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While traditional sports are taking a break, eSports is taking a leap forward

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Although most of the sports events worldwide, including the biggest of the year – Euro 2020, were canceled due to the COVID-19 outbreak, UltraPlay have other opportunities to offer, such as betting on eSports.

With the shutdown of all major sports leagues internationally, sportsbooks need markets to keep players interested and betting. Esports, as an already well-established gambling vertical, comes as the working alternative to all sports bettors around the globe. Most of the LAN tournaments were shortly reorganized to be held online, such as LCS, LEC, LCK, Overwatch League, ESL Pro League, Flashpoint and many more.

UltraPlay’s eSports multi-award-winning product ODDS.GG might be the solution by offering:

  • 28 game titles, including Counter-Strike: Global Offensive, Dota 2, League of Legends, Overwatch and many more.
  • 370+ tournaments coverage
  • 3000 pre-match events per month
  • 2500+ live events per month
  • 200+ markets

 

At the moment UltraPlay covers 251 eSports events, 90% of them with live odds.

Peter Ivanov, Head of Trading at UltraPlay has commented:We experienced a 30% increased turnover only in the first 5 days after the traditional sports shutdown. This is growing on a day-to-day basis as more people get involved. We expect this to get in 100’s% once all eSports leagues restart playing online. Low tier matches are the ones to see turnover go through the roof because of lack of any other events.

Moreover, we record an increased interest in our eSports product ODDS.GG from the leading sportsbooks. They are willing and ready to integrate it as soon as possible.

From March 20-26, UltraPlay will cover, both pre-match and live, the online charity marathon dedicated to fighting COVID-19, organized by WePlay Esports. Top teams and top talent from the Dota 2 scene are included, namely OG, Team Liquid, Virtus.Pro and more.

Tournaments that still haven’t announced the shift towards online, are expected to follow the example if the situation with COVID-19 health crisis continues in the following months.

With traditional sports matches postponed and teams self-isolated, football stars are joining the competitive games scene by playing FIFA and Fortnite, attracting an enormous audience towards eSports in general.

Let’s face it; 60m people watched the final of the highest-profile eSports tournament. Only the Champions League final, or World Cup final, can compare with that. And sportsbooks can attract the eSports audience to their websites with reliable and extensive odds coverage.

eSports

Vlad Marinescu Re-Elected as 10th IESF President

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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.

During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.

“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”

Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.

The assembly also elected the IESF Board for 2026, comprising:

Board Members:

  • HRH Prince Omar Bin Faisal – Jordan

  • Afiq Fadhli Bin Narawi – Malaysia

  • Elin Yoojung Moen – Norway

  • Clint Kennedy – United States

  • Flip De Bruyn – Namibia

The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.

The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.

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GG.BET launches Bet Builder for a new way to bet

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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.

Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.

To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.

GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.

GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.

The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.

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IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur

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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.

After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.

“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”

As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.

IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.

The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.

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