eSports
Torque Esports’ UMG teams with Activision Blizzard to create Overwatch Collegiate Series
Torque Esports Corp.’s esports tournament and broadcast operations group, UMG Media Ltd. has signed an official contract with Activision Blizzard to host an eight-week Overwatch Collegiate Series.
The series will be titled the “UMG Overwatch Collegiate Clash” with a planned start for late March 2020.
The schools taking part in the series will compete for $40,000 in total prize money – all to be given as scholarships to further esports at each of the winning schools.
Hundreds of colleges around the nation now field a competitive Overwatch team. Each week, UMG will bring in eight of those teams to compete. The eight-week series will culminate with a final winner’s round.
This is the next step in Torque and UMG’s mission to support and grow the esports space and help create a clear path to professional competition for these players currently on collegiate teams.
“Esports observers have highlighted colleges in the USA as a big opportunity for publishers and brands alike and Torque will use this huge opportunity with Overwatch to prove the value to all parties,” Torque Esports President and CEO, Darren Cox said.
“Like stick and ball sports, college competition is becoming the development league where young esports stars of the future are honing their skills and preparing to become professional gamers. It is a clear step to the “big leagues.”
“The UMG acquisition was an important step in Torques’ growth strategy. Already we are seeing this being rewarded with deals like this, and the previously announced Microsoft Gears of War tournament.
“Within the group we will be able to measure the success through our in-house data group at Stream Hatchet – once again showing our ability to deliver a full service to our partners.”
Launched in May, 2016, Overwatch is a team-based multiplayer combat game available on the PlayStation and Xbox consoles, PC and the Nintendo Switch portable platform.
UMG is the leading platform for online tournament play and esports entertainment events. The platform has generated more than 20 million views and has paid out more than US$3 million in prize money.
The Overwatch Collegiate Series will be streamed at Twitch.tv/UMGGaming.
About Torque Esports
The company focuses on three areas – esports business intelligence, esports tournament & series streaming and esports racing. Torque aims to revolutionize esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK). With simulator company AiS – Torque will offer gamers everything from Free to Play mobile games to the highest end simulation experiences. Building on the leading position of Stream Hatchet, a wholly-owned subsidiary, Torque also provides robust esports data analytics and performance information reports to brands, sponsors, and industry leaders. Through its tournament organizing and streaming arm, UMG, Torque has recently added a digital tournament platform and OTT platform to its portfolio of assets in an ever-growing ecosystem.
For more information, visit www.torqueesport.com.
About UMG
UMG Media Ltd. (“UMG”) is a premier esports company in North America, offering live gaming entertainment events and online play. UMG provides online and live tournaments as well as the creation and distribution of original esports content.
For more information about UMG visit www.umggaming.com.
About Activision Blizzard Esports
Activision Blizzard Esports (ABE) is responsible for the development, operation, and commercialization of Activision Blizzard’s professional gaming properties including the Overwatch League™, the Call of Duty® League™, Call of Duty® Challengers™, Hearthstone® Masters, StarCraft® II esports, Warcraft® III: Reforged™, and the World of Warcraft® Arena World Championship and Mythic Dungeon International, among others. ABE also operates Tespa®, the leader in collegiate esports. It is ABE’s vision to be the most innovative, scalable, and valuable developer of global competitive entertainment.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, Warcraft®, StarCraft®, and Diablo® franchises, and the multifranchise Heroes of the Storm®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-two #1 games* and numerous Game of the Year awards. The company’s online gaming service, Battle.net®, is one of the largest in the world, with millions of active players.
*Sales and/or downloads. Based on internal company records and reports from key distributors.
SOURCE: Torque Esports Corp.
Asia
Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool
The Esports Foundation (EF) has opened applications for its 2026 Creator Program, committing $2 million (~INR 19 crore) in rewards for co-streamers supporting the Esports World Cup (EWC) 2026 in Paris and the Esports Nations Cup (ENC) 2026 in Riyadh. EF announced the program on June 12, 2026, from Paris and Riyadh, and said applications are open now, including for creators across India.
EF said co-streaming was a key driver of EWC reach last year, citing 3,500 co-streamers as “one of the key growth pillars” for EWC viewership in 2025. The Foundation is positioning the 2026 Creator Program as a scaled-up initiative, targeting 5,000 creators “across new regions and platforms.”
“This isn’t just an esports trend; it’s a media trend,” said Wasae Imran, Director Broadcast & Distribution at the Esports Foundation. “Across music, video, news and sport, audiences don’t just watch what they’re given anymore. They choose their own experience: what to watch, where to focus, and how deep to go. Esports just lives further down that road than most, and traditional sport is heading the same way. It’s not about delivering a match in one format, it’s about opening up every way into the same moment and letting fans choose how they want to consume it. The Creators Program is how we build for that, by enabling the growth of creators that fans already trust to carry the world’s biggest esports event into every community.”
According to EF, approved creators can co-stream selected tournaments, complete missions, and progress a “Battle Pass” tied to rewards ranging from gift cards and hardware to platform perks and invitations to EWC and ENC. EF said the program supports multiple streaming platforms, including Twitch, YouTube, Bilibili, Huya, and CHZZK.
EF also confirmed operational details for EWC 2026: the event is set for Paris Expo Porte de Versailles from July 6 through August 23, featuring more than 2,000 players and 200 Clubs from over 100 countries across 25 tournaments and 24 games, with a $75 million+ prize pool. ENC 2026 is scheduled for November in Riyadh and will extend the creator program to a nation-based competition format.
The post Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BLAST
BLAST partners with MATCH on premium fan travel for 2026-27 events
Deal covers travel and hospitality packages across BLAST’s event slate, starting with BLAST Premier Hong Kong Rivals in November.
BLAST has signed a one-year partnership with MATCH to develop premium fan travel experiences and related commercial opportunities across BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026. The companies said the work will start immediately, with an initial focus on the BLAST Premier Hong Kong Rivals event in November.
BLAST VP of Destinations and Market Development James Woollard said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”
MATCH is best known for hospitality and accommodation programmes at major sports events, including four consecutive FIFA World Cups
from 2010 to 2022, as well as Ryder Cup tournaments, Formula 1 Grands Prix and ATP tennis tournaments. MATCH Director of UK Events and Business Strategy Richard Parker said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”
BLAST said MATCH will also bring its network of clients, sponsors, federations, agents and media partners to support international attendance and partner activation, alongside MATCH’s technology and operational infrastructure. The announcement follows BLAST’s 2025 live events activity, where the organiser said it delivered 15 arena shows across 10 countries spanning five titles and sold 194,421 tickets.
The post BLAST partners with MATCH on premium fan travel for 2026-27 events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Counter-strike
Team Vitality opens V.Hub fan zone for IEM Cologne Major
Team Vitality is launching an official fan zone, V.Hub, to coincide with the 2026 IEM Cologne Major. The venue will run June 18-21 at KWB im Stadtpalais, a short walk from the LANXESS Arena.
Access to V.Hub will be free for fans who sign up, with limited availability. Team Vitality said the space is intended to bring together its community, partners and Counter-Strike fans attending the event.
The fan zone will include dedicated areas hosted by Team Vitality and partners Skin.Club, ASUS ROG, EVNIA and Blacklyte. The club said activations will include hands-on experiences and opportunities to play bespoke Counter-Strike maps.
Team Vitality also plans match watch parties, a pop-up shop for official merchandise and giveaways, including an ASUS ROG x Team Vitality co-branded mousepad. During the playoff stage, the club said V.Hub will be set up for trophy photo opportunities with its Major trophies.
Food and drink will be available on site throughout the event, including vegetarian options.
The post Team Vitality opens V.Hub fan zone for IEM Cologne Major appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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