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Salsa Technology accelerates LatAm growth with Mustang Money partnership

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Salsa Technology has accelerated its Latin American expansion strategy by signing a major content deal with one of Mexico’s leading operators, Mustang Money.

Salsa Technology’s portfolio of world-class games will be made available to Mustang Money customers via BTOBet’s platform. The extensive library of Salsa Technology games will be accessible through one simple integration where classics such as Candy Bingo, Super Zodiac Bingo and Farm Bingo can be found.

Mustang Money operates with a Mexican iGaming license and offers a wide selection of iGaming verticals, including slots, virtual sports, bingo and sports betting.

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Salsa Technology’s Global Business Development Manager Victor Arias said: “Mustang Money is a major Mexican player and we’re thrilled to add our games via the BTOBet platform. Mexico is a vital market and forms a significant element of our growth strategy through 2020.”

“We are very excited to be partnering with Salsa Technology who will be providing best in-class Bingo game content to Mustang Money’s online and mobile casino players,” said Mustang Money and Ainsworth Interactive General Manager Jason Lim.

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Atlaslive

Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

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Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

  • Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
  • Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
  • Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
  • Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
  • Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Aviatrix

Aviatrix launches with Rei do Pitaco in Brazil

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Aviatrix, the award-winning crash game, has gone live with leading brand Rei do Pitaco in Brazil.

The partnership significantly expands Aviatrix’s reach in one of the world’s most exciting new regulated markets.

Rei do Pitaco is known for its loyal audiences and innovative approach, making it an ideal match for Aviatrix’s unique gameplay.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We are absolutely delighted to see Rei do Pitaco players in Brazil enjoying Aviatrix. This is a world-class brand with a huge following. A special mention to our dedicated LatAm team, which is on-the-ground ensuring integrations with the best operators across the region.”

João Cordani, Head of Product at Rei do Pitaco, said: “Aviatrix is a game that has a unique style and energy that really stands out, and we’re confident it will quickly become a hit with our players. We’ll be working closely with their team going forward.”

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In April, Aviatrix announced it had received full Federal Certification to offer its games to licensed operators in Brazil, as well as acquiring a dedicated certification for the state of Paraná.

The post Aviatrix launches with Rei do Pitaco in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Bruce Lowthers

Paysafe launches PagoEfectivo wallet, expanding payment options in Peru

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New digital wallet will offer instant payouts, code payments and P2P transfers; Carlos Alcántara is the new brand ambassador; PagoEfectivo Universe opens in Lima

Paysafe, a leading payments platform, is expanding its presence in Peru by evolving PagoEfectivo, its locally successful eCash brand, into a digital wallet. The PagoEfectivo wallet, the brand’s first in Latin America, enables users to instantly load funds, make online purchases, receive immediate payouts from participating merchants, transfer money to others, and pay using a code (CIP).

PagoEfectivo has been a market leader in Latin America’s eCash payments, enabling millions of consumers to transact online. “Consumers in Peru already trust PagoEfectivo for everything from iGaming and digital goods to travel and eCommerce. With the launch of our new digital wallet, we’re giving them a more convenient way to pay – one that reflects Paysafe’s commitment to powering the experiential economy,” said Bruce Lowthers, CEO of Paysafe.

“Our recent survey with Peruvian consumers found that 81% would use a digital wallet from PagoEfectivo. With that strong sign, we’re launching a solution that meets consumers’ payment needs,” said Esteban Sarubbi, Vice President, Head of Latin America at Paysafe.

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PagoEfectivo introduces Carlos Alcántara as its new brand ambassador
PagoEfectivo is proud to introduce beloved Peruvian actor Carlos Alcántara (Cachín) as its new brand ambassador. Carlos will demonstrate just how easy and convenient it is to pay with the new PagoEfectivo wallet. The nationwide campaign will roll out across TV, digital platforms, outdoor, and out-of-home placements, marking it as PagoEfectivo’s most high-profile launch to date.

PagoEfectivo Universe
To celebrate the launch, from July 10 to 26, Lima residents are invited to experience the PagoEfectivo Universe – an immersive, interactive space at Av. Manuel Olguin 249, Santiago de Surco, from Tuesdays through Sundays, from 12:00 pm to 9:30 pm, where they will play games, simulate payments through the app, meet celebrities and influencers during special time slots, win swags, snap photos, and meet the celebrated brand mascot, Leo Pagoncio.

The post Paysafe launches PagoEfectivo wallet, expanding payment options in Peru appeared first on Gaming and Gambling Industry in the Americas.

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