Press Releases
Stats Perform Launches Opta Graphics, The Most Intuitive Multimedia Graphics Tool
Stats Perform, the revolutionary leader in sports AI and data, announced the official launch of Opta Graphics, an all-encompassing multimedia graphics tool incorporating unique AI-powered data and insights that drive fan attention.
Opta Graphics’ web-based platform produces world-class, data-driven visuals leveraging nearly 40 years of data collection expertise and advanced AI metrics to spark engagement and unlock additional sponsorship revenue opportunities. The platform supports high-resolution player and team images, videos and GIFS that are matched with compelling, up-to-the-minute sports data and insights to keep organizations ahead of the latest match updates. Opta Graphics are fully customizable, allowing organizations to develop custom templates, designs and language to meet their brand’s visual identity.
“Sports coverage today requires organizations to be fast and nimble and to deliver unique and compelling content that will resonate with their audiences,” Stats Perform Chief Technology Officer Dr. Helen Sun said. “Our new Opta Graphics check all the boxes, giving our customers high-resolution compelling content integrated with our fast and accurate AI-powered data and insights, all from a sleek, simple to use platform. Now organizations can send out exciting sports content as it happens across broadcast, digital, mobile and social media, connecting fans with significant moments in real-time.”
Opta Graphics’ customizable components include new-age stats like expected goals (soccer), player heat maps (soccer), player and team shot charts (basketball and hockey), spray charts (baseball) and strike zones (baseball), backed by Stats Perform’s AI algorithms and tracking data. The platform also includes a Gameday feature for social media that will immediately produce automated graphics with live event data as the action happens based on pre-determined triggers selected before a match, perfect for reaching fans across all age groups.
“We’ve heard the common challenges the industry faces when creating live sports graphics – production time, limited resources and platform integration,” Stats Perform vice president of product management Wayne Young said. “With Opta Graphics, we simplify the sports graphic creation process, giving our customers time to focus on more urgent tasks while generating content that creates new fan engagement and sponsorship opportunities. With Opta Graphics, customers can now build and customize dynamic graphics with Stats Perform’s live, reliable sports data and distribute it across multiple channels. This gives organizations the tools to scale the production of compelling live sports content.”
Soft2Bet, a global provider of turnkey iGaming solutions, has announced plans to pursue entry into the regulated gaming market in Alberta as part of its broader strategy to expand its footprint across Canada.
The company confirmed that its entry will depend on regulatory approval once the province finalizes its evolving legal framework for online gaming. The move reflects Soft2Bet’s growing commitment to the Canadian market and its strategy to scale operations across newly regulated territories in North America.
A Strategic Move Toward Alberta’s Emerging iGaming Market
As one of Canada’s most economically robust provinces, Alberta has quickly become a focal point for iGaming operators and technology providers preparing for potential market liberalization.
Industry forecasts indicate that Alberta’s regulated online gaming sector could become one of the country’s most lucrative regional markets. Estimates from analysts at Citizens JMP Securities suggest that the province’s iGaming industry could generate over $700 million in annual revenue once the market reaches maturity.
Soft2Bet’s early evaluation of the market demonstrates the company’s proactive approach to identifying high-growth opportunities in newly regulated jurisdictions.
Monitoring the iGaming Alberta Act
Soft2Bet is closely observing developments surrounding the proposed regulatory framework established under the iGaming Alberta Act. The legislation outlines the structure for Alberta’s regulated online gaming industry and establishes oversight responsibilities for provincial authorities.
Under the proposed system, the Alberta iGaming Corporation would oversee the province’s online gaming ecosystem, while regulatory enforcement would remain with the Alberta Gaming, Liquor and Cannabis.
Soft2Bet has indicated that it is preparing to meet Alberta’s anticipated compliance and technical standards, ensuring its platform technology aligns with the province’s regulatory expectations.
Building on Canadian Experience
Soft2Bet’s potential expansion into Alberta builds upon its experience operating in Ontario, where the company already offers localized gaming services through its consumer-facing brand ToonieBet.
The Ontario market has become one of North America’s most successful regulated online gaming jurisdictions since its launch in 2022, attracting numerous international operators and platform providers.
By leveraging insights from its Ontario operations, Soft2Bet aims to deliver tailored gaming experiences for players in Alberta while maintaining full compliance with regional regulations.
Localization as a Key Strategy
Localization remains a central pillar of Soft2Bet’s international growth strategy. The company emphasizes adapting its platforms and gaming products to match the cultural preferences, language requirements, and regulatory expectations of each market in which it operates.
Soft2Bet plans to apply this hyper-localized approach in Alberta by ensuring that its gaming offerings reflect the specific needs and preferences of Canadian players.
This includes customized content, localized branding, and user experiences that resonate with regional audiences.
Commitment to Innovation and Player Experience
According to company leadership, innovation remains a driving force behind Soft2Bet’s expansion strategy.
David Yatom Hay, General Counsel at Soft2Bet, highlighted the company’s commitment to delivering engaging gaming experiences that align with local player expectations.
The company continues to invest in platform technology and product development to create dynamic gaming environments that combine entertainment, compliance, and user-friendly design.
Expanding Across Regulated Markets
Soft2Bet’s interest in Alberta is part of a broader roadmap for 2026, which includes entering additional regulated markets around the world.
As governments increasingly adopt regulated frameworks for online gaming, technology providers like Soft2Bet are focusing on scalable solutions that allow them to quickly adapt to different regulatory environments.
Turnkey platforms, which include player management systems, gaming content, and compliance tools, have become essential for operators looking to enter new markets efficiently.
Canada’s Growing iGaming Landscape
Canada has rapidly become one of the most promising regions for online gaming growth in North America. The success of Ontario’s regulated market has encouraged other provinces to explore similar frameworks.
If Alberta successfully launches a competitive iGaming market, it could further strengthen Canada’s position as a key hub for regulated online gaming innovation.
Operators, developers, and platform providers are closely monitoring the regulatory process, positioning themselves for entry once licensing becomes available.
Looking Ahead
For Soft2Bet, Alberta represents a strategic opportunity to expand its presence in Canada while reinforcing its reputation as a global iGaming platform provider.
By preparing early for regulatory approval and leveraging its experience in Ontario, the company aims to deliver localized gaming experiences that meet the expectations of Canadian players and regulators alike.
As Alberta moves closer to establishing its regulated online gaming framework, Soft2Bet’s planned market entry signals the growing interest from international technology providers seeking to participate in Canada’s evolving digital gaming ecosystem.
The post Soft2Bet Eyes Alberta iGaming Market Expansion in Canada appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Premier Operator and Platform Provider Announces Plans to Pursue Alberta Strategy as Part of its Roadmap, Anticipating the Region’s Upcoming Regulatory Framework
Soft2Bet, a leading iGaming turnkey solutions provider, today announced its intention to pursue entry into the Alberta market, pending regulatory approval. This strategic focus leverages Soft2Bet’s operational experience with localized offerings, including its Ontario-facing brand, ToonieBet.
Strategic Market Potential & Compliance
Alberta (Canada) represents one of the most significant growth opportunities in the North American iGaming landscape. With Canada’s youngest adult population and the highest GDPs per capita in the country, the province is well poised for a successful transition to an open, competitive market. Industry projections by Citizens JMP Securities suggest that Alberta’s regulated iGaming market could exceed $700 million in annual revenue at maturity.
Soft2Bet is closely monitoring the development of Alberta’s regulatory framework under the iGaming Alberta Act, which establishes the Alberta iGaming Corporation (AiGC) as the oversight body alongside the Alberta Gaming, Liquor and Cannabis (AGLC) as the regulator. Reflecting its commitment to the highest standards of integrity, Soft2Bet is preparing for the province’s specific technical requirements.
The planned entry into Alberta aligns with the company’s strategic plans for 2026 to drive sustainable growth, and enter several new regulated territories.
“Innovation is paramount at Soft2Bet, and our goal is to develop exciting products that meet our customers where they are most comfortable,” said David Yatom Hay, General Counsel, Soft2Bet. “As we evaluate our entry into Alberta, pending regulatory approval, we are committed to delivering localized, engaging experiences that reflect the unique preferences and culture of each market.”
Excellence in Canadian Localization
Soft2Bet aims to leverage its experience in Ontario to enhance the gaming experience for users in Alberta, Canada, with innovative, compliant products. A core component of the company’s regional strategy involves taking localization further by adapting its brands to local culture, regulatory standards, and player preferences.
To support its hyper-local focus, Soft2Bet targets comprehensive native-language support across its priority regions, ensuring its services are deeply integrated into the local culture of each active regulated market.
The post Soft2Bet Evaluates Alberta Market Entry to Strengthen its Canadian Footprint appeared first on Americas iGaming & Sports Betting News.
Latest News
The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup.
The US, Canada, and Mexico will see a strong surge in soccer engagement ahead of the World Cup from 11 July to 19 July. Media Troopers, which already has a strong foothold in the US and Canada, is moving ahead of the curve and investing in the LatAm region ahead of the big event.
As part of expanding its operations in the region, Media Troopers will create new soccer-focused marketing channels, enhance its expansive portfolio with new and existing publishers and affiliates, and add localized features to its proprietary marketing technology platform, Media Cruiser, to support targeted campaigns across key LatAm markets.
As part of those new features, Media Troopers has introduced enhanced geo-targeting tools, Spanish and Portuguese localization, and more thorough integration with regional traffic sources to help operators drive targeted campaigns.
Operators can also engage fully with audiences in Brazil, Mexico, Colombia, Argentina, and Chile through Media Trooper’s onboarding of sports media sources and affiliates specializing in soccer content.
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing,” said Shmulik Segal, CEO of Media Troopers.
“By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup. appeared first on Americas iGaming & Sports Betting News.
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