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National Gambling Education and Support Programme Launched for the UK

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GamCare and YGAM will be working together to provide a new national gambling education and support programme for young people aged 11-19 across the UK.

The initiative will equip a generation of young people to better understand the risks associated with gambling and engage with gambling products and environments in an informed way.

The programme is part of a package of BGC Safer Gambling Commitments announced in November 2019. It will involve direct provision of education to 120,000 young people, in addition to the training of over 100,000 professionals who deliver education to young people – including teachers, youth workers, community mental health practitioners, police and community sports trusts.

GamCare and YGAM have set out the following shared aspirations for gambling education in the UK:

All 11-19-year-olds in England, Wales and Northern Ireland receive at least one session of gambling awareness education during their secondary/further education (provision in Scotland is delivered through Fast Forward)

All teachers, youth workers and other professionals working with young people should have access to information about the risks of gambling, how to identify gambling related harm in young people and where help can be sought.

All parents and families should have access to information about young people’s gambling, how to keep young people safe, and where they can be referred for help and support.

All young people (aged 18 and under) who are ‘at risk’ of or have developed a problem with gambling, or are affected by the gambling of someone close to them (e.g. a parent), should have access to age-appropriate treatment

The evidence-led, evaluated, and accredited education programmes extend beyond the individuals they reach directly by equipping people with the skills and confidence to talk to others about gambling harms and identify harmful behaviour in those close to them.

 

Anna Hemmings, CEO of GamCare, says:

“GamCare have been working with young people and youth facing professionals to deliver gambling education for many years. What we see in the classroom tends to be polarised views on gambling, and a lack of clear understanding about its potential risks. We are delighted to be working with YGAM and extending this much needed programme. We believe that gambling education should have parity with education around other risky behaviours and the extension of this programme will help us take a significant step towards achieving that aim.”

 

Lee Willows, founder and CEO of YGAM, says:

“Building upon our five-year track record of training professionals who have influence over young people’s learning, we are delighted to be working with GamCare, the Betting & Gaming Council and their members and our various external evaluation partners to scale our geographical reach to deliver this ambitious programme. Raising awareness and harm-prevention education is an important component to reduce gambling-related harms. By training professionals who have influence over young people’s learning, we will equip these professionals with the skills, knowledge and confidence to not only deliver the programme but also highlight the age-appropriate support available from GamCare.”

The education programme will be supported by a range of high-quality materials developed in accordance with PSHE Association, City and Guilds and Pearson quality standards.

To ensure the programme is delivered throughout the COVID-19 lockdown, resources will be further enriched by quality video and digital content reflective of the spaces in which young people consume information.

Those identified as being impacted by gambling-related harm through the programme will be able to receive seamless access to help and support from the GamCare team and via our youth facing website: www.BigDeal.org.uk

The Betting and Gaming Council is providing funds for the programme to the Charities Aid Foundation, which will disperse the funds to GamCare and YGAM in accordance with the grant. The programme will be overseen by an independent evaluator who will report regularly on progress against key target objectives.

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BETER reaches ninth US state with the acquisition of a Kentucky license

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BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has further strengthened its US presence after its exclusive Setka Cup table tennis and ESportsBattle content was added to the Sports Wagering catalog and licensed in the State of Kentucky.

The approval and license were granted by the Kentucky Horse Racing and Gaming (KHRG), the independent municipal corporation and political subdivision of the Commonwealth responsible for regulating horse racing, pari-mutuel wagering, sports wagering, breed integrity and development, and charitable gaming in the state.

Kentucky is the ninth US state where BETER’s exclusive content is now available, joining Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, and Illinois.

The approval allows BETER to supply operators in Kentucky with live data and live streams from both its Setka Cup table tennis and ESportsBattle tournaments for the first time.

All content is already live for local bettors via bet365, BETER’s long-standing operator partner, reinforcing the demand for fast-paced betting content from operators in the space.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide. The company offers up to 50 markets per event and helps operators achieve an average margin of 7.5%+. Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey, and eTennis, while its sports portfolio includes Setka Cup table tennis and the BSKT Cup basketball league.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, as well as sports federations.

Chuck Robinson, CRO at BETER, said:Kentucky is a state with a deep sporting heritage, and we’re excited to bring our exclusive Setka Cup and ESportsBattle content to operators and bettors there. Reaching nine US states is an important milestone that reflects the growing appetite for fast-betting content across the country.

“The US market is evolving rapidly, and players are increasingly seeking round-the-clock, high-quality betting experiences. BETER is built to meet that demand, and each new state we enter strengthens our position as the go-to provider of fast-betting content worldwide.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Receiving both approval and license is the result of sustained and meticulous regulatory and compliance work by our team. The US licensing landscape is uniquely complex, with each state operating under its own distinct framework, and we take great pride in meeting those requirements wherever we operate.

“With nine states now approved, the US continues to be a cornerstone of BETER’s global strategy. We are actively pursuing approvals in additional key states and remain fully committed to expanding our footprint across the country and beyond.”

The post BETER reaches ninth US state with the acquisition of a Kentucky license appeared first on Americas iGaming & Sports Betting News.

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Booming Games

Booming Games releases Sacred Buffalo

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Booming Games, a leading provider of premium gaming content, has today launched Sacred Buffalo, the latest addition to its popular series of buffalo games. Boasting a 5×4 grid with 30 fixed paylines, the game offers a maximum win potential of 8,000x. It contains a powerful Cash Collect feature and Free Spins with Minor Elimination, Major Upgrade and Sacred Spin features to enhance the gameplay experience.

In the base game, landing Coin and Scatter symbols are collected into the Buffalo Totems, with the Wooden Totem triggering the Cash Collect feature and the Golden Totem triggering Free Spins. Coins can land reels 1-4 and carry awards from 1x-50x. Landing a Collect symbol on reel 5 along with coins will collect all coins in view and award to the player.

Three Bonus symbols landing on reels 1, 3 and 5 will award 15 Free Spins. In the bonus game, when Minor symbols form a win, they are eliminated and removed from the reels, triggering a symbols cascade.

Additionally, Major symbols that form a win will be upgraded to their Spirit form and enhance and double their win value. All Wilds that land will be collected and stored for the Sacred Spin at the end of Free Spins. At this point, the collected Wilds are added to the reels for a huge big win potential finale.

At any time, players can purchase the Buy Bonus for 75x the bet amount.

Craig Asling, Director of Games at Booming Games, said: Our Buffalo games have been among our best performers, and we are delighted to be adding a new game to the series. Sacred Buffalo combines innovative features with a large win potential, and is the latest example of our efforts to bring new mechanics into our games to maintain high levels of player engagement.” 

The post Booming Games releases Sacred Buffalo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking

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Study of 1,752 Big 5 league matches finds a 12-point uptime gap; live World Cup leaderboard to run during the tournament.

Bettormetrics has launched what it calls the first World Cup Trading Performance Benchmark, ranking sportsbooks on in-play market uptime ahead of the 2026 FIFA World Cup. The sports odds intelligence firm said it will publish a live World Cup leaderboard on its website during the tournament to track trading performance.

The benchmark measures operator uptime on the Total Goals market across 1,752 fixtures in the Premier League, Bundesliga, La Liga, Serie A and Ligue 1. Bettormetrics analysed 22 operators and published a Top 10, reporting a gap of more than 12 percentage points between the highest and lowest performers.

Tipico ranked first overall with 95.9% uptime, followed by Fanatics (95.3%) and Betsson (94.9%). Superbet (94.8%) and Betano (94.7%) rounded out the top five. Bettormetrics said Premier League fixtures generally delivered the highest availability across operators, while La Liga was “the key differentiator” and “consistently produced the lowest availability figures across the field.”

The results also highlighted regional shifts. Bettormetrics noted that none of bet365, William Hill, Ladbrokes or Paddy Power made the Top 10, while Fanatics placed second overall as the highest-ranked US operator. It also flagged Pinnacle and SBOBET as ranking poorly on in-play availability in this analysis despite “strong reputations for pregame pricing and market depth.”

Sabin Brooks, CEO of Bettormetrics, said: “The World Cup represents one of the highest-risk and highest-opportunity periods in the sportsbook calendar. Small differences in uptime, trading performance and market availability can have a material impact on turnover, profitability and even reputation.

“The World Cup leaderboard will answer one simple question: which sportsbook performed best when it matters most?”

The post Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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