Press Releases
Swedish online casino shutter would cause instant ‘black-market boom’, says BonusFinder MD
Government considers ‘extreme measures’ as activity rises amid COVID-19 restrictions but closures would drive more players to unlicensed sites instead of protecting them
9th April, 2020 – The Swedish government’s threat to temporarily shut down licensed online casinos would have a disastrous effect on the industry and drive thousands more players to the black market, BonusFinder.com has warned.
The minister in charge of gambling policy, Ardalan Shekarabi, this week warned that “extraordinary measures” would be implemented if operators do not take action to slow the increase in igaming activity seen in the last two weeks, as people are told to stay at home because of the COVID-19 outbreak.
According to new data from Sweden’s gambling regulator, Spelinspektionen, there has been a 33% increase in registrations and logins to play online casino games with 17 of the 60 licensed operators in the country in the last 14 days.
Last month, Swedish market research carried out by BonusFinder.com found that almost a third of Swedish online casino players are searching for ‘unlicensed casinos’, with growing numbers turning to black-market brands due to the market’s restrictive gaming regulations, introduced in January 2019.
Instead of protecting players, a shutdown of online casino brands, however, is likely to lead to thousands more players searching for and depositing funds on unlicensed sites, as well as causing further financial damage to licensed operators, according to BonusFinder.com.
Fintan Costello, Managing Director, Bonusfinder.com, said: “The Swedish government will make a colossal mistake if it chooses to temporarily close down online casino sites in an attempt to protect players. As our research has shown, almost a third of online casino players are already looking to the black market for a more attractive offering since restrictive rules were imposed in January 2019. These latest plans would create an immediate black-market boom.
“Swedish legislation requires operators to have strict responsible gambling procedures in place, therefore the right measures are already there. The focus should instead be on ensuring these are adhered to rather than taking a knee jerk reaction to close down all legitimate brands and forcing even more players to unprotected sites.”
Dynabit Gaming
Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators
Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator: “Our partnership with Dynabit Gaming perfectly showcases how the Game Aggregator’s technical performance and integration efficiency continue to be key factors for our partners. Dynabit’s lightweight, player-tested slots with flexible RTP and multi-currency support integrate seamlessly, allowing operators to deliver fast, engaging experiences without complexity.”
Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming: “SOFTSWISS has built a strong reputation for reliability, scalability, and global reach, making it an ideal partner for Dynabit Gaming. Their aggregator enables our high-performing slots to reach both real money and social operators in key markets faster.”
The post Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Smart Director of Product Gaming at AppsFlyer
AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out
State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition
AppsFlyer, the Modern Marketing Cloud, today released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.
In 2025, AI-enabled production coincided with a sharp increase in advertising across iOS and Android. Creative output scaled rapidly across all spending tiers, with top gaming advertisers producing between 2,400 and 2,600 creative variations per quarter, up 25–30% YoY. That expansion increased pressure on paid acquisition channels. Paid install share rose 10% YoY across iOS and Android, while ad impressions increased 20%, indicating a significant rise in the number of ads competing for the same pool of players. To manage rising marketing volume and fragmentation, AI-enabled tools became a common part of daily workflows with 46% of AI assistant queries focused on reporting and performance breakdowns, reflecting the need for faster visibility as data volumes grew.
“AI has dramatically increased the speed and volume at which games and marketing assets reach the market,” says Adam Smart, Director of Product, Gaming at AppsFlyer. “The result is not a shortage of creativity, but a surplus of it. As paid activity and creative supply expand faster than player attention, marketing success depends on how effectively teams can measure, interpret, and act on an increasing volume of fragmented signals.”
Additional key insights from the State of Gaming for Marketers 2026
- Global gaming app UA spend reached $25B in 2025. Midcore UA spend increased 28% YoY on iOS, while Android spend remained largely flat.
● China-headquartered publishers increased their share of global gaming UA spend. Their share grew by 26% YoY in the UK, and 22% globally, with gains strongest on Android.
● iOS paid installs reached record highs. Share in the UK rose across Casino (+13%), Hypercasual (+10%), and Midcore (+30%).
● iOS advertisers expanded media mix to find incremental scale. iOS gaming advertisers increased the number of media sources they used by up to 15% YoY, reflecting growing fragmentation and the need to diversify beyond core channels.
● AI is still used primarily to manage marketing scale, not strategy. With 46% of AI assistant queries focused on reporting and performance breakdowns, teams are using AI to keep pace with rising data volumes rather than replace decision-making, but some genres are already employing more complex tasks and asks.
Methodology
AppsFlyer’s State of Gaming for Marketers 2026 is based on anonymized, aggregated data from 9.6 thousand gaming apps worldwide, analyzing 24.8 billion total installs, including 14.1 billion paid installs, alongside ad spend, creative production, monetization, AI-assisted workflows, and media source usage across iOS and Android during 2025.
The full report is available at: appsflyer.com/resources/reports/gaming-marketers/
The post AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out appeared first on Americas iGaming & Sports Betting News.
Zenith, a leading B2B ecosystem enabler, has completed a new integration between its award-winning OneAPI and SPRIBE’s Broadway Platform.
The integration enables SPRIBE’s Broadway Platform partners to access a curated selection of providers through a single OneAPI connection, including titles from Zenith’s proprietary ALIZE Studio alongside Zenith’s portfolio of leading slot studios including PG Soft, Pragmatic Play and MarbleX.
As SPRIBE’s proprietary B2B platform, Broadway Platform manages a portfolio of more than 30 online brands and provides full-service technology and content distribution to operators worldwide, alongside an extensive sportsbook and esports offering. With the OneAPI integration, those operators will now gain access to a wider range of content delivered via Zenith’s ecosystem.
This latest partnership significantly expands the distribution footprint for Zenith’s content portfolio, providing Broadway Platform operators with streamlined access to a diverse mix of high-performing slots and locally optimised content.
As part of the agreement, Broadway Platform customers will gain access to titles from Zenith’s in-house ALIZE Studio, which was recently awarded Best Localised Game Content at the SiGMA South Asia Awards. The studio’s narrative-led, market-specific games will now be available to a broader network of operators through Broadway’s Platform.
The deal represents another important step for Zenith in scaling its aggregation ecosystem across emerging markets worldwide.
Vitaliy Smoliarenko, Business Development Manager at Zenith, said: “Integrating our OneAPI with Broadway Platform opens up a significant new distribution route for both our proprietary and partner studios.
“As one of the fast-growing platforms from the world’s biggest Crash Game provider, Broadway Platform allows us to place high-performing, localised content to more operators through a single connection, marking another strong step forward for our aggregation strategy.”
Giorgi Samkharadze, Head at Broadway Platform added: “Zenith’s OneAPI gives us access to a proven aggregation ecosystem built around performance, flexibility and localisation. Adding titles from top-performing providers through a single integration strengthens our content offering and delivers clear commercial value for our operator partners.”
The post Zenith integrates OneAPI with SPRIBE’s Broadway Platform to expand content reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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