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VERITAS Entertainment Announces March 2020 Launch of LVL, a Berlin-based Esports and Gaming Entertainment Venue

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The team behind the elite facility also secured $10 million in funding to support the development of the first of a global network of esports-dedicated venues

VERITAS Entertainment (VERITAS), builders of a global network of esports entertainment venues, today announced the launch of LVL, a Berlin-based esports and gaming entertainment venue designed for community and competition. LVL Berlin will officially open its doors to the public on March 26, 2020, at 7:00 p.m. CET. Additionally, VERITAS has announced a $10 million in funding, with participation from BITKRAFT Esports Ventures and additional angel investors, to build LVL’s infrastructure, scale the team to manage operations, and expand to additional cities.

Among the largest esports spaces in Europe, LVL spans +2500m² (+26,000ft²) across its two floors and provides a centralized and physical location for pro and amateur gamers to connect, train and compete. In addition to a full-stack production studio and mind-blowing VR experiences, LVL is pushing boundaries with a noise-canceling dome that enables the venue to host professional esports matches in the closest proximity to the audience and casters without impeding the performance of the players through sound interference.

“We created LVL to fill a gap that currently exists in the landscape of physical gaming and esports venues. The esports ecosystem currently has large arenas and glorified internet cafés with a few PCs in them, but not a permanent facility where premium events can be hosted while also serving as a place to socialize with friends,” said Dorian Gorr, Co-Founder and Managing Director of VERITAS Entertainment. “It’s not only a facility for professional teams to practice, but it’s a hub for entertainment, collaboration, and connection. After months of planning and construction, we’re thrilled to finally open the doors and welcome the public.”

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LVL Berlin will also be the official Berlin venue and Home of G2 Esports, one of the fastest-growing, most competitively successful and entertaining esports organizations worldwide. As the collaboration partner of LVL, G2’s professional teams and creators will practice and create content from dedicated G2 areas featuring practice and content creation rooms as well as public, community-driven locations within the venue for esports fans to interact with G2 and its stars.

“LVL is the best possible place for being the home of G2’s teams to practice, bootcamp and interact with our amazing fans. It will be the go-to place for us to spend time with the #G2ARMY and interact with our people in Berlin, the capital of esports in Europe,” said G2 Esports CEO Carlos ‘ocelote’ Rodriguez. “We are proud that we can present our world-class partnerships in this beautiful city with Veritas as we both work together to bring highly entertaining experiences to esports.”

LVL will not only be a gathering place for fans, casual players and esports pros, but will also serve as a home for content creators, live streamers, cosplayers, musicians and artists. From the professional level to the grassroots community, LVL provides the infrastructure to support the adoption of esports and gaming on a mainstream level.  With the opening of the Berlin-based venue, LVL will also launch a 24/7 esports gaming channel on Twitch and Youtube that will broadcast match highlights from the venue and content created in its full-stack production studio. Focused on the latest innovative technology, LVL plans to put a twist on traditional food preparation by featuring a culinary robotic machine that serves up high-quality burgers for hungry patrons.

“At BITKRAFT we believe strongly in physical experiences tailored to a gaming native and digital-first audience,” said BITKRAFT Founder and Managing Partner, Jens Hilgers.  “In particular we believe that esports participation and fandom at scale is contributing significantly to make such new physical entertainment experiences successful. While we have seen many incarnations playing to this thesis, we became truly excited about the vision and approach of the LVL team and are excited to see their vision materialize with the launch of the iconic Checkpoint Charlie Berlin location.”

Situated in the heart of Berlin at the historic Checkpoint Charlie, LVL is strategically located at one of the most frequented Berlin tourist destinations with over 25,000 daily visitors. This home for esports and gaming fans will be accessible year-round, contributing to the growth of the Berlin esports ecosystem.  VERITAS expects at least 250,000 visitors per year to visit LVL Berlin and will host around 130 live events annually with plans to expand to other esports-hubs around the world.

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Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach

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Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.

The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.

Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.

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Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.

A number of prestigious competitions are featured in the partnership, including:

• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.

Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”

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SIS launches market-leading esports product in Kentucky with bet365

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SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.

This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.

Developed specifically for betting, SIS’ H2H Global Gaming League ™ hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.

SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.

Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.

Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”

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Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”

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Sony Group Becomes Founding Partner of Esports World Cup

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Multi-year collaboration will produce the Anthem and original documentary series of Esports World Cup 2024

The Esports World Cup Foundation (“EWCF”) and Sony Group Corporation (“Sony”) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.

As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024

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“Sony is the perfect partner for the Esports World Cup,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor.”

“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses.” said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. “Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”

With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite and Rainbow Six Siege – as participating games. More games will be announced soon.

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