Latin America
Lead Generation Company Leadstar Media Launches First Website in Peru
Peru is next in line for Leadstar Media with the launch of their latest website. Their third and latest offering that caters to a Latin American audience, joins other products geared towards Brazil and Colombia. The focus remains on search engine optimization in the emerging market.
“We have seen success in previous products in Latin America and decided to expand further in the region. Like Brazil and Colombia, it’s yet another country where sports in general and football in particular, have a strong foothold in the community. It makes it an exciting prospect and I firmly believe we can replicate our success from other markets.” says Eskil Kvarnström, CEO Leadstar Media.
Peru is currently one of the largest gambling markets in Latin America. The region itself attracts significant interest from companies looking to diversify their portfolio from the competitive European market, which is a sign of the potential it possesses.
“Land-based gambling already has a strong presence in Peru. I’m confident that its online equivalent will overtake traditional outlets in the coming years. Several major operators already have foundations in the country and I see huge potential for our products in the market.” says Kvarnström.
The website itself, Miscasasdeapuestas.com/pe is hosted on a subdirectory of the root domain Miscasasdeapuestas.com. Geotargeting is important for SEO reasons and despite being in the same language as the Spanish version, there are distinct differences.
“Our first site in Spanish was Miscasasdeapuestas.com, aimed towards the European Spanish market. With the extension of that site into other Spanish speaking countries it is a challenge to differentiate and diversify from the original, says Kvarnström. “Despite being the same language, there are local differences like regulations and bookmakers, so we’ve found a good way to execute this expansion without simply reproducing content for existing products.”
Leadstar Media is currently developing versions of the site for other Spanish speaking countries in Latin America to launch later this year.
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BMM Testlabs
BMM Testlabs Earns Accreditation in MaranhĂŁo, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms
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BMM Testlabs, the worldâs original gaming test lab renowned for exceptional product compliance and testing services, today announced its official accreditation to test systems and games for the Brazilian state of MaranhĂŁo.
This new accreditation allows BMM Testlabs to test fixed-odds betting systems and lottery platforms for the MaranhĂŁo market. The Company is now authorized in every Brazilian jurisdiction that has regulated at state-level online fixed-odds betting.
The MaranhĂŁo accreditation, issued by MaranhĂŁo Parcerias SA (MAPA/LOTEMA), authorizes BMM Testlabs to work with lottery operators in the state to ensure compliance and quality standards for the gaming and lottery industry through end-to-end product compliance testing for MaranhĂŁoâs standards.
Additionally, Brazilâs Secretaria de PrĂȘmios e Apostas has federally authorized BMM Testlabs to test betting systems, live gaming studios, and online games used by fixed-odds betting operators.
BMM Testlabsâ Marzia Turrini, President of iGaming & Cybersecurity, said, âWe are excited and deeply honored that the State of MaranhĂŁoâs official lottery has entrusted BMM Testlabs with the responsibility of testing products for their new online fixed odds betting program, knowing that weâll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.â
With the MaranhĂŁo accreditation, BMM Testlabs solidifies its position as the leading independent test lab in Brazil. BMM Testlabs is accredited in all jurisdictions that have authorized fixed-odds betting for online gaming and sports betting.
BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.
In addition to product compliance testing, BMM Testlabs provides end-to-end cybersecurity protection solutions. Through its sister company, RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics â presented by industry experts and available in English, Spanish, and Portuguese.
The post BMM Testlabs Earns Accreditation in MaranhĂŁo, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms appeared first on Gaming and Gambling Industry in the Americas.
Brazil
Salsa Technologyâs FORMULA-BET: Take the Pole Position in Brazilâs Regulated Market
Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazilâs regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.
With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI certifications for its PAM platform and integrations with the Salsa Gator content aggregator, payment solutions, and the First sports betting platform, all aligned with the requirements of SIGAP, Brazilâs Central Bank, and the Federal Revenue Service.
FORMULA-BET was designed to operate as a true cutting-edge racing team, focusing on three main pillars: speed of implementation with optimized technology for fast delivery and integration, meeting the demands of the regulated market in record time; high-performance team with specialized local support and proven expertise to drive results; compliance and security with full adherence to regulations, ensuring trust at every turn of the market.
At ICE Barcelona, Salsaâs commercial team will be ready to accelerate negotiations and present opportunities in Brazil, positioning itself as a strategic partner for companies aiming to lead in the countryâs regulated market.
âJust like a Formula 1 car combines precision and innovation to cross the finish line first, FORMULA-BET provides operators with all the necessary tools to accelerate their business and dominate the regulated market with speed and accuracyâ, says Eliane Nunes, CGO of Salsa Technology.
The post Salsa Technologyâs FORMULA-BET: Take the Pole Position in Brazilâs Regulated Market appeared first on Gaming and Gambling Industry in the Americas.
Brazil
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
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Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.
This certification encompasses Incentive Gamesâ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.
Stewart Gove, COO of Incentive Games, commented, âThis GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.â
The post INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.
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