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1xBet lines up ‘phenomenal’ offering for Mexico following official license approval

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Setting the stage for its wide-ranging and ambitious goals across Latin America, 1xBet has proudly received a full license from the Games & Lotteries Office of the Mexican Ministry of the Interior. As the company details ‘huge plans’ for the market and a strong focus on raising the status of the Mexican gaming industry, it’s clear 1xBet is serious about becoming the number one bookmaker in one of LatAm’s largest gaming markets…

The award winning online sports betting odds provider, 1xBet, has confirmed it will be driving a comprehensive expansion program in Mexico following approval to conduct operations in the country for the foreseeable future. The company will be focussing primarily on eSports, online and sports betting, thanks to its wide line of 70+ sports catering to all players, whilst also using its experience to drive the Mexican industry forward as a whole.

“We are proud to say that this is a very big step that demonstrates our ambitious goals in the Latin American market,” explained the 1xBet team after the license was agreed.  “We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us. This is one of the largest countries in Latin America, which is actively developing in all sectors. Getting started there is a success for any company, even the top brands.”

As one of the world’s most recognised brands in sports betting, 1xBet believes its experience gained in other markets stands them in good stead and the company claims it will utilise ‘tried and tested methods’ to ensure customer satisfaction of the highest level as well as a series of special offers for players across the country.

“It is not everyday that one enters such a large market,” said 1xBet’s team.  “Therefore we are giving particular priority to broadening our name in this emerging market whilst maintaining our brand. We can promise that in the near future you will discover a great deal about the activities of 1xBet in Mexico. But for now, we can assure future players of this – we have a lot of phenomenal things lined up for you.”

Following the approval of its Mexican gaming license, 1xBet has conducted focused R&D into which sectors take centre stage in the country’s industry. The company has highlighted it will promote a high number of offers on football and boxing – the two main sports in Mexico – as well as catering to all other players with its more than 70 sports offerings. In addition to sports betting, 1xBet will also tap into the increase in the popularity of eSports in Mexico, as well as presenting other special betting options across the region.

“Mexico is a vibrant nation of sports enthusiasts,” said 1xBet’s team. “The love of sports and victories is evident in the manner in which the public ardently supports local athletes and teams from the bottom of their hearts. Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product. We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level.”

1xBet has stated its first priority is to become the number one bookmaker for Mexican players and with its new license not being limited to only online activities, the company is also hard at work establishing a physical presence in the country.

“The 1xBet team adheres to its philosophy and believes that there is no universal path to success,” the team added. “Our betting company is firmly established in several dozen countries, and each experience was unique. Each market has its own specifics of work, and for us, each is an invaluable experience. Of course, we will use all our knowledge to develop the brand in Mexico, but at the same time, we will prepare something new and innovative for this region. This is the only way to win consumer loyalty and earn a positive reputation. Whether online or land-based we will be available to everyone, because our site and application are already available for Mexican users.”

Alongside Brazil, Mexico is one of the key gaming markets in Latin America in terms of revenue and serves as a barometer for the future of the industry in the region. With 1xBet’s new license, the company is keen to establish new partnerships, ambassadors and sponsorships, not just to help grow the brand’s footprint in the region, but more importantly, to raise the profile of the Mexican industry and drive the country’s market forward at this crucial time.

1xBet’s team concluded: “Mexico and Brazil are both important markets for us at this time and with our latest license we look forward to strengthening our position in Mexico as one of our main areas of focus in Latin America. Of course, when you start working in a new market, this opens up opportunities for new partnerships and sponsorships. In Mexico, there are a lot of media people, star athletes and strong teams. We are already considering sponsorship ideas with top figures in the Mexican market so stay tuned for more news coming soon!”

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TaDa Expands Across LatAm and Africa with VeliGames

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Award-winning TaDa has strengthened its presence across Latin American and African iGaming markets through its latest partnership with the VeliGames aggregation platform by VeliTech.

The collaboration will see TaDa’s extensive portfolio, alongside its award-winning gamification ecosystem, integrated into the VeliGames platform, giving regulated operators across Latin America and Africa seamless access to the provider’s content.

Popular titles, including Fortune Garuda 500, Fortune Gems 500 and Fortune Gems 2, will be available to VeliGames partners across both regions.

The VeliGames aggregation platform by VeliTech delivers powerful infrastructure for iGaming operators in emerging markets. Through a single API, operators can access more than 35,000 casino games alongside wallet integration, player management, reporting and engagement tools. The platform is designed especially to support operators to navigate complex emerging markets.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Working with VeliGames is another milestone in our strategies for pan African and Latin American growth. Their impressive technology supported by their expert customer service aligns with our brand values and we are looking forward to collaborating on some exciting new projects.”

Revaz Janelidze, Operations Lead at VeliGames, said: “Partnering with TaDa Gaming is another strong step in expanding the depth and diversity of VeliGames portfolio. Their engaging content makes them a valuable addition to our network, helping our operator partners deliver more relevant experiences to players worldwide. We’re excited to see what we can achieve together.”

The post TaDa Expands Across LatAm and Africa with VeliGames appeared first on Americas iGaming & Sports Betting News.

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Betnacional

Zitro Digital Goes Live on Betnacional, Further Strengthening its Position in Brazil

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Zitro Digital, the online division of leading gaming supplier Zitro, has announced a new agreement with Betnacional, one of Brazil’s leading iGaming operators and part of Flutter Brazil ecosystem. The launch further strengthens the company’s presence in one of Latin America’s most important regulated markets, bringing its game library to an even broader audience of Brazilian players.

Betnacional customers can now enjoy Zitro Digital’s portfolio of slots and Video Bingo titles, combining proven performers inspired by the company’s successful land-based heritage with games developed exclusively for the online channel. Popular titles, including King Fu Frog, Legendary Sword, and Cash Totems, are now available on the platform.

Brazil holds a special place in Zitro’s story. With deep roots in the country, the company continues to strengthen its online presence as part of its growth strategy across Latin America. This latest launch reflects Zitro Digital’s commitment to one of the region’s most dynamic regulated iGaming markets.

Frederico Cunha, Head of Games at Flutter Brazil, said: “The growth of our content offering is driven by a carefully curated portfolio. With the addition of Zitro Digital, we are strengthening our presence in a strategic category while expanding the range of experiences available to our customers, with a continued focus on variety, quality, and relevance.”

Thiago Valadão, Commercial Director at Zitro Digital – Brazil, said: “We’re very pleased to add Betnacional to our growing network of operators as our portfolio continues to gain momentum across Latin America’s regulated markets. We’re delighted to see our fan-favorite series become part of its offering and appreciate the trust Betnacional’s team has placed in us.”

The post Zitro Digital Goes Live on Betnacional, Further Strengthening its Position in Brazil appeared first on Americas iGaming & Sports Betting News.

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Igor Extremo

Kambi Group Signs Multi-year Partnership with RETABET Group

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Kambi Group plc, the home of premium sports betting solutions, has agreed a multiyear partnership with RETABET Group, a leading sports betting operator with an established online and retail presence in the Spanish and Peruvian markets.

Under the terms of the partnership, RETABET will gain access to Kambi’s entire library of traded odds through a seamless single API integration into RETABET’s proprietary sportsbook platform. Founded in 2002, RETABET is a prominent international sports betting operator with an extensive online and retail presence throughout Spain, as well as a fast-growing omnichannel footprint in Peru.

Delivering actively managed and traded odds to a growing range of partners globally, Odds Feed+ is Kambi’s premium odds feed solution. Available in bespoke packages which can be adapted in real time to meet each partner’s strategic requirements, these odds are sharpened by the billions of bets and €17 billion global liquidity Kambi processes annually, unlocking unmatched precision and margin performance.

Furthermore, Kambi’s growing suite of AI-powered odds enhances pricing accuracy and trading quality, while low-latency delivery powered by official data sources ensures real-time odds and a smoother betting experience.

Werner Becher, Kambi Group CEO, said: “We are very pleased to agree this partnership with RETABET and welcome the opportunity to work closely with such an experienced and ambitious team. Our Odds Feed+ product gives operators the flexibility and choice they need to succeed in competitive marketplaces, and this partnership is another indicator of the trust leading operators are placing in Kambi’s ability to enhance margins and empower growth.”

Igor Extremo, COO at RETABET Group, said: “At RETABET we are always looking for ways to enhance our offering to our players across Spain and Peru. In partnering with Kambi for Odds Feed+ we are gaining access to high-quality pricing across a huge variety of sports, unlocking even greater depth and coverage for our customer base and leveraging Kambi’s proven expertise to enhance our platform.”

The post Kambi Group Signs Multi-year Partnership with RETABET Group appeared first on Americas iGaming & Sports Betting News.

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