Press Releases
Soft2Bet signs digital boards deal with Spanish National Football League
Casino and sportsbook group Soft2Bet has signed a new partnership to sponsor digital perimeter boards for the Spanish National Football League, including Sunday’s El Classico.
The new deal will see Soft2Bet’s popular sportsbook and casino brand, Campobet, promoted by one of Spain’s most successful football clubs.
The boards will be shown in as many as 50 countries on TV stations across the globe.
Campobet is one of Soft2Bet’s most popular brands in Europe and offers players a huge selection of the best casino games along with a bespoke sports betting experience.
Boris Chaikin, CEO at Soft2Bet, said: “We are thrilled to be partnering with one of the world’s elite Football leagues and can’t wait for the matches to start!
“With a strong focus on sports betting and hosting more than 50,000 live events each year, Campobet is the ideal sportsbook and casino brand to join forces with the very best of Spanish football.”
Soft2Bet currently operates with SGA, MGA, and Curacao licences, with further certification within the Europe set to follow.
Hub88
Hub88 adds MadLab Gaming provably fair slots and mini-games
Deal brings Reel Royale Hotel, Area 777 and Fifth Sun Serpent to Hub88 operator partners, with in-game seed changes for outcome verification.
Hub88 has added MadLab Gaming’s catalogue to its aggregation platform, expanding the content available to the aggregator’s operator partners.
The agreement covers a mix of high-volatility slot titles and interactive mini-games, including Reel Royale Hotel, Area 777 and Fifth Sun Serpent. Hub88 said the games use provably fair technology that lets players independently verify outcomes and change seeds directly within the game.
Ollie Castleman, Managing Director at Hub88, said: “We’re always on the lookout for studios that offer something a bit different, whether that is a bold new approach, in-demand game formats or unique mechanics. MadLab Gaming offers all these strengths, and we are looking forward to adding their growing portfolio to the platform.”
Mariel Yonnadam, Founder at MadLab Gaming, said: “Partnering with Hub88 will allow us to bring MadLab Gaming’s games to a wider audience and continue to scale at pace. Not only does Hub88 offer seamless integrations, but they are renowned for investing heavily in their backend technology, which is a significant bonus for us as a growing studio. We look forward to delivering our rich portfolio and exciting roadmap to their”
Neither company disclosed commercial terms or a rollout timeline.
The post Hub88 adds MadLab Gaming provably fair slots and mini-games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Visualize Group agrees to acquire iGaming testing firm eCOGRA
The Visualize Group has agreed to acquire eCOGRA, a gaming testing, inspection, certification and compliance (TICC) provider, from Hanover Investors Management LLP, the private investment firm said in a Business Wire announcement from New York and London.
eCOGRA, founded in 2003 and headquartered in London, provides compliance and certification services for iGaming customers and works with gaming software suppliers, platform operators and online gaming regulators in more than 50 jurisdictions worldwide. The company will continue under its existing leadership, with Chief Executive Officer (“CEO”) Will Shuckburgh remaining in his role.
Visualize said eCOGRA is its second investment in the gaming TICC sector following its earlier closing of BMM Testlabs (“BMM”) this year. The firm said BMM and eCOGRA have complementary strengths, with BMM spanning a broader testing and certification spectrum and eCOGRA focused on the digital gaming segment. Visualize added that each company will continue to operate as an independently accredited business.
Will Shuckburgh, CEO of eCOGRA, said, “For more than two decades, eCOGRA’s mission has been to ensure that players can trust the games they play and that operators can meet the highest standards of compliance. As regulated gaming expands into new markets around the world, the demand for fast, rigorous, and reliable certification has never been greater. Partnering with Visualize gives us the resources to serve our customers better — to invest in our people, our technology, and our capacity — while continuing to operate with the independence and integrity that our accreditation partners and customers expect.”
C. C. Melvin Ike, Founder and Managing Partner of Visualize, said, “As high-conviction thematic investors, we back exceptional businesses and management teams providing mission-critical services in growing markets, and we build deep expertise in the sectors to which we commit. Building on our experience in regulated gaming, the independent testing and certification that both eCOGRA and BMM provide is fundamental to protecting players and sustaining the trust of regulators, and the two businesses bring distinct capabilities across online and land-based gaming. With eCOGRA, our intention is straightforward: to build eCOGRA into a generational business that can deliver faster, more responsive, and more innovative service to a fast-growing market that needs more high-quality service. We’re thrilled to partner with Will and the entire eCOGRA team.”
Financial terms were not disclosed. The transaction is subject to customary regulatory approvals and clearances. Weil, Gotshal & Manges LLP and Greenberg Traurig acted as legal advisors for Visualize, while Macquarie Capital served as financial advisor for Hanover and eCOGRA, with Willkie Farr & Gallagher LLP as their legal advisor.
The post Visualize Group agrees to acquire iGaming testing firm eCOGRA appeared first on Americas iGaming & Sports Betting News.
Genting Casino Online
Genting Casino Online launches IGT slot Money Gong Empress as exclusive
The five-reel Money Gong mechanic title is now available only on Genting Casino Online, expanding the operator’s exclusive content line-up.
Genting Casino Online has launched Money Gong Empress, a new online slot from IGT, as an exclusive title for its players.
The five-reel game uses IGT’s Money Gong mechanic and includes Hold and Win-style gameplay, prize modifiers, “Money Balls”, bonus features, and free games with expanding wilds, according to the company.
Michael Vella, Brand Manager at Genting Casino, said: “We’re always looking to give our players something they can’t experience elsewhere, so we’re delighted to launch Money Gong Empress exclusively with IGT.
“IGT has built an outstanding reputation for creating engaging, premium-quality casino games and Money Gong Empress is another fantastic addition to that portfolio. Its vibrant theme, exciting bonus features and rewarding gameplay make it a brilliant fit for our customers, and we’re excited to be the first place players can enjoy it.”
Genting Casino Online said Money Gong Empress joins its existing IGT catalogue, including Cash Eruption, Lion Dance and Might of Olympus. The game is available now on the operator’s site.
The post Genting Casino Online launches IGT slot Money Gong Empress as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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