Press Releases
IGT Introduces Cashless Gaming in Sweden with IGTPay™ Technology
International Game Technology PLC announced that its cashless gaming technology is propelling the new era of gaming at Svenska Spel venues throughout Sweden. Through IGT’s INTELLIGEN technology, Svenska Spel players now have the option to easily and securely fund their play at Video Lottery Terminals (“VLTs”) from their mobile devices.
Svenska Spel’s recent launch of IGT’s INTELLIGEN VLT system and Quasar® VLTs enables players to use their mobile device to register for and log into VLTs by integrating with their individual, nationally available Digital BankID, paving the way for cashless gaming with the addition of IGTPay.
Now, with the deployment of IGTPay, players who are logged onto a Svenska Spel VLT are presented with the option to draw funds directly from their bank account through Swish, a widely used mobile payment service in Sweden that is owned by the banks. Players simply approve the transfer via their mobile device and start playing their favorite VLT games. This end-to-end process takes just seconds. Following completion of gameplay, Svenska Spel can return any available funds directly back to the player’s bank account automatically and instantaneously for a very progressive retail experience.
“Launching IGT’s cashless product provides our players with a reliable, cutting-edge cashless solution that connects directly with the Swish mobile app, helping us drive efficiencies while responsibly advancing the player experience,” said Magnus Lannersund, Director of VLT Operations, Svenska Spel AB. “IGT has been instrumental in our enterprise-wide modernization with solutions such as the Quasar VLT, the INTELLIGEN central system, our responsible gaming functions and now through their next-generation IGTPay cashless technology. This retail project was among the first of its kind in Sweden, enabling a retail business owner to return funds to a consumer’s bank account via a consumer’s mobile app. Svenska Spel is proud to be at the forefront of retail innovation especially when the need for cashless options for the post-COVID-19 era is more crucial than ever.”
“Svenska Spel is at the forefront of innovation with IGT’s cashless gaming solution. This groundbreaking technology introduces a contemporary consumer experience to land-based gaming in one of the most progressive societies in the world,” said Declan Harkin, IGT Senior Vice President and COO, International. “The combination of IGT’s INTELLIGEN and IGTPay products builds upon our payment expertise in the digital gaming and lottery segments to create a solution that enables players to enjoy the convenience and security of cashless gaming in retail.”
“As the relevance of cashless and contactless gaming innovations continues to grow, technologies such as IGT INTELLIGEN with IGTPay become critical components of the player experience, and solutions that can bring tremendous value to our global customers,” said Ryan Reddy, IGT Vice President, Systems and Payments Products. “We have established a dedicated Payments Team to ensure that customers such as Svenska Spel are equipped with IGT solutions and services that deliver modern payment options that align with consumer expectations and future business opportunities.”
IGT has been a Svenska Spel supplier of VLT technology since 2006. The Swedish state-owned gaming operator currently operates 4,750 IGT VLTs in gaming venues throughout the country, leverages the INTELLIGEN central system, and utilizes a vast range of IGT game content.
About IGT:
IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 12,000 employees. For more information, please visit www.igt.com.
SOURCE International Game Technology PLC
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Danske Spil
Danske Spil selects EveryMatrix to power casino and bingo offerings
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EveryMatrix platform technology has been selected by tier-1 operator Danske Licens Spil to power its casino and bingo in a long-term partnership.
Denmark’s leading casino brand and a subsidiary of state-owned Danske Spil will migrate its casino and bingo business from its existing provider to the EveryMatrix tech stack ready for a summer 2026 launch.
This includes EveryMatrix’s proven gamification and engagement tools enabling the brand to offer its customers richer, more engaging experiences while increasing acquisition and retention levels.
The partnership marks the tier-1 supplier’s most significant casino platform deal of this year and another large-scale state-owned operator signing a long-term technology agreement, cementing EveryMatrix’s place as one of the world’s most trusted and valuable iGaming platform providers.
It has delivered and won its largest tier-1 platform deals and generated record-breaking growth and profitability for both the business and its customers via its turnkey platform offering with casino, sports betting and technologies at the heart of its success.
Ebbe Groes, Group CEO & Co-Founder, EveryMatrix, said: “To earn the confidence of the Danske Licens Spil’s management team to deliver this project and replace their existing platform technology for the first time since Denmark regulated in 2012 is a huge endorsement. I’d like to personally thank them for the trust they’ve placed in EveryMatrix.
“The rate at which we’re winning and delivering large, tier-1 turnkey platform deals to power some of the world’s best-known brands is rapidly accelerating. This is thanks to the tireless efforts of our experts and the superior technology solutions they design and deploy.”
Søren Schneider, iGaming Director at Danske Licens Spil, said: “After a thorough selection process, we have chosen EveryMatrix as our future platform partner for casino and bingo. We look forward to leveraging their modern and flexible technology to enhance our offering and provide an engaging and responsible gaming experience for our customers. EveryMatrix’s agile platform makes it easy for us to integrate with a wide range of game providers, strengthening both our offering and the overall player experience.”
The post Danske Spil selects EveryMatrix to power casino and bingo offerings appeared first on European Gaming Industry News.
Latest News
Dive for riches in Relax Gaming release Treasure Tumble Dream Drop
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Relax Gaming, the iGaming aggregator and supplier of award-winning content, is diving to the ocean floor for Treasure Tumble Dream Drop, an 8×8 cluster-pays adventure in the hit Tumble series starring fearless explorer Scarlett Spinz.
Momentum is everything as position multipliers build, cluster wins cascade and a suite of blocker-busting power-ups keeps the action flowing, with a maximum win potential of 10,000x.
Base gameplay brims with features that clear the path to treasure. Radial Bombs and Vertical Bombs carve through blockers, while a Mega Bomb wipes them all. Dream Drop Wilds begin at 1x or 2x and grow whenever they tumble onto multipliers, Wild Blast fires extra Wilds onto the grid, and Symbol Trade converts symbols into another type to aid wins.
Three routes lead below deck to the Galleon Bonus, land three Bonus symbols, detonate the Mega Bomb, or clear every blocker. Players get eight Bonus Spins with no blockers and persistent position multipliers that can grow as high as 1,024x.
Before entry, Bonus symbols can transform into Compass Wilds that travel with you, with up to three carried into the feature and shifting after every spin, win or tumble. When the frame turns gold, the Super Galleon Bonus begins instead, carrying all existing position multipliers into the round, keeping them from resetting.
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “Treasure Tumble Dream Drop is shaping up to be one of our most powerful releases yet. It combines the thrill of the Dream Drop jackpot with immersive bonus features and the excitement of Relax’s tumble mechanics that players love.
“Early feedback from streamers and partners has been exceptional – even those who typically don’t gravitate to jackpot titles are calling this one a standout. We believe Treasure Tumble DD will set a new benchmark for engagement and excitement in the market.”
The post Dive for riches in Relax Gaming release Treasure Tumble Dream Drop appeared first on European Gaming Industry News.
Alina Lambe Chief People and Operations Officer Parimatch
Parimatch drives global expansion at SIGMA Rome 2025
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Parimatch, the global entertainment and betting company, and official partner of Manchester United, UFC, and Leeds United, is joining SIGMA Rome 2025, as its ramps up global expansion and hiring plans.
Guests will step into the iconic vibe of NYC Times Square that Parimatch will bring to Rome. A specially designed space with giant screens, live action, and music will fully immerse guests in non-stop live broadcasts and engaging activities.
For partners and guests, the event offers vibrant networking and a real chance to discuss business and explore partnerships on the spot with top experts from Parimatch
The presence of Parimatch’s Talents Team is also about effective hiring and giving candidates a unique chance to face the brand and step into its culture.
“Events like SIGMA prove that the best connections aren’t made in meeting rooms, but on the ground, with people who share our drive. We are not just chasing new deals — we are hunting for new talent. Our hiring team is raising the bar, going all in on expansion and targeting key strategic roles like Business Development Manager (Payments & Market Entry) — and other A-level players ready to shape the next chapter of Parimatch.” – Alina Lambe, Chief People and Operations Officer, Parimatch.
“We’re attending SiGMA to connect directly with affiliates, partners, and the full Parimatch team. It’s a great opportunity to turn online relationships into real conversations, discuss scaling partnerships, explore custom growth opportunities, and share strategic insights. Visitors will have a chance to meet our key players in 1-on-1 sessions and gain valuable market insights that I’ll be presenting on the main stage. Every moment at SiGMA is designed to engage, inspire, and highlight the scale and vision of our brand.” – MaximMakovetskyi, Head of Affiliates, Parimatch Affiliates.
What is more:
- Parimatch Affiliates – Let’s talk partnership
- Talents – Join the team. We Hire You Win.
- Marketing – Collaborations, promo campaigns, and interviews
- Payments – Solutions and partnership opportunities
- Brand/PR – Co-create media activations and stories
Join the power of Parimatch. Come and experience our bold vision at SIGMA Rome 2025, November 4–6, Booth 5028-1.
The post Parimatch drives global expansion at SIGMA Rome 2025 appeared first on European Gaming Industry News.
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