Latin America
BetGold Strikes Success in Brazil
SPORTS crazy Brazillians can now back their teams all the way with the most advanced sportsbook in the LATAM market.
BetGold is a sportbook and casino platform, specialising in Brazil and LATAM, with local and international sports fixtures, popular payment methods including Boleto and is available in Brazilian-Portuguese, Spanish and English.
It’s been launched by successful international company, OGaming whose CEO Thomas Golding, said: “As a market Brazil has huge potential.
“The country is synonymous with sport – it’s ingrained in the culture and inevitably that presents huge opportunities for betting operators like us.
“BetGold is a user-friendly platform built on state-of-the-art technology to meet the specific needs of the market. It ensures players will find the software and payment processes easy to use – and most importantly, it is exciting and fun.
“We are an international company with a data-driven and technology-first approach which has invested significant time and energy to understand the culture and the market.”
BetGold is OGaming’s second foray into the Brazilian/LATAM market and replaces the brand ‘RioAposta’.
“Through RioAposta we learned a lot about the local markets, partners and customers meaning that through BetGold We can offer the perfect product to Brazilian customers regardless of their favourite team or sport.
“To ensure the new brand really connects with sport fans we’ve also invested in other marketing opportunities that are common in Europe – for example shirt sponsorship.
“We are pleased to say Brazilian teams Santo André and Bovista, from Rio de Janeiro, now have our logo proudly emblazoned on their shirts, promoting BetGold and showing our true commitment to grassroots sports in Brazil,” said Thomas.
Go to www.ogaming.com/about-ogaming or www.betgold.com to find out more.
SOURCE OGaming
Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.
Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.
The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.
According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.
In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.
More relevant data as follows:
- Betano (Kaizen Gaming) official website; https://www.betano.com/ Primary source for brand and market presence details related to Betano.
- Kaizen Gaming official website; https://kaizengaming.com/ Company background and corporate announcements for Kaizen Gaming, the owner of Betano.
- AFA (Argentine Football Association) official website; https://www.afa.com.ar/ Authoritative reference for Argentina national team commercial partnerships and federation announcements.
- FIFA World Cup 2026; https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Official tournament page to ground the timing reference to the FIFA World Cup 2026.
The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betano joins the Argentina National Football Team as Official Regional Sponsor ahead of the FIFA World Cup 2026
Betano, the premium online sports betting and gaming brand of Kaizen Gaming, is an Official Regional Sponsor of the Argentine National Football Team, further highlighting its commitment to supporting Argentine sport.
The sponsorship agreement comes at a time of increased global anticipation for the game, just weeks before the FIFA World Cup 2026. Through this partnership, Betano is strengthening its ties with Argentine football and together with the country’s National Team, will deploy high-engagement activations that bring the fans closer to the game.
Argentina, the reigning world champions and one of the most iconic footballing nations, hold three World Cup titles and 47 major tournament wins and are supported by an expansive international fanbase. By reinforcing its presence in this legendary footballing stronghold, Betano continues to elevate its brand profile, integrating it into the elite of global sport. The partnership with the National Football Team of Argentina also reflects Kaizen Gaming’s broader strategy to invest in top-tier sports collaborations that drive international brand growth, while delivering innovative and responsible gaming experiences to millions of users worldwide.
The scope of this sponsorship will include local 360° campaigns that feature Betano’s tagline “Confiá” in digital media, television, and out-of-home (OOH) advertising.
Football is a global language, and few teams and countries embody its passion and legacy like Argentina. This partnership is a natural step for Kaizen Gaming and the Betano brand, deepening their presence at the heart of the sport and connecting with fans in moments that matter most. As anticipation for the FIFA World Cup 2026 continues to build, this collaboration positions Betano centre-stage in the football conversation. Ahead of what promises to be a thrilling tournament, Kaizen Gaming remains focused on expanding its international reach, investing in strategic partnerships, and building meaningful connections with fans worldwide.
The post Betano Teams Up with World Champions Argentina in New Sponsorship Deal appeared first on Americas iGaming & Sports Betting News.
Conferences
Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America
Blokotech and Evoverse have joined as presenting sponsors of iGaming Real Talk’s content series recorded live at BiS SiGMA South America in Brazil.
According to iGaming Real Talk, the Brazil edition follows its AIBC Eurasia Dubai coverage and focuses on the LatAm iGaming market “especially since the market was regulated.” The partnership covers the full series, which iGaming Real Talk said delivered 11 in-depth interviews and more than 30 short-form video clips filmed on the expo floor.
The series includes interviews with executives and founders, including Heathcliff Farrugia (SiGMA World), Miranda Guliashvili (SOFTSWISS) and Dominic Sawyer (TEQUITY), among others.
Surya Palli, Founder of iGaming Real Talk, said: “BiS SiGMA South America has quickly become a key meeting point for the LatAm iGaming ecosystem. Partnering with Blokotech and Evoverse allows us to scale the reach of these conversations and continue building a platform that showcases real insights from across the industry.”
iGaming Real Talk said the Brazil edition is part of its “Real Roadshow 2026” content plan and is positioned around the region’s post-regulation market evolution.
The post Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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