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Enteractive enters Brazil through KTO partnership

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Enteractive, the iGaming industry Reactivation specialist, has entered the Brazilian market for the first time after signing a deal to provide operator KTO with its (Re)Activation Cloud® platform.

KTO, will use the plug-and-play technology and service to boost player retention rates by connecting directly with its players and ensuring they feel valued. KTO is a young brand targeting players in Brazil and has already amassed a loyal player base.

The team behind KTO is predominantly Brazilian and have years of experience in the online sports betting sector. The operator has used this to develop a highly localised product for the market, including customer support in Portuguese.

Cassio FilterCountry Manager Brazil at KTO, said: “Our aim is to offer the best possible experience to our players, and by partnering with Enteractive we can communicate with them in ways that we have not been able to do so before.

“Its (Re) Activation Cloud allows us to connect directly with our players and communicate over the telephone to build stronger, personalised relationships with our customers if they so wish. This will allow us to make them feel more valued and deliver a more tailored experience.”

(Re)Activation Cloud® is the only scalable, proprietary software available on the market which is specifically designed to handle personal one-on-one calls that strengthen customer loyalty. It plugs directly into client’s existing CRM systems through a seamless API integration.

It provides real-time end to end transparency while giving clients full visibility and control of the entire process. Additionally, all (Re)Activation Cloud methods used are GDPR and G4 compliant and all data processed is highly secured.

Retention powered by technology and real human interaction results in a significant boost to bottom line P&L and long-term brand loyalty.

Mikael HanssonEnteractive Founder and CEO, said: “We are pleased to have taken our first step into the Brazilian market with KTO, a well-established brand that has a dedicated and loyal player base. This partnership ties in well with our strategic expansion into the LATAM market. Our technologies and services will now help KTO to drive retention rates and player satisfaction.”

Bruno Gonçalves

LBPay Joins IBIA Payment Provider Forum to Strengthen Efforts Against Illegal Betting in Brazil

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LBPay, a licensed payment institution, has joined the International Betting Integrity Association’s (IBIA) Payment Provider Forum in Brazil, strengthening cross-sector efforts to combat illegal betting and reinforce financial and sporting integrity within the country’s regulated market.

IBIA’s Payment Provider Forum brings together payment platforms and industry stakeholders to address shared threats, disrupt illegal betting flows and strengthen safeguards across the payment chain in Brazil. As part of the Forum, LBPay will contribute operational expertise and financial intelligence to support coordinated action against unlicensed betting activity.

LBPay’s participation comes at a time of increased regulatory focus on financial controls within Brazil’s betting market, where payment providers are prohibited from processing transactions for unauthorised operators. Through the Forum, members work collaboratively to close vulnerabilities, share knowledge and implement practical safeguards to protect consumers and the integrity of both the financial systems and sports betting markets.

Bruno Gonçalves, Commercial Director of LBPay, said: “Joining the IBIA Payment Provider Forum reflects our commitment to maintaining the highest standards of compliance and financial integrity. We recognise the importance of collaboration across the payments and betting ecosystem to prevent misuse and ensure that Brazil’s regulated market remains secure, transparent and resilient.”

Khalid Ali, CEO of IBIA, said: “We are pleased to welcome LBPay to the Payment Provider Forum. Payment providers are a critical line of defence in protecting the integrity of sports betting, particularly in markets like Brazil where financial transactions can be used to support illegal operators. By working together through the Forum, we can better detect and disrupt illicit payment flows, strengthen oversight of the regulated market and support wider efforts to safeguard sport from betting-related corruption.”

The Forum recently published a Best Practice Guide for payment providers in Brazil, setting out practical measures such as continuous licence verification, risk-based transaction monitoring and structured blocking and reporting protocols to combat illegal betting and associated financial crime. The guide underlines the importance of coordinated action across stakeholders to protect the regulated market and strengthen financial oversight.

The post LBPay Joins IBIA Payment Provider Forum to Strengthen Efforts Against Illegal Betting in Brazil appeared first on Americas iGaming & Sports Betting News.

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Bally’s Intralot S.A

Bally’s Intralot Awarded New Lottery Contract in Chile by Polla Chilena de Beneficencia

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Bally’s Intralot S.A. has announced the signing of a new contract with Polla Chilena de Beneficencia S.A., the State Lottery of Chile, to deploy its industry-leading lottery, sports betting and digital technology solutions. Following a competitive procurement, Bally’s Intralot was awarded a contract of up to 12 years, which consists of a 10-year base contract term, followed by one extension option of up to 2 years.

Under the terms of the agreement, Bally’s Intralot will overhaul Polla Chilena’s lottery and sports‑betting offerings across retail and digital channels by seamlessly migrating to its LotosX Omni ecosystem. Specifically, Bally’s Intralot will deploy its turnkey LotosX Lottery Solution including the LotosX Central Gaming System, PlayerX Player Account Management System, RetailerX Retailer Management System, alongside its Orion Sports Betting Platform. Lottery retailers across Chile will be equipped with 2.500 next‑generation camera-based gaming terminals, while Polla Chilena’s website and mobile applications will be fully revamped.

Through this partnership, Bally’s Intralot will support Polla Chilena in delivering a fully integrated omnichannel strategy, enabling seamless player engagement across retail and digital environments. The implementation is expected to significantly enhance the overall customer experience while also improving operational efficiency, productivity, and long‑term scalability.

Demián Arancibia Zeballos, General Manager of Polla Chilena de Beneficencia, said: “This agreement marks a significant milestone in Polla’s modernization process, enabling us to make a leap forward in technology, user experience, and operational efficiency. Through this partnership, we aim to consolidate a gaming offering that is secure, modern, and aligned with our customers’ evolving expectations, while at the same time safeguarding our social role.”

“Polla Chilena de Beneficencia is a valued long-standing partner and we are honored to renew and strengthen our collaboration. This agreement reflects the trust placed in our technology, our people, and our long‑term commitment to supporting regulated lottery operators. Working closely with Polla Chilena, we aim to deliver a modern, secure, and scalable gaming ecosystem that enables sustainable growth, innovation, and responsible operation of gaming services, supporting the Lottery’s ongoing contribution to Chilean society,” said Robeson Reeves, CEO of the Bally’s Intralot Group.

The post Bally’s Intralot Awarded New Lottery Contract in Chile by Polla Chilena de Beneficencia appeared first on Americas iGaming & Sports Betting News.

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Brazil

Incentive Studios launches three real-money games with Novibet in Brazil

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Incentive Games, via its real-money gaming division Incentive Studios, has launched three real-money titles with Novibet in Brazil. The games—Mega Flight, Kicker and Velocity—went live on Novibet’s platform on 8 April.

The launch expands the companies’ existing partnership and adds crash and arcade-style content to Novibet’s Brazil-facing offering, as the operator continues to build its footprint in Latin America.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said of the partnership, “Novibet is an operator with a clear focus on delivering high-quality digital gaming experiences across regulated markets. We’re incredibly proud to see three of our real-money games go live in Brazil, and even more so to have worked so closely with their incredible team to make the launch a success. Brazil is an important market for us, and this is a great step forward in our continued growth across the region.”

Nick Bachas, Chief Strategic Partnerships & Project Officer at Novibet said, “Incentive Games brings a fresh and engaging approach to real-money gaming, and the addition of these titles enhances our offering with dynamic content that appeals to a broad range of players. Brazil continues to be a key focus for us, and this launch is another step in expanding Novibet’s portfolio with innovative experiences.”

The post Incentive Studios launches three real-money games with Novibet in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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