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Liaison Adds Software Developer and Immersive Studio Theia Interactive to Agency Roster

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Liaison to Help Theia Expand Reach of XR Experiences and Enterprise-Ready Game Engine Tech

PORTLAND, Oregon#immersiveexperience Liaison, an award-winning public relations firm specializing in 3D technology, has been selected by Theia Interactive to promote its work in the XR, AEC, and design industries. Theia is currently preparing new campaigns for its Optim software, a tool kit that takes the stress out of game engines. Liaison will support these efforts through a mix of messaging, product launches and strategic stories.

“Theia is not only making high-quality immersive experiences; they’re also building tools that will help others do the same by increasing the speed at which enterprises can access the real-time revolution,” said Heidi Lowell, founder and president of Liaison. “We look forward to helping them shine a light on an exciting medium.”

Founded in 2014, Theia creates high-end XR visualizations for enterprise companies. The highly accurate real-time environments not only help sell ideas, but also help companies save time and money by providing a virtual space for stakeholders to communicate, review progress and make decisions for major commercial projects. In 2018, Theia began expanding its business into software, commercializing its internal tools to help other studios develop their own offerings. Production-proven, and with partners like HP and Epic, Theia has worked on projects ranging from the Logan Airport renovation to Epic Games’ AR motorcycle.

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“Theia is a company with two sides – software and services – which means our PR firm not only needed to be experts in XR, they needed to know how to easily switch between our facets without losing the bigger picture,” said Bill Fishkin, president of Theia Interactive. “Liaison clearly knows this space through and through, making them an ideal partner for our next big push.”

About Liaison
Founded in 1998, Liaison represents a “who’s who” of the 3D tech and production world. One of the first 3D PR firms, Liaison helps clients capitalize on the most interesting aspects of 3D, providing an easier path to stories that stick. Liaison focuses on films, games, broadcast, VR/AR, emerging tech, animation and architecture. Current/former clients include NVIDIA, Wacom, Chaos Group, Digital Domain, Rokoko, TurboSquid, Foundry and Allegorithmic.

About Theia Interactive
Based in Chico, California, Theia Interactive is an immersive solutions studio and software developer, with a passion for building beautiful virtual environments for Enterprise businesses. Whether it’s virtual reality experiences, augmented reality demos, or mobile apps, Theia tells engaging stories through virtualization. Theia has created award-winning projects for companies such as Epic Games, HP, Mohawk Group, NVIDIA, Suffolk Construction and Toll Brothers. For more information visit https://theia.io/.

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PA Online Casinos Generate Nearly $280M in July Revenue

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Pennsylvania continues to lead the way in the US when it comes to online casino revenue. For July, PA online casinos produced $277.9 million in revenue, which tops the nation for the month.

The $277.9 million is the fifth-highest revenue month for the state in its iGaming history. It finished over $27 million ahead of Michigan ($250.5 million) and over $30 million ahead of New Jersey ($247.3 million) for July.

This past month’s revenue was a 22.2% jump from a year ago, when the state generated $227.4 million in July 2024.

The Pennsylvania Gaming Control Board releases its monthly data and highlights adjusted gaming revenue, which takes promotional dollars out of the gross gaming revenue. The adjusted revenue for the month was $228.3 million.

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PGCB reports also list revenue by licensee. When iGaming launched in 2019, 10 different retail casinos in the state were granted licenses to operate online casinos, while two operators (Bally, Golden Nugget) earned untethered licenses. Some licensees have multiple online casinos operating under their umbrella. However, revenue is reported collectively.

Penn National continues to lead the way in revenue. They feature online casino operators like DraftKings Casino, BetMGM Casino, Hollywood Casino, and Fanatics Casino.

Valley Forge finished second, they feature two operators in FanDuel Casino and Stardust Casino.

Some other notable date points from the July report include:

• A total of $67.4 million in state tax revenue was generated from online casinos in July. An additional $36.5 million was generated in local taxes and county grants.

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• Slots made up the vast majority of revenue with $226.8 million coming from the online slot games. Table games brought in $48.5 million, while poker generated $2.5 million in revenue.

• Poker revenue was up 9.7% year over year, as it was at $2.3 million in July 2024.

The post PA Online Casinos Generate Nearly $280M in July Revenue appeared first on Gaming and Gambling Industry in the Americas.

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Delaware Casinos

Delaware Casinos Generate Revenue of $34.8M in July, Down 4.5% YoY

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Delaware casinos generated $34.8 million in revenue last month, down from $36.4 million the previous year, a 4.5% year-over-year decline.

In a report published by the Delaware Lottery, Harrington Casino saw the most significant year-over-year loss, with revenues decreasing from $7.8 million to $7.2 million, a drop of 7.2%. Slots and table games experienced year-over-year losses, with slots revenue declining by 5.9% and table games seeing a loss of more than 25%.

Delaware Park also experienced a decline of 4.3% but generated the highest revenue, at $15.1 million. Slots at the casino saw a loss of 5.9%, with its revenue decreasing from $13.8 million to just less than $13 million. Table games revenue increased by 5.1% year-over-year from just more than $2 million to $2.1 million.

Bally’s Dover also reported a revenue decline last month, but not as much as the others. Revenue dropped from $12.9 million to $12.5 million, showing a 3% decline. Table games saw increased revenue for the casino, with profits rising from $1.1 million to $1.3 million, a 16.6% increase. Slots declined 4.8% from $11.7 million to $11.2 million year-over-year.

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BetMGM Brings Exclusive Rakin’ Bacon! Titles to NJ Online Casino, Borgata Hotel Casino

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An exclusive new slot game is making its way to BetMGM Casino NJ and one of the state’s retail locations.

This week, BetMGM announced, in partnership with AGS, a pair of new Rakin’ Bacon! titles will be hitting New Jersey online casinos.

Currently, Rakin’ Bacon! Jackpots Bonus Wheel is available to play, while Rakin’ Bacon! Jackpots Bonus Board will be released in mid-September.

On top of the iCasino release, these new slot titles will also be made available at the Borgata Hotel Casino & Spa in Atlantic City.

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The Rakin’ Bacon! series will be the first third-party game at BetMGM with an online and on-property exclusivity period.

Oliver Bartlett, VP of Gaming at BetMGM, said: “We want to set the standard for creating the most seamless experiences for players to enjoy the games they love. The period of exclusivity reinforces our priority to be the top online casino destination where players can find the largest variety of games they can’t find anywhere else. Rakin’ Bacon! is a fun franchise that brings big brand recognition and we are proud to collaborate with AGS to add these titles to our stellar roster of games.”

BetMGM has shown a commitment to working with a diverse group of gaming suppliers to provide players with unique content. That continues to be the case in this pairing with AGS. This partnership will allow BetMGM customers to enjoy the slot title from home or at the Borgata.

“At AGS, we’re focused on bringing the energy of land-based favorites into the digital world in ways that feel meaningful for players. Rakin’ Bacon! is a proven brand with broad appeal; this launch is another step forward in our player-first strategy and our commitment to bridging physical and digital play in ways that drive real engagement,” AGS Vice President of Interactive Zoe Ebling said.

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