Industry News
OZ Sports uses Augmented Reality to put football fans at the heart of closed-door broadcasts
OZ Sports partners with RVX to launch OZ ARENA, using innovative AR technologies that are set to bring fans from home into live broadcasts when football resumes in the wake of COVID-19.
Virtual fans can personalise their experience with their own avatars, club shirts, genuine cheers from home via an app – and even appear in their preferred seat.
OZ ARENA while standalone, also forms part of the OZ Connected Stadium, the one-stop-solution for leagues and federations to augment their sports by capturing, enhancing and distributing content.
Throughout history, there have been pivotal moments of disruption that have completely redefined the norm. Coronavirus is accelerating change, almost subconsciously, that will completely change the face of business, industry, our entire daily life, including sport.
When football returns post-lockdown, it will be in unprecedented circumstances. For the millions of match-starved fans around the world, there won’t be a quick fix to live match withdrawal symptoms once Coronavirus restrictions are lifted. Yet, there are opportunities for federations, leagues and broadcasters to transform and revolutionise the home viewing experience.
Venues might be physically deserted, but through cutting edge augmented reality and visual effects – the likes of which have been embraced in the world of esports and streaming – fans will still be able to be at the heart of the action. There is light at the end of the tunnel. Introducing the new game: welcome to OZ ARENA.
OZ Sports and RVX, whose most recent work has been seen in various Hollywood blockbuster movies and TV series, are rolling out new technology and services for rights-holders of leagues to make the experience more engaging for the fans.
With the new solution, which also integrates into the wider OZ Connected Stadium, spectators can be dynamically added to live broadcasts with the use of advanced augmented reality technology. Fans can pick their avatar, club’s shirt, have their face painted, and even appear in the stadium in their favourite seat. Fans can also get their voice heard, by participating as either audio-only or with immersive visual participation in the live broadcast.
OZ ARENA tech can either completely replace the stadium entirely or augment spectators into existing empty stadiums. The process is added to each camera feed in the workflow opening up support for multi-camera processing.
OZ ARENA has advanced audio support, where fans can use an app to add live audio to the broadcast. The servers aggregate all fan audio, using low-latency time synchronisation and AI algorithms, to manage volume levels, enabling fans to yell as loudly as they like remotely, without overpowering the audio stream. These solutions enable broadcasts to maintain full integrity and sound effects during fan-free games.
“Due to Coronavirus, we will see more games to be played behind closed doors with bans on large-scale public events. It is our job to keep the experience still as exciting as during the non-pandemic world. We do that by learning from esports, bringing new exciting elements into the real-world broadcasts. Our augmentation filters can be customised based on the branding strategy and the creative plan of the league,” said Gudjon Gudjonsson, CEO of OZ Sports.
“The idea is to protect the integrity and experience of the game, by turning the attention away from the empty stadium, and instead replacing it with appealing surroundings to make the game more interesting, and as close to reality as possible. These are times to explore and experiment, to make sports even more appealing and to bring it closer to the latest developments in esports” continued Gudjonsson.
“We have brought together world-class 3D visual artists, developers and technologists, with a range of honours and awards – including numerous Emmys, VES and D&AD Awards,” said Dadi Einarsson, CEO of RVX. He continues: “The team for this solution has previously delivered visual effects for blockbusters films, TV, video games and VR projects including Everest, Gravity, The OA, 2 Guns and Sherlock Holmes. Our experience with AAA quality visuals coupled with cutting edge AI and AR solutions put us in the perfect spot.”
The AI and machine learning team include PhDs and specialists on both player and ball tracking that have developed a low-latency perception framework for a detailed semantic understanding of sports games. This framework is a combination of state-of-the-art object detectors, trackers and classifiers which are trained to perform in sports environments. OZ Sports technology can uncover the true state-space of the sport and infer meaningful sport-specific abstractions from the game from velocity vectors in a 3-dimensional space.
The OZ ARENA solution can be applied to live production as a per-match service. It supports both audio-only and the full immersive audio-visual solution. The OZ ARENA system is an integrated part of the OZ Connected Stadium, and can also be installed at broadcaster’s facility, OB truck, or at the stadium.
Rights-holders and broadcasters can contact OZ Sports for quotes on deployments by visiting www.oz.com.
About OZ Sports:
OZ Sports mission is to give every sports league affordable technologies to create immersive and spectacular video experiences with no sacrifice in quality.
Centred around our global roll-out of the OZ Connected Stadium system at sports venues worldwide. A simple, one-time setup, offering sports leagues an outstanding fan experience with exceptional production, VAR, visual augmentations, player tracking, and global distribution via branded apps.
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity and virtual training services for Perú’s growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers and online gaming programmes.
Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGT’s RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware’s Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGT’s award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.
Partnerships
Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the year’s most anticipated global soccer tournaments. The collection debuts as part of Hard Rock’s “WE PLAY TOGETHER” campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
The post Gaming Americas Weekly Roundup – June 9-15 appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Merkur Gaming is going to participate in this year’s Peru Gaming Show, taking place from June 18 to 19 at the Centro de Convenciones Jockey Plaza in Lima. Representatives from the company’s German headquarters and its local subsidiary, Merkur Gaming Peru, will be on site to present the latest product innovations and engage with customers and visitors alike. The main attraction at the Merkur Gaming stand will be the linked progressive jackpot system Clash Link. This system stands out for its wealth of unique jackpot mechanics, which keep the excitement level consistently high.
PENN Entertainment has launched a new PGA TOUR-branded Blackjack game in New Jersey and Ontario. PGA TOUR Blackjack, now available via online Hollywood Casino in New Jersey and theScore Casino in Ontario, is the first iCasino game featuring PGA TOUR branding across any platform. PGA TOUR Blackjack, created by PENN’s in-house game development studio, PENN Game Studios, offers classic blackjack gameplay, plus poker and pairs side bets. The golf-themed table features official PGA TOUR logos, custom playing cards, chips and golf-themed celebrations. The new title is available on the standalone Hollywood Casino and theScore Casino platforms and is also accessible through ESPN BET in New Jersey and theScore BET in Ontario.
International Game Technology PLC announced the launch of IGT PlayDigital’s MEGA VAULT offering – a new innovation on its player engagement solution. Powered by the IGT PlayDigital Engagement Platform, a customisable suite of player engagement tools, MEGA VAULT brings together its industry-renowned engagement tools—Prize Drops, Leaderboards, Marketing Jackpots and more—into a single promotional experience. Designed to maximise excitement, engagement and rewards, MEGA VAULT aims to deliver seamless high-impact campaigns that captivate players and drive long-term retention.
Partnerships
Zitro has installed its revolutionary CONCEPT cabinets at the Casino La Cima in Mérida, Yucatán. The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for a fully immersive experience, and the largest Screen Deck button panel on the market, offering unmatched comfort and ease of use for players and operators. This launch is backed by some of Zitro’s most successful titles — Fortune Legacy, Legendary Sword and King Fu Frog — all proven crowd favourites known for their engaging mechanics and strong performance.
Aristocrat Interactive, under NeoGames US, signed a six-year contract with the Michigan Lottery to provide its full solution of iLottery product offerings, reaffirming its leadership in the U.S. iLottery industry. Under the contract, from July 2026, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities. The relationship with the Michigan Lottery began in 2014 with the launch of its iLottery programme using NeoGames’ iLottery platform and games. This new deal will provide the Michigan Lottery with eInstant games, draw-based games and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio, along with continuing to leverage the company’s iLottery technology. Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services with Gambyt – a software company specialising in the lottery, casino and sports betting industries.
The post Gaming Americas Weekly Roundup – June 2-8 appeared first on European Gaming Industry News.
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