Latin America
1xBet lines up ‘phenomenal’ offering for Mexico following official license approval
Setting the stage for its wide-ranging and ambitious goals across Latin America, 1xBet has proudly received a full license from the Games & Lotteries Office of the Mexican Ministry of the Interior. As the company details ‘huge plans’ for the market and a strong focus on raising the status of the Mexican gaming industry, it’s clear 1xBet is serious about becoming the number one bookmaker in one of LatAm’s largest gaming markets…
The award winning online sports betting odds provider, 1xBet, has confirmed it will be driving a comprehensive expansion program in Mexico following approval to conduct operations in the country for the foreseeable future. The company will be focussing primarily on eSports, online and sports betting, thanks to its wide line of 70+ sports catering to all players, whilst also using its experience to drive the Mexican industry forward as a whole.
“We are proud to say that this is a very big step that demonstrates our ambitious goals in the Latin American market,” explained the 1xBet team after the license was agreed. “We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us. This is one of the largest countries in Latin America, which is actively developing in all sectors. Getting started there is a success for any company, even the top brands.”
As one of the world’s most recognised brands in sports betting, 1xBet believes its experience gained in other markets stands them in good stead and the company claims it will utilise ‘tried and tested methods’ to ensure customer satisfaction of the highest level as well as a series of special offers for players across the country.
“It is not everyday that one enters such a large market,” said 1xBet’s team. “Therefore we are giving particular priority to broadening our name in this emerging market whilst maintaining our brand. We can promise that in the near future you will discover a great deal about the activities of 1xBet in Mexico. But for now, we can assure future players of this – we have a lot of phenomenal things lined up for you.”
Following the approval of its Mexican gaming license, 1xBet has conducted focused R&D into which sectors take centre stage in the country’s industry. The company has highlighted it will promote a high number of offers on football and boxing – the two main sports in Mexico – as well as catering to all other players with its more than 70 sports offerings. In addition to sports betting, 1xBet will also tap into the increase in the popularity of eSports in Mexico, as well as presenting other special betting options across the region.
“Mexico is a vibrant nation of sports enthusiasts,” said 1xBet’s team. “The love of sports and victories is evident in the manner in which the public ardently supports local athletes and teams from the bottom of their hearts. Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product. We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level.”
1xBet has stated its first priority is to become the number one bookmaker for Mexican players and with its new license not being limited to only online activities, the company is also hard at work establishing a physical presence in the country.
“The 1xBet team adheres to its philosophy and believes that there is no universal path to success,” the team added. “Our betting company is firmly established in several dozen countries, and each experience was unique. Each market has its own specifics of work, and for us, each is an invaluable experience. Of course, we will use all our knowledge to develop the brand in Mexico, but at the same time, we will prepare something new and innovative for this region. This is the only way to win consumer loyalty and earn a positive reputation. Whether online or land-based we will be available to everyone, because our site and application are already available for Mexican users.”
Alongside Brazil, Mexico is one of the key gaming markets in Latin America in terms of revenue and serves as a barometer for the future of the industry in the region. With 1xBet’s new license, the company is keen to establish new partnerships, ambassadors and sponsorships, not just to help grow the brand’s footprint in the region, but more importantly, to raise the profile of the Mexican industry and drive the country’s market forward at this crucial time.
1xBet’s team concluded: “Mexico and Brazil are both important markets for us at this time and with our latest license we look forward to strengthening our position in Mexico as one of our main areas of focus in Latin America. Of course, when you start working in a new market, this opens up opportunities for new partnerships and sponsorships. In Mexico, there are a lot of media people, star athletes and strong teams. We are already considering sponsorship ideas with top figures in the Mexican market so stay tuned for more news coming soon!”
EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.
SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.
It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.
The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.
This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.
They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
The post EveryMatrix signs largest ever content aggregation deal with bet365 appeared first on Gaming and Gambling Industry in the Americas.
Brazil
Games Global partners with Spin Gaming to launch Brazil’s first fully localised live casino offering
Global provider collaborates with major São Paulo-based studio to enhance its operations with class-leading technology
Games Global, a leading supplier of online gaming content, has teamed up with Spin Gaming, a pioneering Brazilian start-up in the live casino sector, to establish the market’s first live dealer studio located and operated in the nation.
Operating since January 2025 from a state-of-the-art studio in São Paulo, Spin Gaming has introduced a Tier A structure to the market, with dedicated studios and localised customer service built in full alignment with national regulations and designed to optimise the customer experience.
Fuelled by Games Global’s agile, cutting-edge technology, Spin Gaming, powered by OnAir, will deliver premium live game streaming and technical support to its partners. Supplementing its local execution with Games Global’s worldwide expertise positions the studio as a prominent new entertainment hub for Brazilian online casinos, with the venture primed for growth in the coming years.
While the deal signifies a key commercial and strategic move, it also marks the creation of the first Brazilian academy specialising in training live casino dealers, which is set to fuel the industry production chain by generating hundreds of jobs for natives.
This initiative represents a milestone for Brazil’s digital entertainment industry, as the country shifts from a consumer to a producer of immersive, secure, and legalised live betting experiences with a Brazilian identity and international reach.
Ricardo Regner, Director of LatAm at Games Global, said: “Brazil is a dynamic, ever-evolving market, and the importance of a local touch when it comes to operations in the country cannot be overstated.
“This landmark deal with Spin Gaming not only highlights Games Global’s unwavering commitment to delivering tailored solutions to local markets, but also highlights our drive to support iGaming infrastructure in emerging jurisdictions.”
Fred Ring, Co-Founder and CRO at Spin Gaming, said: “We are proud to present a solution made in Brazil, by Brazilians, to international standards. Our studio is a benchmark in Latin America, and our team was trained at the country’s first dealer and game presenter academy.
“The partnership with Games Global allows us to leverage its extensive global iGaming expertise to streamline efficiency and elevate the overall quality of our offering as we continue our mission to become the local champion, a household name in the Brazilian live casino space.”
The post Games Global partners with Spin Gaming to launch Brazil’s first fully localised live casino offering appeared first on Gaming and Gambling Industry in the Americas.
Time to power up your spins and collect big wins with Hippo’s Lock
in Mexico. The new slot adventure launched by FBM® has Super Hippo as a hero, delivering entertaining gaming sessions with the Lock Feature, the Power Spins and Extra Spins accumulators. The game is available to play on the Auria, Galaxy II and Shadow III casino cabinets and is set for a fast expansion in the Mexican gaming market.
Hippo’s Lock is the latest slot title developed by FBM and brings a new theme with a charismatic hero, equipped with gadgets and special powers which will attract and engage slot players in Mexico.
The 30-lines game works with 15 independent reels, and the main action happens around the central position with Super Hippo’s intervention. The purple hippo guides the game narrative, taking players on an exciting gaming journey with non-stop action, suspense, and compelling animations.
The “X” effect of Power Spins joins the lucrative Extra Spins
Every time Super Hippo lands on the central reel, he bites the lock symbols and creates the chance to open the bonus mode with Power Spins, Extra Spins or the two accumulators combined.
When the Hippo’s Lock bonus starts with one accumulator, players guarantee five free spins. This number increases to ten free rounds if Super Hippo triggers Power Spins and Extra Spins at the same time. Each one of the accumulators has a special power:
- Extra Spins – Super Hippo uses its backpack to shoot lasers, increasing the number of free spins displayed in the counter.
- Power Spins – Super Hippo multiplies all coins, bags, Mini and Minor jackpots by 2, 3 or 5, leading players to a significant prize.
Super Hippo remains in the central position during all bonus rounds, and the special powers of the accumulators activated may repeat several times until the bonus rounds are over.
A kit of jackpots and gadgets to achieve big wins!
The bonus ignited by the Lock feature concentrates Super Hippo’s main powers. However, the game character has more tricks and resources to captivate and involve players:
- Jackpots – Hippo’s Lock offers access to four jackpot levels – Mini, Minor, Major, and Grand – through the vault symbol, which may appear on the reels during the main game or bonus rounds.
- Rewind – What if a gadget could change the symbols on the reels and lead players to bigger wins? That is the magic of the Rewind Feature activated by Super Hippo using its bracelet.
- Luck Has Arrived – Super Hippo announces a special flight on the screen with a message and takes off anticipating a lucrative game round for the player.
A slot game compatible with several casino cabinets and layouts!
Hippo’s Lock combines a fascinating game mechanic with an appealing feature set exhibited by an intriguing character through cutting-edge graphics, animations, and sound effects. This blend captures the interest of first-time players, delivering enjoyable gaming sessions that encourage them to return for more.
Hippo’s Lock reinforces the Lock product line FBM debuted this year with the Croc’s Lock theme launch. This new game title introduces a new hero, a new accumulator, and new thrills to the gaming sessions delivered by the global gaming brand’s slots portfolio.
Available on the Galaxy II, Auria and Shadow III casino cabinets, Hippo’s Lock starts its expansion journey in Mexico and intends to surpass the high expectations of local slot fans with long-lasting gaming sessions filled with prizes and adrenaline. The following plans include a global expansion having the US as the next showcase market for this FBM casino game.
The post FBM® adds a new hero to its slots collection with Hippo’s Lock™ launch in Mexico appeared first on Gaming and Gambling Industry in the Americas.
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