eSports
UltraPlay reports a record-breaking increase in eSports betting
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Advanced betting solutions provider UltraPlay has reported a record-breaking increase in the eSports betting volume and turnover after COVID-19 hit the sports sector.
The company has reported a 500% turnover growth since mid-March 2020 compared to an average yearly increase of 30% by the end of 2019. Bets’ growth, including the number of bets, reached 450% growth for the same period. There is a 22% increase in the number of bets per player daily, according to UltraPlay. The reported data is accumulated by the coverage of 34 eSports, 16 of them offered with live odds on the leading eSportsbooks powered by UltraPlay.
With traditional sports events canceled or postponed, eSports stepped up and offered many new opportunities for its fans and bettors. UltraPlay increased its CS:GO events by 15%, all offered with pre-match and live odds, while Dota 2 events’ coverage was increased by 20%. League of Legends continues to be offered with its previous number of events. By the end of 2019, LoL recorded a turnover increase of over 65%. The three main eSports titles continue to be responsible for 60% of the betting volume, but this percentage is gradually going down due to a recent spike in interest in sports simulators.
UltraPlay also reports another promising trend related to the games that simulate sports such as football, basketball, and hockey – FIFA, NBA2K, and NHL. Due to the gap in the sports bettors’ previous choices, there is an increase in FIFA’s and NBA2K’s percentage in the overall eSports betting turnover.
These titles are offered with an enormous amount of events by UltraPlay’s eSports trading department on a weekly basis. According to UltraPlay, FIFA breaks records compared with the period before COVID-19 with 1500 events weekly, 90% of which are offered in-play on the provider’s clients, where NBA2K comes with over 500 events, all of them offered with live odds. UltraPlay also offers more than 250 NHL events weekly, 70% of those going live. Overall, UltraPlay covers over 3500 events weekly, 90% of them with live odds.
Peter Ivanov, Head of Trading at UlraPlay commented: “We believe eSports could be the profitable alternative to many sportsbooks looking for a solution at the moment. And it won’t be a short-term solution; rather it will gain more power in the next following months and years. From the data we collected since mid-March, we are certain that the eSports potential will be further released.
He added: “Esports is the next generation of bettors’ way of entertainment and operators need to make this leap forward as soon as possible.”
UltraPlay has also announced an increased interest in their eSports betting solution ODDS.GG from many leading online operators now looking to expand into eSports. The multi-awarded product ODDS.GG has an easy-to-use infrastructure and integration process through its API key.
The B2B betting provider started offering eSports pre-match and live odds back in 2014, where the sector was less known and risky. For the past 6 years, the company has enhanced its offering to 34 titles, 16 of them covered with live odds. On a monthly basis, UltraPlay offers 6000+ events with pre-match odds as well as 5500+ events with live odds. The eSports punters can choose from more than 200 markets on most of the games.
About UltraPlay:
UltraPlay is a modern technology company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white-label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co
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eSports
Four Countries Shortlisted to Host GOTF 2027
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Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the worldâs leading phygital sports tournament, bringing together sports and esports athletes from around the world.
With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.
Nis Hatt, CEO of Phygital International, said: âWe received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.â
Following further evaluations and detailed assessments of each finalistâs proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.
The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.
Asia
Valorant Added to Hero Esports Asian Champions League
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The HERO ESPORTS Asian Champions League (ACL), Asiaâs premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: âWe are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.â
Danny Tang, Co-Founder and CEO of Hero Esports, said: âWe are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.â
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
Asia
Esports World Cup Foundation Announces Strategic Partnership with Tencent
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Partnership to drive EWCâs expansion in China, leveraging Tencent E-sportsâ networks and expertise to connect Chinese esports with EWCâs global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCFâs strategic partner in China to drive the expansion of the Esports World Cupâs presence in the region. This partnership marks a significant milestone in the EWCFâs purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the worldâs most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series â The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWCâs visibility, engagement, and industry collaboration in China, while leveraging EWCâs and Tencent E-sportsâ networks and expertise to connect Chinese esports with EWCâs global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
âThe Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,â said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. âThrough this partnership, we are committed to elevating EWCâs presence in China and integrating our esports industry with the worldâs largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.â
âThe Esports World Cupâs purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,â said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. âChina plays a critical role in this vision, and Tencentâs leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.â
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournamentâs unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esportsâ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
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