Press Releases

GambleAware publishes new research

Published

6 years ago

March 30, 2020

Reading Time: 4 minutes

• Exposure to gambling advertising, including on social media, can have an impact on attitudes towards the prevalence and acceptability of gambling, and in turn the likelihood that a child, young person or vulnerable adult will gamble in the future.

• The attitudes and gambling behaviours of peers and parents are critical in shaping gambling activity; they were significantly associated with both a young person’s exposure to brands and advertising, as well as with current gambling amongst those aged 11-24.

• In the report, researchers identified a number of recommendations, including the need for clearer safer gambling messages and campaigns; a requirement to improve education initiatives; a reduction in the appeal of gambling adverts to children and improved use of advertising technology, to minimise the exposure of such content to children, young people and vulnerable adults.

GambleAware has published the findings of the research commissioned to examine the impact of gambling advertising and marketing on children, young people and vulnerable adults.

The programme of research was conducted by two separate consortia, led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling. The synthesis of findings across the research was written by Ipsos MORI. The research shows that regular exposure to gambling promotions can change perceptions and associations of gambling over time for children, young people and vulnerable adults.

Among those who don’t currently gamble, exposure to gambling promotions was one of the most significant associations with whether someone was likely to gamble in the future. However, the attitudes of peers and carers was also critical when looking at whether an 11-24-year-old was a current gambler. The report reveals that if a child or young person has a close friend or carer who gambles, that individual is six times more likely to be a current gambler, than those without such a connection.

However, when specifically looking at exposure, researchers observed that almost all (96%) of the 11-24-year-old participants had been exposed to gambling marketing messages in the last month. Furthermore, participants in the qualitative research were shown snippets of gambling logos and when asked to identify them, correctly identified an average of eight out of ten.

By using an age classifier on Twitter, researchers also found clear evidence of children following and engaging with gambling related accounts. It was estimated that 41,000 UK followers of gambling-related accounts on the social media platform were likely to be under 16 and 6% of followers of ‘traditional’ gambling accounts were found to be children, a figure that increased to 17% when looking specifically at eSport gambling accounts.

Researchers concluded that the rise of new forms of gambling marketing through social media have increased the ways in which children, young people and vulnerable adults can engage with gambling brands, which in turn helps to establish brand loyalty. One of the recommendations from the report was that more could be done to work closely with social media platforms to improve age screening tools, before individuals are allowed to follow accounts that promote gambling.

However, when examining where children and young people came across gambling in the past month, TV remained the most common source of exposure:

• More than four out of five (85%) aged 11-24 reported seeing gambling advertising on TV (including national lottery adverts).

• 70% of children and young people noticed gambling adverts in betting shops on the high street, window displays as well as promotions on shop floors and near tills. However, those aged between 18 to 24 had higher exposure to gambling during sports events, on smartphone apps, through merchandise, gambling websites, emails and from word of mouth.

• Two-thirds (66%) reported seeing gambling promotions on their social media channels, that were most likely to be in the form of video adverts while watching clips on YouTube or ads appearing while scrolling through Facebook feeds.

Researchers identified a risk that some advertising may play on the susceptibilities of children, young people and vulnerable adults, particularly when their understanding of the risk of gambling may be poor. The appeal of a gambling promotions, for example ones that imply limited risk, or inflated suggestions of winning, may not always result in an immediate bet. Instead, these adverts were successful in eliciting a range of emotional and cognitive responses from children, young people and vulnerable adults. This therefore was likely to shape their attitudes and the likelihood as to whether or not they would consider gambling in the future.

Responding to the research findings, Marc Etches, CEO of GambleAware, has said: “Gambling is an adult activity, but this new research conclusively shows that it has become part of everyday life for children and young people. This constant exposure to it through advertising and marketing, or via close friends and family, has the potential for serious long-term implications for children and young people. The exposure to gambling on social media suggests there is a clear need for social media companies to improve age screening tools and for gambling companies to make full use of existing ones, to help protect children from potential harmful exposure to gambling. We must always be mindful that gambling is a public health issue and it can have serious implications for people’s mental health. This report is an apt reminder for us to ensure that the next generation is made aware of the risks of gambling as well as the help and support that is available via the National Gambling Treatment Service.”

Researchers at Ipsos MORI identified a number of recommendations to help protect children, young people and vulnerable adults from experiencing gambling harms. These included:

• The need for clearer safer gambling messages and campaigns, to increase the awareness of risk of gambling to children and young people.

• Improving safer gambling education initiatives, that extend to parents, as well as children and young people.

• Reducing the appeal of gambling advertising, by addressing specific features that may appeal to children, for example the use of celebrities or humour, while also avoiding references to confusing financial incentives.

• Improved use of advertising technology and age screening tools, to minimise the exposure of such content to children, young people and vulnerable adults.

Steve Ginnis, Research Director at Ipsos MORI, has said: “The research points to the ubiquitous nature of gambling advertising, beyond sports and beyond television; and further demonstrates that the impact of exposure goes beyond traditional selling techniques that elicit an immediate response. The evidence captured in this research suggests that there is value in taking further action to reduce exposure and appeal of gambling advertising, which in turn is likely to help mitigate against the plausible risk of gambling-related harms among children, young people and vulnerable adults. Our recommendations are intended to help stimulate collective discussion and action.”

BETANO

Playbook Fusion launches with Betano in Brazil

Published

3 hours ago

February 5, 2026

GamingAmericas.com

playbook-fusion-launches-with-betano-in-brazil

Provider’s flagship Playbook Football title now available with market leader

Playbook Football, the unique, real-money, virtual football management betting game taking the industry by storm, is now available to players in Brazil with number one betting brand, Betano.

Taking inspiration from mobile sports games such as FC Ultimate Team and Championship Manager, Playbook Football allows players to build their own team, place bets, receive in-game rewards, climb divisions and compete on leaderboards.

The game is delivered via Playbook Fusion’s proprietary RGS platform and supported by the provider’s exclusive distribution partner, Games Global.

Steve Rogers, Founder and CEO at Playbook Fusion, said: “This is a milestone partnership for Playbook Fusion. Betano is the market leader in Brazil, and we expect Playbook Football to hit the spot with its players.

“Playbook Football offers an entirely new format for sports fans and bettors to engage with, delivering progressive gameplay, ownership and tons of added value compared to standard betting and virtual sports games. It’s all about skill development, persistence, content strategy and being part of a community.

“Playbook Football’s early performance shows just how well it has resonated with players, and now that it’s live with yet another tier one operator we expect this trajectory of success to continue.”

Christina Kiousi, Head of RNG at Kaizen Gaming, added: “Brazil is one of our most important markets, with football playing a central role in how players engage with our Betano platform. With Playbook Football, we are introducing a format that feels highly relevant to our audience, combining strategy, progression and competition in a way that goes beyond traditional betting experiences. This launch reflects our product strategy, which focuses on providing our customers with innovative, high-quality and engaging content.

The post Playbook Fusion launches with Betano in Brazil appeared first on Americas iGaming & Sports Betting News.

All the Ways Players Pay: Super Bowl

Paysafe research: Half of Super Bowl fans to bet in regulated North American markets

Published

21 hours ago

February 4, 2026

GamingAmericas.com

paysafe-research:-half-of-super-bowl-fans-to-bet-in-regulated-north-american-markets

Payment speed and brand reputation remain crucial for bettors’ selection of online sportsbooks for Super Bowl LX, with 27% expecting to wager more than usual

In the countdown to this Sunday’s Super Bowl LX in Santa Clara, California, 51% of fans who’ll follow the football game in U.S. states and Canadian provinces with regulated sports-betting plan to bet online, according to research issued today by leading payments platform Paysafe. The company’s All the Ways Players Pay: Super Bowl report also indicates strong interest in legal betting from fans in this year’s host state, if California were to regulate sports-betting, as well as in Texas and Canada’s Alberta.

Appetite to legally wager in California, Texas, and Alberta – with the Canadian province expected to launch its jurisdiction before year-end – rivals the regulated market, with 52% of fans keen to wager on future Super Bowls. Across these currently unregulated jurisdictions and regulated sports-betting markets alike, fans consider payments crucial for online sports betting.

Surveying fans intending to bet in the regulated markets of Florida, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, and Canada’s Ontario, the report reveals that 59% of them plan to place bets on game-day and 27% expect to wager more than usual. Their top criteria when choosing an online sportsbook are brand trust (prioritized by 43%) and streamlined payouts (37%). Cashing out a Super Bowl bet seamlessly is considered more important than every other non-payment factor, including good odds (30%), UX (22%), promos (21%), and sports events (14%).

Other payment factors are also instrumental in how fans in regulated markets choose sportsbooks, especially rapid deposits (prioritized by 25%) and range of payment methods (24%).

With bettors prioritizing their go-to payment methods’ availability, the battle for Super Bowl customers will likely be won in part by sportsbooks with diverse cashiers.

Across the regulated market, players’ preference for debit cards (43%) is today rivalled by digital wallets (42%). And while states like Massachusetts ban credit cards for wagering, they remain a preference for 33% overall, rising as high as 51% in New York and 47% in Ontario, the top choice in the province.

With established local payment methods (LPMs) like Venmo in the U.S. and Interac e-Transfer in Canada, it’s no surprise that 20% of bettors expect to see their favorite LPM at the cashier. And with 17% of players preferring to wager with pay-by-bank solutions and 10% favoring eCash, sportsbooks with these options will likely gain a competitive edge.

With over a quarter of bettors expecting to wager more than normal, the game offers an important short-term revenue opportunity, but the real value for operators is retaining customers for the long-haul – and here payments are also key. If the payment experience goes awry for the game, 84% of bettors would switch brands.

While California, Texas and Alberta are yet to launch regulated sports-betting markets, Super Bowl fans there are already aware of payments’ importance. If wagering were legal, fans would prioritize payment factors – fast payouts (29%) and rapid deposits (26%) – above everything but brand reputation (36%) when selecting a sportsbook.

Zak Cutler, President of Global Gaming at Paysafe, commented: “Super Bowl LX is expected to generate a record $1.71bn in legal wagers from the U.S. market alone, with an unprecedented betting volume also likely in Canada’s Ontario. The game represents a massive growth opportunity for North American online sportsbooks, and our research indicates that operators that are laser-focused on their cashiers and streamlining the payment experience will give themselves an edge in a highly competitive market.”

The post Paysafe research: Half of Super Bowl fans to bet in regulated North American markets appeared first on Americas iGaming & Sports Betting News.

Latest News

SCCG Announces Launch of SCCG Logistics, Delivering End-to-End Global Logistics & Operational Support Across Gaming and High-Growth Industries

Published

1 day ago

February 4, 2026

GamingAmericas.com

sccg-announces-launch-of-sccg-logistics,-delivering-end-to-end-global-logistics-&-operational-support-across-gaming-and-high-growth-industries

SCCG Management announced the launch of SCCG Logistics, a new SCCG company providing end-to-end logistics and operational support to partners across gaming, entertainment, and other high-growth industries where precision, coordination, and execution are essential.

Built on more than 35 years of experience in the global gaming industry, SCCG Logistics extends SCCG’s deep brick-and-mortar operational expertise and long-standing relationships both within and beyond gaming. With 130+ active partners worldwide and teams operating across North America, Latin America, Europe, Africa, the Middle East, and Asia-Pacific, SCCG maintains an active, on-the-ground presence in every major region of the world—enabling consistent support for complex, cross-border logistics and operational needs.

While gaming remains a core focus, SCCG Logistics was intentionally designed to support a wide range of industries that depend on flawless execution. Within gaming, this includes coordinating the transportation and on-site delivery of slot machines and gaming equipment for conferences, exhibitions, and promotional activations, as well as supporting tournament operations and live events. Beyond gaming, the same execution-first approach is applied to fulfillment, supply chain coordination, live events, and large-scale operational support for businesses navigating launches, expansions, and ongoing operations.

SCCG Logistics delivers full-lifecycle support—from planning and vendor coordination through execution, on-site operations, and post-execution optimization. The company’s focus is on reducing operational friction, improving efficiency, and ensuring reliable delivery in environments where timing and accountability matter.

The company is led by a seasoned logistics leadership team with decades of combined experience at top global logistics and operations firms. This team brings hands-on expertise managing multi-vendor environments, time-sensitive operations, and complex supply chains, reinforcing SCCG’s reputation for execution and follow-through.

“Our global footprint demands real execution, not just planning,” said Stephen Crystal, Founder and CEO of SCCG. “With partners active in every major region of the world, logistics is a daily operational reality for our clients. SCCG Logistics gives them a dedicated team focused on end-to-end execution—whether that means moving gaming equipment across borders, supporting major industry events, or helping high-growth businesses scale without operational breakdowns.”

By combining disciplined planning with reliable coordination and hands-on execution, SCCG Logistics enables partners to operate confidently across markets while minimizing risk and operational complexity.

The post SCCG Announces Launch of SCCG Logistics, Delivering End-to-End Global Logistics & Operational Support Across Gaming and High-Growth Industries appeared first on Americas iGaming & Sports Betting News.