Press Releases
bet-at-home.com releases company figures for 2019
– Gross betting and gaming revenue of EUR 143.3 million at previous year’s level
– EBITDA in financial year 2019 at EUR 35.2 million
– Cash and short-term time deposits at EUR 54.8 million
Revenue development in the financial year 2019:
In financial year 2019, the bet-at-home.com AG group achieved the highest betting and gaming volume in the company’s history with more than 3.2 billion euros. Gross betting and gaming revenue reached EUR 143.3 million, almost exactly the same as the previous year (FY 2018: EUR 143.4 million).
Betting fees and gaming levies in the financial year 2019 were slightly below the level of the previous year at EUR 20.9 million (FY 2018: EUR 21.0 million). VAT on electronic services resulted in a burden on earnings of EUR 4.9 million in the financial year 2019 (FY 2018: EUR 7.3 million).
Accordingly, the net betting and gaming revenue increased by 2.0% to EUR 117.5 million (FY 2018: EUR 115.1 million).
Further strengthening of brand awareness and expanding the customer base:
Due to the lack of a major sporting event, bet-at-home set its marketing focus of the year on the start of the European football leagues after the summer break in 2019 and expanded its involvement in top European sport to include further cooperations in ice hockey, volleyball, beach volleyball and basketball. Overall, marketing expenses in the financial year 2019 were EUR 39.8 million, therefore higher than in the same period of the previous year (FY 2018: EUR 38.3 million).
As of December 31, 2019, the bet-at-home.com AG Group had a total of more than 5.2 million registered customers (December 31, 2018: 5.0 million).
Earnings development in the financial year 2019:
In financial year 2019, EBITDA was EUR 35.2 million, EUR 1.0 million below the reference value of the same period in the previous year (FY 2018: EUR 36.2 million). Earnings before taxes (EBT) in financial year 2019 reached EUR 33.1 million (FY 2018: EUR 35.0 million).
As a result of a fiscal tax audit, corporate tax back payments in Austria from changes in group transfer pricing and, correspondingly, corporate tax reclaims in Malta resulted in a net additional charge of EUR 13.9 million in income taxes in the financial year 2019. This burden resulted in a group tax rate of 45.7% (FY 2018: 6.8%). The group tax rate for the financial year 2019, adjusted for one-time effects from the fiscal tax audit, is 18.2%.
Overall, the consolidated profit for the period in the financial year 2019 was EUR 18.0 million (FY 2018: EUR 32.6 million).
About bet-at-home:
The bet-at-home.com AG Group is active in the domain of online gaming and online sports betting. With more than 5.2 million registered customers, the company (which is listed on the Frankfurt stock exchange) represents, together with its subsidiaries, one of Europe’s most successful gaming providers. The varied options offered on www.bet-at-home.com include sports betting, poker, casino, games and virtual sports. bet-at-home.com has companies in Germany, Austria, Malta and Gibraltar. The successful development of the company can be attributed to its 288 employees as at 31 December 2019. The Group holds various licenses via its Maltese companies for online sports betting and gaming. The licenses allow the company to organize and market online sports betting and online casinos. Since 2009, bet-at-home.com AG has been a part of the Betclic Everest SAS Group, which is a leading French Group in the domain of online gaming and sports betting.
Latest News
TrafficGuard Launches in the United States to Help More Businesses Combat Growing Ad Fraud and Invalid Traffic
The New York expansion strengthens TrafficGuard’s ongoing commitment to reducing global advertising fraud and non-genuine digital traffic, as U.S marketers demand greater transparency, control, and performance certainty amidst AI boom.
TrafficGuard, a leading platform for digital ad verification and fraud prevention, has announced the launch of operations in the United States to support its global growth strategy. TrafficGuard CEO, Mathew Ratty, has relocated to TrafficGuard’s New York office, formalising and accelerating the company’s existing U.S presence to further serve evolving invalid traffic and ad fraud prevention demands in the U.S, and support its growing channel ecosystem. With commercial and customer-facing teams already operating in the United States, this move reflects a deliberate step to scale local leadership, support, and go-to-market execution.
Ratty will support the next phase of U.S growth by meeting with customers and partners in the United States. His presence demonstrates TrafficGuard’s commitment to gathering first-hand feedback on customers’ traffic quality, invalid behaviour, and ad performance challenges across complex, high-spend media environments. He will leverage these insights to boost data integrity, optimisation confidence, and campaign resilience for US businesses with the most efficient solutions to monitor, detect, analyse, and respond to invalid traffic, including but not limited to fraud.
“We’re seeing a rapid increase in sophisticated ad fraud alongside high volumes of non-genuine and non-incremental traffic in the United States, with impacts on budgets becoming much more frequent,” said Mathew Ratty, CEO of TrafficGuard. “For U.S advertisers operating at scale, it’s no longer just about blocking bad clicks. It’s about protecting decision-making, optimisation models, and growth efficiency. That’s where TrafficGuard’s enterprise-grade approach stands apart. We remain committed to building resilience to protect brands across the globe. With an expanding U.S team and accelerated product innovation, 2026 is shaping up to be a defining year for TrafficGuard.”
In 2025, TrafficGuard strengthened its executive leadership team with the appointment of Miguel Lopes as Chief Product Officer, based in the United States. With deep experience building and scaling enterprise technology, Lopes is fast-tracking new product development and unlocking additional acquisition channels, ensuring TrafficGuard continues to meet the demands of high-spend, multi-channel advertisers and enterprise media teams.
TrafficGuard is a multi-award winning platform that detects, mitigates, and reports on digital invalid traffic and ad fraud before it hits advertising budgets, trusted by thousands of global businesses including enterprise brands operating across highly competitive verticals such as finance, eCommerce, travel, and gaming. This strategic move will further strengthen TrafficGuard’s presence in the United States as its U.S customer base continues to grow and more brands seek locally supported, enterprise-ready solutions. The company is riding a robust growth pipeline, with plans to significantly expand its team in the region and enable brands to boost their revenue and confidently scale advertising campaigns by eliminating non-genuine, non-incremental, and wasteful traffic across paid media.
“It’s clear that tackling ad fraud and invalid traffic more broadly is becoming a more urgent priority for advertisers in the U.S, and this is one of the main drivers behind our decision to expand in the region,” said Chad Kinlay, CMO at TrafficGuard. “As AI accelerates automation across media buying, marketers need independent, enterprise-grade validation to ensure performance data can be trusted. TrafficGuard helps brands defend profitability today while building smarter, more resilient growth for the future.”
The expansion reinforces TrafficGuard’s position as a leader in a rapidly evolving ad landscape. The company is enhancing enterprise-grade traffic validation, prevention, and optimisation intelligence and accelerating the rollout of innovative products across the globe to meet the demands of next-generation digital advertising, while ensuring U.S customers are supported by local expertise, local teams, and local insight.
The post TrafficGuard Launches in the United States to Help More Businesses Combat Growing Ad Fraud and Invalid Traffic appeared first on Americas iGaming & Sports Betting News.
Kaizen Gaming
Player Safety Tips and Tools For International Responsible Gaming Day by Kaizen Gaming
To mark International Responsible Gaming Day on February 17, leading GameTech operator Kaizen Gaming is reaffirming its commitment to safe and responsible play. The company has shared 10 practical tips to help players stay in control, along with an overview of the responsible gaming tools available on its Betano platform.
Responsible gaming is a core pillar of Kaizen Gaming’s strategy, embedded in technology, product design, and customer support. The approach focuses on prevention, education, and early intervention, ensuring gaming remains enjoyable, transparent, and safe.
10 Tips for Safe and Enjoyable Play
Kaizen Gaming encourages players to follow these key principles:
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Play for fun, not to earn money
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Monitor the time spent playing and take regular breaks
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Set a budget and do not exceed it
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Stay social and maintain balance with other activities
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Play sober
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Protect minors and prevent underage access
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Do not chase losses
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Avoid gambling under stress or emotional distress
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When in doubt, stop playing
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Use the responsible gaming tools available to you
These guidelines aim to promote awareness and help players make conscious, informed decisions while gaming.
Leadership Insight
Ismini Nasaina, Head of Responsible Gaming at Kaizen Gaming, said:
“Gaming can only stay fun when our players stay in control. Responsible Gaming is not a platform feature for us, it’s a core operating principle that shapes how we design our products and how we support players. Our focus is to help players stay in control through clear information, practical tools, and timely interventions where needed.”
Responsible Gaming Tools on Betano
Kaizen Gaming offers a comprehensive suite of tools to support player safety:
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Financial limits – deposit, loss, and wager limits, plus withdrawal cancellation and blocking
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Time management – session timers and personal time limits
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Self-exclusion – for longer breaks
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Time-out features – short, immediate pauses
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Access to helplines – for external support organisations
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Rigorous age verification – to prevent underage access
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Educational content – clear, localised guidance
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Self-assessment tools – evaluate gaming behaviour
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24/7 specialised customer support – trained in responsible gaming
Ismini Nasaina added:
“Increasing awareness around responsible play and making safeguards easy to understand and use is essential. International Responsible Gaming Day is a good opportunity to reinforce these basics and remind players that protection tools and support are always available. Player awareness and control are what keep the gaming environment safe and sustainable.”
The post Player Safety Tips and Tools For International Responsible Gaming Day by Kaizen Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EEGaming.org
Welcome to the Team: Joe Ewens Joins EEGaming.org
Some partnerships take a few emails. Some take a few years. And then there are the ones that quietly build momentum from 2017… until one day you look at each other and say, “Alright, let’s do this properly.”
We’re proud to officially welcome Joe Ewens to the HIPTHER team, where he will play a leading editorial role at EEGaming.org – our premier B2B platform and the definitive Intelligence Hub for industry leaders.
If you’ve been around the European gaming ecosystem for more than five minutes, you already know Joe. Sharp analysis. Direct questions. No fluff. Just substance. The kind that makes boardrooms slightly uncomfortable, in the best possible way.
What Joe Will Be Doing
At EEGaming.org, Joe will:
- Deliver weekly articles and breaking news
- Cover European market insights, trends, and jurisdictional analysis
- Provide structured, forward-looking commentary on regulatory and commercial developments
In short: more signal, less noise.
But that’s not all.
Joe will also take a central role in our iGaming Exchange virtual meetups, where he will:
- Act as host and moderator
- Bring the latest discussion topics and jurisdictions to spotlight
- Help elevate conversations beyond the usual “market update” routine
Expect sharper debates. Deeper dives. Fewer recycled slides.
EEGaming.org continues to evolve as the intelligence layer within the HIPTHER ecosystem—bridging regional heritage with global innovation. With Joe on board, that bridge just got a lot stronger.
We’ve known each other since 2017. We’ve shared panels, conversations, debates, and probably a few industry déjà vu moments along the way.
Now we build together.
Welcome to the team, Joe.
Let’s raise the standard.
The post Welcome to the Team: Joe Ewens Joins EEGaming.org appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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