Supergaming, one of India’s leading game developers, in partnership with Spacecaps, the parent company of LOUD, has announced the early access launch of Prime Rush, a new mobile battle royale game. The game is initially available in Brazil, with a wider release in Latin America to follow.

Prime Rush is a Brazil-first game, developed with a hyper-local, community-first approach. The game’s development was shaped by cultural insights and community feedback, including inputs from Brazilian creators associated with LOUD, to ensure its gameplay, world, and characters feel native to local players.

“Our collaboration with Supergaming on Prime Rush is a significant step in our mission to bring authentic and engaging gaming experiences to our community,” said Bruno Bittencourt, CEO of LOUD. “We are thrilled to have our community be a part of the development process and to see a game that is truly made for them. Prime Rush is a celebration of Brazilian culture and a testament to the power of community-driven game development.”

Set in Maré, a floating battleground shaped by the everyday Brazilian landscapes, Prime Rush offers a unique and high-energy take on the battle royale genre. Rather than recreating a single-world city, Maré blends recognisable elements from across Brazil to create a location that feels familiar yet fresh to players. The map is built to support fast, tactical engagements and multiple win conditions, adding new layers to the traditional battle royale format.

Players will travel to Maré via mysterious portals powered by Cosmium, a rare extradimensional substance that can blend space and time. In each match, players must navigate convergence storms, hunt for cosmic shards, and decide whether to risk everything for one last fight or extract Cosmium while they still can.

“Brazil has one of the most competitive and distinct mobile shooter audiences in the world, and from the beginning we wanted to build Prime Rush with authenticity,” said Roby John, CEO and Co-founder of SuperGaming. “For us that meant spending time on ground, listening to players and creators, and understanding how the Brazilian community plays, competes, and connects. Working alongside LOUD has allowed us to test, learn, and improve Prime Rush in close partnership with players before scaling the experience across LATAM.”

At launch, players can choose from five avatars inspired by Brazilian culture, each offering a range of emotes and weapon cosmetics for personal expression.

Prime Rush also introduces a flexible tactical ability system built for high-tempo mobile combat. Abilities such as Deadeye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to shape engagements around precision, defence, mobility, and intel respectively.

These abilities sit on top of a fully loaded arsenal and a range of different weapons that gives players multiple ways to define their playstyle.

Early Access and Pre-Registration

Early Access for Prime Rush is now live in Brazil, available to a limited number of players via PrimeRush.GG. Players can also pre-register on the Google Play Store for Android in Brazil and will be notified when Prime Rush becomes more widely available and to unlock exclusive pre-registration rewards.

Additional LATAM regions will follow as SuperGaming and LOUD expand testing, game identity and scale servers across the region.

Betsson has become the title sponsor of Summer Pro Padel 2026, one of the major sporting events of the summer in Argentina. The international tournament takes place from Friday, January 16 to Sunday, January 18, in Mar del Plata, Argentina.

The three-day event will bring together some of the world’s top padel players, further reinforcing Mar del Plata’s position as a key destination for high-profile summer sports events. Designed to combine elite competition with an engaging live experience, the tournament will feature two teams of seven players, competing across three daily matches scheduled during prime-time evening hours.

Betsson’s title sponsorship reflects the company’s continued investment in the global growth of padel and its broader sports strategy in Latin America, where the sport continues to attract strong fan engagement and participation.

“We are proud to further strengthen our presence within the padel ecosystem through this partnership. Argentina is a priority market for us and following our successful collaboration with Premier Padel Buenos Aires last year and the continued growth of padel in the country, this sponsorship represents a natural next step,” said Ronni Hartvig, Chief Commercial Officer at Betsson Group.

Betsson has actively supported padel for many years through international sponsorships, brand ambassadors, and proprietary initiatives such as the Betsson Padel Tour, an amateur circuit launched in Sweden. These initiatives reflect the company’s long-term approach to supporting the sport at both professional and grassroots levels.

With its international player lineup, structured competition format, and strong local and global visibility, Betsson Summer Pro Padel 2026 is set to become a key highlight of the Argentine summer sports calendar.