Press Releases

bet-at-home.com releases company figures for 2019

Published

6 years ago

March 10, 2020

– Gross betting and gaming revenue of EUR 143.3 million at previous year’s level
– EBITDA in financial year 2019 at EUR 35.2 million
– Cash and short-term time deposits at EUR 54.8 million

Revenue development in the financial year 2019:
In financial year 2019, the bet-at-home.com AG group achieved the highest betting and gaming volume in the company’s history with more than 3.2 billion euros. Gross betting and gaming revenue reached EUR 143.3 million, almost exactly the same as the previous year (FY 2018: EUR 143.4 million).

Betting fees and gaming levies in the financial year 2019 were slightly below the level of the previous year at EUR 20.9 million (FY 2018: EUR 21.0 million). VAT on electronic services resulted in a burden on earnings of EUR 4.9 million in the financial year 2019 (FY 2018: EUR 7.3 million).

Accordingly, the net betting and gaming revenue increased by 2.0% to EUR 117.5 million (FY 2018: EUR 115.1 million).

Further strengthening of brand awareness and expanding the customer base:
Due to the lack of a major sporting event, bet-at-home set its marketing focus of the year on the start of the European football leagues after the summer break in 2019 and expanded its involvement in top European sport to include further cooperations in ice hockey, volleyball, beach volleyball and basketball. Overall, marketing expenses in the financial year 2019 were EUR 39.8 million, therefore higher than in the same period of the previous year (FY 2018: EUR 38.3 million).

As of December 31, 2019, the bet-at-home.com AG Group had a total of more than 5.2 million registered customers (December 31, 2018: 5.0 million).

Earnings development in the financial year 2019:
In financial year 2019, EBITDA was EUR 35.2 million, EUR 1.0 million below the reference value of the same period in the previous year (FY 2018: EUR 36.2 million). Earnings before taxes (EBT) in financial year 2019 reached EUR 33.1 million (FY 2018: EUR 35.0 million).

As a result of a fiscal tax audit, corporate tax back payments in Austria from changes in group transfer pricing and, correspondingly, corporate tax reclaims in Malta resulted in a net additional charge of EUR 13.9 million in income taxes in the financial year 2019. This burden resulted in a group tax rate of 45.7% (FY 2018: 6.8%). The group tax rate for the financial year 2019, adjusted for one-time effects from the fiscal tax audit, is 18.2%.

Overall, the consolidated profit for the period in the financial year 2019 was EUR 18.0 million (FY 2018: EUR 32.6 million).

About bet-at-home:
The bet-at-home.com AG Group is active in the domain of online gaming and online sports betting. With more than 5.2 million registered customers, the company (which is listed on the Frankfurt stock exchange) represents, together with its subsidiaries, one of Europe’s most successful gaming providers. The varied options offered on www.bet-at-home.com include sports betting, poker, casino, games and virtual sports. bet-at-home.com has companies in Germany, Austria, Malta and Gibraltar. The successful development of the company can be attributed to its 288 employees as at 31 December 2019. The Group holds various licenses via its Maltese companies for online sports betting and gaming. The licenses allow the company to organize and market online sports betting and online casinos. Since 2009, bet-at-home.com AG has been a part of the Betclic Everest SAS Group, which is a leading French Group in the domain of online gaming and sports betting.

Related Topics:bet-at-home Gross betting and gaming revenue

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affiliate marketing

Regulated iGaming markets push operators toward audit-ready affiliate tracking

Published

5 hours ago

July 16, 2026

Wladimir P.

regulated-igaming-markets-push-operators-toward-audit-ready-affiliate-tracking

As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Play’n GO goes live in Alberta iGaming with 10+ operators

Published

5 hours ago

July 16, 2026

Wladimir P.

play’n-go-goes-live-in-alberta-igaming-with-10+-operators

Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

Published

5 hours ago

July 16, 2026

GamingAmericas.com

play’n-go-strengthens-canadian-footprint-with-alberta-igaming-market-entry

The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.