eSports
VERITAS Entertainment Announces March 2020 Launch of LVL, a Berlin-based Esports and Gaming Entertainment Venue
The team behind the elite facility also secured $10 million in funding to support the development of the first of a global network of esports-dedicated venues
VERITAS Entertainment (VERITAS), builders of a global network of esports entertainment venues, today announced the launch of LVL, a Berlin-based esports and gaming entertainment venue designed for community and competition. LVL Berlin will officially open its doors to the public on March 26, 2020, at 7:00 p.m. CET. Additionally, VERITAS has announced a $10 million in funding, with participation from BITKRAFT Esports Ventures and additional angel investors, to build LVL’s infrastructure, scale the team to manage operations, and expand to additional cities.
Among the largest esports spaces in Europe, LVL spans +2500m² (+26,000ft²) across its two floors and provides a centralized and physical location for pro and amateur gamers to connect, train and compete. In addition to a full-stack production studio and mind-blowing VR experiences, LVL is pushing boundaries with a noise-canceling dome that enables the venue to host professional esports matches in the closest proximity to the audience and casters without impeding the performance of the players through sound interference.
“We created LVL to fill a gap that currently exists in the landscape of physical gaming and esports venues. The esports ecosystem currently has large arenas and glorified internet cafés with a few PCs in them, but not a permanent facility where premium events can be hosted while also serving as a place to socialize with friends,” said Dorian Gorr, Co-Founder and Managing Director of VERITAS Entertainment. “It’s not only a facility for professional teams to practice, but it’s a hub for entertainment, collaboration, and connection. After months of planning and construction, we’re thrilled to finally open the doors and welcome the public.”
LVL Berlin will also be the official Berlin venue and Home of G2 Esports, one of the fastest-growing, most competitively successful and entertaining esports organizations worldwide. As the collaboration partner of LVL, G2’s professional teams and creators will practice and create content from dedicated G2 areas featuring practice and content creation rooms as well as public, community-driven locations within the venue for esports fans to interact with G2 and its stars.
“LVL is the best possible place for being the home of G2’s teams to practice, bootcamp and interact with our amazing fans. It will be the go-to place for us to spend time with the #G2ARMY and interact with our people in Berlin, the capital of esports in Europe,” said G2 Esports CEO Carlos ‘ocelote’ Rodriguez. “We are proud that we can present our world-class partnerships in this beautiful city with Veritas as we both work together to bring highly entertaining experiences to esports.”
LVL will not only be a gathering place for fans, casual players and esports pros, but will also serve as a home for content creators, live streamers, cosplayers, musicians and artists. From the professional level to the grassroots community, LVL provides the infrastructure to support the adoption of esports and gaming on a mainstream level. With the opening of the Berlin-based venue, LVL will also launch a 24/7 esports gaming channel on Twitch and Youtube that will broadcast match highlights from the venue and content created in its full-stack production studio. Focused on the latest innovative technology, LVL plans to put a twist on traditional food preparation by featuring a culinary robotic machine that serves up high-quality burgers for hungry patrons.
“At BITKRAFT we believe strongly in physical experiences tailored to a gaming native and digital-first audience,” said BITKRAFT Founder and Managing Partner, Jens Hilgers. “In particular we believe that esports participation and fandom at scale is contributing significantly to make such new physical entertainment experiences successful. While we have seen many incarnations playing to this thesis, we became truly excited about the vision and approach of the LVL team and are excited to see their vision materialize with the launch of the iconic Checkpoint Charlie Berlin location.”
Situated in the heart of Berlin at the historic Checkpoint Charlie, LVL is strategically located at one of the most frequented Berlin tourist destinations with over 25,000 daily visitors. This home for esports and gaming fans will be accessible year-round, contributing to the growth of the Berlin esports ecosystem. VERITAS expects at least 250,000 visitors per year to visit LVL Berlin and will host around 130 live events annually with plans to expand to other esports-hubs around the world.
Brazil
Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belgium
Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp
Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.
Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.
A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.
Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.
The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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