Central Europe
Winners of the historical gala of Polish Gaming Aces 2019 were chosen
For the first time in history after the amendment to the gambling act in Poland, awards were granted to companies in the entertainment industry. The Polish Gaming Aces Gala, which was created on the initiative of the largest Polish entertainment website – Interplay, was held on February 20th at City Hall Production in Warsaw.
The jury awarded seven main prizes and two special prizes. “Totalizator Sportowy” won the most awards, winning in three categories – Company of the Year, Special Grand Prix Award for activities on the e-commerce market, as well as President of the Year.
On April 1, 2017, an amendment to the gambling act entered into force in Poland. The legal provision applies, among others to bookmakers, poker, slot machines and casinos. Pursuant to the Act on games and mutual wagering, the state-owned company Totalizator Sportowy has become a monopolist in the field of number games, cash lotteries, arcades (excluded land-based casinos) and online casinos. According to the regulations, betting in Poland is only legal with entities that have a permit from the Ministry of Finance. Under Polish law, all gambling games are subject to a tax on games – 15% cash lotteries, 12% betting, 20% games, 50% poker. In the case of winnings above PLN 2,280, they are also taxed with 10% personal income tax.
The first main Polish Gaming Aces award in the Provider of the Year category went to IGT. In 2019, the company comprehensively served Totalizator Sportowy in the provision of lottery software. In addition, IGT was distinguished by the fact that company was promoting Diversity & Inclusion with an emphasis on equalizing professional opportunities for women and men in the IT industry.
BETFAN turned out to be the best debutant in 2019. The bookmaker hit the Polish market by storm and built a good base in less than a year to compete on the market with other companies. BETFAN’s success proved to be a tax-free promotion and marketing campaign with Mariusz Pudzianowski, who helped build the brand’s credibility.
The main prize in the Product of the Year category was awarded to the Promatic Group for creating the game Husaria. Designers of the slot from PromaticGroup tried to reflect the most important attributes of Polish cavalry. Gamers were certainly captivated by the animation of Hussar speeding into battle, who took players into the middle of the battle.
OlgierdCieslik became the President of the Year, who successfully led Totalizator Sportowy through the difficult process of technological revolution, which consisted in increasing the e-commerce sector in the operations of the state-owned company. The state-owned company has achieved significant development in every range of products – both online and from the retail network.
In the Marketing Campaign of the Year category, the award was granted to BETFAN together with its ambassador Mariusz Pudzianowski. The best debutant of the previous year needed credibility and Mariusz Pudzianowski assured one. The former strongman and current MMA fighter appeared on the brand’s advertising materials, in social media, but also on the BETFANs’ home page. The slogans promoting the campaign with Pudzianowski were attractive, mentions of cooperation appeared all over the Internet – also on websites that do not deal with gambling or sport on a daily basis.
STS became the winner of Polish Gaming Aces in the Bookmaker of the Year category. The company managed by Mateusz Juroszek maintained its position, and with innovative ideas and creative marketing efforts increased the competitive advantage in many fields. For STS in 2019 there were two breakthrough moments – the introduction of BETGAMES and rebranding with a completely new graphic design of the home page in the desktop, mobile, but also the renewed mobile application. STS has also been operating on foreign markets since last year.
In the last and also the most prestigious category of the Company of the Year, Totalizator Sportowy once again triumphed. Business, which until now was largely associated with activities in retail, in less than two years had to undergo a huge transformation and now Totalizator Sportowy can be considered as a technology company. From the tax on games developed only by the brands of a state-owned company, over 232 milion euro will go to the state budget. Novomatic, IGT and STS were also nominated in the Company of the Year category.
The first special award for contribution in development of the entertainment industry went to Iwo Bulski. Totalizator Sportowy won the Polish Gaming Aces Grand Prix for activities on the e-commerce market.
– I am glad that for the first time in Poland we had the opportunity to organize a Gala with awards for the entertainment industry in Poland. After the event, we received many favorable reviews, which means that we are heading in the right direction as an industry – said the editor-in-chief of Interplay, Maciej Akimow
Austria
Austrian Brand Value Study: NOVOMATIC Defends Top Ranking
In the 23rd edition of the Austrian Brand Value Study, the European Brand Institute (EBI) once again recognised the country’s most valuable and sustainable brands. NOVOMATIC continues its winning streak, ranking second behind Red Bull for the seventh consecutive year with a brand value of EUR 3.938 billion, up 2.0% from the previous year.
“This top ranking once again confirms the strong international appeal of the NOVOMATIC brand and the success of our long-term corporate strategy. We have succeeded in further strengthening the NOVOMATIC brand worldwide through continuous innovation, the expansion of our global presence, and a consistent focus on sustainable growth. The fact that we are once again among the leading companies in the Sustainable Brand Ranking shows that economic success and responsible business practices are inextricably linked at NOVOMATIC,” said Stefan Krenn, Member of the NOVOMATIC AG Executive Board.
This prestigious award highlights NOVOMATIC’s strong market position and sustainable growth. The company has consistently ranked among Austria’s most valuable corporate brands since 2020. The evaluation is based on international standards and considers factors including brand strength, brand potential, trends and economic performance.
NOVOMATIC’s renewed second place reaffirms its position as a leader in the Sustainable Brand Ranking. A key factor in this success is the Group’s corporate responsibility and ESG program, which firmly integrates environmental, social and governance aspects into the long-term corporate strategy. The effectiveness of these measures is regularly confirmed by independent ESG rating agencies.
The Austrian Brand Value Study is conducted annually by the European Brand Institute. For the 2026 ranking, 180 brand-name companies from 16 industries were analyzed, more than 45% of which are Austrian-owned. The evaluation is conducted in accordance with the international standards ISO 10668 and ISO 20671.
With its top rankings in both the Brand Value and Sustainable Brand categories, NOVOMATIC AG has once again underscored its position as one of Austria’s most important companies with international influence.
The post Austrian Brand Value Study: NOVOMATIC Defends Top Ranking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Casinò Portorož
SYNOT Games Enters Slovenian Market with Casino Portorož Partnership
SYNOT Games continues its European expansion by officially entering the Slovenian market through a strategic partnership with the renowned Casino Portorož and its platform Casino.SI. This marks the provider’s first collaboration in Slovenia and a significant milestone in strengthening its presence across regulated European jurisdictions.
As part of the launch, SYNOT Games has successfully certified an extensive portfolio of 190 games for the Slovenian market – effectively making its full suite of content available to local players. The offering includes a comprehensive range of products, from top-performing slots to popular alternatives such as crash games and roulette, enabling Casino Portorož to deliver a diverse and engaging gaming experience.
The go-live will be supported by the introduction of a SYNOT Progressive Bonus with a €10,000 jackpot pool, designed to keep player engagement from day one. Looking ahead, the partners aim to further expand the integration by fully leveraging SYNOT’s proprietary ecosystem of promotional and engagement tools. The long-term plan is to introduce the full portfolio, including PEAK, Feature Free Rounds and Free Round Bonuses, enabling Casino.SI to maximise player engagement, boost retention, and deliver highly personalised, dynamic bonus experiences.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to enter the Slovenian market through our partnership with Casino Portorož, a respected and established operator with a strong local presence. Bringing nearly our entire portfolio to Slovenian players demonstrates our commitment to delivering premium content tailored to regulated environments.”
Ksenija Bezek, Head of Online Operations at Casino Portorož, said: “We are delighted to partner with SYNOT Games and introduce their rich and diverse portfolio to our players. Their proven performance across regulated markets, combined with engaging features such as the SPB jackpot, aligns perfectly with our strategy to continuously enhance our offering and deliver innovative entertainment experiences to our customers.”
The post SYNOT Games Enters Slovenian Market with Casino Portorož Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Habanero goes live on Favbet Romania
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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