Press Releases
LeoVegas Mobile Gaming Group: Updated proposal from nomination committee regarding election of directors

Board member Robin Ramm-Ericson has informed the Nomination Committee that he is declining election for the coming mandate period as below. At the same time, the Nomination Committee has continued its work and propose Hélène Westholm as a new ordinary director.
“LeoVegas is an amazing company and team,” comments Robin Ramm-Ericson, co-founder of LeoVegas Mobile Gaming Group. “I am an entrepreneur, and after nine years on the Board, first as Chairman and later as an ordinary director, I feel it is now time for me to take the next step. Even though I am declining re-election to the Board, naturally I will continue as a founder and engaged owner in supporting the company on its continued journey.”
Gustaf Hagman, Group CEO, comments: “As a co-founder I want to thank Robin for his superb work and partnership in building up LeoVegas. His combination of strategic clarity, operational talent and ability to inspire is unique and laid the foundation for this journey. Everything has its time, and as Robin now declines re-election to the Board I respect this and look forward to his continued engagement in new forms.”
NOMINATION COMMITTEE’S UPDATED PROPOSAL:
The Nomination Committee proposes the re-election of current directors Anna Frick and Fredrik Rüden. In addition, the Committee proposes that Hélène Westholm, Mathias Hallberg, Carl Larsson, Per Norman and Torsten Söderberg be elected as new directors. Per Norman has also been proposed to serve as the new Chairman of the Board. Robin Ramm-Ericson, Mårten Forste and Tuva Palm have declined re-election.
Brief biography about Hélène Westholm:
Education and background: Hélène Westholm has an MBA from Uppsala University and a Certificate in Investor Relations from DI Academy. Hélène has many years of experience in project management in the financial sector, including from Nordstjernan and Erik Penser’s Corporate Finance department. She also has experience as a director on the boards of Svenska Spel, Svensk Bilprovning and Svensk Exportkredit.
Current assignment: Senior advisor in Investor Relations, Oxenstierna & Partners
Born: 1971
Nationality: Swedish
Shareholding in the company, including related natural and legal persons: 0
Special areas of expertise: Hélène Westholm will add industry experience, strategic depth and her solid background in communication and investor relations
LeoVegas’ Annual General Meeting will be held on 8 May 2020 in Stockholm. More information is available at www.leovegasgroup.com under Corporate Governance.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Mårten Forste, Chairman of the Board: +46 (0)8 410 367 66, [email protected]
Philip Doftvik, Director of Investor Relations and Corporate Finance, +46 (0)73 512 07 20, [email protected]
About LeoVegas mobile gaming group
LeoVegas vision and position is ”King of Casino”. The global group LeoVegas offers games on Casino, Live Casino and Sport. The parent company LeoVegas AB (publ.) is located in Sweden and its operations are mainly located in Malta. The company’s shares are listed on Nasdaq Stockholm. www.leovegasgroup.com
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Strive Connects SBK and Premier Sports in Multi-Platform Football Tie-Up

Sports marketing consultancy Strive Sponsorship has brokered a multi-platform content and media partnership between SBK, the fast-growing, data-led sportsbook app, and Premier Sports, the premium sports broadcaster in Ireland and the UK.
The deal sees SBK become the official sponsor of Premier Sports’ ‘Scottish Football Social Club’ podcast – a YouTube and audio series that brings sharp, irreverent takes on all things SPFL. SBK will also support and feature in social media content for LALIGA and Scottish Premiership football throughout the 2025/26 season, marking a major step in SBK’s expansion into Ireland and broader UK football media.
In addition, Premier Sports subscriptions will be offered to SBK customers as part of exclusive promotional packages, enhancing access to premium football content and increasing brand loyalty.
“We’re proud to have connected two smart, fan-focused challenger brands in this deal,” said Malph Minns, Managing Director at Strive Sponsorship.
“This partnership brings together content, distribution and fan utility in a way that few betting brands are doing today. SBK’s focus on value aligns perfectly with Premier Sports’ growing football community and media reach. It’s exactly the type of strategic, insight-led activation we specialise in.”
This partnership follows Strive’s work building SBK’s sport sponsorship portfolio across football clubs across the UK and Ireland — with a consistent focus on content-driven, fan-relevant assets that deliver beyond traditional branding.
Adam Baylis, Marketing Director at SBK, said:
“This is a really exciting move for us. Being part of Premier Sports’ LALIGA and SPFL social content gives us powerful visibility in key communities. We’re all about giving fans more value, and with Premier Sports subscriptions now available to our customers, this partnership delivers on that promise.
“It’s been great working with Strive on this deal. What sets them apart is their ability to go beyond just brokering deals — they bring structure, insight, and creativity to the whole process. Their work continues to deliver brand value that aligns tightly with our marketing objectives.”
Shane Hogan, Head of Marketing at Premier Sports, added:
“We’re delighted to welcome SBK on board. They bring a fresh approach to the betting space and have a real focus on fan-first activation. This partnership gives our content new momentum, especially on social and podcast platforms, while giving our audience access to great offers and added value. It’s a win-win.
“Strive has been a pleasure to work with. Their expertise was clear from day one. They don’t just connect brands and rights holders — they engineer partnerships that work commercially, creatively, and for the fans. We’re excited about what this one will deliver.”
The post Strive Connects SBK and Premier Sports in Multi-Platform Football Tie-Up appeared first on European Gaming Industry News.
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