Last week marked a pivotal moment for the Latin American gaming industry, with SAGSE South America emerging as the central hub for innovation and strategic alignment across the region.

At the same time, Brazil continued to strengthen its regulatory framework and expand its presence in global institutional discussions.

 Rio de Janeiro at the Forefront: Loterj and Embratur Join the Global Elite of UN Tourism

In a historic milestone for the Brazilian gaming market, Loterj was formally invited, in March 2026, to become an affiliated member of UN Tourism.

The move establishes the institution as the first betting regulatory authority in the country to join this strategic United Nations group.

Embratur also joined the initiative on the same date, strengthening Brazil’s presence in global discussions on innovation and sustainability in the sector.

According to its leadership, the invitation validates a strategy focused on connecting regulated entertainment with regional economic development.

The goal is to use legal gaming as a driver to attract foreign investment and expand tourism infrastructure.

Data from Brazil’s Ministry of Tourism indicate that the legalization of the sector has the potential to increase tourism’s share of GDP from 8% to 12%, while also boosting employment levels by up to 20% across the service chain.

In the state of Rio de Janeiro, projections are equally promising: the regulation of Video Lottery Terminals (VLTs) and the expansion of sport bars are expected to generate around 65,000 formal jobs over the next two years.

Beyond income generation, the regulated model has also enabled significant social returns.

Over the past three years, Loterj has increased its budget for projects in vulnerable communities by 4,530%.

This progress aligns with the strong performance of tourism in Rio de Janeiro, which recorded its best results in three decades in 2025, welcoming 12.5 million visitors, including 2.1 million international tourists.

SAGSE South America 2026: The Epicenter of Innovation and the Leap of iGaming in Latin America

Buenos Aires became, between March 18 and 19, 2026, the beating heart of the Latin American gaming industry.

The 34th edition of SAGSE South America, held at the iconic Hilton Buenos Aires, reaffirmed its status as an essential business hub, bringing together more than 300 companies and a high-level audience, with 60% of attendees being international decision-makers (C-level executives).

Exclusive coverage from Gaming Americas indicated that the regional market experienced one of its most intense weeks, driven by an unprecedented level of regulatory maturity.

Industry analysis suggested that Latin America has moved beyond being a promise and is now an absolute execution priority for global players.

Technological launches and market penetration strategies

The main technological highlight of the event was BetConstruct.

Under the regional leadership of Sergio Longo, the company presented CHOICE, its latest artificial intelligence-driven product.

It was noted that the innovation enables operators to analyze player behavior in real time, delivering highly personalized experiences and significantly increasing retention.

Meanwhile, Comtrade Gaming, represented by Marcello Reis, used SAGSE as a strategic platform to strengthen its penetration in the Brazilian market.

The company aims to expand its footprint by offering modular infrastructure and local support for operators seeking stability and compliance within the new regulatory environment.

Major players on the move

Other leading brands also set the pace at Hilton Buenos Aires: Betby, Pragmatic Play, 3 Oaks Gaming, Altenar,  Eightroom.

According to Henrique De Simoni, Country Manager LatAM at 3 Oaks Gaming, “Our presence at SAGSE reinforces our strategic commitment to the Argentine market, which continues to be a key pillar in our expansion across Latin America.

Argentina has a unique dynamic, with its provincial regulatory model requiring deep local expertise and a strong capacity for adaptation.

Being present at such a relevant event as SAGSE allows us to strengthen relationships with operators, partners, and regulators, while closely monitoring the evolution of the market,” he said.

“We see Argentina as a highly strategic environment, not only due to its commercial potential, but also because of the maturity of its audience and the high level of player engagement across the main regulated provinces.

We remain strong with 3 Oaks in our core LATAM market,” concludes Henrique.

For Eightroom, its participation in the SAGSE trade show in Buenos Aires represented an extremely valuable opportunity to strengthen its presence in the Argentine online gambling market.

According to Andres Palma, CMO, “this event allowed us to connect directly with operators and potential partners, generating strategic networking opportunities and reinforcing key relationships in the industry.

Furthermore, SAGSE was the ideal platform to announce Eightroom’s launch in Argentina, positioning us as a solution focused on acquiring high-value players capable of contributing sustained growth and profitability to our partners’ operations.”

In addition, companies such as Oddin.gg, Betsson Group, GR8 Tech, Bwise, Loteria de Buenos Aires, Pronto Paga and many others were also present, reinforcing that the industry is moving toward a sustainable growth model based on security, fast payments and operational integrity.

SAGSE 2026 demonstrated that the LATAM market is in full expansion and that collaboration between suppliers and regulators is the only path to long-term success.

With the conclusion of this edition, dates for 2027 have already been confirmed, maintaining Buenos Aires as a key meeting point for the industry.

SPA makes adhesion framework available for states and Federal District to join SINAPO

The development of a cooperative federal environment for the betting sector reached a new milestone this week.

Brazil’s Ministry of Finance made available the adhesion agreement for the National Betting Systematization Forum (SINAPO), allowing states and the Federal District to formalize their participation.

The forum was established through Ordinance No. 227/2026 within the Secretaria de Prêmios e Apostas (SPA), creating a permanent space for dialogue among federal entities on the development and improvement of sector regulation.

The initiative aims to strengthen technical cooperation, promote the exchange of best practices, enhance data integration and support joint strategies related to public betting policies.

Additional objectives include improving regulatory frameworks, increasing legal certainty and transparency, and reinforcing integrity and player protection.

Alckmin signals new restrictions on online betting

Brazil’s Vice President Geraldo Alckmin stated that the federal government will introduce new restrictions on online betting platforms, particularly targeting mobile gaming due to concerns over compulsive behavior.

The announcement was made during a meeting with retail sector representatives, who have increasingly linked betting activity to declining consumer performance and rising household debt.

However, industry representatives have challenged these claims, arguing that there is no empirical evidence directly connecting regulated betting to retail downturns.

Data from the Ministry of Finance show that most Brazilian bettors spend relatively low monthly amounts, with an average ticket of approximately R$122.

The debate highlights growing tensions between sectors, with legal disputes emerging over the economic and social impact of betting in Brazil.

Sportradar and BSN strengthen partnership in Puerto Rico

Sportradar expanded its agreement with Baloncesto Superior Nacional (BSN), reinforcing its role in supporting the development of professional basketball in Puerto Rico through technology, data and integrity solutions.

Under the renewed deal, the company retains exclusive global betting-related audiovisual and data rights, alongside non-exclusive coaching and scouting rights.

The agreement also includes integrity services and performance tools to enhance operations and compliance.

Both parties indicated that the partnership aims to accelerate international growth, strengthen integrity standards and improve operational efficiency ahead of future seasons.

Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.

Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.

The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defence, mobility, and intel respectively.

Speaking on this development Bruno Bittencourt, CEO of LOUD said, “Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”

“Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible,” said Roby John, CEO and Co-founder of SuperGaming. “For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”

The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela). This is a quick 4v4 mode designed for shorter, high-intensity firefights on the go.

At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable Chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.

Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out between sessions  beyond its core battle royale extraction gameplay.

The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.

Check out the launch trailer right here: https://www.youtube.com/watch?v=Op5KreKoLmY

Season 1 Battle Pass: Street Legends

The Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:

• New Avatars: Laura, Juliana, Rafael
• Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
• Melee Weapon: Chinela (Slipper)
• Vehicle Skin: Lenda Urbana
• Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits

Prime Rush System Requirements

Powered by SuperPlatform, SuperGaming’s in-house tech-stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid to high-end devices can achieve up to 60 FPS.

This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS.

SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.