Industry News
Alea Ltd Takes Fast Track CRM For A Spin

Alea Ltd has chosen FT CRM to enhance player engagement on SlotsMillion.
Alea Ltd are committed to providing the widest range of slots to their players and have some of the biggest local progressive jackpots available on their online casino SlotsMillion. Their ultimate goal is for players to have the best possible experience, no matter what device they log in with.
Partnering with FAST TRACK will allow the team, who are already using advanced data modeling in their segmentation, to create real-time engagements with their players in compliance with the applicable regulatory framework.
Pau Puigpelat Barrado, CEO of Alea Ltd, said:”We are excited to take the next step in enhancing our player engagement. We have already worked hard to ensure we can segment on rich, relevant data, and now we want to make sure we can action this in the right moments.”
FT CRM has the flexibility to allow SlotsMillion to create advanced segmentation as well as the power to automate a wide range of communications and rewards.
Simon Lidzén, Co-Founder and CEO of FAST TRACK said:“In terms of their use and understanding of data, SlotsMillion are very advanced. FT CRM will enable them to take this knowledge and apply it to their customer experience in a more automated and streamlined way.”
About Alea Ltd:
Alea Ltd is an award-winning leader in the field of online gaming dedicated to delivering fully licensed, multi-platform online casinos to their customers while offering high-performance gaming solutions and top-quality services to the marketplace. They aim to create a remarkable experience whether it’s for their players, their associates, their affiliates or their employees.
Thanks to their inventive spirit, SlotsMillion has been awarded as Best New Casino of 2015 (Meister Awards), Innovation of the Year in 2016 (EGR Operator Marketing & Innovation Awards), Innovator Operator of 2018, Slots Operator of 2019 & Mobile Opera-tor of 2020 (International Gaming Awards), and continue expanding towards new mar-kets and growth opportunities.
About FAST TRACK:
Founded in 2016, FAST TRACK is an award-winning customer engagement technology and service provider. FAST TRACK provides the only CRM platform built specifically for iGaming.
12Bet
12BETâs Customer-First Approach Earns Shortlist for Best Customer Service at EGR Operator Awards

Reading Time: < 1 minute
12BET, shaping the igaming landscape since 2007, has been shortlisted for âBest Customer Serviceâ at the EGR Operator Awards 2025. This recognition highlights 12BETâs commitment to building trust, transparent interactions and placing customer satisfaction at the heart of its operations. Being named a finalist shows how 12BETâs service philosophy sets new standards in responsiveness, empathy and professionalism across its global player community.
In 2025, 12BET strengthened its customer-first approach with honest communication and transparent service. A structured Trustpilot review programme invited genuine feedback from long-standing users, building public trust while informing service improvements. This reflects 12BETâs belief that customer feedback should not only resolve issues but also inspire continuous learning and evolution.
âWe are proud to be recognized for Best Customer Service at the EGR Operator Awards. Customer trust is the foundation of our brand, and this shortlisting honors the dedication of our teams who serve players with integrity and care. Every interaction is an opportunity to reinforce our values and strengthen our relationship with the community,â 12BET Spokesperson Rory Anderson said.
The post 12BETâs Customer-First Approach Earns Shortlist for Best Customer Service at EGR Operator Awards appeared first on European Gaming Industry News.
American gambling industry
Gaming Americas Weekly Roundup â September 29-October 5

Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Jackpot Digital Inc. has announced that it has been granted a Manufacturer and Distributor License by the Mississippi Gaming Commission. This approval authorizes Jackpot Digital to supply gaming equipment to licensed casino operators throughout Mississippi. This marks the Companyâs second state-level manufacturerâs license in the US. Additional licensing applications are currently pending in other jurisdictions as part of the Companyâs ongoing growth strategy. Mississippi is one of the nationâs premier destination gaming markets, generating over $2.4 billion in gross gaming revenue in 2023. The stateâs Gulf Coast and Biloxi regions are particularly well known for their vibrant casino tourism and established gaming brands.
iDEA (iDevelopment and Economic Association), the leading trade association representing the U.S. online gaming industry, launched the definitive online destination for all things online gambling: ideagrowth.org. The new website provides the media, and U.S. legislators and regulators, a comprehensive resource for data-driven research, policy insights, and responsible gaming resources. The new website provides the industryâs most vital statistics and research â from consumer protections to economic development â in an engaging, accessible format designed for maximum impact.
CT Interactive has further strengthened its international presence by expanding its certified game portfolio on the regulated Peruvian market with 20 new titles. This milestone underscores the companyâs commitment to delivering high-quality, engaging gaming content tailored specifically to regional markets. The newly certified portfolio features titles from CT Interactiveâs popular Buy Bonus product line, including fan favorites such as Duck of Luck, Fruits & Sweets, Doctor Winstein, and Nanook the White Ghost. These enhanced editions deliver dynamic gameplay with one- or three-level Buy Bonus options, giving players new tools for diverse strategies and greater control over the gameâs pace and excitement. A highlight of the newly certified titles is the launch of Lucky Clover 10, the latest addition to the acclaimed Clover-themed series.
Partnerships
CT Interactive has entered a new phase of its Latin American growth by launching its complete portfolio of games on Rushbet in Mexico and Peru. This collaboration with Rush Street Interactiveâone of the regionâs leading online casino and sportsbook operatorsâmarks a significant step in the companyâs international expansion. Players on Rushbet now have access to proven favorites like Lucky Clover, 40 Treasures, Win Storm and Big Chilli, along with the engaging Hot Luck three-level jackpot, designed to enhance player excitement and retention. This partnership underscores CT Interactiveâs commitment to long-term collaboration and delivering tailored gaming solutions across diverse Latin American markets.
Hard Rock International has announced its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle âAll is One,â Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events. A portion of proceeds from PINKTOBER sales each year are donated to the Hard Rock Heals Foundation, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.
The post Gaming Americas Weekly Roundup â September 29-October 5 appeared first on European Gaming Industry News.
Amusnet
Amusnet Releases Candy Wheel

Reading Time: 2 minutes
Amusnetâs latest Live Casino portfolio addition, Candy Wheel, invites players on an unforgettable journey where every spin bursts with excitement. Candy Wheel dazzles with its vibrant gameplay centered around a colourful wheel divided into 50 dynamic sectors, each packed with unique payout possibilities. Players can jump into the action by placing their bets on six exciting sectors â also known as tickets â and predicting where the wheel will land next.
Led by a charismatic live presenter, every moment unfolds in real time with crystal-clear video streaming and multiple camera angles that capture each thrilling spin. The host keeps the energy sky-high â announcing results, chatting with players and turning every round into a full-on celebration.
And just when you think it canât get any sweeter, Candy Wheel introduces a couple of special features to spice things up even more:
Candy Ticket
The Candy Ticket feature appears randomly during gameplay and rewards players with a free re-bet on one of the six tickets available. If youâve placed a bet on the chosen ticket, youâll automatically receive a free bet for the next round â same ticket, same value. Watch as your chip transforms into a candy-themed version and slides to the side, leaving you free to place new bets and double the fun.
Dynamic Multipliers
Dynamic Multipliers is a thrilling feature that can boost playersâ payout up to 25x. Similar to the Candy Ticket feature, a multiplier and а sector are randomly selected and revealed on the circular screen. If youâve placed a bet on that sector, your winnings will be multiplied by 2x, 5x, 10x or 25x. An electrifying twist that adds a whole new layer of suspense â and serious reward potential brought to every spin.
Jackpot Cards
The Jackpot Cards Bonus game is triggered at random during the gameplay to allow players to win impressive Jackpots.
The post Amusnet Releases Candy Wheel appeared first on European Gaming Industry News.
-
Akshat Rathee4 days ago
PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26
-
Asia6 days ago
Indian Government Releases Draft Rules for Online Gaming Act 2025
-
Belatra5 days ago
Belatra set to unearth ancient treasures at SiGMA Central Europe
-
Asia5 days ago
KONAMI Teams Up with Sunil Chhetri to Celebrate Diwali with Exclusive eFootball⢠Content and National Tournament
-
2026 conference chairs6 days ago
Regulating the Game issues call for 2026 conference chairs
-
BetterGambling5 days ago
BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse
-
Compliance Updates5 days ago
MGA Introduces Self-Assessment Tool to Help Individuals Assess Gambling Habits
-
BetVictor5 days ago
Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market