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1xBet lines up ‘phenomenal’ offering for Mexico following official license approval

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Setting the stage for its wide-ranging and ambitious goals across Latin America, 1xBet has proudly received a full license from the Games & Lotteries Office of the Mexican Ministry of the Interior. As the company details ‘huge plans’ for the market and a strong focus on raising the status of the Mexican gaming industry, it’s clear 1xBet is serious about becoming the number one bookmaker in one of LatAm’s largest gaming markets…

The award winning online sports betting odds provider, 1xBet, has confirmed it will be driving a comprehensive expansion program in Mexico following approval to conduct operations in the country for the foreseeable future. The company will be focussing primarily on eSports, online and sports betting, thanks to its wide line of 70+ sports catering to all players, whilst also using its experience to drive the Mexican industry forward as a whole.

“We are proud to say that this is a very big step that demonstrates our ambitious goals in the Latin American market,” explained the 1xBet team after the license was agreed.  “We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us. This is one of the largest countries in Latin America, which is actively developing in all sectors. Getting started there is a success for any company, even the top brands.”

As one of the world’s most recognised brands in sports betting, 1xBet believes its experience gained in other markets stands them in good stead and the company claims it will utilise ‘tried and tested methods’ to ensure customer satisfaction of the highest level as well as a series of special offers for players across the country.

“It is not everyday that one enters such a large market,” said 1xBet’s team.  “Therefore we are giving particular priority to broadening our name in this emerging market whilst maintaining our brand. We can promise that in the near future you will discover a great deal about the activities of 1xBet in Mexico. But for now, we can assure future players of this – we have a lot of phenomenal things lined up for you.”

Following the approval of its Mexican gaming license, 1xBet has conducted focused R&D into which sectors take centre stage in the country’s industry. The company has highlighted it will promote a high number of offers on football and boxing – the two main sports in Mexico – as well as catering to all other players with its more than 70 sports offerings. In addition to sports betting, 1xBet will also tap into the increase in the popularity of eSports in Mexico, as well as presenting other special betting options across the region.

“Mexico is a vibrant nation of sports enthusiasts,” said 1xBet’s team. “The love of sports and victories is evident in the manner in which the public ardently supports local athletes and teams from the bottom of their hearts. Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product. We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level.”

1xBet has stated its first priority is to become the number one bookmaker for Mexican players and with its new license not being limited to only online activities, the company is also hard at work establishing a physical presence in the country.

“The 1xBet team adheres to its philosophy and believes that there is no universal path to success,” the team added. “Our betting company is firmly established in several dozen countries, and each experience was unique. Each market has its own specifics of work, and for us, each is an invaluable experience. Of course, we will use all our knowledge to develop the brand in Mexico, but at the same time, we will prepare something new and innovative for this region. This is the only way to win consumer loyalty and earn a positive reputation. Whether online or land-based we will be available to everyone, because our site and application are already available for Mexican users.”

Alongside Brazil, Mexico is one of the key gaming markets in Latin America in terms of revenue and serves as a barometer for the future of the industry in the region. With 1xBet’s new license, the company is keen to establish new partnerships, ambassadors and sponsorships, not just to help grow the brand’s footprint in the region, but more importantly, to raise the profile of the Mexican industry and drive the country’s market forward at this crucial time.

1xBet’s team concluded: “Mexico and Brazil are both important markets for us at this time and with our latest license we look forward to strengthening our position in Mexico as one of our main areas of focus in Latin America. Of course, when you start working in a new market, this opens up opportunities for new partnerships and sponsorships. In Mexico, there are a lot of media people, star athletes and strong teams. We are already considering sponsorship ideas with top figures in the Mexican market so stay tuned for more news coming soon!”

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EveryMatrix

Matias Montero joins EveryMatrix as Managing Director for Latin America

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Matias Montero has been appointed EveryMatrix Managing Director for Latin America with responsibility for growing the group’s footprint and establishing a regional hub across the continent.

Montero has two decades industry experience including more than five years as Chief Operating Officer and Chief Revenue Officer at Vibra Gaming, one of Latin America’s most respected games and platform solutions suppliers.

While at Vibra he was part of the founding management team that expanded its LatAm regional reach increasing proprietary games development, while also launching a solutions division offering local operators bespoke platform technology.

Based in Buenos Aires, Argentina, Montero will report to Daniel Clark, Group Commercial Director, bringing with him a proven record of success in sales and product development, marketing and business growth.

Daniel Clark, Group Commercial Director, EveryMatrix, said: “We’re delighted Matias has joined our global commercial team as we grow our presence in Latin America with local expertise across a multitude of disciplines.

“Our approach to market building always starts with engaging the industry’s best and brightest local talent and I’m confident that with Matias’s experience, connections and deep knowledge he will rapidly grow our turnkey platform product offering across territories we have identified as vital to our success.”

Matias Montero, Managing Director, LatAm, EveryMatrix, said: “I’m thrilled to join the company and timing could not be better with many local and international brands needing to scale up their operations as player volumes and demands for richer experiences increase, regulation continues to evolve and more innovation is required to stand out.

“This is precisely where EveryMatrix comes in with proven turnkey platform technology solutions that consistently generate results for the world’s biggest brands, overcoming operators’ biggest challenges and taking customers to the next level. Everything is possible and I look forward to growing our presence across the region.”

The post Matias Montero joins EveryMatrix as Managing Director for Latin America appeared first on Americas iGaming & Sports Betting News.

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Arrigo Vallebuona

Reptech Enters into Partnership with ITL

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Innovative Technology (ITL) has announced that Reptech has joined its network of Trading Partners, supplying its cash validation solutions for unattended payment and gaming machines throughout Peru. Reptech based in Lima has direct access to various markets including vending, gaming, and retail.

Enrique Jütten, VP of Sales & Business Development, said: “We are pleased to secure a strong, regional partner dedicated to supplying our solutions to the gaming, retail, kiosk and vending markets in Peru. Reptech will help provide sales, service and support assistance to local customers with a key focus on distributing our NV200 Spectral casino grade note validator to gaming venues. NV200S is an ideal fit for most machines to replace obsolete units and supports a number of Latin American currencies including the Peruvian sol. We’ve exhibited our products with Reptech at the Peru Gaming Show a few times and we are already seeing some great results.”

Arrigo Vallebuona from Reptech said: “We are delighted to become an official Trading Partner in Peru and look forward to helping customers in the region improve cash transaction efficiency & security by implementing ITL’s advanced technology. We plan to distribute a selection of ITL products suitable for the gaming, retail, kiosk and vending markets including NV10, BV30, NV200 Spectral, NV4000 Spectral, SMART Coin System, Spectral Payout plus we will also introduce their biometric access control products to the region. Our initial focus will be on helping casinos in Peru replace their out-dated note validators with the advanced NV200 Spectral, secure banknote validator. This unit boasts fast note to note processing, free currency and firmware updates, exceptional fraud protection and can significantly reduce collection costs and machine downtime. Our experience with ITL products is very positive so we are sure our clients will be impressed with their well-established and trusted solutions.”

Enrique added: “This partnership will allow us to expand our presence in Peru and respond more effectively and quickly to customers’ cash handling needs. With our vast product portfolio of note validators and recyclers, alongside our years of experience in the gaming and retail market, together we aim to help customers in Peru automate transactions more efficiently and securely.”

The post Reptech Enters into Partnership with ITL appeared first on Americas iGaming & Sports Betting News.

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Blask Index

How Venezuela’s iGaming market is reacting to US pressure

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Blask data indicates Venezuela’s iGaming demand remained stable in the initial days following the US operation in Caracas.

On 3 January, US forces detained Venezuelan president Nicolás Maduro, transporting him from Caracas to face prosecution in New York. The raid came after months of intensifying American pressure throughout 2025 — naval presence, targeted strikes, and a fresh sanctions package. 

For Venezuela’s iGaming sector, the disruption poses a critical question: will demand collapse, or adapt?

First results

Blask’s daily Index remained within a tight corridor from 1–4 January, hovering in the high-200K zone. It dropped 5% to 257.4K on the day of the operation, before recovering the next day.

The data reveals no abrupt demand shift during this period. A slight decline sits within Venezuela’s normal daily fluctuations and does not point to a fundamental market change.

Rapid expansion, growing dominance

Venezuela stood out as one of iGaming’s strongest demand gainers in 2025. Blask Index surged 134.9% year-on-year — the second-highest growth worldwide.

This expansion came alongside increasing market dominance. By December, Triunfo Bet commanded 59% of Blask’s BAP (Brand Accumulated Power, measuring a brand’s portion of total user interest nationally), gaining 15 percentage points since January. The top three brands collectively reached over 85%, up 11 points.

The post How Venezuela’s iGaming market is reacting to US pressure appeared first on Americas iGaming & Sports Betting News.

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