Latin America
Lead Generation Company Leadstar Media Launches First Website in Peru
Peru is next in line for Leadstar Media with the launch of their latest website. Their third and latest offering that caters to a Latin American audience, joins other products geared towards Brazil and Colombia. The focus remains on search engine optimization in the emerging market.
“We have seen success in previous products in Latin America and decided to expand further in the region. Like Brazil and Colombia, it’s yet another country where sports in general and football in particular, have a strong foothold in the community. It makes it an exciting prospect and I firmly believe we can replicate our success from other markets.” says Eskil Kvarnström, CEO Leadstar Media.
Peru is currently one of the largest gambling markets in Latin America. The region itself attracts significant interest from companies looking to diversify their portfolio from the competitive European market, which is a sign of the potential it possesses.
“Land-based gambling already has a strong presence in Peru. I’m confident that its online equivalent will overtake traditional outlets in the coming years. Several major operators already have foundations in the country and I see huge potential for our products in the market.” says Kvarnström.
The website itself, Miscasasdeapuestas.com/pe is hosted on a subdirectory of the root domain Miscasasdeapuestas.com. Geotargeting is important for SEO reasons and despite being in the same language as the Spanish version, there are distinct differences.
“Our first site in Spanish was Miscasasdeapuestas.com, aimed towards the European Spanish market. With the extension of that site into other Spanish speaking countries it is a challenge to differentiate and diversify from the original, says Kvarnström. “Despite being the same language, there are local differences like regulations and bookmakers, so we’ve found a good way to execute this expansion without simply reproducing content for existing products.”
Leadstar Media is currently developing versions of the site for other Spanish speaking countries in Latin America to launch later this year.
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Vibra Solutions, Latin America’s premier platform developer, powers Betxico’s sportsbook and iGaming offerings as its first major platform partner in Mexico.
The rapidly growing platform technology developer enables Betxico to offer its players one of the most advanced betting and gaming offerings in the region with full customization across any area of its site and integration with the industry’s most popular game providers from slots, crash, and table games to live casino.
The Betxico brand offers a wide range of real-money entertainment options, from sports betting to online casino games, with a responsible gaming-first approach for its customers and catering to a wide range of player preferences.
Vibra Solutions has experienced explosive growth since its launch just one year ago with multiple leading LatAm brands now powered by its advanced, flexible technology. Deliverables can range from a turnkey website with a quick turnaround, to an omnichannel custom-built solution. The goal is always the same: to provide each client with the solution and the level of response they need.
Federico Saini, CCO Vibra Gaming, said: “We’re delighted that Betxico has put their faith in us to power their offering in Mexico. This achievement is thanks to the effort and dedication of all the team here.
“This launch is a great step for Vibra Solutions and opens many doors for continued growth across Mexico and the wider region. We’re making history and setting new standards in emerging markets. If we continue to push together, with the same energy and passion then this is just the beginning!”
Patricio Garza, Director of Operations at Betxico, said: “Vibra has a reputation of delivering excellence with a specific emphasis on LatAm so we knew from the get-go they were a partner we could trust. We’re very excited to launch the new platform on the Betxico brand and to see the results of our partnership.”
Atlaslive, a leading B2B provider of iGaming solutions, proudly announces its recognition as the Silver Winner in the “Rising Star in Sports Betting” category at the SBC Awards Latinoamérica 2024. This recognition confirms Atlaslive’s commitment to excellence and innovation in sports betting, underscoring the impact of its advanced Sportsbook technology on operators worldwide.
The event, held in Miami, recognized companies and professionals at the forefront of the iGaming and sports betting sectors across Latin America. With this award, Atlaslive reinforces its reputation as a trusted partner for operators, driven by a dedication to delivering exceptional, scalable solutions for today’s competitive iGaming landscape.
Lidiia Vakulenko, COO of Atlaslive, expressed her gratitude: “This award is a testament to our team’s dedication to crafting live technology that transforms the betting experience. We are honored by the industry’s recognition of our efforts to push the boundaries of innovation in sports betting. Atlaslive remains committed to empowering operators with top-tier tools and delivering unparalleled value to players worldwide.”
Atlaslive’s Sportsbook continues to set the standard in sports betting technology. With seamless API integration, advanced customization, a robust bonus engine, real-time data analytics, state-of-the-art risk management, and engaging features like Bet Builder, the Atlaslive Sportsbook is designed to drive user engagement, boost retention, and fuel growth for operators. Each feature aligns with Atlaslive’s mission to provide an unmatched betting experience, equipping operators to meet the needs of an evolving, global player base.
Atlaslive – the tech behind the game.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology. Let’s discover how far iGaming tech can evolve.
The post Atlaslive’s Sportsbook Recognized with Silver Win at SBC Awards Latinoamérica 2024 appeared first on European Gaming Industry News.
EvenBet Gaming has announced the launch of its advanced poker solutions in partnership with JugaMax, one of the largest and most respected casino operators in Paraguay. This strategic collaboration marks EvenBet’s debut in the Paraguayan iGaming market, solidifying the company’s expansion within Latin America.
The newly established partnership enables the integration of EvenBet Gaming’s poker offering on the JugaMax platform. Players will now have access to an engaging range of cash games, Sit & Go and Spins tournaments, providing opportunities for both novice and seasoned poker enthusiasts.
The collaboration with JugaMax comes at a pivotal time for the Paraguayan iGaming market, which has witnessed significant growth due to recent regulatory advancements and increasing player demand. In 2023, online casino revenues in the country rose by 14.2%, surpassing USD 23 million, with an average annual revenue per user (ARPU) of over USD 1500. Market projections indicate nearly 30% growth over the next three years, highlighting substantial opportunities for operators and suppliers.
By joining forces, EvenBet Gaming and JugaMax are poised to leverage this growth trajectory and cater to the evolving preferences of the region’s player base. This partnership not only broadens EvenBet’s presence in the Latin American market but also enriches JugaMax’s portfolio with cutting-edge poker solutions.
Manuel Jiménez, Head of LatAm Sales at EvenBet Gaming, said: “We are thrilled to partner with JugaMax and bring our innovative poker solutions to the burgeoning Paraguayan market. With JugaMax’s reputation as a leading operator, coupled with our advanced gaming technology, we are confident that this partnership will transform the online poker landscape in the country and expand our footprint in Latin America.”
Pablo Bergesio, President of JugaMax,said: “The integration of EvenBet’s poker solutions significantly enriches our offering, helping us to attract a wider audience of poker players across Latin America who appreciate exciting and innovative content. With the iGaming market in Paraguay showing promising growth, the partnership is set to play a significant role in our future success in the region, solidifying our position as a leading operator.”
This collaboration underscores EvenBet Gaming’s commitment to delivering exceptional gaming solutions and reinforces its position as a leading provider in the Latin American market.
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