Industry News
Hello Soda launches single API platform; Sodium
Global identity specialist, Hello Soda, launches a new single API platform to simplify the delivery of its suite of Know Your Customer (KYC), Anti-money Laundering (AML) and fraud prevention solutions.
Hello Soda identified that many stakeholders were having difficulty implementing multiple identity verification solutions independently. Its developers have responded to this challenge and the lack of cross-solution data analysis to help perform enhanced checks with the launch of Sodium.
Sodium is a single API platform that enables seamless integration with all of Hello Soda’s automated and global KYC and AML solutions.
Watch and learn more by visiting https://youtu.be/Ai2fH2FgXpQ
Sodium has been designed and built by a multi-lingual team of ID and data science specialists across the globe. This new platform will further enhance the difference Hello Soda brings to global and local businesses and economies where traditional verification methods cannot be achieved.
This game-changing platform now enables organisations to not only add multiple ID&V products seamlessly but it cross-references data to perform additional checks leading to a truly enhanced customer due diligence (EDD). From document ID data cross-referenced with the dark web to an individual’s social footprint compared to CRA data, Sodium certainly delivers a multi-pronged approach to identity verification.
Hello Soda’s identity verification solutions are truly global with their products being used across a wide range of sectors in 177 countries. Sodium will enable Hello Soda to extend its reach and the continued growth globally of this innovative business.
James Blake, CEO of Hello Soda said: “We’re extremely proud of what we’ve developed with this new single API platform. Sodium will enable us to continue our global growth, and speed up the thousands of checks we carry out every day to keep customers and companies going.
“We work with businesses all over the world, and are currently growing our client base in Latin America and Asia, and are making ID verification more accessible in Africa. That’s thanks to our suite of solutions and new API platform that makes it possible to verify anyone, anywhere in the world. It’s fantastic to see us improving digital security in so many countries throughout the world.”
Hello Soda works across a wide range of regulated and non-regulated sectors where user and customer identity checks are needed. Some of their global clients include Blockchain, eToro, Klarna, Paysafe, and Sun Finance.
Powered by WPeMatico
American gambling industry
Gaming Americas Weekly Roundup ā November 24-30
Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
VGO Promo, a long-standing platform known for bridging the worlds of cryptocasinos, cryptocurrency exchanges and CSGO skins gaming, has announced a comprehensive expansion of its verification framework designed to bring transparency to online promotional offers. The updated system enhances how users evaluate bonuses across three intersecting ecosystems. Founded during the peak of the CSGO skins economy, VGO Promo originally provided referral codes for case opening websites and virtual item platforms. As the industry evolved towards blockchain based gaming, Bitcoingambling and crypto trading, VGO Promo expanded its scope to support modern platforms including Roobet, Stake, Rollbit, CSGORoll, Duelbits, Binance, OKX, ByBit, Bitget and various case opening services within the CSGO community. The updated verification framework applies a structured, cross industry methodology to help users navigate rapidly changing promotional conditions.
FanDuel has announced the launch of Pass The Leg, a first-of-its-kind in-app feature that transforms traditional parlay betting into a shared, social experience just in time for holiday gatherings. Pass The Leg allows customers to build a single group parlay collaboratively, with each participant adding their own leg before placing individual bets using their own funds. Designed to bring friends and family together around one of the biggest football days of the year whether near or far, the feature allows users to start or join a Group Build, invite others to contribute picks, and then add the completed parlay to their personal betslip. Each contributor can also take advantage of a dedicated Pass The Leg Profit Boost, amplifying the excitement and potential payout of the shared pick. Available exclusively for the three NFL games taking place on Thanksgiving Day, Pass The Leg marks the first true multi-user parlay-building experience offered by a major U.S. sportsbook operator.
Partnerships
The St. Louis Blues announced an agreement designating DraftKings an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for Dec. 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021. As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKingsā comprehensive suite of responsible gaming tools and resources. DraftKings will have rights to use St. Louis Blues intellectual property ā including team trademarks and logos ā across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Centre and beyond.
Signature Systems Inc (SSI) has announced a new partnership with Yellow Dog Software. The integration connects Yellow Dogās advanced inventory capabilities with SSIās PDQ POS system, enabling operators to streamline operations, improve cost control and gain real-time visibility across their properties. The partnership was initiated to meet the inventory needs of Osage Casinos, a major name in tribal gaming. The integration, which went live in September, was first deployed to support convenience store reporting and ordering across the properties.
The post Gaming Americas Weekly Roundup ā November 24-30 appeared first on European Gaming Industry News.
Balkans
EGT Digital Wins āOnline Platform of the Yearā for the Second Consecutive Year at the Golden Spadeās Awards 2025
Reading Time: 2 minutes
EGT Digital celebrated a remarkable achievement at this yearāsĀ Golden Spadeās Awards, securing the prestigious titleĀ āOnline Platform of the YearāĀ for its modular platformĀ X-NaveĀ for theĀ second year in a row. The award was accepted byĀ Georgi Mihaylov, Deputy CEO of EGT Digital, marking another milestone in the companyās continued progress and commitment to technological excellence.
In 2025, X-Nave distinguished itself through the integration of EGT DigitalāsĀ proprietary in-house AI core, developed entirely by the companyās data science team. This innovation transformed X-Nave into a holistic, intelligent ecosystem with capabilities such as real-time player protection, predictive churn prevention, intelligent campaigns, personalized game recommendations, automated bonus optimization, and enhanced QA through simulated behavior. Combined with its modular structure ā comprising the CRM Engine, Gaming Aggregator, Sport Product, and Payment Gateway ā X-Nave continues to serve as one of the most advanced and reliable platforms in the industry.
Accepting the award,Ā Georgi Mihaylov expressed his gratitude:Ā āThese awards are an exceptional recognition of our work. On behalf of the EGT Digital team, a huge thank you, and I canāt wait for us to come back again next year.ā
Special Recognition for Industry Leadership
The Golden Spadeās Awards also honoredĀ Mr. Vladimir Dokov, CEO of both EGT Digital and EGT, with the distinguished titleĀ āOutstanding Contribution to the Development of the Gaming Industry.āĀ This accolade recognizes his long-term leadership, strategic vision, and significant impact on the growth and evolution of both the Bulgarian and global gaming sectors.
Mr. Dokov accepted the award with a message dedicated to his team:
āWhat we have achieved is not thanks to me, but thanks to our team of 4,300 people and this award belongs to them.ā
A Milestone Year for the EGT Group
These recognitions highlight an exceptional year for bothĀ EGT DigitalĀ and EGT, reflecting their shared commitment to innovation, responsibility, and delivering impactful solutions for partners and players worldwide.
The post EGT Digital Wins āOnline Platform of the Yearā for the Second Consecutive Year at the Golden Spadeās Awards 2025 appeared first on European Gaming Industry News.
Carmen Alexander
Entainās Pitching In Initiative Crowned Grassroots Sports Initiative of the Year
Reading Time: 2 minutes
Entainās Pitching In initiative has beaten off fierce competition to be named Grassroots Initiative of the Year at the Global Football Industry Awards. Launched by Entain in 2020, the trailblazing initiative has made a huge impact at the non-league level of Englandās national game.
Pitching In is the title sponsor of the Isthmian, Northern Premier and Southern Leagues ā collectively known as the Trident Leagues ā that comprise 264 clubs at Steps three and four of the non-league pyramid.
Pitching In, however, has always been about more than a flagship sponsorship. At the heart of the initiative is the ambition to enhance engagement between football clubs and their local communities. This led to Entain being the founding partner of the Trident Community Fund (TCF).
The TCF was launched to help clubs establish and expand community initiatives, maximising the remarkable impact that grassroots football clubs have on their local area. Every club in the Trident Leagues is encouraged to apply for a grant of up to Ā£5000 annually to support community initiatives. The TCF has now supported more than 150 such projects, helping to expand youth, womenās and walking football, as well as supporting initiatives focusing on local upskilling, tackling anti-social behaviour and supporting local veterans and food banks.
In 2022, Pitching In launched the Volunteer Hub to provide a one-stop online portal for clubs to post volunteering vacancies and for local people to sign up and get involved.
Pitching Inās contribution to the grassroots game has now been recognised at the Global Football Industry Awards, a landmark global ceremony which brings together industry giants and trailblazers from every corner of the football ecosystem.
Pitching In was up against the likes of McDonalds, Barclays, Adidas, Nike and Coca-Cola, who were among the other shortlisted nominees for the Grassroots Initiative of the Year prize. Hosted by football royalty ā Jamie Carragher and Peter Crouch ā the awards celebrate the visionaries, pioneers and change-makers powering world football from behind the scenes.
Stella David, CEO of Entain, said: āWe are delighted to see Pitching In recognised in this manner. Football is central to our business, which is why we feel it is so important to invest in the sport at the grassroots level, playing our part in bringing clubs and their communities closer together.
āWhen we started this project back in 2020, non-league clubs ā and English football more generally ā were staring into an uncertain future amid the Covid-19 pandemic.
āThe grants Pitching In provided at that time proved crucial and we have continued to grow our relationship with the more than 260 clubs, who are the backbone of the English game, over the time since. We love supporting grassroots football and are excited by how this partnership can grow and evolve further.
āWe would like to thank the Northern Premier League, Isthmian League and Southern League for their continued support, along with every single volunteer who gives up their time for their local football club. The game at this level could not run without you and Pitching In will continue to do what we can to highlight your invaluable contributions.ā
Carmen Alexander from the Global Football Industry Awards added: āCongratulations to Entain and all 2025 Global Football Industry Award winners.
āOur judges were impressed by the commitment Entain has shown to grassroots football over a prolonged period of time and particularly the Trident Community Fund, which continues to make a tangible difference to non-league clubs across the country. Entain is very worthy of this recognition.ā
The post Entainās Pitching In Initiative Crowned Grassroots Sports Initiative of the Year appeared first on European Gaming Industry News.
-
Latest News7 days agoEvenBet Gaming Presents Spins Poker: A Revolution in Online Poker
-
Australia5 days agoCrown Melbourne Fined for Exclusion Breach
-
Central Europe6 days agoOddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row
-
Eastern Europe6 days agoWorldMatch Partners with MrBit
-
Balkans6 days agoCT Interactive Shortlisted in Three Categories at the BEGE Awards 2025
-
Balkans5 days agoEGT Digital Wins āOnline Platform of the Yearā for the Second Consecutive Year at the Golden Spadeās Awards 2025
-
Latest News6 days agoPeter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group
-
Latest News6 days agoAtlaslive Shortlisted for āSportsbook Supplier of the Yearā at EGR Latam Awards 2025



