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AppLovin to Acquire Machine Zone to Expand Leadership Position in Mobile Gaming

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Combined entity brings strong game franchises and game technologies to players and developers around the world

AppLovin, a mobile games company that fuels many of the world’s most popular mobile games through its game studios and marketing technology, today announced it has agreed to acquire Machine Zone, best known as the developer of top-grossing mobile games including Game of War: Fire AgeMobile Strike and Final Fantasy XV: A New Empire. Terms of the acquisition are subject to approvals and were not disclosed.

 

AppLovin will combine talent, games and technologies with Machine Zone to bring new immersive mobile games to the market while continuing to help game developers successfully market and monetize their games. Collaboration will begin now and will eventually include AppLovin moving its headquarters a mile away to the Machine Zone office in Palo Alto.

“We have been impressed with Machine Zone’s masterful storylines and strong community of engaged players and have seen first hand the depth of their talented team,” said Adam Foroughi, Chief Executive Officer and Co-Founder of AppLovin. “Machine Zone has amassed an enormous following for their games, and we are excited to bring together our two creative brands and market leading technology platforms to continue to entertain their millions of fans around the world.”

Machine Zone, the mobile gaming platform that pioneered bringing the free-to-play, massively multiplayer online (MMO) game genre to mobile, has a track record of delivering some of the world’s most successful mobile games. Machine Zone leverages its proprietary real-time engagement (RTE) engine to serve its diverse community of mobile gamers with highly engaging experiences.

“Machine Zone connects millions of people across the globe, providing them with a compelling gaming experience and engaged community,” said Kristen Dumont, Chief Executive Officer of Machine Zone. “Combining our expertise and unmatched success in midcore games with AppLovin’s impressively successful portfolio of casual games and leading mobile marketing platform is a win-win for both of our companies and will create an unmatched experience for players worldwide.”

The acquisition of Machine Zone represents a significant step forward for AppLovin as it continues to execute on its mission of being the leading mobile gaming company. AppLovin also recently announced a strategic investment in Redemption Games, which joined AppLovin’s global mobile gaming ecosystem of partner studios that includes PeopleFun, Belka Games, Clipwire Games, Firecraft Studios and Geewa, as well as its in-house studio, Lion Studios.

LionTree Advisors served as the exclusive financial advisor and Fenwick & West, LLP as the legal advisor for AppLovin.

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BetConstruct AI

BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East

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BetConstruct AI proudly introduces Harmony ChoiceMe, a unique, high-level event aimed at nurturing strategic relationships and examining fresh opportunities within the changing environment of the Middle East.

Scheduled for 8 February 2026 in the lively center of Dubai, the event will unite the industry’s most prominent thinkers for an exclusive evening of cooperation and understanding. Hosted on the opulent Lotus Royale Cruise, the gathering provides an elegant and exclusive setting for significant discussions just 48 hours prior to the industry’s gathering for AIBC Eurasia.

Harmony ChoiceMe operates on the belief that achieving success in the area starts with making the right connections and optimal choices. With the industry seeking growth and innovation in the Middle East, this event offers an essential opportunity for reflection and premium networking, enabling partners and peers to synchronize their strategies in a sophisticated and motivating environment.

The evening aims to enable a smooth shift from innovative concepts to practical collaborations, making sure participants head into the forthcoming hectic summit with clear understanding and an enhanced network.

Interested parties are invited to reserve their place for an evening here.

The post BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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FA CHAI Card

FA CHAI Gaming Introduces Player Achievement System

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FA CHAI Gaming has introduced its Player Achievement System, a long-term progression framework designed for online casino platforms and operator partners to drive sustained engagement, repeat play and deeper player connection.

The system moves beyond short-lived promotions by transforming everyday gameplay into structured objectives, visible progress and meaningful milestones. At the centre of this approach is the FA CHAI Card, a cross-game reward mechanism that allows player achievements to extend beyond a single game and into a broader FA CHAI Gaming ecosystem.

The Player Achievement System is more than an add-on feature—it functions as a behavioural engine designed to improve the KPIs that matter most to operators. By combining achievement-based goals, missions and progression rewards, platforms can cultivate stronger player habits and longer lifecycle value.

Sustainable retention: visible progress and long-term objectives encourage players to return consistently.

More stable engagement: achievement-driven tasks support regular activity across sessions and weeks.

Healthier wagering patterns: cumulative goals motivate play naturally, without excessive bonus dependency.

Deeper player attachment: achievements turn gameplay into a personal journey rather than isolated actions.

Stronger ecosystem loyalty: cross-game rewards reinforce attachment to the broader FA CHAI Gaming portfolio.

Many engagement tools in the market rely on short-term incentives that generate brief activity spikes followed by rapid decline. The Player Achievement System focuses instead on the drivers of repeat behavior: clarity, continuity and purpose.

Progress over promotion: players work towards ongoing achievements rather than reacting to one-time offers.

Lower friction, higher satisfaction: rewards are earned through play, reducing frustration and drop-off.

Built-in freshness: evolving goals and rotating missions help prevent engagement fatigue.

Operational efficiency: structured progression reduces the need for constant campaign rebuilding.

Designed to scale: the framework can evolve alongside platform strategy and player growth.

The Player Achievement System is designed to adapt across FA CHAI Gaming’s supported games, with initial implementation focused on slot-style gameplay. The underlying logic remains intentionally flexible, allowing future expansion into additional game experiences without restructuring the system foundation.

Player actions contribute to visible achievement progress through daily and weekly missions, turning routine gameplay into measurable advancement. As objectives are completed, players unlock new achievement tiers and long-term progression paths, creating a clear sense of growth over time.

A core pillar of the Player Achievement System is the FA CHAI Card. Serving as a cross-game reward mechanism, FA CHAI Cards allow players to convert achievements earned in one game into free game opportunities across other FA CHAI Gaming games.

This design encourages players to explore a wider range of games, experience different mechanics and creative themes and gradually become more deeply integrated into the FA CHAI Gaming ecosystem. Rather than isolating rewards within individual games, FA CHAI Cards connect progress across games, supporting long-term player journeys and cross-game engagement.

By extending progression beyond a single product, FA CHAI Cards help operators increase portfolio exposure while offering players a more cohesive and rewarding platform experience.

Optional competitive elements, such as rankings or achievement-based leaderboards, can be integrated into the system to motivate highly engaged players further. These features act as enhancers rather than requirements, preserving balance while offering additional incentives.

The post FA CHAI Gaming Introduces Player Achievement System appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Laboratories International

Gaming Laboratories International (GLI) Launches New GLIAccess Customer Portal

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Gaming Laboratories International (GLI) has launched an all-new update to its GLIAccess customer portal. The new GLIAccess is complete with client project tracking capabilities, streamlined approvals and onboarding, and improved functionality, all designed to further remove friction from engagement through submission.

“We are constantly analyzing every customer touch point and making improvements to our service levels. The new GLIAccess is the latest example of that commitment. For the last 21 years, GLIAccess has been an important tool for our clients. Now we are excited to launch this new version because it provides an even better customer experience with significantly improved features, enhanced self-service, and a wealth of information at your fingertips, making everything more efficient for today’s gaming industry,” said GLI Chief Revenue Officer Ian Hughes.

Available 24/7, the new GLIAccess, improves the customer journey now and was built to easily allow the addition of new features, several of which are already planned for release later this year.

GLI Vice President of Innovation Sangeeta Reddy spearheaded the project. She said: “At GLI, customers and quality are always our top priority. With the new GLIAccess, we’re empowering customers to stay connected—providing real-time data, project updates, and seamless communication through a single, intuitive portal. We invite users to experience the enhanced GLIAccess platform, featuring an enhanced graphical user interface with a modern look and feel, and intuitive, user-friendly functionality. The revamped platform streamlines every step from first engagement to certification and making collaboration smoother than ever.”

The post Gaming Laboratories International (GLI) Launches New GLIAccess Customer Portal appeared first on Americas iGaming & Sports Betting News.

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