonus balls up for grabs.
Lottoland CEO Nigel Birrell said: “We are delighted to be able to launch our charity lotto betting game here in the UK and are delighted to have these four fantastic charities on board, all of whom support amazing causes.
“The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business. We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do.”
Katherine Ross, Head of Corporate Partnerships at the British Red Cross said: “The British Red Cross has been supporting people at every stage of crisis for over 150 years, both in the UK and around the world. In the aftermath of crisis, we are there to help people rebuild their lives and create a more sustainable future. In the UK, we respond to an emergency on average every four hours, from fires and floods to power outages and terror attacks. Through the kindness of our supporters, we can continue our vital work to protect the most vulnerable people.”
Tracey Bleakley, CEO at Hospice UK commented; “Hospice UK are delighted to be partnering with Lottoland on the Win Win Charity Lotto. Hospice UK is the national charity for hospice and palliative care. The Win Win Charity lotto will help us continue our work to ensure all adults and children living with a terminal or life-shortening illness receive the care and support they need, when they need it.”
Richard McIlwain, Deputy Chief Executive of environmental charity Keep Britain Tidy, said: “As one of the charities that will benefit from Lottoland’s new Win-Win Charity Lotto, Keep Britain Tidy will be able to undertake more work to support communities up and down the country in improving their local environment so that they can love where they live and feel the benefits that come from having access to great parks, beaches and public spaces.”
Mike Crossley, Director of Fundraising and Marketing at The Marine Conservation Society commented; “At what is such a challenging time for charities across every sector, it’s fantastic to have the support of Lottoland. The money raised by players of Lottoland will be immensely valuable to our ongoing work fighting for our ocean, working towards a cleaner, better-protected, healthier future where both nature and people thrive.”
Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. For more information, please visit www.lottoland.co.uk.
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Compliance Updates
Expanse Studios Secures Swedish B2B Gaming License
Reading Time: 2 minutes
Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc., has been granted a software provider license by Spelinspektionen, Swedenâs national gambling authority, authorizing the company to distribute gaming software to licensed operators in one of Europeâs most mature and regulated iGaming markets.
The license, valid until December 1, 2030, enables Expanse Studios to supply its portfolio of proprietary slot games, crash games, and casino content to Swedenâs licensed B2C operators. This approval positions the company to serve a market that generated approximately âŹ2.4 billion in total gambling revenue in 2024, with online gaming accounting for 64% of total market activity.
Entry into Europeâs Most Regulated Market
Sweden represents one of Europeâs most sophisticated iGaming jurisdictions, with approximately 100 licensed operators serving a population of 10.5 million where internet penetration exceeds 95%. In 2024, the online gambling revenue reached $1.9 billion, reflecting a 5% increase from the previous year.
The Swedish market maintains one of Europeâs highest channelization rates at 85-90%, indicating strong player preference for licensed platforms. Swedenâs regulatory framework, established through the 2019 Gambling Act and overseen by Spelinspektionen, emphasizes technical compliance, responsible gaming, and transparent operationsâstandards that align with Expanse Studiosâ existing operations across 1,300+ casino brands in regulated markets.
âSwedenâs licensing framework sets the gold standard for regulated iGaming markets in Europe,â said Damjan Stamenkovic, CEO of Expanse Studios. âSecuring the license approval from the Swedish Authority once again validated our technical capabilities and commitment to responsible gaming in one of the worldâs most demanding regulatory environments. This license opens substantial distribution opportunities with established operators serving a highly engaged, tech-savvy player base.â
The Swedish license complements Expanse Studiosâ recent European regulatory approvals in Romania and commercial partnerships with operators including AdmiralBet (Novomatic Group) and MerkurXtip (Merkur Group), demonstrating accelerating demand for certified, compliant content across regulated jurisdictions in Europe.
Swedenâs market characteristicsâincluding strong preference for mobile platforms, high consumer spending on digital entertainment, and established payment infrastructureâalign well with Expanse Studiosâ content portfolio. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, the company continues scaling its high-margin B2B operations across Europe, Latin America, and North America.
This license approval reinforces Golden Matrix Groupâs strategic focus on expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and very robust player protection standards.
The post Expanse Studios Secures Swedish B2B Gaming License appeared first on European Gaming Industry News.
Betiator
Delasport Unveils a Crash Game for Sports Betting
Reading Time: 2 minutes
Leading iGaming supplier Delasport teases a one-of-a-kind sports betting crash game called Betiator â a new in-play experience that merges live sports with the tension and excitement of crash games.
Inspired by the groundbreaking casino genre, the company once again pushes the whole industry to a new phase in evolution by allowing sports bettors to play in the same easy and fun way as fellow casino players. Crash games are booming in the casino world, showing that players crave more emotional, fast, and visually engaging formats â and Betiator brings that same adrenaline-charged energy to the sportsbook.
It changes the scene by introducing a truly innovative way to bet on sports, keeping players at the edge of their seats during the game. Designed to excite both sports bettors and casino players, it marks a defining moment for innovation.
This product comes as a logical next step in the evolution of live betting and the companyâs goal to disrupt the iGaming industry. It demonstrates Delasportâs successful commitment to unique innovation: a strategy they call âGoing Beyond Contentâ âbuilding on the success of products and features like SuperPot, My Sportsbook, My Combo, Double My Winnings, and many more.
âSports bettors deserve the same level of innovation and excitement that casino players get all the time,â Delasportâs CEO Oren Cohen Shwartz says. âAt Delasport weâre taking the whole game to a new playing field with Betiator. Live betting wonât feel outdated anymore as weâre bringing in the thrill of the casino to sports betting.â
While details about Betiator remain under wraps for now, Delasport promises a completely new way to experience live sports. Operators and partners eager to see it in action can schedule exclusive demos and discover more at ICE Barcelona 2026, taking place January 19â21, where Betiator will make its official debut.
The post Delasport Unveils a Crash Game for Sports Betting appeared first on European Gaming Industry News.
Carl Gatt Baldacchino Head of Account Management SlotMatrix
SlotMatrix kicks off festive season with Santaâs Golden Christmas release
Reading Time: < 1 minute
SlotMatrix, the worldâs largest casino content aggregator, is embracing the holiday season with Santaâs Golden Christmas, a sparkling new slot packed with festive cheer, golden prizes, and heart-warming holiday magic.
Set in a winter wonderland, the game brings players closer to the jolly gift-giver. Snowflakes drift across the reels, each carrying the potential to boost Jackpot values or trigger Stantaâs Jackpot Wheel, where Mini, Minor, Major, Mega, and Grand prizes await.
The Free Spins bonus delivers even more festive excitement. Locking full reels clears columns, opens new positions, and increases the Free Spins Multiplier, which can climb from 1x all the way to 10x. Each cash prize collected during Free Spins is amplified at the end by this multiplier, turning generous gifts into golden wins.
Exclusively available through SlotMatrix, Santaâs Golden Christmas is enhanced by EveryMatrixâs proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix: âWe are nearing the end of the year, and we wanted to celebrate this wonderful season with a special game.
âThe dazzling visuals, joyful audio, and ever-present chance of hitting Santaâs biggest prizes make this the perfect choice for the holidays. âTis the season to be jolly, âtis the season to play Santaâs Golden Christmas.â
The post SlotMatrix kicks off festive season with Santaâs Golden Christmas release appeared first on European Gaming Industry News.
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