The Brazilian Institute for Responsible Gaming (IBJR) has warned that the effectiveness of the financial protection measures included in Desenrola 2.0 fundamentally depends on a strict crackdown on the illegal betting market.

In 2025, bets placed on licensed platforms accounted for only 0.46% of household consumption in the country — an extremely small share of the average Brazilian family budget — according to data from a study conducted by LCA Consultoria. This reinforces that the main driver of household indebtedness in Brazil continues to be the high cost of credit.

The IBJR emphasized that restricting access to the regulated sector may encourage users to migrate to illegal platforms, which already handle around R$40 billion per year and operate without any oversight or consumer protection mechanisms.

Combating the illegal market is the most urgent step to prevent unlicensed operators — often linked to organized crime — from taking advantage of restriction windows to attract vulnerable consumers. This concern is heightened by the proximity of the FIFA World Cup, a period that naturally increases the volume of sports betting activity, as well as by the potential loss of R$10.8 billion in tax revenue if consumption shifts to the underground market.

IBJR reiterates that real consumer protection and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector. The organization advocates for public policies that combine financial education, the strengthening of responsible gaming practices, and a strategic offensive against illegal websites, ensuring that entertainment takes place exclusively within a safe, transparent, and properly regulated ecosystem.

Pragmatic Play, a leading content provider to the iGaming industry, has expanded its reach in the regulated Latin American market through a multi-product deal with platform provider Black Label.

The partnership will see Pragmatic Play’s premium portfolio, including Slots, Live Casino, and Virtual Sports, integrated into the Black Label platform, enabling regulated operators across LatAm to seamlessly access the supplier’s content.

Pragmatic Play titles, including multi-award-winning slots such as Gates of Olympus and Sugar Rush, as well as popular crash games like High Flyer and Spaceman, are now available to Black Label’s partners in the region.

Black Label, a 360‑degree online gaming experience, serves as an end‑to‑end integration platform for launching or scaling online casinos. Built with a deep understanding of Latin American players and offered in Spanish, it provides locally aligned solutions for one of the fastest‑growing regulated markets in the industry.

Victor Arias, VP of Latin America at ARRISE, a global iGaming software and services leader and a key partner to Pragmatic Play, said: “Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the continent.

“Combining Pragmatic Play’s award‑winning content with Black Label’s locally aligned platform to support operators and players across the region is another positive step in the region, and one that further cements Pragmatic Play’s status in the region.”

Roberto González, general manager at Black Label, said: “Pragmatic Play is a globally respected supplier, and integrating its multiproduct portfolio is a major milestone for Black Label.

“Our platform is built specifically for the needs of Latin American operators and adding Pragmatic Play’s high‑performing content further strengthens the value we deliver to our partners.”

Superbet has reinforced its pioneering position in the Brazilian regulated betting market by becoming the first betting platform officially available on Brazil’s Apple Store.

The app listing comes immediately after Apple updated its guidelines on May 8, allowing the distribution of fixed-odds betting applications in the country.

The move further highlights Superbet’s leadership within Brazil’s newly regulated gaming landscape.

The company was among the first operators to secure authorization under the federal betting framework, positioning itself at the forefront of compliance, responsible gaming and digital innovation.

With the application now officially accessible to iOS users in Brazil, customers can enjoy a fully regulated betting experience through a platform operating in accordance with local legislation and Apple’s updated distribution policies.

Industry experts see the measure as an important milestone in the fight against illegal betting operators, while also strengthening consumer protection and trust in licensed brands.

Superbet has significantly expanded its presence in Brazil over recent years through sponsorship agreements, marketing campaigns and strategic partnerships, becoming one of the most visible betting brands in the market.

The operator has also invested heavily in mobile-first technology and user experience, recognizing Brazil as one of the world’s fastest-growing mobile betting environments.

The approval of regulated betting apps on major digital marketplaces is expected to accelerate the migration of users toward licensed operators and contribute to the consolidation of a safer and more transparent betting ecosystem in Brazil.