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Red Rake Gaming signs distribution agreement with SoftGamings

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Red Rake Gaming continues to increase its global foothold by signing a distribution agreement with platform developer SoftGamings. The partnership will see Red Rake’s casino content and top performing titles distributed through SoftGamings’s API integration platform.

SoftGamings is one of the industry leaders offering various casino solutions providing access to multiple game providers within one single integration. The recent agreement with Red Rake will provide SoftGamings partners access to Red Rake’s content and progressive tournament tool.

The partnership covers distribution of over 40 games from Red Rake’s portfolio, including the newly released progressive tournament tool.  Games will include the newest releases, Gustav Minebuster – a cluster slot allowing players to win up to 20,000x, Mother of Horus – one of the fastest rising stars with fixed jackpots, free spins and non-stop action, and Million7 – 1 million ways for players to win with this 10×6 slot, not to mention the just released Secrets of the Temple, which Red Rake Gaming are confident will be a smash hit across SoftGamings’ players.

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With Red Rake Gaming focused on engagement and interaction with players the partnership with SoftGamings is sure to be a great success.

Red Rake Gaming continues to push the boundaries on game creation by thinking outside the box and implementing new and exciting game metrics. With an array of different game mathematics, genres, styles and feature games, Red Rake Gaming has ensured they are a must-have inclusion for serious operators across the iGaming industry.

Nick Barr, Managing Director for Red Rake Malta, commented on this partnership, saying: “SoftGamings is one of the most established providers in today’s market, having built up a hugely successful global business. The partnership will support Red Rake’s strategy to increase market share but in addition provide our clients ease of access to our content to grow within their expansion strategies. We look forward to working closely with the SoftGamings team and envisage a great partnership ahead.

Irina Sazonova, Director of Partnerships at SoftGamings, commented about the deal: “Having this partnership and adding Red Rake Gaming content in our Providers’ offering means that our operators will have the access to the exciting game portfolio, it also provides us with great opportunity to grow in the various markets that Red Rake’s games are certified and tailored for.”

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Ruud Bergervoet Reappointed as CFO of Holland Casino

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Ruud Bergervoet has been reappointed as CFO of Holland Casino. He will remain financially responsible for the gambling provider for another two years. Bergervoet has already been CFO for two terms of four years, but due to the special circumstances of the company, he has been asked to remain as a director.

CEO Petra de Ruiter said: “I am very happy that Ruud is prepared to stay with us. With his experience and knowledge of the company, he is indispensable at this moment. We have to work very hard in the coming years to keep Holland Casino financially healthy. And I am certain that this is in good hands with Ruud.”

Ruud Bergervoet has been working at Holland Casino since 2017. Before that, he worked as CFO at FD Mediagroep and Sdu Uitgevers, among others.

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During the shareholders’ meeting of April 16, Bergervoet was nominated by the Supervisory Board and his nomination was confirmed.

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The 8th AskGamblers Awards Officially Enters the Voting Stage

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AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.

The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.

As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.

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The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.

Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.

Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”

“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.

Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.

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Flexion Reports Revenue Increase of 9% for 2024

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Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.

Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.

“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.

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Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.

In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.

“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.

“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.

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