Kiron Interactive has appointed industry veteran Ramiro Atucha as a Board Advisor to support the company’s expansion into the Latin American market.

Ramiro, founder of Leander Gaming and Vibra Gaming, most recently established Atucha Strategic Advisory, which advises technology and gaming businesses on regional growth, market development, and long-term positioning.

In his new role at Kiron Interactive, Ramiro will leverage his extensive LATAM experience to guide the leadership team, offering strategic insights and regional expertise as the company continues to expand its footprint in Latin America.

Leadership Perspective

Steven Spartinos, Co-CEO at Kiron Interactive, commented:

“Latin America is an important growth region for Kiron. Ramiro brings valuable regional perspective and experience, and we are pleased to welcome him as a senior advisor to our leadership team as we continue to build our presence across LATAM.”

Ramiro Atucha, Founder of Atucha Strategic Advisory, added:

“Kiron has a strong global reputation and a clear long term vision. I am pleased to support the board and leadership team as they continue to explore and develop opportunities in Latin America.”

Strengthening LATAM Strategy

The appointment underlines Kiron Interactive’s commitment to strategic growth in Latin America, combining its global expertise with local insights to enhance market presence, player engagement, and long-term regional success.

With Ramiro’s guidance, Kiron aims to accelerate its LATAM expansion, tapping into emerging opportunities while continuing to deliver innovative virtual gaming experiences across the region.

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Vibra Solutions, the iGaming tech firm focused on regulated LatAm markets, has introduced Betsul’s new betting application — the first entirely native app of this type in Brazil.

Constructed from the ground up, the launch sets a new technological standard for the industry. Vibra Solutions has launched a solution tailored exclusively for mobile devices, positioning Betsul as the sole betting operator in the nation to provide a completely native app.

The launch moves the platform closer to its users and strengthens its dedication to a quicker, more cohesive, and safer experience. Accessible on the Play Store (Android) and the App Store (iOS), the app enhances user interaction channels and bolsters direct communication, providing features like easy login, immediate betting access, and special promotions.

“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.

Along with a contemporary and adaptable interface, the Betsul app provides login options through Face ID, Touch ID, or the device’s password, ensuring ease of use and enhanced security. Navigation has been enhanced to decrease loading durations, streamline deposits and withdrawals, and enable customers to swiftly locate their preferred sports, markets, and games. Through native push notifications, the platform can now update players in real time regarding betting chances, cashout availability, promotions, key results, and additional actions.

For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.

Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”

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