OddsMatrix, EveryMatrix’s sportsbook and odds feed business, has further enhanced its premium sports content offering by partnering with micro-markets provider Kero Gaming.

The collaboration will see OddsMatrix integrate Kero’s suite of traditional and contextual football led micro markets into its sportsbook and feed coverage, with basketball, baseball, and American football to follow later this year.

These rapid micro-markets will broaden OddsMatrix’s coverage of 170,000+ monthly live betting events and 650+ bet types across its ‘always-on’ sportsbook.

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Kero content will supplement OddsMatrix’s existing multi-sport Fast Markets product offering sportsbook and odds feed customers real-time, instant betting options across a variety of individual game moments.

By blending its proprietary Fast Markets with Kero’s micro-betting output, OddsMatrix will further empower its growing, global tier-1 client base with a differentiated and dynamic live betting offering.

Tor Skeie, CEO, OddsMatrix, said: “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage.

“Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook.

“We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”

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Tomash Devenishek, CEO, Kero Gaming, said: “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.

“This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, creating new opportunities for engagement and excitement.”

Rapidly Expanding Content provider takes players on a trip to Wonderland in Alice WonderLuck

Popular iGaming content provider BGaming is thrilled to announce the launch of Alice WonderLuck. Inspired by the whimsical world of Lewis Caroll’s iconic novel, Alice Wonderluck invites players to conjure up some magic on the reels.

Alice WonderLuck plunges players into a vibrant reimagining of Wonderland, where a series of familiar characters are given a fresh, digital makeover. The classic tale’s creative and slightly off-kilter atmosphere has been brought to life perfectly with an enchanting soundtrack.

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Adding to the slot’s immersive experience, Alice is positioned by the reels and will react to in-game events. She is on hand to support players whenever they need it, helping to drive engagement and keep them in the thick of the action.

The fantastical world of Alice in Wonderland is renowned for its mystery and surprises, and BGaming has tapped into this with the game’s Mystery Symbol feature. The symbols can land during any base game spin, heightening anticipation and creating suspense. They can also turn into Golden Mystery symbols, triggering the Coin feature with different multipliers and Collect symbols.

At the start of the Free Spins round, players enter the Choose Card round. Here, they encounter 16 face-down cards and can turn a select number over to uncover additional features, including extra spins, low Mystery symbols, high Wilds, or multipliers.

Alice WonderLuck emphasizes player choice, offering two differently priced bonus buy features for an improved entertainment experience. For 100x their stake, players can trigger the spins with at least three extra features, and for 250x, they will be triggered with five.

Players who enjoy high stakes will also love the optional Try Your Luck game before the Free Spins game.

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While many of these gameplay features may appear familiar, the beauty of Alice WonderLuck is that it provides a new perspective on them.

If the captivating gameplay isn’t enough to lure players down the rabbit hole, then the game’s powerful math model will be. Alice WonderLuck conjures up a maximum win of 10,000x of the stake and an attractive 97.00% RTP.

Yulia Aliakseyeva, Chief Product Officer at BGaming, said: “We are all huge fans of Alice in Wonderland at BGaming and have wanted to create a slot around the theme for a long time.

The magical world of the story lends itself perfectly to online slots, and it has allowed our team to get creative with the gameplay. We’ve blended familiar features with a fresh perspective, creating an enchanting game with some brilliant winning potential.”