Genius Sports Limited has secured a major technology and AI partnership alongside Liga MX, with GeniusIQ set to power an incredible suite of fan engagement, sponsorship and performance solutions.

As the operating system of modern sport, Genius Sports has deployed GeniusIQ, its data and AI platform, across every Liga MX stadium. GeniusIQ creates a real-time understanding of soccer, combining rich tracking, video and insights to then power real-time advertising activations, augmented broadcasts, semi-automated offsides and data-driven coaching tools.

Genius Sports’ Moment Engine will enable Liga MX sponsors and brands to activate real-time advertising around key moments in games. For example, immediately after a crucial goal, save or substitution, brands can trigger moment-driven campaigns across live broadcasts, digital and streaming.

Already live across the NFL and NBA, the Moment Engine will now enable Liga MX sponsors to act on fan attention and drive a new era of immersive advertising when the live action is at its most compelling.

In partnership with Liga MX and its suite of domestic and international broadcasters, Genius Sports will power augmented altcasts to engage the next generation of fan. Real-time game insights including shot and player speeds, player names, pitch minimaps, number of tackles and much more, will be integrated directly into live broadcasts for millions of fans.

GeniusIQ has a complete, semantic understanding of what is happening on the pitch at any moment. Because it can automatically detect what counts as a shot on goal, it immediately serves a shot speed statistic in real-time, along with a sponsor’s advertising at the opportune moment.

Launched at the start of the ongoing 2026 Clausura season, GeniusIQ is powering the leading Semi-Automated Offside Technology (“SAOT”) in world soccer in Liga MX. When a potential offside incident occurs, the technology automates the kick point and alerts the VAR operators. Genius Sports’ system then delivers a clear 3D render showing an exact offside plane, removing the need for manual lines and providing a decision visual with the best possible angle within seconds.

Also used across the Premier League and Belgian Pro League, Genius Sports’ SAOT has already driven significant improvements across Mexican soccer with fast, transparent decisions.

Liga MX teams will be equipped with Genius Sports’ Performance Studio, the most advanced analytics and video platform in world soccer.

Coaches and analysts from each team will have access to a suite of performance and analytics tools to enhance everything from training to tactics and player development. This includes Genius Sports’ state-of-the-art ProView3D feature, which enables coaches to step into their players’ shoes and review critical match moments, such as a striker before taking a shot or a fullback preparing for a 1v1.

“At Liga MX, we are very happy to close this partnership with Genius Sports, as it represents a significant step in elevating our competition to the standards of the world’s leading leagues. From a sporting perspective, SAOT technology enhances fairness and transparency on the field. At the same time, from a fan and consumption standpoint, the use of advanced data and augmented reality integrations will transform how audiences experience the game,” said Edgar Martínez, VP of Content at FMF.

“Liga MX is the most-watched soccer league in the United States and a growing force in North American sport. The deployment of our next generation data and AI platform, GeniusIQ, will connect every part of that ecosystem, delivering world-leading SAOT while enriching the broadcast and creating premium new commercial inventory for sponsors. This partnership gives Liga MX the infrastructure to grow the league on and off the field,” said Sean Conroy, EVP, North America at Genius Sports.

Evento reúne a expertos y autoridades para debatir el futuro del iGaming en Brasil

El asesor jurídico de la Asociación Nacional de Juegos y Loterías, Bernardo Freire, representa a la entidad en el CGS Brasília.

CGS Brasília es uno de los principales encuentros de la industria de iGaming y apuestas en Brasil, que reúne a expertos y autoridades para discutir los caminos de la regulación y la innovación en el sector.

Este evento se celebra en Brasília los días 5 y 6 de mayo. Bernardo Freire participa en los paneles “Publicidad: ¿problema o herramienta de protección?”.

Este panel aborda los límites y el potencial de la publicidad como instrumento para diferenciar el mercado legal del ilegal, incorporando experiencias internacionales.

Otro tema – “Mercados de predicción en Brasil: innovación, regulación y el futuro de las apuestas basadas en información”, analiza la innovación, la inteligencia de datos y el papel de la tecnología y la inteligencia artificial en la integridad de estos mercados.

Las discusiones también cuentan con la participación de Fabio Macorin, secretario adjunto de la Secretaría de Premios y Apuestas, y Hugo Leite, Business & Government Relations Executive en GLI.

La agenda del evento también incluye debates sobre los impactos económicos en el mercado regulado, la seguridad jurídica y el futuro del gaming en Brasil.

Esta participación refuerza el compromiso de la asociación de contribuir activamente a un entorno regulatorio transparente e innovador, capaz de proteger a los consumidores y fomentar el desarrollo sostenible del sector.

ANJL

Fundada en marzo de 2023, la Asociación Nacional de Juegos y Loterías defiende los intereses de sus asociados, del sector y del juego responsable e íntegro, promoviendo el deporte, la seguridad en las apuestas y el desarrollo económico del país.

National Association of Games and Lotteries (ANJL) takes part in CGS Brasília and reinforces the importance of regulation and innovation in the sector.

The event brings together experts and authorities to discuss the future of iGaming in Brazil.

The legal advisor of the National Association of Games and Lotteries, Bernardo Freire, is representing the association at CGS Brasília, one of the leading iGaming and betting industry events in Brazil

The gathers experts and authorities to discuss the future of regulation and innovation in the sector.

The event takes place in Brasília on May 5 and 6. Bernardo Freire is participating in the panels “Advertising: problem or protection tool?”,.

The panel explores the limits and potential of advertising as a means of distinguishing the legal market from the illegal one, bringing international perspectives.

The other panel “Prediction Markets in Brazil: innovation, regulation and the future of information-based betting”, will discusses innovation, data intelligence and the role of technology and artificial intelligence in ensuring the integrity of prediction markets.

The panels also featured participation from Fabio Macorin, deputy secretary of the Secretariat of Prizes and Betting, and Hugo Leite, Business & Government Relations Executive at GLI.

The event agenda also includes discussions on the economic impacts on the regulated market, legal certainty and the future of gaming in Brazil.

The participation reinforces the association’s commitment to actively contributing to a transparent and innovative regulatory environment capable of protecting consumers and fostering the sustainable development of the sector.

The ANJL

Founded in March 2023, the National Association of Games and Lotteries advocates for the interests of its members, the industry and responsible and fair gaming, always guided by the promotion of sports, betting security and contributions to the country’s economic development.