Industry News
OZ Sports uses Augmented Reality to put football fans at the heart of closed-door broadcasts

OZ Sports partners with RVX to launch OZ ARENA, using innovative AR technologies that are set to bring fans from home into live broadcasts when football resumes in the wake of COVID-19.
Virtual fans can personalise their experience with their own avatars, club shirts, genuine cheers from home via an app – and even appear in their preferred seat.
OZ ARENA while standalone, also forms part of the OZ Connected Stadium, the one-stop-solution for leagues and federations to augment their sports by capturing, enhancing and distributing content.
Throughout history, there have been pivotal moments of disruption that have completely redefined the norm. Coronavirus is accelerating change, almost subconsciously, that will completely change the face of business, industry, our entire daily life, including sport.
When football returns post-lockdown, it will be in unprecedented circumstances. For the millions of match-starved fans around the world, there won’t be a quick fix to live match withdrawal symptoms once Coronavirus restrictions are lifted. Yet, there are opportunities for federations, leagues and broadcasters to transform and revolutionise the home viewing experience.
Venues might be physically deserted, but through cutting edge augmented reality and visual effects – the likes of which have been embraced in the world of esports and streaming – fans will still be able to be at the heart of the action. There is light at the end of the tunnel. Introducing the new game: welcome to OZ ARENA.
OZ Sports and RVX, whose most recent work has been seen in various Hollywood blockbuster movies and TV series, are rolling out new technology and services for rights-holders of leagues to make the experience more engaging for the fans.
With the new solution, which also integrates into the wider OZ Connected Stadium, spectators can be dynamically added to live broadcasts with the use of advanced augmented reality technology. Fans can pick their avatar, club’s shirt, have their face painted, and even appear in the stadium in their favourite seat. Fans can also get their voice heard, by participating as either audio-only or with immersive visual participation in the live broadcast.
OZ ARENA tech can either completely replace the stadium entirely or augment spectators into existing empty stadiums. The process is added to each camera feed in the workflow opening up support for multi-camera processing.
OZ ARENA has advanced audio support, where fans can use an app to add live audio to the broadcast. The servers aggregate all fan audio, using low-latency time synchronisation and AI algorithms, to manage volume levels, enabling fans to yell as loudly as they like remotely, without overpowering the audio stream. These solutions enable broadcasts to maintain full integrity and sound effects during fan-free games.
“Due to Coronavirus, we will see more games to be played behind closed doors with bans on large-scale public events. It is our job to keep the experience still as exciting as during the non-pandemic world. We do that by learning from esports, bringing new exciting elements into the real-world broadcasts. Our augmentation filters can be customised based on the branding strategy and the creative plan of the league,” said Gudjon Gudjonsson, CEO of OZ Sports.
“The idea is to protect the integrity and experience of the game, by turning the attention away from the empty stadium, and instead replacing it with appealing surroundings to make the game more interesting, and as close to reality as possible. These are times to explore and experiment, to make sports even more appealing and to bring it closer to the latest developments in esports” continued Gudjonsson.
“We have brought together world-class 3D visual artists, developers and technologists, with a range of honours and awards – including numerous Emmys, VES and D&AD Awards,” said Dadi Einarsson, CEO of RVX. He continues: “The team for this solution has previously delivered visual effects for blockbusters films, TV, video games and VR projects including Everest, Gravity, The OA, 2 Guns and Sherlock Holmes. Our experience with AAA quality visuals coupled with cutting edge AI and AR solutions put us in the perfect spot.”
The AI and machine learning team include PhDs and specialists on both player and ball tracking that have developed a low-latency perception framework for a detailed semantic understanding of sports games. This framework is a combination of state-of-the-art object detectors, trackers and classifiers which are trained to perform in sports environments. OZ Sports technology can uncover the true state-space of the sport and infer meaningful sport-specific abstractions from the game from velocity vectors in a 3-dimensional space.
The OZ ARENA solution can be applied to live production as a per-match service. It supports both audio-only and the full immersive audio-visual solution. The OZ ARENA system is an integrated part of the OZ Connected Stadium, and can also be installed at broadcaster’s facility, OB truck, or at the stadium.
Rights-holders and broadcasters can contact OZ Sports for quotes on deployments by visiting www.oz.com.
About OZ Sports:
OZ Sports mission is to give every sports league affordable technologies to create immersive and spectacular video experiences with no sacrifice in quality.
Centred around our global roll-out of the OZ Connected Stadium system at sports venues worldwide. A simple, one-time setup, offering sports leagues an outstanding fan experience with exceptional production, VAR, visual augmentations, player tracking, and global distribution via branded apps.
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G2E 2025
NOVOMATIC Delivers a High-impact Showcase at G2E 2025 in Las Vegas

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The NOVOMATIC booth #1259 was a true crowd magnet throughout all three show days of G2E 2025, attracting record visitor numbers and exceptional feedback from operators and partners. Combining innovative products with an energetic presentation, the company successfully translated its “Play like you own the Block” theme into a powerful on-site experience. Large LED video walls, street art-inspired visuals, and interactive highlights turned the booth into a dynamic meeting point that captured the authentic spirit of Las Vegas while emphasizing NOVOMATIC’s creative and forward-looking brand identity.
Brilliance perfected: U.S. debut of DIAMOND X 1.55J Quattro
The highlight of this year’s showcase was the U.S. premiere of the DIAMOND X 1.55J Quattro, which expands NOVOMATIC’s internationally successful DIAMOND X series with a new flagship cabinet. The model impressed operators with its striking 55” UHD J-curve screen, elegant silhouette and superior ergonomic design, setting new standards in player comfort and visual impact. A refined glass touchdeck and an integrated high-performance soundbar elevate the gaming experience, combining intuitive player interaction with immersive audiovisual quality.
In combination with the dedicated Sign Packages, the DIAMOND X 1.55J Quattro becomes a true centerpiece on any gaming floor. These signage solutions are available for configurations of four or six cabinets and feature perfectly harmonised LED animations and dynamic game content integration. This holistic design approach ensures that every DIAMOND X installation stands out as a premium showcase of technology, performance and style.
Together with the full V.I.P. X cabinet line – V.I.P. X Galaxy 2.65, V.I.P. X Royal 1.85, V.I.P. X Dream 3.43 and V.I.P. X Lounge 2.32 – the DIAMOND X 1.55J Quattro reflects NOVOMATIC’s engineering excellence and long-term reliability. Its modular setup and service-friendly concept make it a future-proof investment for both single installations and banked configurations. With its eye-catching sign solution, dynamic LED lighting and bold design, the presentation stood out as one of the true visual highlights of the NOVOMATIC booth.
Next-level content: linked progressives and game highlights
NOVOMATIC impressed operators and visitors alike with a powerful portfolio of new gaming content designed to deliver excitement and performance at every level. The latest addition to the company’s successful jackpot families, ULTRA BOOST 3 Treasures, premiered with three captivating titles – Grand Eagle, Mighty Taurus and Tiger Storm – combining proven mechanics with engaging bonus features and striking audiovisual effects.
Another major highlight was XTENSION LINK Evolution, the latest chapter in NOVOMATIC’s internationally acclaimed jackpot series. Building on the remarkable global performance of its predecessors, this new edition introduces fresh game concepts and enhanced jackpot dynamics for an even more captivating player experience. The XTENSION LINK series, now spanning Volume 3, Volume 4 and the brand-new XTENSION LINK Ultimate, continues to set benchmarks in entertainment and floor performance worldwide.
Also drawing strong attention was RISING TREASURES – Sizzling Hot Treasure Inferno, which expands the popular franchise with fiery Free Games and Xtra Spins. Another standout was the all-new “De la Isla!” Wide Area Progressive, which has been developed exclusively for the Puerto Rican market, reflecting NOVOMATIC’s focus on localized content and tailored game design. Each title showcases the company’s commitment to high-performing game mathematics, compelling player experiences and measurable ROI for operators, again confirming NOVOMATIC’s ability to combine entertainment and profitability in equal measure.
System innovation: Novo Unity Pro and NOVOVISION
At G2E 2025, NOVOMATIC also highlighted its cutting-edge system solutions that redefine efficiency and player experience in modern casinos. The latest version of Novo Unity Pro impressed operators with its flexible architecture and seamless integration of live, automated and electronic table games, including Roulette, Blackjack, Baccarat, Poker and Slot Games. Its modular design allows operators to precisely tailor layouts and functionalities to meet their venue’s needs, ensuring maximum entertainment and operational efficiency.
The NOVOVISION casino management system showcased advanced functionalities for comprehensive casino management, player tracking, and responsible gaming. With a future-proof platform based on the latest technologies, NOVOVISION continues to set new standards for transparency, security, and data-driven decision-making – empowering operators to optimize their venues’ performance and elevate the player experience across all touchpoints.
Sabine Stoppel, Managing Director of NOVOMATIC Americas, said: “Our team delivered a seamless performance from concept to show floor. By combining a deep local market understanding with global innovation, NOVOMATIC continues to create sustainable impact and long-term partnerships.”
Jakob Rothwangl, Managing Director of NOVOMATIC Americas, said: “G2E 2025 demonstrated what is possible when strong teams, bold ideas, and customer confidence come together. Play like you own the Block is more than a theme – it defines how we think, act, and create value in every market.”
Thomas Schmalzer, VP Global Sales & VP Product Management, NOVOMATIC AG, said: “G2E once again confirmed the global relevance of NOVOMATIC’s innovations. From cabinet design to game performance, our products inspire confidence and deliver results. We sincerely thank our customers and partners for their trust, loyalty, and ongoing collaboration, which continue to drive our mutual success.”
The post NOVOMATIC Delivers a High-impact Showcase at G2E 2025 in Las Vegas appeared first on European Gaming Industry News.
CasinoWebScripts
CasinoWebScripts Launches Revamped Crypto Casino Platform with Advanced Features

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CasinoWebScripts, a leading provider of casino software and game content, has released its newly upgraded cryptocasino platform. The launch strengthens the company’s position as a top solution for operators who want full control, flexibility and innovation in the blockchain gambling space.
With over 15 years of experience in iGaming development, CasinoWebScripts has redesigned and expanded its digital-currency casino solution to deliver a cleaner interface, faster performance and a broader range of tools that give operators a genuine competitive edge.
New Lobby UI and Improved User Experience
At the core of the update is a reworked lobby interface. The new design is clean, responsive and modular, so operators can display games, promotions and categories in a way that matches their brand identity. The platform optimises game grouping, filter logic and launch speeds across desktop and mobile devices to provide smoother navigation and faster content access.
Key Advantages of the Platform
CasinoWebScripts’ cryptocasino platform introduces a powerful feature set that few other providers combine in a single package:
• Provably Fair Replay for In-House Games — every spin or game round can be verified through transparent, cryptographical algorithms
• Compatibility with Any Cryptocurrency — operators can integrate any coin supported by their wallet infrastructure, without being limited to specific tokens.
• Comprehensive In-House Tools — the platform includes a complete suite of management and marketing features such as a bonus system, reward-code system, daily login wheel, affiliate module and more, all built to the highest standards.
• Flexible, Fair Pricing — pricing models scale with the operator’s growth, ensuring fairness and transparency from launch to expansion.
• Source Code Licensing & Exclusive Rights — operators can purchase full source-code access for complete customization and branding control. Exclusive licensing is available for those who want proprietary game content.
Oscar Stevens, Business Development Manager at CasinoWebScripts, said: “This launch focuses on what operators actually need — transparency, control, and independence. With provably fair replays, full crypto compatibility, and source-code options, our platform gives clients the freedom to own and shape their casino business entirely.”
The post CasinoWebScripts Launches Revamped Crypto Casino Platform with Advanced Features appeared first on European Gaming Industry News.
12Bet
12BET’s Customer-First Approach Earns Shortlist for Best Customer Service at EGR Operator Awards

Reading Time: < 1 minute
12BET, shaping the igaming landscape since 2007, has been shortlisted for “Best Customer Service” at the EGR Operator Awards 2025. This recognition highlights 12BET’s commitment to building trust, transparent interactions and placing customer satisfaction at the heart of its operations. Being named a finalist shows how 12BET’s service philosophy sets new standards in responsiveness, empathy and professionalism across its global player community.
In 2025, 12BET strengthened its customer-first approach with honest communication and transparent service. A structured Trustpilot review programme invited genuine feedback from long-standing users, building public trust while informing service improvements. This reflects 12BET’s belief that customer feedback should not only resolve issues but also inspire continuous learning and evolution.
“We are proud to be recognized for Best Customer Service at the EGR Operator Awards. Customer trust is the foundation of our brand, and this shortlisting honors the dedication of our teams who serve players with integrity and care. Every interaction is an opportunity to reinforce our values and strengthen our relationship with the community,” 12BET Spokesperson Rory Anderson said.
The post 12BET’s Customer-First Approach Earns Shortlist for Best Customer Service at EGR Operator Awards appeared first on European Gaming Industry News.
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