Industry News
SuprNation take player engagement to next level with FAST TRACK CRM
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SuprNation, the award-winning operator, has become the latest business to switch to FAST TRACK CRM to manage their player engagement.
SuprNation will roll out FT CRM across their three brands, beginning with VoodooDreams.
The SuprNation team is already known for their innovative approach to the iGaming world, having won multiple awards for their contributions to the industry.
Henric Andersson, Co-founder and Director of Suprnation said: âWe are looking forward to working with FAST TRACK to continue to improve our player engagement. We pride ourselves on having industry-leading mobile experiences and FT CRM will help us take this to the next level.â
FT CRM allows operators to engage with their players in real-time across multiple channels by integrating with both external service providers and an operatorâs own internal systems.
Simon LidzĂ©n, Co-Founder and CEO of FAST TRACK said: âItâs always exciting for us to work with operators who are looking to push the boundaries of what is possible today and to collaborate on innovative player engagement strategies. Working with Suprnation will be a fantastic way for us to demonstrate FT CRMâs full capabilities.â
Industry News
IGT Achieves Improved ESG Score from FTSE Russell
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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russellâs ESG Scores. This was an improvement from IGTâs previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.
âAs a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,â Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.
FTSE Russellâs ESG Scores and data model allows investors to understand a companyâs exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each companyâs unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russellâs ESG framework.
The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.
Industry News
Super Group Appoints Merrick Wolman to its Board of Directors
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Super Group has appointed Merrick Wolman to its Board of Directors, effective from February 18, 2025.
Mr. Wolman is the Chief Executive Officer of a global finance company and has worked closely with the Super Group executive team for over two decades.
Neal Menashe, Chief Executive Officer of Super Group, said: âWe are very pleased to welcome Merrick to the board. His deep understanding of the gaming industry, alongside his wide range of experience in executive roles, will be of great value as we continue to pursue our global growth strategy and build on our successes to date.â
This appointment brings the total directors on Super Groupâs board to nine, including five independent directors.
The post Super Group Appoints Merrick Wolman to its Board of Directors appeared first on European Gaming Industry News.
Industry News
Kindred Reports Decline in Revenue from High-risk Players for Q4 2024
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Kindred Group has reported decline in its share of revenue from high-risk players for the fourth quarter 2024 at 2.7% (Q3 2024 3.2%). The percentage of detected customers who exhibited improved behaviour after interventions showed an improvement at 92.2% (compared to 87.3% in Q3 2024). This positive trend is mainly the result of stricter measures across key markets, improved internal processes, as well as the exit from non-locally licensed markets as part of to the acquisition by La Française des Jeux (FDJ) in October 2024. This shift reflects Kindredâs broader commitment to maintaining high regulatory standards and fostering safer gambling practices.
âIt is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline. We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience,â Esther Scheepers, Head of Responsible Gambling at Kindred Group, said.
âThe increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities. We are currently working on our existing detection system in combination with an additional system that will enable us to integrate more robust compliance features and optimize our overall approach to safer gambling. Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the licence model and maintain a level playing field,â Esther Scheepers added.
The post Kindred Reports Decline in Revenue from High-risk Players for Q4 2024 appeared first on European Gaming Industry News.
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