Industry News
Reflex Gaming joins Yggdrasil’s YG Masters programme

Well-known omni-channel games machine supplier and digital games developer joins YG Masters to accelerate global growth plans
Omni-channel games machine manufacturer and digital games developer Reflex Gaming has joined Yggdrasil’s flagship YG Masters programme, instantly accessing the supplier’s GATI standardisation technology as its go-to market interface to accelerate its global business strategy.
Founded in 2004, Reflex Gaming joins a host of the world’s most innovative independent studios and game developers on the award-winning YG Masters programme, that has seen partners design, develop and distribute best performing content using Yggdrasil’s proven technology and global network.
Reflex Gaming is highly regarded in the industry as the largest independent machine supplier in the UK with a comprehensive portfolio of in-house IP. This includes some of the most popular digital land-based games content in the UK and the Netherlands with more than 4,500 digital machines connected to its Slingshot platform.
The signing of Reflex Gaming comes just two weeks after rapidly emerging games studio True Lab joined the YG Masters programme and commencing its integration to GATI, Yggdrasil’s preconfigured, regulation-ready development toolkit, enabling studios and game developers to use a standardised technology solution to develop and distribute games anywhere in the world.
GATI is the enabler of the Yggdrasil Decentralised Aggregation Network (DAN). All Yggdrasil partners integrated to GATI will be able to cross-sell their games to any global Yggdrasil Franchisee. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.
Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “Reflex is a company we have admired for many years and it is great to be able to partner together via our award-winning YG Masters programme, powered by the revolutionary GATI technology.
“Reflex’s products are second-to-none in the digital land-based sector, with a particular dominance in the UK and the Netherlands. Joining the YG Masters programme and integrating with GATI, will enable them to fully achieve their global growth potential across a host of new markets and other verticals, including online and mobile. We can’t wait to get started.”
Mat Ingram, CPO at Reflex Gaming, said: “We are very excited to partner with Yggdrasil and join the YG Masters programme which has made fantastic inroads for member studios. Integration through Yggdrasil’s GATI technology will give us a huge opportunity to both scale and extend our business operations into several new and exciting areas, channels and markets in a highly efficient and effective manner.”
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Industry News
AskGamblers Surpasses 700,000 Registered Members

AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.
The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.
Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.
Dijana Radunović, General Manager at AskGamblers, said: “Reaching the milestone of 700,000 registered players is remarkable. It’s great to see new players coming in daily, but the fact that they remain active is what’s truly special!”
The post AskGamblers Surpasses 700,000 Registered Members appeared first on European Gaming Industry News.
Industry News
Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision

Irina Rusimova, Amusnet’s Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the company’s business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.
“In 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,” said Irina Rusimova.
“We started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.
“We will continue reinforcing our relationships with international partners to ensure Amusnet’s games reach diverse audiences worldwide.”
As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnet’s first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the “tumbling reels” mechanic, vibrant characters and exciting features.
The post Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision appeared first on European Gaming Industry News.
Industry News
BetBlocker Launches Italian Version of its App

BetBlocker has launched the Italian version of its app.
“Italian is the fifth language that we’ve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,” the Company said.
“Gambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.
“BetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francesco’s work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.”
The post BetBlocker Launches Italian Version of its App appeared first on European Gaming Industry News.
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