Industry News

Better Collective provides extraordinary business update due to COVID-19 situation

Published

6 years ago

March 19, 2020

Following the postponement of several sports events in many countries including the UEFA EURO 2020 due to the outbreak of COVID-19, the sports betting media group, Better Collective, provides an extraordinary business update with the following highlights:

Until mid March, Better Collective’s business has shown strong performance and has not been notably affected by postponements of sports events caused by the COVID-19 outbreak.
In the last couple of days, major sports events have been postponed, leading to reduced sports betting activity to approximately half of normal levels. The esports and casino business have not been affected.
The financial targets for 2020 remain unchanged until further, given certain assumptions.
Better Collective’s business model and strong balance sheet allows for a high degree of flexibility in this changing environment.

Current business performance:
Better Collective’s business has not been notably affected by COVID-19 until mid March 2019, despite some sports events having been played without a physical audience and some events having been cancelled.

For Better Collective, February 2020 revenue ended in line with expectations with revenue of 6,9 mEUR corresponding to a growth of 27% (of which 13% was organic growth). Revenue in January and February 2020 combined amounts to 14,1 mEUR corresponding to a growth of 37% (of which 21% was organic growth). Measured on gross gaming activity in revenue share accounts, player activity in February was all time high.

Postponement of sports events
From mid March, almost all major sports events have been postponed. This includes the EURO 2020, as announced by The Union of European Football Associations (UEFA), which is postponed to 2021. In the days after the almost full halt of all major sports events globally, sports betting activity has been reduced to approximately half of normal activity, whereas activities in esports and casino remain unchanged.

Following the postponement of several major sports events, Better Collective expects that some of the revenue, which would normally materialize in the first half of 2020, will either be lost or postponed until later in 2020 or to 2021, depending on the new scheduling of events.

Based upon the current activity level, Better Collective estimates that the postponement of EURO 2020 will imply an isolated revenue postponement of 2-4 mEUR from 2020 to 2021, whereas other cancellations/postponements may have a similar negative effect, in particular in the US, where the business is mostly exposed to the major sports leagues.

Financial targets:

The financial targets for 2020 remain unchanged (double-digit organic growth and total growth of >30%, operating margin (EBITA) >40% and Net Interest Bearing Debt/ EBITDA <2,5) until further, given the following assumptions:

Reduced revenue in 2020 from EURO 2020, postponed to 2021, is estimated at 2-4 mEUR.
Reduced revenue in 2020 from other postponed sports events is estimated at 4-6 mEUR.
Esports (HLTV) and casino business continue to perform at regular levels.
The estimated effect of reduced sports betting of a total 6-10 mEUR is based on the assumption that all major sports events, other than EURO 2020, will be back to a normal activity level in the second half of 2020.
Costs are maintained at current levels and thus lower than budgeted for the full year, offsetting some of the reduced revenue.

Better Collective will on an ongoing basis evaluate the development of the business and potentially take measures to protect the business and cash flow if revenue will be impacted significantly by postponed sports events.

Flexible business model and strong balance sheet:
Better Collective operates in an online business that allows for a high degree of flexibility as operation is highly scalable and can take place almost anywhere. This allows the company to continue operations as usual while giving priority to the health and safety of the employees. Furthermore, the historical business model has to a high degree been based upon revenue share, where the large databases of players continue to generate revenue as long as betting events take place, thereby providing recurring revenue. In past periods with low activity in the absence of major sports events, there is normally still betting activity, i.e. on lower profiled sports events, virtual games, esports, casino. Therefore it can be expected that even though major sports events are not happening, there will still be betting activity.

Better Collective has a strong balance sheet and financing position. The net cash position was almost neutral at the end of February 2020, with a net bank debt (cash minus bank debt) of minus 13,9 mEUR after including upfront payment of approximately 24 mEUR in connection with the acquisition of HLTV.org ApS (esports) at the end of February. Cash and un-utilised committed bank credit facilities stood at 70 mEUR end of February 2020.

Jesper Søgaard, CEO of Better Collective, says:
“The COVID-19 has in many instances created an unprecedented situation for societies across the world. Just as many other companies, Better Collective will expectedly also be affected by the COVID-19, especially following the postponement of major sports events such as the EURO 2020. Nothing is more important than the health and safety of people and we look forward to the return of the sports we all enjoy, including a safe and exciting EURO 2021. Though visibility is currently limited, we stay optimistic that normal sports betting activity levels will be restored why our guidance remains unchanged.”

About Better Collective:

Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes a range of websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory. Better Collective is headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO).

Up Next

Affiliate company shares perspective on the proposed amendments to the German State Treaty

Don't Miss

Caesars Entertainment Announces Temporary Shutdown of Network of Properties

American gambling industry

Gaming Americas Weekly Roundup – September 29-October 5

Published

3 days ago

October 7, 2025

Niji Narayan

gaming-americas-weekly-roundup-–-september-29-october-5

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Jackpot Digital Inc. has announced that it has been granted a Manufacturer and Distributor License by the Mississippi Gaming Commission. This approval authorizes Jackpot Digital to supply gaming equipment to licensed casino operators throughout Mississippi. This marks the Company’s second state-level manufacturer’s license in the US. Additional licensing applications are currently pending in other jurisdictions as part of the Company’s ongoing growth strategy. Mississippi is one of the nation’s premier destination gaming markets, generating over $2.4 billion in gross gaming revenue in 2023. The state’s Gulf Coast and Biloxi regions are particularly well known for their vibrant casino tourism and established gaming brands.

iDEA (iDevelopment and Economic Association), the leading trade association representing the U.S. online gaming industry, launched the definitive online destination for all things online gambling: ideagrowth.org. The new website provides the media, and U.S. legislators and regulators, a comprehensive resource for data-driven research, policy insights, and responsible gaming resources. The new website provides the industry’s most vital statistics and research — from consumer protections to economic development — in an engaging, accessible format designed for maximum impact.

CT Interactive has further strengthened its international presence by expanding its certified game portfolio on the regulated Peruvian market with 20 new titles. This milestone underscores the company’s commitment to delivering high-quality, engaging gaming content tailored specifically to regional markets. The newly certified portfolio features titles from CT Interactive’s popular Buy Bonus product line, including fan favorites such as Duck of Luck, Fruits & Sweets, Doctor Winstein, and Nanook the White Ghost. These enhanced editions deliver dynamic gameplay with one- or three-level Buy Bonus options, giving players new tools for diverse strategies and greater control over the game’s pace and excitement. A highlight of the newly certified titles is the launch of Lucky Clover 10, the latest addition to the acclaimed Clover-themed series.

Partnerships

CT Interactive has entered a new phase of its Latin American growth by launching its complete portfolio of games on Rushbet in Mexico and Peru. This collaboration with Rush Street Interactive—one of the region’s leading online casino and sportsbook operators—marks a significant step in the company’s international expansion. Players on Rushbet now have access to proven favorites like Lucky Clover, 40 Treasures, Win Storm and Big Chilli, along with the engaging Hot Luck three-level jackpot, designed to enhance player excitement and retention. This partnership underscores CT Interactive’s commitment to long-term collaboration and delivering tailored gaming solutions across diverse Latin American markets.

Hard Rock International has announced its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events. A portion of proceeds from PINKTOBER sales each year are donated to the Hard Rock Heals Foundation, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.

The post Gaming Americas Weekly Roundup – September 29-October 5 appeared first on European Gaming Industry News.

Amusnet

Amusnet Releases Candy Wheel

Published

1 week ago

October 2, 2025

Niji Narayan

Reading Time: 2 minutes

Amusnet’s latest Live Casino portfolio addition, Candy Wheel, invites players on an unforgettable journey where every spin bursts with excitement. Candy Wheel dazzles with its vibrant gameplay centered around a colourful wheel divided into 50 dynamic sectors, each packed with unique payout possibilities. Players can jump into the action by placing their bets on six exciting sectors — also known as tickets — and predicting where the wheel will land next.

Led by a charismatic live presenter, every moment unfolds in real time with crystal-clear video streaming and multiple camera angles that capture each thrilling spin. The host keeps the energy sky-high — announcing results, chatting with players and turning every round into a full-on celebration.

And just when you think it can’t get any sweeter, Candy Wheel introduces a couple of special features to spice things up even more:

Candy Ticket

The Candy Ticket feature appears randomly during gameplay and rewards players with a free re-bet on one of the six tickets available. If you’ve placed a bet on the chosen ticket, you’ll automatically receive a free bet for the next round – same ticket, same value. Watch as your chip transforms into a candy-themed version and slides to the side, leaving you free to place new bets and double the fun.

Dynamic Multipliers

Dynamic Multipliers is a thrilling feature that can boost players’ payout up to 25x. Similar to the Candy Ticket feature, a multiplier and а sector are randomly selected and revealed on the circular screen. If you’ve placed a bet on that sector, your winnings will be multiplied by 2x, 5x, 10x or 25x. An electrifying twist that adds a whole new layer of suspense – and serious reward potential brought to every spin.

Jackpot Cards

The Jackpot Cards Bonus game is triggered at random during the gameplay to allow players to win impressive Jackpots.

The post Amusnet Releases Candy Wheel appeared first on European Gaming Industry News.

Amusnet

Golden Goal Roulette – Where Football Meets the Thrill of the Wheel

Published

1 week ago

October 1, 2025

Niji Narayan

golden-goal-roulette-–-where-football-meets-the-thrill-of-the-wheel

Reading Time: 2 minutes

Amusnet has released Golden Goal Roulette, the latest title in its new generation of virtual roulette games. Blending the elegance of classic roulette with the electrifying energy of football, this release transforms the iconic casino experience into a matchday celebration.

Set against the backdrop of a vividly designed football stadium, Golden Goal Roulette creates an immersive environment that transports players right into the heart of the game. From the realistic ambient sounds of cheering crowds to the sleek design of the roulette wheel, every detail is crafted to heighten the atmosphere and capture the excitement of sport.

What sets Golden Goal Roulette apart is its interactive gameplay mechanics. Unlike traditional versions, this virtual roulette allows players to control the start of each spin, introducing a fresh and dynamic twist to the experience. The result is a modernised game that blends tradition with innovation while keeping the familiar structure of European-style roulette.

Golden Goal Roulette supports a wide variety of betting options to suit every preference:

Inside Bets: Straight up, Split, Street, Corner, Line bet

Outside Bets: Column, Dozen, Low/High, Even/Odd, Red/Black.

With its authentic football theme, versatility and interactive features, Golden Goal Roulette adds a new layer of energy and entertainment to Amusnet’s growing Live Casino portfolio. It’s a title designed for both roulette enthusiasts and football fans alike — an engaging blend of two worlds that never fails to capture attention.

Auto Rebet

The Auto Rebet function allows players to repeat a selected bet. When enabled, the game enters automatic mode, where bets are placed automatically for a set number of games.

Favourite Bets

This function allows players to save up to 10 personally tailored bets or bet combinations for quick access during gameplay.

Jackpot Cards

The Jackpot Cards Bonus game is triggered at random during the gameplay to allow players to win impressive Jackpots.

The post Golden Goal Roulette – Where Football Meets the Thrill of the Wheel appeared first on European Gaming Industry News.