Industry News
Red Knot flies in for a new take on sports betting and gaming PR From
Red Knot Communications, a new boutique PR and marketing agency, has been launched to breathe new life and innovative content into both B2B and B2C campaigns.
Kick-started by a senior team of media and industry specialists whose combined experience spans the overlapping domains of sports, betting and gaming – alongside broader backgrounds in multimedia entertainment, sponsorship and publishing – Red Knot is bringing a fresh approach to public relations and marketing solutions in a sometimes staid sector.
Red Knot’s range of services includes digital communications, design and PR, including crisis communications, brand development, ambassador management, tactical thinking and strategic global marketing campaigns.
The start-up’s idea was realised by Rich Thorp, former biz-dev director of FSB, and Camilla Wright, co-founder of influential media and entertainment brand Popbitch and regular contributor across digital, broadcast and print media. Red Knot already has an international scope, thanks to offices in London, Manila and Hong Kong, while its senior management team brings unrivalled cross-platform expertise, covering established and emerging markets in Europe, Asia, and North and South America.
Romilly Evans, former head of sports and betting content at IG Group, joins as content partner, having worked in PR and multimedia with companies as varied as The Telegraph, ITV Sport, talkSPORT, Bloomberg and The European Tour. Red Knot’s team is completed by Andy Clerkson, an expert in technology development and product strategy, who has overseen many companies’ successful transition from start-up to scale-up stage. Clerkson has spent three decades building global brands in media, sports betting and gaming, notably managing Maxim magazine at its height, founding Grand Parade and helping The Stars Group and FOX Sports set up FOX Bet in 2019.
This eclectic blend of backgrounds is unique in the industry, allowing Red Knot to draw from decades’ worth of experience working with some of the biggest names in media, while also standing at the intersection of the global growth that was accelerating across the betting and gaming worlds before the slowdown hit. Red Knot operates across channels and worldwide markets, enabling its clients to tell the story of their varied businesses to targeted audiences via exactly the right platform.
Camilla Wright, partner at Red Knot, said: “The gaming and sports betting industry across the world was facing unparalleled headwinds in 2020 even before the COVID-19 outbreak. Media, public opinion and regulatory challenges haven’t gone away, but brands will increasingly be judged on how they behave during these uncertain times. Red Knot can help you understand and respond to this evolving environment, helping you shape the way the world sees you – wherever you are and wherever you want to do business.”
Rich Thorp, partner at Red Knot, added:“PR and marketing have always been a logical extension of my business development background, so it’s great to assemble a team which is equally passionate about PR. Our sector has always been so resilient and innovative that we stand a better chance of quickly adapting to a new normal. As with any period of uncertainty, there are both challenges and unexpected opportunities, so the key is marshalling your resources to make your business as anti-fragile as possible. And Red Knot is perfectly placed to assist with both messaging and strategy, working as we do from a nimble, distributed model which already extends from East to West.”
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AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.
The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.
Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.
Dijana RadunoviÄ, General Manager at AskGamblers, said: âReaching the milestone of 700,000 registered players is remarkable. Itâs great to see new players coming in daily, but the fact that they remain active is whatâs truly special!â
The post AskGamblers Surpasses 700,000 Registered Members appeared first on European Gaming Industry News.
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Irina Rusimova, Amusnetâs Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the companyâs business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.
âIn 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,â said Irina Rusimova.
âWe started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.
âWe will continue reinforcing our relationships with international partners to ensure Amusnetâs games reach diverse audiences worldwide.â
As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnetâs first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the âtumbling reelsâ mechanic, vibrant characters and exciting features.
The post Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision appeared first on European Gaming Industry News.
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BetBlocker has launched the Italian version of its app.
âItalian is the fifth language that weâve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,â the Company said.
âGambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.
âBetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francescoâs work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.â
The post BetBlocker Launches Italian Version of its App appeared first on European Gaming Industry News.
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