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Premier Lacrosse League Partners With Genius Sports Group In Preparation For Launch Of Sports Betting

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LOS ANGELES, CA – The Premier Lacrosse League (PLL) has announced a partnership with Genius Sports Group as its Official Data and Integrity Partner for sports betting. Through this partnership, Genius Sports Group will power a host of live betting markets on the PLL for the first time, providing sportsbook operators in the U.S. and globally with critical new content.

The partnership with Genius Sports Group is the culmination of the PLL’s desire to offer real-time betting markets to enhance the in-game fan experience. Sportsbook operators will be provided with the fastest, most accurate and reliable data on the upcoming PLL Championship Series and future PLL events, expanding lacrosse’s global reach and audience. 

As the trusted integrity partner to the English Premier League, PGA and LPGA Tours, Genius Sports will also help to protect the PLL from any betting-related corruption through its leading educational and advisory services.

“Today is a landmark day for not only the Premier Lacrosse League, but the sport of lacrosse,” says PLL Co-Founder & CEO Mike Rabil. “We feel like the PLL is the most innovative sports league in the world and today is another testament to the hard work of our leadership team. We’ve partnered with the premier data provider in Genius Sports and will continue to work closely with top-tier operators to ensure a first-in-class experience for betters. With the addition of legalized sports wagering in the PLL, the PLL fan experience just got better.”

“The Genius Sports team has a proven track record of success in working with leagues to launch sports betting platforms”, says Rabil. “Our partnership will offer services that span integrity education services, data collection and distribution as we work with state regulators and authorized gaming operators to cover the PLL.”

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Mark Locke, CEO of Genius Sports Group, said: “Being selected by the PLL to launch their live wagering offer is testament to the quality and breadth of Genius Sports Group’s sports technology solutions. The PLL is committed to delivering the ultimate digital fan experience with sports wagering providing a new competitive outlet to interact with every play of every game. We’re thrilled to be partnering with such an innovative and forward-thinking league, representing one of America’s most popular and respected sports.”

In addition, the PLL has recently announced that it has secured distinguished gaming executives Sara Slane and A.G. Burnett as advisors. Slane previously served as the Senior Vice President of Public Affairs for the American Gaming Association (AGA) for over five years where she oversaw the effort to legalize sports betting in America.

On May 6th, The Premier Lacrosse League announced the return of professional lacrosse with the launch of the PLL Championship Series Powered by Ticketmaster, a two-week quarantined and fanless tournament scheduled to run from July 25th – August 9th on NBC and NBC Sports.

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Alex Malchenko Head of Sales at Evoplay

Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

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Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.

Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.

The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.

Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.

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“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”

The post Evoplay strengthens Ontario presence in partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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iGaming Ontario Appoints Joseph Hillier as its New President and CEO

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The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.

Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.

The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.

The post iGaming Ontario Appoints Joseph Hillier as its New President and CEO appeared first on Gaming and Gambling Industry in the Americas.

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Blanka Homor Sales Director at Playson

Playson strengthens Ontario foothold with Casino Time integration

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Partnership accelerates supplier’s continued expansion across North America

 Playson, the accomplished digital entertainment supplier, has bolstered its presence in Canada after securing a new partnership with Casino Time, one of Ontario’s fastest growing regulated operators.

Casino Time will benefit from Playson’s comprehensive Hold and Win portfolio, which consistently features among the supplier’s top-performing titles released to market.

Coin Strike: Hold and Win, Thunder Coins: Hold and Win, and Diamonds Power: Hold and Win are among the releases now available to the Casino Time player base, courtesy of a seamless integration via Light & Wonder’s aggregation platform.

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Renowned for its retail presence across Ontario, Casino Time has successfully bridged the gap between physical and digital gaming since entering the province’s regulated iGaming market in 2024. Its online offering is set to reach new heights with the addition of Playson’s titles, which offer immersive gameplay and captivating visuals that are proven to increase player retention and satisfaction.

The latest agreement coincides with a significant period of growth in North America for Playson, underlining its long-term vision of expanding its market share in regulated territories with key operators.

Blanka Homor, Sales Director at Playson, said: “Ontario is a market of major significance for us in North America and so it is great to join ties with such a household name.

“Casino Time’s online expansion continues to soar and we are confident our Hold and Win collection will resonate with local players, offering them alternative ways of engaging in captivating slot experiences.”

Jeffrey Holmes, Chief Operating Officer at Casino Time, said: “Partnering with Playson is an exciting step in our mission to deliver the very best in online casino entertainment. Their Hold and Win titles are a proven hit in multiple markets, and we are certain these will add a unique dynamic to our slot library.

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“This collaboration strengthens our ability to bridge the gap between retail and digital gaming, while giving our players fresh, immersive experiences.”

The post Playson strengthens Ontario foothold with Casino Time integration appeared first on Gaming and Gambling Industry in the Americas.

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