Press Releases
Reflex continuing to supply the total pub gaming package
The dissonance between analogue and digital games and their players has been brewing for a number of years something which Reflex Gaming is keen to rectify as the company continues to focus on providing a full 360º Cat C solution approach to all players.
“At present we are probably selling approximately equal quantities of analogue and digital machines, at least into the UK,” explained Reflex Director, Mat Ingram. “I estimate that there are around 4,000 to 5,000 of our digital Cat C machines in the field, and now that operators are seeing the benefits of being connected to our Slingshot platform, I have sight of a growing number of these every day. From an analogue perspective, I would expect this number to be far greater due to the historic sales we have made.”
With its best-performing Cat C range, Reflex is the only major supplier still dedicated to innovating and supplying in the analogue field a position Ingram regards as essential to retailers and players alike. “Whilst there is certainly some crossover, it is definitely clear there are players who only play either analogue or digital games,” he said.
“This accounts for the continued success of our analogue games despite the rather aggressive rollout of digital gaming, especially into pubs. A number of retailers are telling us that analogue income is so important to them that it is beginning to throttle the velocity at which digital gaming is rolled out. This speaks volumes to me, and it’s why we are so determined to carry on producing great analogue games despite the pressures from other parts of the industry.”
Across both game types, Reflex’s state-of-the-art platforms and technology are renowned for providing the best reporting in the UK industry alongside key SR messaging, functionality and Age Verification/Confirmation features. The company’s portfolio of digital Cat C games is making waves with a variety of top performing machines.
“Across digital, our best-sellers have been Game Master, which continues to record strong sales, and GamePro which is our most recent cabinet to sell in significant quantity,” Ingram added. “With analogue, we continue to produce a new model every six weeks or so, which means the make-up of the live machine estate is a moving and constantly refreshing feast.”
Following a strong 2019, Reflex is continuing to drive its complete pub Cat C solution approach to both digital and analogue players. Commenting on his outlook for the sector, he concluded: “There is something irreplaceably tactile about playing a physical machine with physical buttons and physical cash, and because Cat C games are low stake and low max prize, the entertainment and enjoyment factors come much more into play. I genuinely believe that this is moving players towards our product and away from higher stake or less tactile environments.”
BETBY, a premium provider of innovative sportsbook solutions, has announced that it will unveil an industry-first artificial intelligence (AI)-driven feed at the upcoming ICE Barcelona. This unparalleled feature harnesses the power of AI to create odds for unique and otherwise unavailable special markets, such as those related to movies and TV series, offering operators exciting ways to boost player engagement.
Developed by BETBY’s award-winning AI Labs solutions, this cutting-edge feed enables the creation of unlimited and highly customizable markets tailored to custom events, fully aligned with operators’ preferences. It offers unmatched capabilities in responding to partner requests and delivering localized content, setting a new benchmark for unique content creation in the sports betting industry.
The system first creates markets based on publicly available information about what to expect in relation to specific events. Then, it automatically filters out markets to find the tradeoff between markets which appeal to a certain audience and what traders can work with.
“This AI-based feed represents a significant leap forward in what we can offer to our partners. By combining the efficiency of AI with the oversight of expert traders, we’re delivering a system that ensures reliability while opening up new, creative markets no one else is offering. It’s just the beginning of what we envision as a transformative journey for the sportsbook industry,” explained Danil Emelyanov, Head of BETBY’s AI Labs. “At this stage, our AI uses up to 1000 virtual agents simulating player behavior, each with varying levels of access to information. These agents analyze, judge, and select outcomes to place bets, providing a robust dataset from which probabilities and odds are generated.”
BETBY invites operators to explore this unique AI-driven solution at booth 5J18 during ICE Barcelona. Attendees will have the opportunity to engage with BETBY’s team, including their newly announced global brand ambassador Magnus Carlsen, the best chess player in history, and discover the company’s solutions and services.
To find out more about BETBY, visit: https://betby.com/
About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post BETBY TO INTRODUCE INDUSTRY-FIRST AI-BASED FEED AT ICE BARCELONA appeared first on European Gaming Industry News.
EGT Digital is expanding its presence in Colombia. The Bulgarian provider’s casino content is now available to visitors of Betplay, one of the leading betting sites in the country. The slot titles made a very strong debut, immediately capturing the attention of players, according to representatives of the operator.
They added: “We are very happy to collaborate with a world-class company like EGT Digital. The thematic diversity, high winning chances, and attractive bonus options of their games have won the hearts of our customers. I believe that the provider’s gaming solutions will continue to unleash their potential and contribute to increasing our platform’s popularity among the local audience.”
Silviya Marinova, Director of EGT Colombia, also gave a positive comment regarding the partnership: “The collaboration with Betplay is a great success for us, as it gives us the opportunity to reach even more players in Colombia and to strengthen our status as one of the top iGaming providers not only in the country but also in the LatAm region. I am confident that we have laid the foundations of a very fruitful cooperation, which will bring many benefits to both parties and the players themselves.”
WA.Technology, the award-winning B2B iGaming solutions provider, has announced it will power leading authorised operators in Brazil after the company received technical standards certification from GLI (Gaming Laboratories International), an approved testing house, against the technical standards outlined by Brazil’s regulator.
GLI’s technical standards certification ensures that WA.Technology complies with the Brazilian regulatory requirements, demonstrating its position as the go-to B2B partner for licensed operators looking to excel in the Brazilian market.
WA.Technology’s authorised partners will gain access to WA.Technology’s cutting-edge platform and innovative technology, enabling them to deliver highly personalised, localised, and exciting experiences to bettors across Brazil.
As well as working alongside GLI to obtain the necessary certifications, WA.Technology has a fully operational team based in Brazil in preparation for its future market expansion. This allows the platform provider to remain in tune with ongoing market needs and regulatory developments, as well as enhancing its capabilities to deliver real-time support to operators in Portuguese – adding an additional layer of localisation to its product suite.
Brazil is anticipated to be one of the largest gambling markets in the world. Reports from H2 Gambling Capital suggest that Brazil’s sports betting and gaming market is projected to reach US$10bn (R$47.2bn) in GGR by 2029.
Waldir Marques, Director of Regulatory Affairs LatAm at WA.Technology, celebrated the company’s entry into Brazil: “Receiving the platform certification from GLI is an incredibly important milestone for WA.Technology; this is a testament to our commitment and determination to meet even the highest standards of regulatory compliance as required by the Brazilian market.”
“WA.Technology has unmatched levels of local expertise, enabling us to become one of the market’s most prominent platform providers – with a reputation for excellence. WA.Technology is here to support our partners in navigating regulations and pursuing new growth across Brazil, ensuring they have all the tools they need for long-term success.”
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