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Reflex continuing to supply the total pub gaming package

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The dissonance between analogue and digital games and their players has been brewing for a number of years something which Reflex Gaming is keen to rectify as the company continues to focus on providing a full 360º Cat C solution approach to all players.

“At present we are probably selling approximately equal quantities of analogue and digital machines, at least into the UK,” explained Reflex Director, Mat Ingram. “I estimate that there are around 4,000 to 5,000 of our digital Cat C machines in the field, and now that operators are seeing the benefits of being connected to our Slingshot platform, I have sight of a growing number of these every day. From an analogue perspective, I would expect this number to be far greater due to the historic sales we have made.”

With its best-performing Cat C range, Reflex is the only major supplier still dedicated to innovating and supplying in the analogue field a position Ingram regards as essential to retailers and players alike. “Whilst there is certainly some crossover, it is definitely clear there are players who only play either analogue or digital games,” he said.

“This accounts for the continued success of our analogue games despite the rather aggressive rollout of digital gaming, especially into pubs. A number of retailers are telling us that analogue income is so important to them that it is beginning to throttle the velocity at which digital gaming is rolled out. This speaks volumes to me, and it’s why we are so determined to carry on producing great analogue games despite the pressures from other parts of the industry.”

Across both game types, Reflex’s state-of-the-art platforms and technology are renowned for providing the best reporting in the UK industry alongside key SR messaging, functionality and Age Verification/Confirmation features. The company’s portfolio of digital Cat C games is making waves with a variety of top performing machines.

“Across digital, our best-sellers have been Game Master, which continues to record strong sales, and GamePro which is our most recent cabinet to sell in significant quantity,” Ingram added. “With analogue, we continue to produce a new model every six weeks or so, which means the make-up of the live machine estate is a moving and constantly refreshing feast.”

Following a strong 2019, Reflex is continuing to drive its complete pub Cat C solution approach to both digital and analogue players. Commenting on his outlook for the sector, he concluded: “There is something irreplaceably tactile about playing a physical machine with physical buttons and physical cash, and because Cat C games are low stake and low max prize, the entertainment and enjoyment factors come much more into play. I genuinely believe that this is moving players towards our product and away from higher stake or less tactile environments.”

EveryMatrix

EveryMatrix expands global lottery footprint with NASPL membership

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EveryMatrix has extended its global national lottery reach, and further reinforced its ongoing commitment to the North American market, by becoming a member of the North American Association of State & Provincial Lotteries (NASPL). 

NASPL membership reflects the premium provider’s long-term commitment to supporting public-sector lotteries as it expands its presence across the continent and further strengthens its visibility and credibility within the US lottery ecosystem. 

Multiple US lotteries are investing or exploring investments in digital technology and omnichannel player engagement, with a focus on responsible gaming, areas in which EveryMatrix has extensive experience and success with large-scale European partners.  

The tier-1 turnkey platform technology supplier counts some of Europe’s largest lotteries among its biggest customers and is an established Associate member of both the World Lottery Association (WLA) and European Lotteries (EL). 

It joined CIBELAE as an Associate member in August 2025, the official branch of the WLA for 80 Hispanic American speaking countries, including Latin and Central America, Spain, and Portugal. 

EveryMatrix has rapidly grown to become one of the most trusted, tier-1 B2B platform technology providers by state lotteries across global regulated markets. It works closely with leading European national lotteries including Veikkaus (Finland), Norsk Tipping (Norway), OPAP (Greece), National Lottery Malta, Danske Spil (Denmark), and Szerencsejáték Zrt. (Hungary). 

 

Nikolina Gabelica, Head of Lottery, EveryMatrix, said: “For EveryMatrix, joining NASPL is about long-term commitment. We work closely with several leading European national lotteries and understand the balance between innovation, regulation, and public responsibility. 

“Combined with our broader experience across regulated iGaming markets globally, we bring practical insights and advanced technology to the US lottery community, and we are looking forward to building and further developing meaningful relationships there.” 

The post EveryMatrix expands global lottery footprint with NASPL membership appeared first on Americas iGaming & Sports Betting News.

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Wazdan launches Green Brick Labs partnership via Maverick Games to expand Ontario reach

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Wazdan, the leading-gain focused developer, has launched its partnership with Green Brick Labs (GBL) after taking a series of its titles live with Maverick Games, the established Ontario-based operator.

The deal will see an initial pool of Wazdan’s top-performing releases launch with Maverick Games via an integration from GBL’s seamless aggregation platform, including Mighty Fish™: Blue Marlin, 36 Coins™, Mighty Wild™: Panther Grand Diamond Edition and Mighty Wild™: Gorilla.

Following Wazdan’s recently announced partnership with GBL, the rapidly emerging North American platform provider, the collaboration has now taken its first major steps after going live with Maverick Games with its comprehensive slot portfolio and sportsbook offering.

Wazdan’s immersive titles and engagement-boosting mechanics, featuring the likes of Cash to Infinity™, Sticky to Infinity™ and the Hold the Jackpot™ bonus game, are set to further elevate Maverick Games’ portfolio as it seeks increased expansion throughout North America.

Wazdan’s latest partnership underlines the studio’s ambitions of continuing to gain ground in regulated iGaming territories worldwide, providing players with state-of-the-art slot experiences.

Magdalena Wojdyla, Head of Account Management at Wazdan, said: “Going live with Maverick Games through our partnership with GBL marks an exciting moment for Wazdan in Ontario.

“Our innovative titles and engagement-boosting features are designed to deliver memorable experiences for players, and we are confident this collaboration will help Maverick Games strengthen its position in one of North America’s most dynamic markets.”

James Gummerson, UX/UI and Product Manager at Green Brick Labs, said: “We are thrilled to launch our collaboration with Wazdan.

“Our mission is to connect operators with world-class content quickly and seamlessly, and this launch demonstrates how our technology helps accelerate growth for both suppliers and operators in North American markets.”

The post Wazdan launches Green Brick Labs partnership via Maverick Games to expand Ontario reach appeared first on Americas iGaming & Sports Betting News.

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Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming

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The Downtown Vegas Alliance has partnered with the City of Las Vegas to host a Successes & Insights Community Forum focused on the state of downtown gaming and hospitality.

The public event will take place on Wednesday, March 18 at the Las Vegas Civic Center, bringing together key leaders from the city’s gaming and hospitality industry to discuss growth, challenges and future opportunities in downtown Las Vegas.

Event Overview

The forum will begin with welcome remarks from Shelley Berkley, Mayor of Las Vegas. The discussion panel will be moderated by Andrew Woods of the UNLV Center for Business and Economic Research.

Featured Panelists

The panel will include several prominent figures in downtown Las Vegas gaming:

  • Jonathan Jossel – CEO of Plaza Hotel & Casino

  • Chris Latil – General Manager of Golden Nugget Las Vegas

  • Jeff Victor – Vice President at Circa Resort & Casino, The D Las Vegas and Golden Gate Hotel & Casino

  • Joe Woody – CFO of El Cortez Hotel & Casino

Event Schedule

  • Registration: 4:30 PM

  • Panel Program: 5:00 – 6:00 PM

  • Networking Reception: 6:00 – 7:00 PM

The event is free and open to the public, but registration is required due to limited seating.

Strengthening Downtown Las Vegas

The forum aims to provide valuable insights into the evolving downtown gaming landscape, highlighting the successes of local operators while exploring strategies for continued economic growth and tourism development in the heart of Las Vegas.

For broader coverage on Las Vegas gaming industry developments, see:
🔗 https://www.reviewjournal.com/business/casinos-gaming/

The post Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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