Press Releases
Pariplay Partners with Playlogics to Distribute Content Through Development Programme
Independent studio selects Pariplay Ignite development programme to kickstart online presence
Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has announced a partnership between Pariplay Ignite, its studio development programme, and Playlogics LLC, an independent casino games studio making its much-anticipated entry into the online realm. Through the partnership, Playlogics will leverage Pariplay’s comprehensive resources, its regulated market footprint and customers to introduce its games to the iGaming market for the first time.
Launched in 2019, Playlogics will benefit from the Ignite programme’s long-standing commitment to supporting independent online game studios looking to expand their reach, but without the resources to do so. As an Ignite partner, Playlogics will benefit from Pariplay’s infrastructure and extensive global reach, accelerating them into many different markets within a very short period of time. Denmark, Italy, New Jersey, Portugal, Spain and Sweden, are just a few of the regulated territories Pariplay’s Ignite programme will give Playlogics access to
The partnership announcement coincides with the release of Turtle Gems, the first of many exciting online casino games developed by Playlogics, which will be made available via Pariplay Ignite. Turtle Gems is a dazzling ocean-themed video slot that is sure to make a splash among players of all kinds by awarding them with fortune and delight. Alongside captivating graphics and immersive sounds, players can dive into a treasure-hunting quest in this 5-reel, 3-row slot, which offers three rewarding special features, including a Wild Reels draw taking up 70% of the return-to-player (RTP).
Pariplay has been supporting independent studios since we launched Skilzzgaming in 2016. This was soon followed by other studios in need of the unique service offering, including Pirates Gold Studios, Juceey and RubyPlay. By leveraging its long-standing reputation and speed to market capabilities, Pariplay Ignite has established itself as the top choice for independent game studios such as Playlogics.
Tony Beyer, Managing Director at Playlogics LLC, said: “We are really pleased to join forces with Pariplay through their Ignite programme! Our Playlogics studio provides cutting-edge game content, including our newest release, Turtle Gems. Like many games in our catalogue, Turtle Gems provides fast-paced play with an exciting player experience and rich features. We’re excited to be collaborating with Pariplay and look forward to extending our global reach together.”
Adrian Bailey, Managing Director at Pariplay, said: “Pariplay Ignite and Playlogics are a perfect match as the studio is backed by a team with great passion and experience that delivers exciting game offerings, including the newly released Turtle Gems. With many more games slated for release, Playlogics is an exciting addition to our Ignite portfolio and we look forward to supporting their online growth through our technical strength, large-scale distribution and fully regulated market footprint.”
For more information about Pariplay’s Ignite studio development programme and about Playlogics, contact Pariplay.
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Awards
Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year
Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.
EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.
Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.
EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.
During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.
The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
business development
Games Valley names Robert Dowling Chief Revenue Officer
Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.
In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.
Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.
Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”
Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”
The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Merkur Group agrees acquisition of White Hat Studios
Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.
Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.
White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz
game series, and the Jackpot Royale
progressive network.
Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”
Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”
Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.
The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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