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Yggdrasil expands strategic partnership with Azure Tech into Franchise

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The Franchise solution enables global partners to take control of their iGaming strategy and to accelerate content development & distribution

 Yggdrasil Gaming has signed a strategic Franchise licensing agreement with Asian gaming supplier Azure Tech. This is the second Franchise agreement from Yggdrasil in less than two weeks. 

Azure Tech is a rapidly emerging content provider, introducing superior game content to the Asian gaming industry. With its dedicated IT infrastructure, Azure Tech has the capacity to ensure the best performance on game content distribution. With its tailored BI service, Azure Tech is able to elevate customer engagement to the next level and boost client profits.

As part of the Franchise licensing agreement, Azure Tech will have access to Yggdrasil’s entire end-to-end game development process, the YG platform including its standardised GATI technology (Game Adaption Tools & Interface) solution, and game promotional tools via BOOST.

As a Franchisee to Yggdrasil and through the unique GATI technology, Azure Tech will be able to source and offer its own game content for distribution to targeted markets, and cross-collaborate with other Franchisees globally, enabling it to accelerate territorial reach and drive incremental revenue opportunities.

Azure Tech’s business strategy will be significantly accelerated following its decision to become a Franchisee of Yggdrasil, enabling the supplier to take greater control of its B2B iGaming operation, rapidly scale up market opportunities and optimise its roadmap offering.

Cora Chen COO of Azure Tech, said: “We are very proud to expand our business cooperation with such an innovative and professional company as Yggdrasil. We remain amazed how agile and responsive they are as a company and how Yggdrasil continue to deliver groundbreaking technologies that support faster time to market for partners’ business needs. We are very excited to become a Franchisee of Yggdrasil, and we cannot wait to realise the potential of the GATI technology, to start collaborating with other Franchisees, and having full access to their best in class slots and table games”.

Björn Krantz, Head of Publishing for Yggdrasil, said: “We are absolutely delighted to sign our second strategic Franchise partnership in just two weeks. With our new Franchise offering, Azure Tech will be able to scale its go-to-market operations and accelerate its business strategy in a way they did not think possible.

“GATI is a true disruptor technology. All our partners, being tightly integrated to GATI, will be able to cross-sell their games to any of our global Franchisees. This is a unique way to rapidly scale distribution and revenue opportunities at the same time as enabling completely new ways of working and collaborating. It’s truly exciting times for us, Azure Tech and our Franchisees”. 

 

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World Esports Summit Celebrates Its 10th Edition in Busan

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The World Esports Summit returns to Busan, South Korea, for its 10th edition, taking place on 10–11 February 2025.

Hosted at the Wyndham Grand Busan, the Summit will bring together 40+ speakers from the international esports ecosystem, including representatives from federations, publishers, global brands, sports organizations, technology companies, and public institutions.

Over the past decade, the World Esports Summit has provided a platform for dialogue and cooperation among stakeholders shaping the world of esports. The 2025 edition will continue this role, offering space for discussion on current developments, industry challenges, and future directions.

The Summit will feature contributions from a wide range of organizations, including Alibaba, FIBA, FIFAe, Tencent, Moonton, NetEase, FIA, Sportradar, EFG, Good Game, Telekom, among others.

Across two days, participants will take part in keynote sessions and panel discussions addressing topics such as esports governance, international collaboration, industry development, integrity, and the continued convergence of esports and traditional sports.

Further information on the program, speakers, and registration is available on the official World Esports Summit website.

The post World Esports Summit Celebrates Its 10th Edition in Busan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins

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Following the launch of its inaugural women-focused VALORANT tournament La Imperia, the Insurgence Gaming Company has announced its second competitive initiative, MOBA Legends 5v5 Discord Play-Ins, a series of open community tournaments created to make organised competition more accessible to emerging players.

While La Imperia introduced a visibility-led invitational format, the MOBA Legends 5v5 Discord Play-Ins take a different approach. The series is built around open participation and will be hosted entirely online, with all tournament operations managed through Discord. This allows teams from across India to compete in a structured setting without the restrictions often associated with invite-only events.

The Play-Ins are designed as a starting point for players and teams who want to experience organised competition. Matches will be played in a 5v5 MOBA Draft Pick format, with scheduling, match reporting, and communication handled through dedicated Discord channels.

The announcement continues Insurgence Gaming Company’s early focus on grassroots esports. The company was created to address gaps in India’s competitive ecosystem, particularly at the amateur and semi-professional level where consistent tournament opportunities are still limited.

Speaking on the launch, Jasper Shabin, Founder of the Insurgence Gaming Company, said: “With La Imperia, we focused on visibility. With the Discord Play-Ins, the focus shifts to access. Competitive players need regular places to play, improve, and test themselves, not just one-off tournaments. MOBA Legends 5v5 is one of the most accessible competitive titles on mobile, which makes it a strong fit for an open, community-driven format.”

Beyond competition, the Discord Play-Ins are also intended to build a sense of continuity. Players will have access to channels dedicated to match coordination, tournament updates, and post-game discussion, helping teams stay connected beyond a single tournament run.

With the MOBA Legends 5v5 Discord Play-Ins, the Insurgence Gaming Company continues to shape its identity around community-first formats, pairing visibility-led initiatives like La Imperia with open competitive pathways that support long-term grassroots growth in Indian esports.

The post Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ALGS 2026 Championship

S8UL Esports secures historic top five finish at ALGS 2026 Championship; bags INR 1 crore in prize money

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S8UL Esports, a global powerhouse in esports and gaming content, delivered a landmark performance by finishing among the top five teams globally at the Apex Legends Global Series (ALGS) 2026 Championship, held in Sapporo, Japan from January 15 to 18. This result represents the best ever finish by an Indian organization on the Apex Legends global stage, setting a new benchmark for Indian esports at the highest level of international competition.

The ALGS 2026 Championship, the crowning event of the Apex Legends competitive calendar, brought together 40 of the world’s most consistent and high-performing teams from the year-long global circuit. S8UL’s all-Australian roster featuring Rick Wirth (Sharky), Benjamin Spaseski (Jesko), and Tom Canty (Legacy), led by head coach Harrison Rogers (Rogers), delivered a standout campaign and emerged as the only South Asian team to secure a Top 5 finish at the premier international Apex Legends event. The team earned USD 120,000 (approximately INR 1 crore) from the tournament’s USD 2,000,000 (approximately INR 18.14 crore) total prize pool.

Commenting on the achievement, Animesh Agarwal, Co-founder and CEO, S8UL, said, “Over the years, we have built one of India’s strongest gaming creator ecosystems and a solid foundation in content. In the last 18 months, we have deliberately expanded our focus to global esports investments across multiple titles, and performances like this validate that vision. Our ambition is to compete and win at the highest level worldwide. We are investing deeply, assembling world-class international rosters, and representing S8UL on the global stage from India. A top five finish at ALGS is a major milestone, and it marks only the beginning of what we believe will be a very strong future for S8UL in esports.”

S8UL began their campaign in Group B, navigating a demanding round-robin stage where all 40 teams were divided into four groups of 10. The team’s consistent performances saw them finish among the top 20 teams, earning a spot in the Winners Bracket and keeping them firmly in title contention.

From there, S8UL qualified for the Grand Finals, where the remaining 20 teams competed under the high-pressure Match Point Format. Under this system, a team must reach 50 points and then secure a match win to claim the championship, with the remaining teams ranked by total points. Across nine final matches, S8UL accumulated 64 points to finish fifth overall, just one point behind fourth-placed GROW Gaming, underlining how closely contested the championship was.

“The margins at this level are extremely fine, and the team showed tremendous composure throughout the tournament. From the group stage through to the finals, the players displayed adaptability, trust, and resilience. Finishing in the top five globally is a major milestone, and it reinforces our confidence in this roster’s ability to contend for championships in the future,” commented Harrison Rogers, coach of S8UL’s Apex Legends team.

S8UL’s performance at the ALGS 2026 Championship builds on the organisation’s growing presence in international Apex Legends competition. In 2025, S8UL competed at the ALGS Midseason Playoffs as part of the Esports World Cup in Riyadh, where the organisation also became the first Indian team to be selected as a Club Partner for the tournament. With consecutive appearances at Apex Legends’ premier global events, S8UL continues to establish itself as a consistent contender on the world stage and a flagbearer for Indian esports internationally.

The post S8UL Esports secures historic top five finish at ALGS 2026 Championship; bags INR 1 crore in prize money appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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