Affiliate Industry

The QL Gaming Group, Parent Company of BetQL, Acquires Accuscore and Raises Additional $1.1 Million

Published

5 years ago

May 6, 2020

Reading Time: 2 minutes

The QL Gaming Group (QLGG), a leading direct to consumer sports data and iGaming affiliate platform, today announced an additional $1.1 million in funding, as well as the acquisition of Finnish sports simulation company, Accuscore. The combined announcement will expand the capabilities of BetQL, QLGG’s sports betting analytics platform for casual bettors and will accelerate the launch of BetQL’s player prop and in-game predictions and more sports like International pro soccer, tennis, golf and eSports.

The round was led by Tim and Todd McSweeney, with participation by Boston Seed Capital, Karlani Capital, Subversive Capital, Rob Seaver and Jere Doyle. QL Gaming, formerly known as RotoQL, has now raised $8.3 million from investors that have also included the late David Stern, former commissioner of the NBA, John Kosner, Stern’s former partner at Micromanagement Ventures and former William Hill chief Ralph Topping.

“Our thesis is betting properties with the best data and analytics will win, and our acquisition of Accuscore vastly increases our IP, grows our marketplace position and puts us in a very strong place as the sports world returns to active play in the near future,” said Justin Park, QL Gaming CEO. “Our new and long term investors are very bullish on the casual gaming and sports betting market, and we are now poised to emerge stronger.”

European Gaming Congress 2024 (Warsaw, Poland)

“We are thrilled to join QL Gaming,” Accuscore CEO Tuomas Kanervala, added. “Their expertise around customer facing sports data products is unrivaled and will help both our B2C and B2B businesses. The latter will serve as the foundation for soon to be launched BetQL B2B that will help sportsbook operators and media companies acquire and retain bettors.”

The injection of capital will be used to further accelerate BetQL’s growth, which boasted a 200% increase in subscription sales from 2018 to 2019. In just 18 months of launch, BetQL has acquired over 300,000 free users, 10,000 paying customers and is already a seven figure business. Funds will also supercharge BetQL’s burgeoning affiliate marketing business which has partnered with ten operators in Indiana, New Jersey, Pennsylvania and West Virginia.

QL Gaming initially launched in September 2015 as RotoQL to provide data and analytics to daily fantasy sports (DFS). “DraftKings and FanDuel’s dominance of the regulated betting market in NJ can be attributed to their pole position in DFS,” added Peter Blacklow, Managing Partner at Boston Seed Capital, who led the seed rounds for both QLGG and DraftKings. “The same is going to be true of QL Gaming and the media opportunity around betting. The team’s mastery of engaging DFS players through data is carrying over seamlessly to sports betting audiences.”

Affiliate Industry

Gentoo Media reports Q3 2024

Published

2 days ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

2 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.