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Finland: Prevalence of at-risk gambling has decreased – gambling problems still as common as before

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According to a study conducted by the Finnish Institute for Health and Welfare (THL), the prevalence of “at-risk gambling” which causes individual mild harms has decreased in Finland. The 2019 study indicated that 11 per cent of the Finnish population had engaged in at-risk level gambling in the past 12 months. In the previous study, conducted in 2015, the proportion of at-risk gamblers was 15 per cent. The prevalence of at-risk gambling has decreased in both men and women.

At-risk gambling refers to gambling which causes some individual harms and often precedes the development of problem gambling. According to the 2019 study, three per cent of the Finnish population, meaning approximately 112,000 people, had experienced gambling problems. The proportion of such individuals has remained the same since 2007.

According to the study, 1.4 per cent of Finns – around 52,000 people – suffered in 2019 from probable pathological gambling, which is the most severe form of problematic gambling.

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In contrast, the study indicates that gambling without indentified problems has increased. The number of gamblers remained the same between 2015 and 2019, but changes took place in the frequency of gambling: the proportion of Finns who gambled less often than once a month increased, whereas the proportion of those gambling more often than this decreased.

The past-year prevalence of gambling at least one game type among the respondents was 78.4 per cent.

 

Online gambling has become more common

In 2019, one third of the respondents (36.3 %) had been gambling online. The proportion of online gamblers increased by 12.7 percentage points from 2015.

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At the same time, the proportion of those who gambled games offered by foreign operators increased from 3.3 to 5.4 per cent. Almost all gamblers (98.1 %) who had gambled games offered by an operator other than Veikkaus Oy had also gambled Veikkaus Oy’s games.

In 2019, 2.5 per cent of the gamblers accounted for one half of the total gambling expenditure. This means that of the 2,917,000 people living in mainland Finland who participated in gambling in 2019, 72,000 people spent one half of the total expenditure of that year. Veikkaus Oy’s share of the online gambling expenditure was 83.6 per cent, while the other game operators accounted for 16.4 per cent.

“Only a relatively few people gamble games offered by operators other than Veikkaus, when compared to the number of those gambling Veikkaus games. Then again, there is big money involved in foreign online games. Therefore, it is now important to monitor how the closing of the Finnish slot machines due to the coronavirus epidemic affects online gambling”, says THL Senior Researcher Anne Salonen.

 

One in five Finns has someone with problematic gambling in their immediate social circle

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Just over one fifth (21.1 %) of the respondents reported that at least one person in their immediate social circle had demonstrated problematic gambling. This means that around 790,000 persons are affected by someone close to them having a gambling problem, and this proportion has increased.

According to Salonen, the result may also indicate that Finns have become more aware of gambling problems, and the issue is now discussed more openly and boldly than before.

Since 2007, THL has been monitoring gambling, the prevalence of gambling problems, and the attitudes and opinions related to gambling by carrying out a population survey every four years among Finnish people aged from 15 to 74. In 2019, the study was participated in by 3994 Finns. Statistics Finland conducted the interviews over the telephone. The study was carried out by the Finnish Institute for Health and Welfare, and commissioned and financed by the Ministry of Social Affairs and Health (section 52 of the Lotteries Act).

THL publishes the Finnish Gambling 2019 results in stages; the first step now is to publish the main results concerning gambling and gambling problems. The results concerning the attitudes and opinions related to gambling will be published later this year.

 

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Source: thl.fi

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EveryMatrix Press Releases

Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix

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Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.

Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.

Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.

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His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.

“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”

Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.

“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”

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The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.

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Aristocrat Interactive

Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership

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Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its partnership with Aristocrat Interactive.

Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides a non-stop, immersive betting experience.

With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.

The integration of Zoom Soccer is facilitated by Logifuture’s existing collaboration with Aristocrat Interactive. Through Aristocrat’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.

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Niccolo Cassettari, Chief Business Development Officer at Logifuture, said : “We’re thrilled that sports fans in Mexico will now be able to experience Zoom Soccer, our 24/7 feed of virtual leagues built for sportsbook users. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users always engaged.

“As the demand for engaging nonstop sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”

Morten Hauge, Head of Sports at Aristocrat Interactive iGaming & Sports, said: “Our partnership with Logifuture allows us to bring innovative and engaging virtual sports experiences to new audiences.

“The addition of Zoom Soccer in Mexico is a great example of how we’re expanding our digital portfolio to meet the growing demand for high-quality, immersive betting content. We’re excited to see how players respond and look forward to continued collaboration with Logifuture.”

The post Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership appeared first on Gaming and Gambling Industry in the Americas.

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Baltics

Playson powers ahead in Europe with Fenikss partnership

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Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform

Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.

Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.

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The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.

Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.

Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.

“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.

Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.

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“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”

The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.

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