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Announcing the charitable funds for WeSave! Charity Play

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Let’s save the world together!

WeSave! Charity Play is a nonprofit online marathon that will take place on March 20 – 26, 2020. 24 teams from around the globe will participate in the competitive part of the marathon, including such clubs as Natus Vincere, PSG.LGD, OG, Evil Geniuses, Team Secret, and many others.

The prize pool of $120,000, as well as all the funds donated during the broadcast, will be transferred to CEPI and GlobalGiving to aid efforts to battle and help develop a vaccine against COVID-19.

CEPI is grateful to WePlay! Esports and its dedicated gaming community for supporting our vital vaccine development efforts. COVID-19 has shaken the foundations of the world. It is affecting us all. The only way that we’re going to beat this virus is if we pull together as a global community. CEPI was set up as a vehicle for public sector and private sector partners, like WePlay! Esports, to pool their resources to spur the rapid development of vaccines against emerging infectious threats. I’m pleased to welcome WePlay! Esports as a partner in CEPI’s historic fight against COVID-19.” -CEO of CEPI, Dr Richard Hatchett.

We never asked ourselves whether we would join the fight against the coronavirus or not — a tragedy of such magnitude can be overcome only by a united effort. On one hand, the help must be provided here, and now, on the other, we need not only to deal with the results by helping those who are most vulnerable but also fight the cause of the pandemic — the virus itself and minimize its ways to spread across the globe.” – WePlay! Esports CEO and Managing Partner Oleg Krot.

GlobalGiving is pleased to partner with WePlay! Esports to raise critical funds for people who are especially vulnerable to the COVID-19 pandemic. This is an unprecedented time in modern history that will require the best of humanity to overcome. The WePlay! Esports livestream for the GlobalGiving Coronavirus Relief Fund is showing the world exactly what that looks like, and our community is so grateful for your generosity during this challenging time. It will take a collective effort from every industry and every individual to persevere against this global threat.” – Ingrid Embree, Senior Director of Strategic Partnerships at GlobalGiving.

The funds we will be able to accumulate with the help of the esports community, the teams, and our partners, will be distributed evenly between GlobalGiving and CEPI. While the funds transferred to GlobalGiving will bring benefits almost instantly, because they will be urgently allocated to purchase masks, ventilators, and other lifesaving medical supplies, everything we provide for CEPI will be spent on the development of a vaccine against coronavirus, which will take some time.” – WePlay! Esports CBDO and Managing Partner Yuriy Lazebnikov.

energy drinks

Team Vitality names FYZIO official sports nutrition and energy drinks supplier

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Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.

Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.

The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.

FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.

“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.

“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.

The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel

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McDonald’s Germany has partnered with G2 as presenting partner of G2 NORD, the organisation’s League of Legends academy team competing in Germany’s Prime League. The deal also includes support for the return of G2 Hel, G2’s women’s League of Legends team.

Under the agreement, McDonald’s Germany branding, including the “ich liebe es” (I’m lovin’ it) tagline, will appear on G2 NORD and G2 Hel jerseys. The partners also plan a year-long content programme focused on player storytelling and behind-the-scenes access, including a series featuring team president Niklot “Tolkin” Stüber.

G2 positioned the partnership around its regional development pathway. G2 NORD was formed earlier this year through a collaboration between G2 and NORD Esports, and the organisation said the roster has already won the Prime League Winter Snowdown and reached the playoffs in its first EMEA Masters run.

The company said McDonald’s Germany’s backing enables G2 Hel’s return, with the team set to compete in the upcoming Game Changers circuit. “This partnership goes beyond traditional sponsorship, it’s a shared commitment to pushing the boundaries of talent development and creating meaningful opportunities within the space,” said Alban Dechelotte, CEO of G2. Stijn Mentrop-Huliselan, CMO of McDonald’s Germany, added: “We’re proud to support G2 Nord and to celebrate the return of G2 Hel – a strong signal for equity, visibility and inclusion in esports.”

To launch the collaboration, McDonald’s and G2 released an announcement video featuring Jankos, Sola, Tolkin, Team Nord and Caltys, produced in-house by G2. McDonald’s Germany said its lead agency Scholz & Friends supported the development and execution of the partnership.

The post McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event

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S8UL’s Grandmaster Aravindh Chithambaram has qualified for the Esports World Cup (EWC) 2026 Chess main event after winning the Road to EWC qualifier at DreamHack Atlanta, according to the organization. S8UL said the result makes him the first Indian player to secure qualification for the Chess main event.

The qualifier used a group stage and playoffs format, with two games per series and Armageddon as the tiebreaker, played at 10 minutes with no increment. Aravindh advanced from Group B into the Upper Bracket semifinals after wins over Kyler Raines, Justin Liang, Oleksander Bortnyk, and Christopher Woo.

In the Upper Bracket semifinals, Aravindh beat Woo 2-1 after two draws and an Armageddon decider. He then defeated Alexey Sarana 2-1 in the Upper Bracket Final to reach the grand final, where he faced Sarana again. S8UL said the grand final used a double-match format, and after Sarana won the opening two games from the Lower Bracket side, Aravindh came back to win the Armageddon decider to take the qualifier.

The win earned the 26-year-old USD 15,000 (~INR 14 lakh) and one of the eight qualification slots confirmed so far for the EWC 2026 Chess main event, scheduled for August 11 to 15 with a USD 1.5 million (~INR 14 crore) prize pool. S8UL said it is now qualified for three EWC 2026 titles, following Fortnite and Honor of Kings.

“Qualifying for the Esports World Cup this year is a very proud and exciting moment for me, especially with so many top players and organizations from around the world competing at the event. This particular format leaves very little room for error, as every decision matters when you are playing 10-minute games without increment against some of the strongest players in the world. I am also very grateful to the team at S8UL for their consistent support and belief in me since last year. Their approach towards chess and nurturing Indian talent has been incredibly encouraging, and I am looking forward to representing the organization and giving my best at the main event” Chithambaram said.

S8UL added that fellow Grandmasters Nihal Sarin and Pranesh M remain in contention to qualify for EWC 2026 Chess via the Champions Chess Tour Leaderboard, Last Chance Qualifiers, and an India Rising slot scheduled to conclude on July 5. “One of the things we’ve consistently focused on at S8UL is creating opportunities for Indian talent to compete and succeed on the biggest global stages. Aravindh Chithambaram qualifying for the Esports World Cup is a huge moment, not just for us as an organization, but for Indian chess overall. The level of competition and pressure in this format is extremely high, which makes this achievement even more special. We’ve always believed India has the talent to stand alongside the very best in the world, and seeing Aravindh become the first Indian to qualify really reinforces that belief,” said Animesh Agarwal, Co-founder and CEO, S8UL Esports.

The post S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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