Press Releases
Pariplay Partners with Playlogics to Distribute Content Through Development Programme
Independent studio selects Pariplay Ignite development programme to kickstart online presence
Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has announced a partnership between Pariplay Ignite, its studio development programme, and Playlogics LLC, an independent casino games studio making its much-anticipated entry into the online realm. Through the partnership, Playlogics will leverage Pariplay’s comprehensive resources, its regulated market footprint and customers to introduce its games to the iGaming market for the first time.
Launched in 2019, Playlogics will benefit from the Ignite programme’s long-standing commitment to supporting independent online game studios looking to expand their reach, but without the resources to do so. As an Ignite partner, Playlogics will benefit from Pariplay’s infrastructure and extensive global reach, accelerating them into many different markets within a very short period of time. Denmark, Italy, New Jersey, Portugal, Spain and Sweden, are just a few of the regulated territories Pariplay’s Ignite programme will give Playlogics access to
The partnership announcement coincides with the release of Turtle Gems, the first of many exciting online casino games developed by Playlogics, which will be made available via Pariplay Ignite. Turtle Gems is a dazzling ocean-themed video slot that is sure to make a splash among players of all kinds by awarding them with fortune and delight. Alongside captivating graphics and immersive sounds, players can dive into a treasure-hunting quest in this 5-reel, 3-row slot, which offers three rewarding special features, including a Wild Reels draw taking up 70% of the return-to-player (RTP).
Pariplay has been supporting independent studios since we launched Skilzzgaming in 2016. This was soon followed by other studios in need of the unique service offering, including Pirates Gold Studios, Juceey and RubyPlay. By leveraging its long-standing reputation and speed to market capabilities, Pariplay Ignite has established itself as the top choice for independent game studios such as Playlogics.
Tony Beyer, Managing Director at Playlogics LLC, said: “We are really pleased to join forces with Pariplay through their Ignite programme! Our Playlogics studio provides cutting-edge game content, including our newest release, Turtle Gems. Like many games in our catalogue, Turtle Gems provides fast-paced play with an exciting player experience and rich features. We’re excited to be collaborating with Pariplay and look forward to extending our global reach together.”
Adrian Bailey, Managing Director at Pariplay, said: “Pariplay Ignite and Playlogics are a perfect match as the studio is backed by a team with great passion and experience that delivers exciting game offerings, including the newly released Turtle Gems. With many more games slated for release, Playlogics is an exciting addition to our Ignite portfolio and we look forward to supporting their online growth through our technical strength, large-scale distribution and fully regulated market footprint.”
For more information about Pariplay’s Ignite studio development programme and about Playlogics, contact Pariplay.
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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