Latin America
Enteractive enters Brazil through KTO partnership
Enteractive, the iGaming industry Reactivation specialist, has entered the Brazilian market for the first time after signing a deal to provide operator KTO with its (Re)Activation Cloud® platform.
KTO, will use the plug-and-play technology and service to boost player retention rates by connecting directly with its players and ensuring they feel valued. KTO is a young brand targeting players in Brazil and has already amassed a loyal player base.
The team behind KTO is predominantly Brazilian and have years of experience in the online sports betting sector. The operator has used this to develop a highly localised product for the market, including customer support in Portuguese.
Cassio Filter, Country Manager Brazil at KTO, said: “Our aim is to offer the best possible experience to our players, and by partnering with Enteractive we can communicate with them in ways that we have not been able to do so before.
“Its (Re) Activation Cloud allows us to connect directly with our players and communicate over the telephone to build stronger, personalised relationships with our customers if they so wish. This will allow us to make them feel more valued and deliver a more tailored experience.”
(Re)Activation Cloud® is the only scalable, proprietary software available on the market which is specifically designed to handle personal one-on-one calls that strengthen customer loyalty. It plugs directly into client’s existing CRM systems through a seamless API integration.
It provides real-time end to end transparency while giving clients full visibility and control of the entire process. Additionally, all (Re)Activation Cloud methods used are GDPR and G4 compliant and all data processed is highly secured.
Retention powered by technology and real human interaction results in a significant boost to bottom line P&L and long-term brand loyalty.
Mikael Hansson, Enteractive Founder and CEO, said: “We are pleased to have taken our first step into the Brazilian market with KTO, a well-established brand that has a dedicated and loyal player base. This partnership ties in well with our strategic expansion into the LATAM market. Our technologies and services will now help KTO to drive retention rates and player satisfaction.”
Kambi Group plc, the home of premium sports betting solutions, has agreed a multiyear partnership with RETABET Group, a leading sports betting operator with an established online and retail presence in the Spanish and Peruvian markets.
Under the terms of the partnership, RETABET will gain access to Kambi’s entire library of traded odds through a seamless single API integration into RETABET’s proprietary sportsbook platform. Founded in 2002, RETABET is a prominent international sports betting operator with an extensive online and retail presence throughout Spain, as well as a fast-growing omnichannel footprint in Peru.
Delivering actively managed and traded odds to a growing range of partners globally, Odds Feed+ is Kambi’s premium odds feed solution. Available in bespoke packages which can be adapted in real time to meet each partner’s strategic requirements, these odds are sharpened by the billions of bets and €17 billion global liquidity Kambi processes annually, unlocking unmatched precision and margin performance.
Furthermore, Kambi’s growing suite of AI-powered odds enhances pricing accuracy and trading quality, while low-latency delivery powered by official data sources ensures real-time odds and a smoother betting experience.
Werner Becher, Kambi Group CEO, said: “We are very pleased to agree this partnership with RETABET and welcome the opportunity to work closely with such an experienced and ambitious team. Our Odds Feed+ product gives operators the flexibility and choice they need to succeed in competitive marketplaces, and this partnership is another indicator of the trust leading operators are placing in Kambi’s ability to enhance margins and empower growth.”
Igor Extremo, COO at RETABET Group, said: “At RETABET we are always looking for ways to enhance our offering to our players across Spain and Peru. In partnering with Kambi for Odds Feed+ we are gaining access to high-quality pricing across a huge variety of sports, unlocking even greater depth and coverage for our customer base and leveraging Kambi’s proven expertise to enhance our platform.”
The post Kambi Group Signs Multi-year Partnership with RETABET Group appeared first on Americas iGaming & Sports Betting News.
RubyPlay has launched its casino games with Betnacional in Brazil, extending its reach in the country’s regulated iGaming market. The rollout was announced on 22nd July 2026 and involves Flutter-owned Betnacional via Flutter Brazil.
According to the companies, the partnership was facilitated by Flutter Brazil, the Brazilian arm of Flutter Entertainment formed following its acquisition of NSX Group, the creators of Betnacional.
Betnacional is now live with a selection of RubyPlay Studio titles including Brilliant Gems and Gummy Giga Match®. The operator has also added Koala Games content, including Voltage Blitz® Zeus Up and other releases from the Voltage Blitz® series.
Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences.
“Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”
Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform.
“Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”
The post RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Deal adds DEGEN’s full current catalogue to Superbet, with future slot releases planned for rollout.
DEGEN Studios has launched its games with Superbet in Brazil, making the studio’s full existing catalogue available to the operator’s players, with future releases also set to be added.
Superbet is the leading commercial brand of Super Technologies and is described by the company as a top-three ranked operator in Brazil. The rollout positions DEGEN’s current and upcoming titles within Superbet’s casino offering in the market.
Titles included in the launch include Plague City. DEGEN also flagged upcoming title Howl N’ Huff as part of its planned content roadmap for Superbet.
Danny Gordon, Head of Studio at DEGEN Studios, said: “Superbet is exactly the kind of brand we want to partner with. It has built a strong audience in Brazil and a reputation for delivering entertainment-led experiences. That is the type of stage our games are made for.”
Caterina Chatzipantazi, Director of Commercial Partnerships – Gaming at Super Technologies, added: “We always explore new ways to thrill our customers, and this partnership exemplifies this mindset. DEGEN Studios brings a very different energy to the casino mix. Their games have a clear sense of identity, with worlds and mechanics that feel distinct from more conventional content. For us, this partnership adds something novel to the player experience, building on a strong portfolio of proven games while introducing innovations that can potentially shape the future of entertainment.”
The post DEGEN Studios goes live with Superbet in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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