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Zenith integrates OneAPI with SPRIBE’s Broadway Platform to expand content reach
Zenith, a leading B2B ecosystem enabler, has completed a new integration between its award-winning OneAPI and SPRIBE’s Broadway Platform.
The integration enables SPRIBE’s Broadway Platform partners to access a curated selection of providers through a single OneAPI connection, including titles from Zenith’s proprietary ALIZE Studio alongside Zenith’s portfolio of leading slot studios including PG Soft, Pragmatic Play and MarbleX.
As SPRIBE’s proprietary B2B platform, Broadway Platform manages a portfolio of more than 30 online brands and provides full-service technology and content distribution to operators worldwide, alongside an extensive sportsbook and esports offering. With the OneAPI integration, those operators will now gain access to a wider range of content delivered via Zenith’s ecosystem.
This latest partnership significantly expands the distribution footprint for Zenith’s content portfolio, providing Broadway Platform operators with streamlined access to a diverse mix of high-performing slots and locally optimised content.
As part of the agreement, Broadway Platform customers will gain access to titles from Zenith’s in-house ALIZE Studio, which was recently awarded Best Localised Game Content at the SiGMA South Asia Awards. The studio’s narrative-led, market-specific games will now be available to a broader network of operators through Broadway’s Platform.
The deal represents another important step for Zenith in scaling its aggregation ecosystem across emerging markets worldwide.
Vitaliy Smoliarenko, Business Development Manager at Zenith, said: “Integrating our OneAPI with Broadway Platform opens up a significant new distribution route for both our proprietary and partner studios.
“As one of the fast-growing platforms from the world’s biggest Crash Game provider, Broadway Platform allows us to place high-performing, localised content to more operators through a single connection, marking another strong step forward for our aggregation strategy.”
Giorgi Samkharadze, Head at Broadway Platform added: “Zenith’s OneAPI gives us access to a proven aggregation ecosystem built around performance, flexibility and localisation. Adding titles from top-performing providers through a single integration strengthens our content offering and delivers clear commercial value for our operator partners.”
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BOYLE Sports is expanding its Serbia-based technology hub after hiring just over 65 people in the past 12 months, the company said on 14th July, 2026. The hires are based in Belgrade and support BOYLE Sports’ next phase of development as an omni-channel betting operator.
BOYLE Sports said it aims to increase headcount in Serbia by an additional 30% over the next few months. The company positioned the hub as a way to access experienced developers with gaming industry knowledge, as it continues to build out its technology capability.
Jim Parkins, Chief Technology Officer at BOYLE Sports, said: “Serbia gives us access to exceptional technology talent, with the development experience and gaming-sector knowledge we need to support our continued growth. We have been deliberate in how we have built the team, and are delighted with the calibre of people on board.
“AI is changing how technology teams work and we are embracing that while simultaneously continuing to invest in people, because the strongest businesses will be those that combine smart technology with talented teams who know how to apply it.”
The Serbia expansion follows BOYLE Sports’ recent announcement of a partnership with AWS, which the company said is intended to bolster its technology stack and support growth across the markets where it operates.
The post BOYLE Sports adds 65 hires to Belgrade tech hub, targets further growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Kaizen Gaming has released betting data from its Betano sportsbook indicating users are backing Argentina and France to reach the World Cup final. The company said the data was extracted on the morning of 13 July 2026 across 18 markets, excluding the UK.
In Betano’s “To Qualify” market for the semi-finals, Kaizen said 71% of users backed Argentina to qualify over England. France was a stronger favourite in the same market, with 79% of users expecting France to beat Spain.
Kaizen also shared player scoring selections for the semi-finals. It said Kylian Mbappe was backed by 60% of players to score in the first semi-final, while Lionel Messi led the “any time” scoring selections in the second semi-final at 34%.
For England’s match, Kaizen said users were backing Jude Bellingham to score (28%), ahead of captain Harry Kane (20%). The company noted that “The international data sources may vary according to betting option availability per market.”
The post Betano betting data favours Argentina and France to reach World Cup final appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aviatrix has strengthened its position in Brazil after going live with Betnacional, one of the country’s leading online betting and gaming brands, and part of Flutter Entertainment.
The partnership brings Aviatrix’s classic crash game, which has rapidly become a fan favourite in Brazil, to Betnacional players for the first time.
Frederico Cunha, Head of Games at Flutter Brazil, said: “Our strategy is centered on building a gaming portfolio that reflects the evolving preferences of Brazilian players. By continuously introducing innovative and high-quality content, we strengthen the overall player experience and reinforce Betnacional’s position as one of Brazil’s leading entertainment platforms. The addition of Aviatrix is another step in delivering on that commitment”.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Brazil continues to be one of the most important markets for Aviatrix, and going live with Betnacional is a major milestone for us. Betnacional is one of the leading brands in the country and this partnership is a strong endorsement of the momentum Aviatrix is building in Brazil. We are excited to bring Aviatrix to even more players in the country.”
The launch with Betnacional marks another major step in Aviatrix’s Brazilian expansion, following the company’s certification for Brazil’s federal regulated market. To find out more, please visit: www.aviatrix.bet.
The post Aviatrix expands in Brazil with Flutter brand Betnacional appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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