Soft2Bet signs digital boards deal with Spanish National Football League

Published

6 years ago

February 28, 2020

Casino and sportsbook group Soft2Bet has signed a new partnership to sponsor digital perimeter boards for the Spanish National Football League, including Sunday’s El Classico.

The new deal will see Soft2Bet’s popular sportsbook and casino brand, Campobet, promoted by one of Spain’s most successful football clubs.

The boards will be shown in as many as 50 countries on TV stations across the globe.

Campobet is one of Soft2Bet’s most popular brands in Europe and offers players a huge selection of the best casino games along with a bespoke sports betting experience.

Boris Chaikin, CEO at Soft2Bet, said: “We are thrilled to be partnering with one of the world’s elite Football leagues and can’t wait for the matches to start!

“With a strong focus on sports betting and hosting more than 50,000 live events each year, Campobet is the ideal sportsbook and casino brand to join forces with the very best of Spanish football.”

Soft2Bet currently operates with SGA, MGA, and Curacao licences, with further certification within the Europe set to follow.

Related Topics:Boris Chaikin CEO at Soft2Bet Campobet Europe Soft2Bet Spanish National Football League

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Endorphina Brings the Roach Challenge to LinkedIn

Published

22 minutes ago

January 16, 2026

Wladimir P.

endorphina-brings-the-roach-challenge-to-linkedin

Ahead of ICE Barcelona, iGaming software company Endorphina has initiated a viral LinkedIn campaign that swiftly attracted the industry’s interest. The Roach Challenge, a creativity initiative powered by AI, naturally inundated LinkedIn timelines with cockroach personas of iGaming experts without any paid advertising.

The challenge encourages participants to generate an AI image depicting themselves as a cockroach and post it on LinkedIn, tagging Endorphina and including the hashtag #RoachChallenge. Although seemingly strange at first, the idea directly embodies Endorphina’s forthcoming ICE booth design and the release of its new slot game, Cockroach Fortune.

The campaign expands on Endorphina’s “house of roaches” idea, using a bold, playful, and somewhat chaotic visual style that deliberately disregards conventional exhibition marketing in favor of distinctiveness, humor, and lasting impact.

100% Organic Results in the First 24 Hours:

8,066 impressions (+328% organically)
2,704 reached users (+357% organically)
747 clicks (+104%)
189 reactions (+373%)
12 comments (+140%)
6 reposts (+200%)
450+ organic interactions, with a 9% CTR

Within the initial day, over 100 iGaming experts, featuring delegates from operators, suppliers, affiliates, and B2B platforms, participated in the challenge, transforming it into a community-focused industry event instead of a solely brand-driven initiative.

The Roach Challenge is active until January 21 at 14:00, the last day of ICE Barcelona. Two winners named Mr. Roach and Mrs. Roach will each get an iPad mini, delivered either on-site or in the EU.

Endorphina’s team initiated the trend early by posting their AI-created cockroach versions, sparking a surge of user-generated content and natural reposts throughout the LinkedIn iGaming community.

Through complete reliance on organic engagement and community involvement, Endorphina illustrates how bold creativity can create significant visibility and dialogue even prior to the exhibition’s opening.

Endorphina – Stand 2V70

The post Endorphina Brings the Roach Challenge to LinkedIn appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

Playtech Partners with LottoStar to Boost Operations Across South Africa

Published

1 hour ago

January 16, 2026

Wladimir P.

playtech-partners-with-lottostar-to-boost-operations-across-south-africa

Playtech has revealed a new collaboration with LottoStar, a prominent online operator in South Africa.

Under this agreement, over 100 of Playtech’s acclaimed Casino & Live Casino games will be smoothly incorporated into LottoStar’s platform and accessible to its extensive player audience throughout South Africa.

The highlighted titles encompass Playtech’s highly popular Slots and top-tier live dealer offerings, along with effective promotional tools aimed at enhancing player involvement.

Due to its swift growth and significant impact on the continent, South Africa continues to be a crucial market for Playtech’s comprehensive strategy.

This collaboration enhances LottoStar’s remarkable portfolio and reinforces Playtech’s reputation as a top provider of high-quality gaming content, continually adapting to satisfy the demands of players and partners.

Playtech now boasts a significant presence in South Africa and this collaboration reaffirms its commitment to delivering innovative, top-tier gaming content to its market-leading partners in the region.

Simon Munsamy, Playtech Managing Director: Africa, commented: “We are excited to announce our new partnership with LottoStar, one of South Africa’s most recognisable and popular iGaming operators. We have seen how strongly Playtech’s games and promotional tools resonate with South African players and anticipate even more success this time around. It is a source of great pride to be working alongside LottoStar to ensure its players enjoy a safe, innovative, and engaging gaming experience.

A LottoStar Spokesperson, stated: “Introducing over 100 Playtech games marks a pivotal moment for LottoStar. We’re committed to offering our players world-class variety and quality. This partnership brings a new level of excitement to our players’ betting experience, while maintaining both brands’ shared desire to uphold the highest standards of player protection. These innovative games reflect our ambition to deliver the very best to our players.”

The post Playtech Partners with LottoStar to Boost Operations Across South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

000x

Pragmatic Play Sweetens Slots with Sugar Rush Super Scatter and Massive 50,000x Wins

Published

13 hours ago

January 15, 2026

Wladimir P.

pragmatic-play-sweetens-slots-with-sugar-rush-super-scatter-and-massive-50,000x-wins

Pragmatic Play, a leading provider of iGaming content, has launched Sugar Rush Super Scatter, the latest installment in its multi-award-winning candy-themed slots series.

This exciting new release offers players the chance to win up to 50,000x their stake, adding even more sweetness to the beloved franchise.

Following the success of the original Sugar Rush and Sugar Rush 1000, this newest release introduces the Super Scatter feature, adding high-volatility thrills to the popular 7×7 grid. Players collect clusters of 5–15+ matching sweet symbols to score base game wins up to 150x, while the tumbling feature and multiplier spots return, applying multipliers from 2x up to a staggering 1,024x on consecutive tumbles.

The Super Scatter bonus game is the highlight, awarding instant cash prizes when one to four special symbols land on a triggering spin. Sticky marked spots and multipliers remain active during the feature, with 3–7 additional scatters retriggering 10–30 extra spins, significantly boosting winning potential.

Select markets also enjoy three ante bet options and two bonus buys, which guarantee multipliers across the grid, ensuring players can maximize their chances of landing massive wins.

Sugar Rush Super Scatter follows Pragmatic Play’s proven formula for fan-favorite slots enhanced with Super Scatter mechanics, joining previous hits such as Gates of Olympus Super Scatter, Sweet Bonanza Super Scatter, and Starlight Princess Super Scatter.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Sugar Rush Super Scatter takes one of our most successful titles and sweetens it further with a 50,000x max win. The release highlights our commitment to creating diverse games designed for long-term player engagement and strong commercial impact.”

With its colorful candy graphics, high-energy gameplay, and record-breaking multipliers, Sugar Rush Super Scatter is poised to be one of the hottest Pragmatic Play slots of 2026.

The post Pragmatic Play Sweetens Slots with Sugar Rush Super Scatter and Massive 50,000x Wins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.