Latin America
Habanero set for further LatAm expansion with latest Salsa Technology partnership
Supplier to launch with series of hugely popular LatAm operator brands
Premium slots and table games provider Habanero has launched its catalogue on Salsa Technology’s network in a move that further solidifies its impressive LatAm expansion.
A leading provider of bespoke technological solutions for the iGaming industry, Salsa Technology boasts a diverse portfolio of popular online casinos with a LatAm-oriented focus.
Under the latest deal, Habanero’s catalogue of 100+ slots, table games and promotional tools will be going live across Salsa Technology’s top tier LatAm operator brands, with additional operators set to follow in the near future.
Already live with a succession of high-profile regional partners, including Codere and BetJuego, Habanero’s launch across Salsa Technology’s network is set to see its impressive growth across the continent continue, with its portfolio proving to be a hit with players and operators alike.
Commenting on the deal, Vera Motto, Business Development Executive at Habanero said: “We are thrilled to expand our partnership with Salsa Technology, by far one of the region’s most impressive players when it comes to providing the next generation of games.
“Already a valued and longstanding partner, we’re looking forward to scaling across the continent together with our action-packed portfolio.”
Salsa Technology’s Global Business Development Manager, Victor Arias added: “Habanero’s premium quality collection of HTML5 slots, table and video poker games, as well as its advanced marketing and retention tools, enrich our outstanding suite of desktop, tablet and mobile-optimised casino titles.
“We’re delighted to have Habanero aboard and look forward to many more years of success together.”
AGS
AGS Appoints Marcus Fortunato as Vice President and GM of AGS Brazil
AGS, a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry, announced the appointment of gaming veteran Marcus Fortunato as Vice President and General Manager of AGS Brazil, strengthening its strategic and long-term commitment to the Brazilian market.
“I am excited to bring over 20 years of gaming experience and knowledge of the Brazilian market to AGS fulltime. Brazil represents one of the largest untapped markets and CEO David Lopez’s vision of growth positions the Company for permanence and leadership in the region,” said Fortunato.
Fortunato has worked as a consultant and representative for AGS in Brazil for the last nine years, helping bring lottery products live for the first time in the region, and he will work with AGS Interactive (AGSi) to continue strengthening their footprint in the country. Fortunato’s experience also includes more than 20 years in the VLT instant lottery market in the United States. In Brazil, his initial focus will be strengthening existing relationships with clients while also expanding and developing new partnerships and alliances in this emerging lottery market, as well as securing table games product placement with eligible venues.
The post AGS Appoints Marcus Fortunato as Vice President and GM of AGS Brazil appeared first on Americas iGaming & Sports Betting News.
Aurora Armaro Senior Client Success Manager at Yggdrasil
Yggdrasil expands presence in Brazil with three commercial deals
Yggdrasil has significantly expanded its footprint in Brazil after partnering with three leading operators in the regulated market as it looks to carve a dominant market position in the country.
F12, Blaze, and Novibet customers now have access to more than 400 of Yggdrasil’s proven, high-performing titles, strengthening their casino offerings with premium content that has resonated with players globally and within Latin American. Included in the titles available in Brazil are Buffalo Freedom, MexoMax2, 4 Wolves of Fortune, among others.
The launches rapidly accelerate Yggdrasil’s growth strategy in the country, as it looks to establish itself as a leading supplier in the regulated Brazilian iGaming market. Alongside its award-winning in-house content, Yggdrasil will also deploy games created through its YGG Masters program, as well as its new technology service Game in a BoxTM, an all-in-one slot development platform streamlining the entire game creation process.
This triple rollout marks a major milestone for Yggdrasil in Brazil, coming one year after the country’s iGaming regulation took effect. The market continues to demonstrate strong growth and maturity, and Yggdrasil is now live with more than 14 operators across the country, with additional partnerships planned in the coming months.
Aurora Armaro, Senior Client Success Manager at Yggdrasil, said: “For us at Yggdrasil, adding three major iGaming operators in Brazil of the calibre of F12, Blaze, and Novibet to our network is key to strengthening our presence in the country and bringing our core and YGG Masters portfolio to even more players.
“It also highlights our speed to market, as we’ve scaled rapidly across 14 operators in the market, with parallel deals occurring in Italy recently as we continue to enjoy commercial growth in regulated markets.”
The post Yggdrasil expands presence in Brazil with three commercial deals appeared first on Americas iGaming & Sports Betting News.
Codere Online
RubyPlay and Codere Online join forces to elevate gaming offering in Mexico
Leading Mexican operator leverages provider’s content ecosystem to diversify casino offering
RubyPlay, a studio-based content ecosystem, has strengthened its presence in Mexico through a new partnership with Codere Online, one of the leading digital sports betting and casino operators in the country.
The deal has seen Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE.
The partnership also includes content incorporated from Koala Games, one of the fast-growing studios within RubyPlay’s ecosystem, including popular hits Voltage Blitz® Rapid and Voltage Blitz® Vortex, while providing Codere Online with access to additional content from across RubyPlay’s wider studio network as further titles are introduced.
This collaboration reinforces RubyPlay’s expansion across the LATAM region, where its content is strongly performing with multiple leading brands. At the core of this growth is RubyPlay’s multi-layered content ecosystem, which is benefitting operators of all sizes with a greater variety of games. The model enhances RubyPlay’s ability to develop tailored, relevant content while leveraging a unified distribution network.
This approach enables faster delivery cycles, greater portfolio diversity, and improved responsiveness to both operator requirements and evolving player preferences.
The NASDAQ-listed operator has established itself as a leader across its core Spanish-speaking markets, including Mexico. Through this latest partnership, RubyPlay’s portfolio will reach an even broader audience in Mexico, the second-largest market in Latin America, supporting Codere Online’s ongoing commitment to delivering a high-quality and engaging online casino experience for players in the region.
Dima Reiderman, CCO at RubyPlay, said: “Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players within the region.
“Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can leverage additional market-focused content to support Codere Online’s evolving strategy in Mexico and the wider LATAM region.”
Sarit Adania, Head of Casino Product at Codere Online added: “RubyPlay’s consistently high-performing titles through its impressive content ecosystem will become a significant addition to our online casino offering in Mexico.
“By integrating content from both RubyPlay and Koala Games, we are seamlessly diversifying our games portfolio and continuing to deliver the engaging, premium experiences our players expect.”
The post RubyPlay and Codere Online join forces to elevate gaming offering in Mexico appeared first on Americas iGaming & Sports Betting News.
-
Comatel6 days agoCOMATEL CELEBRARÁ UNA FIESTA PARA CIENTOS DE OPERADORES TRAS FINALIZAR EL PRIMER DÍA DE LA FERIA ESPAÑOLA, INTERAZAR
-
Alex Green Vice President Games at ZEAL7 days agoWunderino Adds ZEAL’s Premium Slots as Partnership Kicks Off
-
Brasil7 days agoBrasil evita choque fiscal y apuestas entran en fase reputacional en LATAM
-
Fotini Matthaiou6 days agoOctavian Gaming Titles Go Live with Novibet in Mexico
-
Compliance Updates6 days agoSpillemyndigheden: New Guidance on Responsible Gambling
-
Amusnet6 days agoAmusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara
-
Fast Track6 days agoFast Track Spark Lands in São Paulo for Advanced Retention Workshop
-
Betting and Gaming Council6 days agoBGC: Government Tax Hike Boost for Black Market



